The Diib® SEO Learning Center

There are various forms of display ads in digital marketing, and one of the most popular is leaderboards advertising. A leaderboards ad is typically a large banner available in either […]

There has been a dramatic change in the marketing landscape in recent times. To adapt to these changes, Google Adwords intends to be one of the pioneers in connecting the […]

Google: The Ultimate Keyword Research Tool Keyword research is one of the most important tools in your website-building arsenal — you can use it for everything from selecting a niche […]

How to Set up a Google Ads Campaign Owning a website is the first step toward getting your brand out to the world. With search engine optimization, you can move […]

Introduction Generating a substantial amount of income from your site can be challenging, mostly when you aren’t selling anything. Google AdSense is a popular network that allows most website owners […]

Google Tag Manager is a web tool created by Google to make it easier for marketers to create a customized analytics code and track website visitors using an action script. […]

The dynamics of digital marketing are undergoing tremendous changes. Social media is taking the industry by storm, and organic content is becoming more and more accessible on every platform. That […]

What Is Instagram Advertising? Instagram advertising is when sponsored content is posted on the platform with the intention of reaching a more targeted and larger audience. There are a lot […]

What Is Google My Business (GMB)? Google My Business is a free tool that allows you to get on Google, gain full control over the appearance, and manage the visibility […]

Building a hotel and establishing its brand requires a passion for spreading the word about your venture and a genuine love for providing excellent customer service. When you want to […]

Are you looking to fill the gaps that your other search campaigns are slacking? You have come to the right place. Here is an ultimate guide to creating Google Dynamic […]

Ad strategists always strive to achieve more efficiency in managing their campaigns and, there are few better ways to do so than with the Google Ads Editor. In marketing, efficiency […]

E-commerce is a rapidly growing and gigantic industry that allows people to order items from the comfort of their homes. With the advent of the internet and the appearance of […]

Google Analytics offers valuable insights and data right out of the box; however, there may be data that is unique to your business needs. It is not enough to have […]

Google Event Tracking is a tool that precisely tracks how visitors interact with the content on your website. It’s best to distinguish these events from the conversions you define as […]

What is a Smart Campaign in Google Ads? The digital marketing world continues to grow, and one way to keep up with the changing times is to get acquainted with […]

What is a Google Ads Quality Score? The main goal of any marketer is to have their ads reach the target audience on time to generate high conversions, clicks, and […]

The internet is helpful in our daily quest for information. We often look to the internet for research, shopping, and entertainment. Search engines use keywords to deliver the most relevant […]

Conversion Tracking Google Ads You can run Google conversion tracking campaigns for clients with small to large businesses and for your own company. Your priority should be understanding Google Ads […]

Google Ads Retargeting is a highly effective marketing method, which allows website owners to show ads to customers who have already visited their website. If you use Google to drive […]

Are you wondering how you can learn Google ads fundamentals in the shortest time possible? Perhaps you want to manage your ads account and avoid the cost of a professional […]

At first glance, the two pay-per-click advertising platforms appear remarkably similar. When allocating your budget though, it’s crucial to have a deeper understanding of Google Ads vs Facebook. First, you […]

How To Optimize Your Google Ads Introduction Google Adwords is an advertisement platform where you bid on specific keywords so that your clickable promotions appear in search results. Therefore, you […]

Google ads can help you get ahead and leave your competition behind in your dust. However, understanding Google ads advertising costs can help finalize your budget and assist you in […]

Introduction Google Adwords is a fantastic advertisement network full of updated features and tools. If you have used the platform for a while, you probably have noticed numerous setting options […]

With most of the modern businesses having embraced conducting their business affairs in the online space, advertising has become one of the most vibrant sectors for increased revenue. Marketers are […]

Users of the Google search engine and its affiliated networks are exposed to hundreds of ads every day. These Google ads are an integral part of the search engine because […]

Auto Tagging allows the users to search for items of their choice and have them classified under relevant categories. The service is beneficial if you want your website to be […]

Whether you are a small-scale entrepreneur or a well-established business in your industry, you need to turn Google campaigns and advertisements into the backbone of your company. With access to […]

When people think of Google Ads and AdWords, they tend to visualize a nice little text ad that follows a search in Google’s search engine. If you do not provide […]

Click-Through-Rate (CTR) Meaning  Your CTR or click-through rate is the number of clicks received. Your rate is divided by how many times your content is displayed with variations for every […]

Digital Marketing in Telecom Sector The telecom industry is constantly changing and evolving. New technological innovations and advances are constantly introduced in the market for monitoring your marketing investments and […]

If you want to boost your marketing results try using leaderboard ads. It can help you reach more people and get more clicks. Don’t have any idea where to start? […]

Google Ads Performance Planner is a free tool in Google Ads to help you create detailed plans based on your spend level and see the impact on your campaign performance […]

What Are Native Ads And How Do I Use Them? Advertising has always been a constant struggle between advertisers and readers. The advertiser wants to get as many responses as […]

In recent years, the marketing world has progressed by leaps and bounds, and the digital landscape has become a big part of that change. Thanks to online advertising, businesses can […]

How Do I Do Paid Search With Google Ads and Bing Ads? Paid search platforms offer a unique form of advertising that gets your ad near the top of results […]

Marketing and Advertising Funnels What Are Marketing, Sales and Advertising Funnels? These days you’ll find the terms advertising funnel, marketing funnel and sales funnel used interchangeably. “Marketing funnel” is the […]