The Diib® SEO Learning Center

What is Website Caching? One of the most advantageous technologies currently available is website caching. Once you have cached web pages, your site will be significantly faster. This means your SEO scores will improve along with your user satisfaction. You will also see much better conversions leading to an increased profit if you are selling […]

Building a successful website or online brand requires more than a great idea and a wanting audience. In order to truly maximize your online reach and your ability to generate sales while turning a profit, it is important to boost your website’s ranking within top search engines such as Google along with platforms such as […]

Many people are using the internet to find the best answers for their questions and in the fastest way possible. This marketing strategy helps in maintaining top rankings while increasing optimization. Organic traffic is simply the number of visits to a website without any manipulation or coercion. Organic traffic is used by digital marketers to […]

What is a Metasearch Engine? Many people usually associate metasearch engines with typical search engines even though there is a clear distinction. So, what is a metasearch engine? A metasearch engine or a search aggregator is a web portal that aggregates the web search results for a phrase or keyword from different search engines using […]

DA and PA Meaning DA or domain authority is your ranking score with the search engines. Moz developed DA and the Moz DA checker to predict the likelihood of your website ranking on the SERPs or search engine results page. The range of your score is between one and 100. Multiple factors are evaluated to […]

After creating an elegant website, the next important step is increasing its traffic. Without a proper understanding of how to analyze traffic metrics, web administrators can grapple with what to do to make their sites popular. However, armed with tools to check website traffic free of charge, you can better position yourself for success. Luckily, […]

As a business person, it is not unusual to aspire for your venture to flourish. But as much as big dreams are an essential fuel for development, finding the best strategy to realize them is never easy. However, scrutinizing your online business using a SWOT analysis template may take you a step closer to success. […]

Buy Web Traffic That Converts Increasing your Google ranking requires a lot of work. Your goal is appearing in the top chart. In order for your website to succeed, you need to get massive traffic. People are always discussing the best ways to increase traffic; some use shortcuts to achieve success. Although some of these […]

Click-Through-Rate (CTR) Meaning  Your CTR or click-through rate is the number of clicks received. Your rate is divided by how many times your content is displayed with variations for every industry. This helps you determine your pay-per-click or PPC strategy. Your campaigns should have a high CTR because more consumers will learn about your business […]

What is Bot Traffic? This is any activity conducted on the internet that is not performed by a human. Users save time performing manual tasks when they buy bot traffic, computer programs or automated scripts. Online bots were created to perform a wide range of functions by mimicking human behavior. Despite the negative connotation, not […]

The average rate of conversion points to the average number of visitors who follow the desired action line. For instance, if you had an eBook download page, you may want to know the number of visitors who viewed it and those who downloaded the book. In that case, (the number of downloads /numbers of page […]

There is an overwhelming number of different marketing channels. The problem with choosing how to bring traffic to your website is never a lack of options, but a lack of understanding of what will work best and how to effectively employ strategies.  While some marketing channels will work better in certain industries, the biggest issue […]

Shopping Cart Abandonment If you run an eCommerce shop, you probably have had sleepless and painful nights seeing online shopping cart abandonment. It is saddening to see a sale so close yet so far away. Many eCommerce stores are frantically looking for avenues to motivate clients to finish their purchases.  This article provides clear guidelines […]

Website Conversion: The Basics Increased traffic towards a website is almost useless if it can’t convert. Conversion rate can be improved by prompting visitors to take actions such as making a purchase, giving out their email, or filling out a questionnaire. But have you ever wondered what does website conversion mean and how you can […]

When it comes to search engine optimization, your title tags are one of the most important on-page SEO factors for determining your placement in the search engine rankings. This means that paying special attention to things like the keywords you include in your title and your title length are extremely important. Needless to say, failing […]

The Basics of Search Engine Optimization New website owners won’t get far into their journey before discovering the importance of search engine optimization (SEO). In today’s hotly contested search engine results, websites slug it out on a daily basis to get top spots. Why? Over 90% of traffic to websites get there from the first […]

