You are sitting in traffic one evening, and the highway is bumper to bumper. Suddenly a thought hits you, “Why can’t I drive traffic to my website like this” So, you go online, and there are infinite ways of increasing traffic on your site. Guess what? You aren’t alone. With all the options available online, it’s hard to tell what will work and what won’t work.
Don’t worry; driving traffic to your site may take a while, but if you follow these steps, you will speed the process. We have narrowed down the leading trends for you.
Free traffic vs. quality traffic
Driving traffic to your site will help you rank better and consequently increasing your sales. While free traffic isn’t entirely a bad thing, you should ensure that it enhances engagement too. If you are getting more views, but your conversion rates are reducing, you should consider free traffic vs. quality traffic.
You can optimize your website to improve conversion rates, like by including capture forms and call-to-actions. However, the first step is to get clients to your site. After that, you can move on to converting the leads into buyers. Here’s how to do it:
Work on Search Engine Optimization
If you don’t understand SEO today, you are doing your business an injustice. Understand the depths of SEO so that you know how to engage the right kind of traffic boosting strategies. You wouldn’t want to break the rules. Besides, understanding search engine optimization will boost your results considerably.
This article will give you all the information you need to get started on a good SEO campaign. (Link to our article “SEO tips for small businesses”)
FACT: 97% of users searched online to find a local business AND 62% of consumers will disregard a business if they can’t find them online.
Promote Your Website
While this strategy seems apparent, it isn’t. Social media advertising, display advertising, and paid search are ways you can use to promote your website. The approach will help you to build a brand and get your website out there. Change your paid plans to suit your business goals.
Decide whether all you want is to get more traffic, or you want to increase conversions too. Every paid channel has its benefits and disadvantages. Therefore, you should consider your objectives carefully before reaching out for the credit card. If you want to increase both traffic and sales, use highly marketable keywords. Although the search terms are usually competitive, it will be worthwhile.
Read more: Master Your PPC Advertising for 2020 (Link to Diib’s article)
Create YouTube Tutorials
YouTube is like the newest kid on the block. Everyone is using it, so if you don’t, your business might lag. If you are wondering how to increase direct traffic to your site, YouTube should be at the top of your list. On one side, Google seems to like YouTube, and on the other hand, it is a popular search engine. So, you should leverage the benefits.
Create informative videos for your YouTube channel. Depending on your firm’s model, you can opt to do direct advertisements or post exciting content while marketing your products. Make sure that you leave your contacts in the description box for viewers to follow.
FACT: Video is 50x More Likely to Get Organic Ranking than Plain Text Results.
Influencer marketing isn’t a FAD; it is here to stay. What many companies don’t know is that using influencers is both budget-friendly and effective. Collaborating with YouTube influencers is four times better at increasing sales than using celebrities according to Think with Google.
When influencers talk about discount codes, giveaways, reviews, or links to products, they carry most of their fans with them – to your site. Customers are known to prefer buying from companies with remarkable word of mouth. So, start with making your customers happy and then collaborate with influencers. This is a prime example of influencer marketing.
Create Content That People Will Want to Share
Usually, people will share content they feel is well-researched and will be helpful to their network. When creating content, you should make it trustworthy and useful enough for your visitors to share it.
Once you have written compelling content, the next step is to use media such as some relevant images. You can also choose to add a video tutorial to your website content. If you can’t afford the high production costs, feel free to make an infographic illustration or a custom GIF.
FACT: 69% of B2B marketers have a documented content strategy.
Build an Email List
How about you use your current visitors and customers to increase traffic on your site? When you post a new blog, you can promote it to your followers to boost your traffic. If yours is a content-heavy site, getting continuous readership is vital in achieving traffic objectives, lead generation, and conversions.
Here are some strategies to boost your email list efforts:
- Provide easy access to signing up for a newsletter – Install sign-up forms all over your site, starting with the about page and the homepage. That way, any visitor that is happy with your website won’t struggle to get into your elite group.
- Offer content – make locked information for visitors, which they have to input an email address to receive. Also, include calls to action for the offers.
- Leverage social media – promote your email newsletter on your social media profiles. You can do so through a giveaway or a regular post. That is an excellent way of converting followers into subscribers.
FACT: Email marketing has the highest return on investment for small businesses and in 2019, the number of global email users amounted to 3.9 billion. (Source: Hubspot)
Work On Your Local SEO Strategies
If you run a brick and mortar store, local SEO is crucial in ensuring the success of your business. When search engines are gathering answers for local-based searches, they use signals like social profile pages, citations, links, and pages to offer relevant local results to the online user.
For instance, when a customer types,” best flowers near me” on a search engine, the algorithms look for businesses within the person’s vicinity. Make use of tools like”Google My Business” to increase website traffic 2020.
FACT: “Near me” mobile searches increased by 136% last year.
