In the modern era of e-commerce, the most effective marketing approach is digital marketing. Under digital marketing, various components work together to ensure a Return on Investment in your campaign. The most popular options are SEO and social media marketing. These two concepts are relatively new; however, they are essential in creating brand awareness, generating leads, and increasing sales. Before implementing these strategies in your campaign, it’s best to understand what makes them unique and their roles in your business.

Affordable SEO Tools for Clothing Industry

The clothing industry is one of the most searched topics on the internet, with numerous companies relocating their business to online platforms to serve a broader client base. However, because of the competitive nature of the digital realm, it may require more work for your business to appear at the top of the Search Engine Results Pages (SERPs). This brings in the importance of Search Engine Optimization for your business. Implementing a strategy with SEO keywords for clothing can help increase your Search Engine rankings and provide insight into improving your other online marketing campaigns. Below are some of most affordable SEO Tools for Clothing Brands.

Affordable SEO Tools for Clothing Brands

There are various elements to search engine optimization, including keyword research, website auditing, backlink monitoring, SERPs Ranking, and content monitoring. With affordable SEO Tools for Clothing Brands, your company can effectively improve its site’s performance and ranking.

SEMrush

This is one of the top competitor analysis tools you can use to evaluate your content and that of your competition. With this tool, you can access several metrics that give you insight into the best content, words, and phrases to help increase your SERP rankings. SEMrush is a perfect fit for your clothing brand since the fashion industry is all about knowing what your competitor is putting out and what they are doing that you are not. It is also a good option for small and medium-sized companies that need robust performance but operates on a tight budget. Key features include:

• Advertising research- helps you develop better campaigns by analyzing your competitor’s budget. It also allows you to localize your advertisements.

• Traffic analytics- SEMrush gives you accurate insight into the performance and traffic of your website. It also generates reports to help you understand consumer behavior to make better marketing decisions.

• Organic research- this feature allows you to review competitors’ top keywords and phrases. With this, you can also analyze your competitors’ site changes.

• Product Listing Ads- With this feature, you can peek into your competitor’s product feeds and product listing ads.

(Image Credit: SEMrush)

GrowthBar

GrowthBar, as the name suggests, is an ideal option for clothing brands looking to grow their business through various marketing fronts. One of the most significant selling points of GrowthBar is that it helps your team with content creation; this way, you can provide your readers with updated and appropriate content. You can also leverage this tool for competitive research; you can review your competitor’s top organic keywords, backlinks, Social media ads, and Google AD keywords. Key features include:

• Competitiveness metrics- this feature allows you to see your competition’s top organic keywords and their backlinks. It also allows you to export all the metrics on a spreadsheet, making it easy to analyze.

• Organic research- this tool presents you with several keyword options for optimization along with their competitiveness score.

• Content generation- provides guidelines for your content, taking into account appropriate keywords, title tags, tones, links, and word counts.

(Image Credit: GrowthBar)

Ahrefs

This is one of the most popular and affordable SEO tools due to its multiple functions. Aside from being a fast web crawler, it has a simple, user-friendly interface. Ahrefs is mainly used for URL rankings, backlink audits, keyword research, competitive analysis, and SERPs ranking. This tool also provides a deep analysis of your competitor’s site traffic. With this data, you can work on keyword research, link building, content marketing, rank tracking, and SEO strategies. Ahrefs provides key insights to help you improve your website, which in the long run, will help increase your visibility. Key features include:

• Monitoring outbound links– this feature provides regular reports on your outgoing links. This way, you can adequately track where your posts are linking.

• Keyword tools– Ahrefs generates and reviews millions of keywords based on your search query to give you the best options concerning your brand.

• Content explorer– this feature allows you to go through millions of pages to find top pages related to your brand. With this information, you can develop the best content for your audience.

• Ranking history– this tool allows you to track the rankings of every page. This way, you can see pages that are generating traffic and those that are not.

