The Diib® SEO Learning Center

What is a Smart Campaign in Google Ads? The digital marketing world continues to grow, and one way to keep up with the changing times is to get acquainted with how the pay per click works. As a business owner, you seek to employ strategies that work for you to enjoy maximum benefit. One of […]

The dynamics of digital marketing are undergoing tremendous changes. Social media is taking the industry by storm, and organic content is becoming more and more accessible on every platform. That means your current marketing campaign may not be up to par with stiffer competition. Furthermore, you might not be sure where to invest additional resources […]

There has been a dramatic change in the marketing landscape in recent times. To adapt to these changes, Google Adwords intends to be one of the pioneers in connecting the marketer to the buyer. Adwords is very useful for marketers who want to boost local advertising of their content, and make their purchase process more […]

When people think of Google Ads and AdWords, they tend to visualize a nice little text ad that follows a search in Google’s search engine. If you do not provide Google Display Network with the desired desktop or mobile size, your ad will not resize. As it is, Google reports that inventory is usually limited […]

Have you been searching for a new method to expand your business? If that is the case, then you may be interested in the power of Google maps. With their platform, including its innovative design, you’ll be on your feet in no time. Since they launched the service, plenty of entrepreneurs were able to use […]

There are various forms of display ads in digital marketing, and one of the most popular is leaderboards advertising. A leaderboards ad is typically a large banner available in either image or text format and covers the content area in a horizontal position. These ads are often posted on spots receiving high traffic for more […]

Not only will attention-grabbing real estate ads attract potential customers, but they will also create a positive image among the general public. When writing an engaging commercial advertisement, you should showcase your personality and creativity. One benefit of hiring a professional real estate agent to write your ad is that they can tell you how […]

Marketing and Advertising Funnels What Are Marketing, Sales and Advertising Funnels? These days you’ll find the terms advertising funnel, marketing funnel and sales funnel used interchangeably. “Marketing funnel” is the term that gave birth to both these terms. So, before we get into developing an advertising funnel marketing strategy, we need to understand what exactly […]

Facebook offers a set of guidelines for ads and image specs. It is important to understand these recommendations, especially if you use Facebook for marketing. In this article, we are going to discuss about Facebook ad specs and image sizes, best size for Facebook ad, Facebook ad creative size, Facebook ad dimensions image and Facebook […]

Are you looking to fill the gaps that your other search campaigns are slacking? You have come to the right place. Here is an ultimate guide to creating Google Dynamic Search Words. Despite the popularity of Shopping Campaigns and Search Ads, it didn’t take long before eCommerce businesses, as well as digital marketers, caught a […]

Ad strategists always strive to achieve more efficiency in managing their campaigns and, there are few better ways to do so than with the Google Ads Editor. In marketing, efficiency in managing your marketing campaigns directly influences the ROI of your marketing efforts. The Ads Editor is a downloadable software that makes it excitingly easy […]

What is a Google Ads Quality Score? The main goal of any marketer is to have their ads reach the target audience on time to generate high conversions, clicks, and engagement levels. Pay per click provides a quick way to achieve those goals. For most customers, paid ads help them find the information they are […]

The internet is helpful in our daily quest for information. We often look to the internet for research, shopping, and entertainment. Search engines use keywords to deliver the most relevant and beneficial information to your query. A keyword is a primary phrase or word that accurately defines the content you search for in the search […]

An Expanded Text Ad or ETA is a kind of sponsored search ad, accessible via Google AdWords. An expanded text ad can be created and edited from scratch using the following steps: Choose Expanded text ads from the list of ad types. Select the ad groups in which you want the new Google expanded ads […]

What Is A User-Agent? A user-agent is a unique identifier associated with every visitor on the internet. This user-agent is responsible for containing useful technical data about the user’s device and the relevant software they are using to browse the internet, such as their default browser. This user-agent is required to offer an enhanced user […]

Auto Tagging allows the users to search for items of their choice and have them classified under relevant categories. The service is beneficial if you want your website to be more visible in search results and increase the number of visits to your website. Auto Tagging also provides the opportunity for webmasters to create more […]

Building a hotel and establishing its brand requires a passion for spreading the word about your venture and a genuine love for providing excellent customer service. When you want to promote your unique hotel, doing so is no longer limited to traditional marketing methods and local advertisements or newspapers. Today, turning to digital solutions such […]

Establishing a reputable and professional dental practice not only requires hard work and an understanding of the craft, but also time and loyalty from those who support you. If you are looking for ways to broaden your reach and appeal to the locals in your area with your dental practice, turning to the internet just […]

Getting deals and successfully closing them is often a long and tiresome process, requiring a lot of patience. With the increase in real estate agents worldwide, many agents are devising new ways of staying in trade, such as quality advertisement and creating a robust online presence. Most house buyers turn to the internet when searching […]

Each entrepreneur desires to have his business known, to gain more customers, translating into more sales and high revenue. Word of mouth and traditional advertising methods may not be sufficient to gain traffic that will bring the desired results. Therefore, business owners can take advantage of free online business listing sites to maximize their online […]

With most of the modern businesses having embraced conducting their business affairs in the online space, advertising has become one of the most vibrant sectors for increased revenue. Marketers are willing to pay businesses that have websites with genuine traffic to place adverts on their platforms in a bid to increase visibility and sales. The […]

What is Adzooma? This is a platform for online advertising technology created to help your business save money, effort and time while growing. You receive a complete suite of cost-effective and easy-to-use tools to manage and optimize your online advertising accounts. The entire process takes only seconds. You can handle additional clients without the necessity […]

What is Google Adsense? Sign-up and More! There are a lot of different ways for monetizing your website traffic. The majority of them are advertising third-party services or products for your site visitors. You can choose from a wide range of advertising programs available to earn money. The most popular among these programs is Google […]