Become a Topic Expert
If you are wondering how to increase traffic to your website, you should consider improving your ranking on Google. Search engines prioritize sites that are known as experts in specific fields. For instance, if the user keys in a medically-related question, Google will prioritize authoritative health websites like WebMD.
When seeking to become an expert, you can make a pillar page, which is a longer blog post that covers everything related to a particular subject. After that, you can write supporting blog posts related to long-tail keywords to prove that you have covered the topic exhaustively. Focus on long-term traffic to rank well on the search engine. This is an example of what a pillar page could look like:
(Image credit: Hubspot)
Research New Keywords
Keyword research is not only about settling for a high volume keyword, as many website owners assume. It entails creating a keyword strategy with many terms that relate to your industry or product.
If you find this too narrow, don’t shy away from expanding on several keywords within your niche. For instance, it is okay for a site that offers hosting services to write content covering broad topics on WordPress errors and web development. Diib® offers a keyword tool designed to help you research relevant keywords, see performance of current keywords and create a successful keyword campaign. Here is what that page may look like:
Use Organic Social Media Strategies
Organic social media is one of the best free traffic sources for your website. Although it is not a new strategy, some marketers don’t use it as exhaustively as they should. Apart from posting on social media, you can use Facebook and Instagram stories, IGTV, and Facebook messenger. The secret to unlocking the benefits of free traffic sources for your website is to adopt new features early.
For instance, Facebook is set to launch an automated lead generator aspect on messenger that will enable firms to make an automated chat box with links to your website. That is a fantastic feature that will drive enormous traffic to sites.
Remember to develop a strategy that employs the right social media platforms. We have conventional ones like Facebook and Twitter, but every day new applications are coming up. The most recent ones are Likee and TickTock. Whenever a new social media app is created, include it in your social media marketing plan.
FACT: According to the latest SEO stats, social media marketing and backlinks rank as the #2 and #3 more effective ways to increase traffic in 2020.
Combine Similar Posts
Also known as the cocktail technique, this is an excellent way of increasing high-quality traffic to your blog. When you merge similar posts, the new blog is likely to do better on search engine results more than the two separate posts. The combined posts have better content that attracts more traffic. You also consolidate authority because you would merge the”authority” of both blogs into one. This is a graphic that illustrates perfectly the effectiveness of combining blogs, according to Si Quan Ong, an ahrefs blogger:
Hold Contests and Giveaways
An easy way to increase website traffic 2020 is to hold giveaways and contests. That will offer you a quick boost, and your followers will be happy. You can use any of your platforms to advertise the competition, such as social media or email list. For large prizes, you can use both.
Implementing the strategy is straightforward. Start by selecting the platform you wish to host the giveaway and choose the prize. Settle on a criterion that contestants will follow when participating in the giveaway. It can be anything from commenting or sharing your post. Create an advertisement copy with some graphics. Conclude with promoting the contest and declaring a winner. For instance:
Participate In Community Engagement
The more your brand is recognized, the more the traffic that you will get on your site. So, if you are wondering how to increase traffic to your eCommerce site, you should consider engaging actively in your community. Look for Facebook group discussions within your industry, answer questions on forums, and interact with your followers.
Whenever you are commenting on your followers’ blogs, remember to be humane and helpful. Avoid answering with links and instead take the time to give detailed comments. Throw in a joke or two a few times. Customers like relating to friendly brands. Take a look at this Twitter feed from McDonalds:
Make Some Guest Posts Every Month
Writing guest posts can do more than drive incredible traffic to your website. Guest posting helps you to stay active and to generate backlinks. As you implement a guest post strategy, ensure that you find a site that matches your business. After that, create a pitch that shows you have researched the website thoroughly.
The easiest way to ensure that your guest post is accepted is to propose a topic that will appeal to the readers. Identify the content gaps and suggest a topic that will fill the gap rather than competing with existing articles.
FACT: 62.96% of readers perceive blogs with multiple authors to be more credible.
Work on Becoming Mobile Friendly
Are you serious about driving traffic to your site? Then you should ensure that your pages are mobile-friendly. Make use of google’s Page Insight Tools to analyze how friendly your mobile layout is. You also want to know whether it matches the required guidelines. Most people browse the internet using their mobile devices. So, optimizing your website for cellular gadgets will help boost organic traffic.
FACT: 57% of users would not recommend a business with a poorly designed mobile website.
Create Quality Backlinks
If you have been wondering how to increase direct traffic to your site, you should think about being authoritative in your niche. One way of achieving that is to acquire quality backlinks. If high authority sites link to your pages, you will seem more credible in the eyes of search engines.
High-quality backlinks can boost your content in two primary ways. Backlinks are among the crucial ways that search engines use to rank websites. When you keep earning quality backlinks from related sites, you will enhance your rankings and increase your organic traffic.