(Image Credit: Ahrefs)

Site Checker

This tool is favored for its ability to provide a deep analysis of your SEO and generate reports that help you make appropriate SEO adjustments. This tool is relatively easy to use; you must input your site’s URL and click on analyze. This tool is perfect for a website audit, competitor tracking, backlink monitoring, and keyword research. Key features include:

• On-Page SEO audit– this features you to scan your website, presenting any issues that need fixing.

• Website change monitoring– this tool uses website scans and audits to monitor any changes to your website. It also provides data on the impact of these changes on your site and how they affect your SEO rankings.

• Website traffic check– this feature allows you to view your site traffic and that of your competitors without any limits.

• Backlink tracking- provides daily notification on links that point to your website, allowing you to take appropriate action.

• Ranking check– helps you monitor your keyword rankings.

Advanced Web Ranking

This is one of the best tools for brands looking to monitor millions of keywords for optimization. It can track keywords and phrases at a hyper-specific level and generate white-label reports to help your marketing team make informed decisions. The best part about Advanced Web Ranking is that it can keep track of 3000 search engines across the globe, providing you with a deep competitor analysis that covers metrics such as estimated visits, market share, and new competitor discovery. This tool is also used for keyword research, providing keyword ranking at the local level. Key features include:

• White label reporting allows you to export data through CSV and PDFs, create permalinks, and integrate with your Data Studio.
• Hyper-specific local SEO results based on mobile and desktop searches in various countries.
• It is perfect for large volumes of keywords, making it invaluable for large in-house teams and agencies.
• Advanced Web Ranking can support multiple users simultaneously with no additional costs.

How to Market a Clothing Company

With endless marketing opportunities, you must develop the best strategy to promote your brand and improve your SERP rankings. As you know, the first step in How to Market a Clothing Company is by developing and designing a website. Through this website, you can work on other marketing ideas that drive traffic to your platform, hopefully earning you conversions. To answer the question ‘How to Market a Clothing Company?’ here are a few ideas to consider.

Social Media

Social media marketing is one of the most popular trends today. It provides brands with targeted ads and an opportunity to interact at an intimate level with their audience. When marketing clothing on social media, you have to set up and optimize your social media channels, with the most popular options being Facebook, Instagram, and Snap Chat. However, it’s best to note that marketing clothing on social media goes beyond posting pictures on your social feeds; you must devise a working strategy. There are two fronts to social media marketing;

Organic Social Media

This strategy involves promoting your clothing brand through your social accounts for free. With organic social media, you must develop a daily posting format to provide your audience with updates on your brand and product listings. Some creative ways include creating hashtags and competitions where you can promote your brand awareness. However, this move works best for brands with a substantial social media presence. Another approach is through user-generated content. This is where customers post images of themselves with your product the repost them on your official pages. According to statistics, this is one of the best approaches to increase conversion rates.

Paid Social Advertising

Paid advertisement is also one of the best approaches to marketing clothing on social media. Organic social media marketing can only manage a 2% conversion rate having a low ROI compared to paid Ads. You should include paid social media ads in your budget when creating your marketing plan. These ads can be applied to various platforms, including YouTube, Instagram, and Facebook. By paying for the business, you can effectively market your clothing brand well beyond your local market, reaching a global audience. For example:

(Image Credit: Chainlink Marketing)

When you explore paid social media advertising, you can access some of the tools that come with social media marketing. These tools help generate insight into consumer tastes and preferences. This way, you can tailor your products and marketing strategy to reach your target audience effectively.

Images

The visual effect is one of the most important factors to consider as a clothing brand. You need to present your potential market with the best images of your product list to generate a level of interest. With this in mind, you need to invest in high-resolution images that will go on your website and social pages. However, optimizing these photos is best to maintain the page loading speeds. On top of quality photos, you must present specific product images for your product pages, including captivating PR shots of your clothing.

When taking photos of your site and other platforms, it’s best to note that some of the images may be used by your PR firm and other publications to present you as the ideal brand. This means you have to tailor the shots to present your products in the most attractive way possible. These images should also be shown in a form that reflects your brand’s identity. To get the best images, you should contract the services of a professional photographer.