How To Check Your Google Ranking SEO optimization is vital for a successful marketing strategy. If you can gain a higher position in Google ranking, it will improve your brand’s visibility, which increases traffic on your page. It then leads to more benefits like increased business opportunities, brand popularity, and higher ROI. Hence, it would […]

There are over 200 factors that play a role in ranking sites on search engine results pages. Through SEO rank tracking, you can monitor how your website is performing. Like any other business person, you would want your site to get the top sports on SERPS. To do so, you need to invest in search […]

Today, almost everyone wants to have the best score to have their business on the first page of search engine results. But why does it matter to your business?  A while ago, webmasters would use PageRank to see their SEO scores. However, Google stopped updating PageRank, and now, only Google has your SEO scores. This […]

As you probably know, the ultimate purpose of a business website is to turn visitors into paying customers/clients. However, if you’re not getting traffic to your website, then you might as well not even have one. The good news is that through search engine optimization (SEO) you can get more local customers by driving buyer-ready […]

Doing SEO for ecommerce products isn’t difficult, but it does require some thought since building an effective product page is a lot different than building more traditional landing pages such as sales pages, squeeze pages, and of course homepages. You need to know things like the best SEO format for your page titles, the terms […]

What is White Label SEO? Leverage is essential for digital marketing. This is accomplished by maximizing SEO or search engine optimization. If you want to be successful, you need an SEO specialist for your business. You can outsource white label SEO services for your company. The question of what is white label SEO can best […]

What are Negative Keywords? Establishing valuable keywords and developing relevant ads, ad groups, and landing pages from those keywords is essential in achieving success in paid search. It enables you to reach an audience that is looking for similar products. It is also vital that you identify and remove keywords that may direct searchers to […]

In today’s business world, implementing an SEO strategy is no longer a question of should you do it. Instead, small and medium enterprises (SMEs) should be asking themselves how they should do it. Search engine optimization ranks among the most effective ways to drive valuable traffic to a website. However, small businesses grapple with estimating […]

Whether you run a website just for fun or to facilitate business transactions, having a functioning system for sending out and receiving emails is an absolute must. Without the ability to effectively collaborate with an audience or with clients, your website is likely to experience a very limited degree of traffic. Unfortunately, over the years […]

In 2018, about 53% of shoppers in the United States used Google to search for products. Google search results are, therefore, significant for businesses. Most internet users are quick to scan results and are never interested in going beyond the first page of the Google results. This means that your business should rank on the […]

When you type a question on a search engine like Google, several search results are displayed on your screen in seconds. The most noticeable factor is that the words that appear in your search results are an exact match or have similarities to the word/phrase you typed in the search bar. You will also notice […]

On-page search engine optimization (SEO) is a method of building web pages to help them place higher in search-engine rankings. You can optimize both the front-end elements, such as images and text, and the back-end code. As a website owner, most of the SEO within your control is on-page. What Is SEO? When you start […]

Have you ever measured how fast your website is for mobile users? Increased use of mobile devices and the introduction of Google’s mobile-first index has made it more critical than ever to ensure a website loads faster on mobile devices. Mobile site speed test is no longer done by just plugging a website into a […]

SEMrush is an excellent SEO tool that offers vast options engineered to enhance your digital marketing and drive traffic to your web pages. However, some of its hitches and weaknesses have provided an opportunity for sites similar to SEMrush to gain popularity. Different sites have come up with features and tools that offer SEMrush similar […]

There are many passionate people spending time and energy to produce blogs, sharing their love, expertise, and knowledge about their favorite topics with the world. If you are one of those people, doesn’t it make sense to effectively promote your blog rather than just sharing it on social media and simply hoping for the best?  […]

