Dental SEO is an essential part of learning how to market your dental office and practice online. If customers aren’t finding your site when they’re searching online for a local dentist, then there’s no way that they will discover your business over your competitors. But for you to optimize your dental SEO marketing strategy effectively, you need to understand the following:

Strategies That Will Help With Dental SEO Marketing

Optimize Your Website For Dental Keywords

You can use many dental SEO strategies, but one of the most important is optimizing your website with targeted dental keywords. Using the right keywords will help ensure that your website appears at the top of search engine results pages (SERP) for relevant queries and will assist potential patients in finding you when they’re looking for a dentist online.

There are numerous approaches to optimizing your website for dental keywords. One of the most effective is to include these keywords in your website content on individual pages and throughout the site architecture. You can also use the keywords in title tags, meta descriptions, and anchor text. An important part of optimizing your keywords is using them in non-website content, such as videos and blog posts.

(Image Credit: yellowHEAD)

Publish High-Quality Blog Content

Publishing high-quality blog content will help you rank higher in SERPs for relevant queries and help potential patients find you when searching for a dentist online. Many dental SEO tips can help you publish high-quality blog content, but one of the most effective is to publish helpful content to your readers. You can also use images and videos to make your content more engaging.

Another way to publish high-quality blog content is by partnering with other bloggers in your industry. Partnering allows you to share each other’s audiences and can help you get more exposure on websites that already receive a lot of traffic. High-quality content will attract links from the outside world, improving your SEO and site authority.

Focus On User Experience

When potential patients search for a dentist online, they want a pleasant user experience that will entice them to visit your practice and make an appointment. One of the most effective dental SEO strategies for improving your dental website’s user experience is ensuring that it loads quickly on different devices.

If your website isn’t mobile-friendly, you could lose many potential patients searching for a dentist on their phones or tablets. You can also improve the user experience by ensuring that your website content is original and engaging and includes high-quality images of your team members and office environment.

**Did you know??

• 30% of all mobile searches are location-related
• Mobile accounts for 58% of all Google searches

Focus On Your Dental Practice’s Location When Choosing A Domain Name

Your website’s domain name is also essential in dental SEO because potential patients will see it on the results page when they search for a dentist. You can improve your site authority by choosing a domain that includes one or more of your keywords (like practice-name.dentistry+city) and focusing on local SEO to get featured more prominently in the search results pages.

You can do this by choosing a domain name specific to your dental practice’s location, which comes up at the top of local listings. On-page SEO is also essential for dental websites because you want potential patients to see all of your dental SEO keywords before they leave the page. So make sure you write high-quality content relevant to the topic (like dental marketing) and include your keywords as naturally as possible throughout the post.

***Fun Facts for Local SEO:

• 54% of the Internet’s traffic comes from mobile devices.
• 46% of Google searches have a local search intent.

Connect With Other Websites In The Dental Industry

You can improve the user experience on your dental website by connecting with other websites in the dental industry. Securing your business with others allows you to share each other’s audiences and will help you get more exposure on web properties that already receive a lot of traffic.

You can do this by reaching out to other dental websites and sharing their content, helping them with guest blogging, or even creating links on your website that go to other dental blogs. Additionally, the proper connection will help you improve your site authority and rank better on search engine results pages.

Claim And Optimize Your Business Listing On Google Maps

There are many dental SEO strategies that you can use to improve your website’s ranking in search engine results pages (SERPs). Still, one of the most important is claiming and optimizing your business listing on Google Maps. When you create a Google Maps listing for your dental practice, provide as much information as possible, including your practice’s address, hours of operation, and contact information. For example:

(Image Credit: TheeDigital)

You can also add photos of your practice and its team and videos showcasing your work. Once your listing is complete, be sure to optimize it for local search. You can also add keywords related to the tags and categories sections.

Leverage Google My Business

Another important aspect of dental SEO marketing involves leveraging Google My Business to create a listing for your practice. Customers can use this free service to discover local businesses and learn more about them, including their hours of operation, contact information, and more.

Thanks to Google My Business, customers can also see customer reviews and ratings for your dental practice and photos and videos you’ve added to your listing. As a result, optimizing this profile with relevant keywords is essential so that you rank higher in Google results for dental searches.

**Stats about Google

Create Great Content To Attract New Visitors

When it comes to attracting new customers, blogging can be an excellent way of building awareness for your practice. To get more dental SEO traffic, it’s also essential to create headings, lists, and videos that will likely attract the attention of Google’s web crawlers. Creating engaging content with links to your dental practice’s website will make it easier for Google to understand what your dental blog is about. As a result, you can rank higher on search engine results pages and attract a steady flow of new patients.

Optimize Every Page On Your Site

Ensure that every page gets optimized for local searches when optimizing your dental website. In addition to using keywords throughout the content of your pages, be sure to include them in your page titles, descriptions, images, videos, and other on-page elements.