Influencer and Blogger Outreach

The fashion industry is a hot buzz flooded by various bloggers and influencers who play an essential role in product promotion. Influencers and bloggers are members of the community who have a substantial social media following and are known for their influence in a given industry. This approach involves working with influential personas in the fashion industry to promote your products on their platforms. According to various clothing brands, working with influencers and bloggers increases potential clients’ conversion rates.

This marketing approach can be included in your social media marketing strategy and can be used to reach a global market. To get the best out of this program, you must research the best bloggers and influencers you can partner with within your niche. Find the right influencer and gain access to their large pool of followers.

Search Engine Optimization

SEO is essential to your overall digital marketing strategy. Due to the dynamic nature of SEO marketing, it may be best to outsource these services to an IT firm. By leveraging these services, you can increase your SERPs Rankings, create better content, and gain insight into what your competitors are doing. Working on your SEO also helps optimize your website to increase traffic, which can help generate sales. When implementing an SEO strategy, here are a few tips to consider.

• Build a user-friendly website- you need to work on a website where potential clients can easily access your products and services. Consider including CTAs that make you stand out.

• Keyword optimization– with the help of affordable SEO tools, you can choose the best keywords and phrases to help improve your rankings on search engine results.

• Start a fashion blog- blogging is equivalent to content marketing. Providing clients with timely updates and insights related to the industry helps position you as an industry expert. This can help drive valuable traffic to your website, increasing your SEO rankings.

• Mobile friendly- with constant smartphone upgrades, more people rely on their phones for research. Aside from research, people also use their phones to promote e-commerce. You must tailor your website to fit various uses, including online shopping.

Email Marketing

With businesses exploring other approaches to digital marketing, email marketing has been forgotten. However, optimizing your email marketing campaign can yield a higher conversion rate. According to statistics, a significant number of people go through their emails every day. The key to an email marketing campaign is in the contents of the email. You must create relevant, valuable, and exciting content for your reader to avoid your emails being classified as spam. Here is an example:

(Image Credit: SendX)

Advantages of Affordable SEO Tools and Marketing

Here are some of the Advantages of SEO Marketing.

It brings in more Customers through Organic Search

Search engine optimization helps generate quality organic searches that allow you to engage effectively with your customers. The most important aspect of marketing in the clothing industry is being able to share information with your target audience. Increased organic searches can also help improve your SERP rankings, attracting more sales.

Improved User Experience

Optimizing your website helps improve the user experience, directly impacting your conversion rates. Having the best content or products is only a guarantee for sales if your users can access information on your site. However, through elements such as backlinks, internal links, and page load speeds, you can improve the user experience.

Improves Brand Awareness

Brand promotion is one of the most significant advantages of SEO marketing. Presenting your website on the front pages brings you closer to increasing your click rates. Even without clicking on your site, being on the first page allows potential clients to familiarize themselves with your brand, making you a reference in the future.

Provides timely Updates

SEO marketing is often changing, which affects how businesses operate. Due to the frequent changes in search engines, you need to have the correct information at the right time to make crucial marketing decisions. SEO marketing also provides insight into what your competitors are doing, their product listings, and a list of their marketing campaigns that are delivering results. With this information, you can develop a competitive strategy to help you stay competitive.

It’s Trackable

It can be frustrating not knowing the progress of your marketing strategy or even if you’re getting your money’s worth. However, with SEO marketing, you can monitor all your marketing efforts. With the help of tools such as Google Analytics, you can review some campaigns based on metrics such as page views, conversion rates, completed orders, and click-to-call.

Diib®: Don’t Trust Your Clothing Company SEO to Anyone Else!

If this all sounds like too much for your patience or knowledge level, never fear! Diib® Digital offers our clients comprehensive and affordable SEO tools designed to give you a birds-eye view of your SEO keyword strategy and easy-to-follow ways to improve. Here are a few of the features of our user dashboard you’re sure to appreciate:

• Keyword, backlink, and indexing monitoring and tracking tools
• Blacklist monitoring and objectives for repair
• User experience and mobile speed optimization
• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.