What is SEO PowerSuite Professional? SEO Powersuite software consists of four tools to help you improve the content, optimize web pages, track your progress and run backlink campaigns. You can optimize and crawl your site structure with WebSite Auditor, analyze and discover backlinks with SEO SpyGlass and run outreach and link building campaigns with LinkAssistant. […]

The success of your website depends on a combination of good practices including good SEO and domain authority, among other things. Knowing how to improve your SEO and Google ranking score largely comes down to knowing how to optimize your site and understanding the changes needed to improve site performance.  In general, in the most […]

The art of blogging is continually expanding as it catches the attention and interest of many individuals. People are now using various websites to start a blog to share information and improve their fields’ expertise. Companies have also started blogs to ensure that they are continually engaging with their clientele and offering them up-to-date information […]

Way back in 2015, when mobile was seeing rapid advancements, Google and Twitter introduced the AMP project. Giving mobile web pages a means to load almost instantly. However, AMP’s open-source frame-work had its detractors. Companies considered AMP as a subset of Google and a way to exert further control from its already monopolistic clout. In […]

Every modern business and website needs powerful SEO techniques to not only survive but evolve in today’s competitive market. SEO will bring your website to the top of search results, and you will finally be free from being stuck on page 2 of Google. A good SEO ranking will also boost your business’ positive and […]

Valuing your website can be tricky if you don’t know what to look at. There are many different factors to consider that can all play a role in how much a website is worth. What you value your website at, on a personal level, may be completely different than its true value. In a nutshell, […]

To thrive in any business, you need impressive sales, yet the competitive business world doesn’t make it easy. In today’s day and age, one way to increase your sales is to have a robust digital space presence. Notably, in the recent past, e-commerce has grown to a multi-trillion-dollar industry, and you wouldn’t want to miss […]

In this day and age, having the right domain is an absolute must for getting traffic to your website. There are potentially thousands upon thousands of other websites competing for the same audience as you, making it absolutely vital to have some sort of strategy for attracting visitors. There are many viable strategies which can […]

Over the past few years, Google has been making several changes in its penguin algorithm, and this has dramatically affected the sites of many affiliate marketers. To improve their site’s ratings, they need to adopt new methods other than just stuffing their websites with keywords. On-page and off-page are some of the best ways that […]

Depending on your reasons for creating a website, picking a domain name for your web content to be parked at can sometimes be a tricky and challenging endeavor. On one hand, it is just a name people type in in order to land at your website, so could it really be all that difficult to […]

This article will show you how to increase the number of people searching for the keywords you have chosen. The first part of this article will explain how you can get a high number of people to your website using Google, while the second part will explain how you can implement eCommerce SEO best practices […]

Wix website builder has made it their job to make things easier for you. Wix provides their customers with some great tools to help build a website and make it succeed. SEO, also known as search engine optimization, is a marketing strategy that is considered a necessity for any website who wishes to increase their […]

Search engine optimization, or SEO for short, is extremely important. If you want your website to be found early on in the search engines results’ pages (SERPs), then you need to know how to do SEO. You might be wondering what exactly is SEO and how it works, as well as how do you do […]

The current COVID-19 restrictions occasioned with the lockdown and shutdown of most businesses saw businesses opt to join the e-commerce set up platforms to boost their sales and provide their clients with better customer satisfaction. However, even with the websites in place, most soon realized it’s not enough to help improve their sales targets and […]

How to Find Your Competitor’s Keywords When you have a website, you have one primary goal: get users to your website. Whether you are doing affiliate marketing, selling a product or service or renting out ad space, you have to have eyes on your site before you can turn a profit. While there are many […]

You type your website’s URL in Google’s search bar and, much to your dismay, you cannot seem to find your website listed in the results. If your website is not appearing in Google search results, this can cause a moment of panic. You may be confused on why your website is not appearing in these […]

If you’re in the SEO business, you’ve probably spent some time fielding questions like what is Google algorithm and why does it change so often? While the answer to the what is Google algorithm is simple, the answers to how it works and why it changes are not. The only thing that’s certain is that […]