The Diib® SEO Learning Center

Checking your domain spam score is an essential but frequently overlooked step in website SEO and overall health. If you need to familiarize yourself with what this means, please read on to understand why your domain spam score is crucial for success. If you’re new to identifying domain spam scores, you may wonder why it […]

Like cancer is to body cells, so are spam backlinks to SEO. A single spam backlink has little harm, but when multiple spread to your website, you are up for disastrous ranking results. Spam links are one of the leading causes of Google ranking drops, deindexing, and penalties, hence why you must avoid them at […]

Ah, spam scores. The bane of SEO’s existence and the epitome of curiosity. Yes, you’ve all been curious about your spam score, but Google doesn’t think it’s good for you to know (until now!). Spam score tells you how likely your site has been the victim of some spammy behavior from a link network or […]

Digital marketing is arguably the most essential and profitable marketing approach with a high return on investment. This broad strategy covers aspects such as search engine optimization, content marketing, social media marketing, and even email marketing. Each of these elements may appear independent, but on closer look, they are interconnected. Optimizing these strategies can prove […]

When it comes to learning how to reduce spam score and to maximize your website’s search engine optimization marketing, spammy websites and backlinks are the last things you want pointing to your website. This could raise your spam score, which you want to avoid. Many realize how individual factors can significantly affect how spammers will […]

When ranking your website for any search engine, you must ensure that you garner enough high quality links to receive a good ranking. This is why many online marketers painstakingly seek out quality links from blog posts or site-wide links. However, when small business owners fail to acquire links or use bad links, their spam […]

Online marketing is an excellent way to increase your revenue as an SMB (small to medium sized business). Many businesses now use this method to promote their products and services as the reach is far greater than simply running a brick-and-mortar business. Knowing where and to whom to advertise can be a struggle for any […]

What Is Domain Authority? Domain authority (DA) measures a website’s quality, trustworthiness, and influence. It is typically calculated by assessing the content found on the domain authority in regard to its relevance in search queries and social media shares. Websites with the highest domain authority scores are more likely to rank highly on Google and […]

One of the most frequent questions we get asked here at Diib® is “how to increase my domain authority?” Our short answer is backlinks. Backlinks are a powerful aspect of off-page SEO (search engine optimization) that boosts your website in search engine rankings. However, what sites you link to can make a huge difference concerning […]

The process of identifying and getting quality backlinks can be tasking. Most people relax after this tedious process thinking the work is behind them. However, indexing backlink is essential to ensure your hard work pays off. These quality links you have worked so hard to obtain are not only identified by Google but work to […]

There is no argument that search engine optimization (SEO) is crucial to online ventures’ success. Small businesses explore numerous strategies to implement sound SEO, such as the use of keywords, creation of captivating meta descriptions, optimizing pages’ speed, and so on. However, one of the most effective ways to boost a website’s traffic is understanding […]

Creating a Successful Website There is more to website ranking than creating high-quality content, answering user questions and offering content search engines can understand. To ensure a better ranking than your competitors offering the same quality, authority must be established. This can be done through a variety of different tactics: Earning authoritative website links Supporting […]

Backlinks strengthen SEO in any marketing strategy. The right ones can bring substantial traffic to your website. A positive inbound link from one or several authoritative websites gets the attention of Google algorithms.  In the eyes of Google, you become an authority domain. There must be a reason other sites link to you. You begin […]

Does Anchor Text Matter in Backlinks? Anchor text backlinks are critical for SEO. The more backlinks you have the greater your success. Internal linking enables you to transfer link authority between pages. Your homepage probably has more links than any other. Internal backlinks distribute the homepage authority achieved through your backlink profile. The keywords you […]

Link exchange is a method of exchanging backlinks with another website. The purpose of exchanging links with others is to improve SEO rank or to provide more information related to the content on the webpage. To understand what link exchange is and how it affects SEO, you must first understand how Google views link exchange.  […]

What is a 301 Redirect, and How Does it Affect SEO? Like many website owners, you are constantly trying to improve your search rankings by keeping up with the latest developments in SEO. A 301 redirect can help you improve your SEO by redirecting users from pages that no longer exist. Here are some examples […]

What Are the Best Backlinking Strategies for 2021? Backlinks are connections from a page on a site to another. Backlinks connect various websites making the internet a small village for valuable information on a particular topic. Backlinks help to improve the organic rankings of a website on a search engine and increase your domain authority. […]

How To Do Competitor Backlink Analysis Every website owner not engaged in paid advertising is interested in Search Engine Optimization (SEO). SEO is the method webmasters use to attempt to get their sites listed on page one of the Search Engine Results Page (SERP). Because Google is currently the dominant player in search, this article […]

A URL is also referred to as a Uniform Resource Locator; networks use it to point the browser to a specific web page embedded in the HTML. Users can either generate them manually or with a website hosting package or any other service. For example, if you want to send a document to someone, you […]