Another aspect that makes backlinks vital is that they generate a substantial amount of referral traffic. That’s something you would achieve if you were mentioned in well-known news sites. You can also benefit when people click on links in articles that are getting a continuous flow of traffic.
FACT: 55.24% of pages don’t have a single backlink. The more backlinks a page has, the more search traffic it gets from Google.
When someone visits your page, the aim should be to entice them to read other blogs. That is the benefit of internal linking. They connect readers to other pages within your site that would make them embrace your brand.
You can devise internal linking strategies using a cluster model. Cluster pages link to each other, which in turn improves your website’s credibility on search engines. It also increases the possibility of getting leads and conversions. For example:
Voice Search Optimization
If you are thinking about how to increase traffic to your website, you should appreciate the importance of showing up where people are searching. Voice searches are an emerging trend.
Sixty-five percent of adults use voice-enabled gadgets at least once a day, according to a study by PWC. That is why optimizing your content for voice search is crucial.
Here are some ideas to help you kick-off:
- Write answer-focused blogs – the content you curate should address your audience’s queries
- Work with long-tail keywords – when people use voice search to get answers, they speak in full sentences. Therefore, use long-tail keywords to make your content discoverable.
- Enhance the use of snippets – Smart searchers like Google Home and Alexia look for short answers. Curating quick summaries in your blogs will make them discoverable by smart speakers and search engines to discover the solutions they require.
Answer Questions on Quora
Quora is a fantastic medium that you can use to increase traffic to your website. Hundreds of users go on the platform to look for answers to pressing queries. If you are an expert in a given field, sign up, and start engaging in relevant posts. You can then place links on the right keywords to support content on your blog.
While at it, avoid using the platform to create spam. Make sure that every answer you post is accurate and detailed. Once you establish yourself as a leader, other users will be curious and won’t mind visiting your website. This a great illustration:
Use LinkedIn’s Publishing Platform
LinkedIn’s publishing page is ideal for marketing content that you already have on your pages. Create a unique, high-quality post that offers lots of value. Make sure that you link the anchor text on your website to attract visitors. While at it, ensure that your blogs are high-authority because posting misleading content will do more harm than good.
Public Relations and Media Coverage
When you earn airtime on media, you will increase your brand’s awareness considerably. You can even request viewers to visit your site. When your public relations and marketing teams collaborate, you will drive traffic to your webpages. It also translates to great word of mouth.
Although some outlets are avoiding placing backlinks in their stories, it doesn’t imply that a good story won’t bring visitors to your website. Media coverage offers complete third-party validation for your firm. Stories about new products, leadership, or even your company culture will make readers interested in your brand.
Many blog views come from older posts. Therefore, if you are looking for how to increase traffic to your eCommerce site, you should consider optimizing the blogs you posted a while ago. Historical optimization is an excellent strategy for blogs that have been around for a long time and have amassed large following and subscribers. It should be a part of your blogging strategy and not an entire plan.
FACT: 75% of blog traffic is still generated by older posts.
Diib®: Increase Your Website Traffic Today!
Hopefully, we’ve given you some constructive ways to improve your website traffic with minimal investment. There are so many ways to build and promote traffic to your website, it can be overwhelming if you don’t have a plan. Diib offers businesses like yours solutions to their SEO and website traffic issues. With a customized user dashboard, you’ll have at-a-glance information that is easy to interpret. Here are some of the features that that set us apart from other digital dashboards:
- Customized Objectives give you simple tasks designed to optimize your website
- Alerts that tell you about your Domain Authority other technical SEO issues
- Bounce rate monitoring
- Post performance
- Broken pages where you have backlinks (404 checker)
- Keyword, backlink, and indexing monitoring and tracking tools
- User experience and mobile speed optimization
Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.
Google uses well over 200 factors in their search algorithm. From page speed to backlinks, almost every aspect of your website is analyzed.
First off, investing a small amount in Google AdWords can prove to quickly boost traffic. Then, focus on high quality content, SEO, blogging and starting a referral program. Writing guest blogs is also a great way to attract new customers to your site.
Apart from optimizing your website, here are the top 3 ways to improve traffic through marketing: 1) List in online directories 2) build backlinks and 3) work on your social media presence.
There are so many ways to advertise your website for free. These are the top 5:
- Use Google My Business to optimize for local search.
- Check out Yext.
- Write guest posts for other blogs.
- Answer Quora questions.
- Publish content on LinkedIn.
Crafting the best, most effective call to action is about more than just marketing. It’s knowing your audience well enough to know where to place the call to action on the page; the right moment when the customer is ready for that prompt to take the next step.
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more. (Google)
Referral traffic can be accomplished in a number of ways. A few of those are: product roundup, a guest post, paid advertising, free advertising and inclusion from a niche.
The #1 way to get more business leads is by optimizing your content. You can’t very well get a lead if your website is never placed in front of your target audience.