PPC and SEO: Pros And Cons Of Each When it comes to digital marketing, most people frequently ask what is PPC or SEO and, most importantly, which strategy is better. The core difference between the two is that Search engine optimization is a free tool that may take time to give results. On the other […]

Today, most people spend a considerable amount of time online, creating a great venue to reach your target clients. While using social media channels can help boost your conversions and leads, you may want to diversify your strategies. Using a single marketing channel may limit your reach significantly. If individual clients don’t use your selected […]

For any business, the idea of always attracting new customers for its product is a dream come true. However, building a strong reputation for your work and services is not a walk in the park. It entails coming up with the perfect marketing strategy that suits your business.  Marketing strategy is the collection of techniques […]

What is SERP in SEO? SERP stands for search engine results pages. When a question is typed by a user into a search engine, they do not want to scroll through numerous pages of SERPs. Users expect the search engine algorithms to sort through all relevant content and web pages on the SERP to provide […]

What Are Native Ads And How Do I Use Them? Advertising has always been a constant struggle between advertisers and readers. The advertiser wants to get as many responses as possible, but they have to do it in a way that doesn’t annoy the reader. However, the Internet provided readers with tools that allowed them […]

Google Ads Performance Planner is a free tool in Google Ads to help you create detailed plans based on your spend level and see the impact on your campaign performance from hypothetical changes related to budget, seasonality, and campaign set-up changes. The tool allows you to forecast performance over the next month or quarter and […]

Conversion Tracking Google Ads You can run Google conversion tracking campaigns for clients with small to large businesses and for your own company. Your priority should be understanding Google Ads conversion tracking. You can maximize your results faster and reach your goals sooner by determining the impact of the market for your customers and measuring […]

YouTube Google Ads It has become more necessary than ever for marketers to figure out how to promote their YouTube channels. The reason being that YouTube has recently overtaken Facebook as the world’s most visited website. In an era where potential customers spend hours watching videos and researching, YouTube marketers need to appeal to their […]

Google Ads Retargeting is a highly effective marketing method, which allows website owners to show ads to customers who have already visited their website. If you use Google to drive traffic to your website, Google retargeting can prove very successful because only 2% of the customers will buy a product on their first visit. To […]

PPC Keyword Analysis PPC, or pay per click, keyword research is essential for your PPC campaign. Selecting the best keywords can provide you with the most clicks and conversions. PPC keyword research is a combination of science and an understanding of the needs of your customers. You need to use the best tools to help […]

Are you wondering how you can learn Google ads fundamentals in the shortest time possible? Perhaps you want to manage your ads account and avoid the cost of a professional manager. Or maybe your website’s traffic is not so good, and you are looking for excellent ways to improve it. Whatever the reason, there is […]

Users of the Google search engine and its affiliated networks are exposed to hundreds of ads every day. These Google ads are an integral part of the search engine because it allows Google to earn revenue.  From a users perspective, ads are equally important for businesses and new websites as it allows them to generate […]

Whether you are a small-scale entrepreneur or a well-established business in your industry, you need to turn Google campaigns and advertisements into the backbone of your company. With access to over 90% of internet users, Google can be the perfect soulmate for your business and help you skyrocket your sales with the help of fitting […]

At first glance, the two pay-per-click advertising platforms appear remarkably similar. When allocating your budget though, it’s crucial to have a deeper understanding of Google Ads vs Facebook. First, you need to understand your own advertising goals. Then, the pros and cons of both advertising networks, so you can use either tool to your greatest […]

How To Optimize Your Google Ads Introduction Google Adwords is an advertisement platform where you bid on specific keywords so that your clickable promotions appear in search results. Therefore, you can show off the unique features of your business to reach customers searching for what you offer. By opting to use Google ads, you uptake […]

Google ads can help you get ahead and leave your competition behind in your dust. However, understanding Google ads advertising costs can help finalize your budget and assist you in spending wisely to enhance your online presence. Once you understand these costs, you will not fall into any marketing traps, and will not break your […]

Introduction Today, most consumers rely on the internet to search for what they need. Google my business listing, has thus become a vital tool for any business that wants to grow. As the name suggests, it gives you a chance to create your business listing online. Besides, it will help manage your brand in the […]

Introduction Google Adwords is a fantastic advertisement network full of updated features and tools. If you have used the platform for a while, you probably have noticed numerous setting options available. It even allows you to program how your ads get triggered by certain words. You might be asking what the keyword match type stands […]

Introduction Generating a substantial amount of income from your site can be challenging, mostly when you aren’t selling anything. Google AdSense is a popular network that allows most website owners to monetize their page traffic. You can make money without having to deal with advertisers directly irrespective of your niche. It’s a relatively simple concept, […]

How to Set up a Google Ads Campaign Owning a website is the first step toward getting your brand out to the world. With search engine optimization, you can move up in Google’s rankings so people can find your business. However, when you’re first starting out, you may need a little boost in generating leads. […]

How Do I Do Paid Search With Google Ads and Bing Ads? Paid search platforms offer a unique form of advertising that gets your ad near the top of results pages in organic keyword searches. Unlike most advertising, you can choose plans where you are only charged when people click on the link. That makes […]

What if everyone you target marketed would click on your webpage, social media page, page ads, and even your solicited emails? What if this resulted in even more leads and sales for your business, which is especially crucial for small to midsize businesses looking to grow? This is exactly what a good click-through rate (CTR) […]

SEO and content marketing attract new clients to your site, but these tactics take months to start gaining traction. It can even take years before they drive impressive amounts of traffic. Fortunately, there’s another way to get started faster. Of course, there’s a little risk involved. With pay-per-click (PPC) advertising, you put out an ad […]