Also, take advantage of local dental searches by using your Google+ Local profile map extensions. By listing your dental practice’s address with a map alongside the business name and website URL, you can increase the visibility of your practice in SERPs.

Monitor Your Website’s Search Engine Rankings

One of the best dental SEO strategies you can use is monitoring your website’s search engine rankings. It will help you ensure that your website appears as high up in the search engine results pages (SERPs) as possible. There are several different tools and services that you can use to monitor your website’s rankings, including free and paid options. For instance:

(Image Credit: Ahrefs)

The first step is to identify which keywords you want to monitor on your website. Think about the most popular searches related to your business, as these will often be closely related to the keywords that people would type into the search box. As you monitor your website’s rankings, it is essential to narrow down these keywords to their root words or phrases. It will make it easier for you to determine the website’s overall ranking within the SERPs.

How To Market Your Dental Office

After you have worked on your dental SEO tips, you need to make sure you promote your dental office. Proper Dental SEO Marketing will help you get your target audience and grow your profession.

Promote Your Website On Social Media

Promoting your website on social media is a strategy that will help you with dental SEO. Promoting your dental practice or office on social media can be one of the most effective ways to boost traffic to your website to rank in search engines like Google and Bing.

As more people use their smartphones for everything from emailing, reading news, checking their calendar, posting photos, finding directions, and even watching TV shows–it’s easy to see how mobile devices have taken over our lives. When someone searches for something online, they often find out about what they were looking for through a friend’s post or tweet instead of an organic search result because friends are always at the top of any list.

(Image Credit: PatientGain)

Get Involved With The Community

Dental SEO is one of the most important aspects of a dental marketing campaign. However, it’s not the only thing you should be doing. It would help if you also got involved with your local community. It will also help build trust and credibility for your dental office. It will also help you connect with potential patients who may not have heard of you. When you start attending events, meeting people, or sponsoring fundraisers, it will create a buzz around your dental practice that will help attract new patients.

People who move to a new city aren’t familiar with dental services or providers. However, more people will know about your dental office if you participate in dental outreach events or dental community meet-ups. Dental outreach events include dental health fairs, dental lectures, dental screenings, and dental fundraisers. These are important places where potential dental patients can learn about your dental services. Plus, it allows you to showcase your dental office as a reliable dental service provider in the community.

Give Back To Your Patients

People are more likely to visit a dental office involved in its community than one not. There are many ways to give back to your patients. You can offer free screenings or discounts on services for people who cannot afford them. You can sponsor dental health events at local schools or libraries or provide information about dental health on your website and social media pages.

Make sure you are actively involved in your community and that your patients know about it. They will appreciate your efforts, and it will help promote your dental office.

Educate Your Patients About Dental Health

By providing your patients with information about oral care and the importance of dental hygiene, you can help them understand why they need to visit your office regularly. You can also give them tips on improving their dental health at home, which will encourage them to take better care of their teeth. In addition, educating your patients about dental health will make them more likely to recommend your dental office to their friends and family members. For example:

(Image Credit: Smile Marketing)

Stay Up-To-Date With The Latest Dental Technology And Treatments

Clients want a dentist with current technology to help them solve their issues, so staying up-to-date with the latest dental technology and treatments is essential. By doing so, you’ll not only offer your patients the best possible care, but you’ll also appear to be an innovative and cutting-edge practice. One great way to stay up-to-date is to attend dental trade shows and conventions.

You’ll have a chance to learn about the latest dental products and treatments from some of the industry’s top experts. You can also learn about new marketing strategies working well for other dental offices. In addition to dental trade shows, dental webinars are another great way to stay up-to-date. You can watch dental webinars online for free; they’re an excellent option if your dental office doesn’t have the budget to attend a dental convention.

Invest In Marketing Materials

If you want your dental office to succeed, you need to invest in marketing materials like brochures, flyers, and business cards. These materials will help get your name out there and attract new patients. Brochures and flyers are two types of marketing

materials essential to your dental office business.

• Brochures

A well-designed brochure will attract many new patients to your dental office. With intelligent design and good content, a brochure can show people what you have to offer without getting too wordy. The suitable color scheme and graphics will make your dental office stand out. And, if appropriately written with valuable content, it will draw people in and keep them interested.

• Flyers

A flyer is a smaller version of a brochure. You can use it for advertising your newest dental care promotions and deals. Be sure the flyer is compelling so people will want to check out your practice after reading it. Always include a contact number or website address on flyers so interested people can follow up with you for more information.

• Offer Free Consultations or Tooth Whitening Sessions to Attract New Patients

Offering free consultations or tooth whitening sessions will help market your dental office. It’s easy for people to evaluate your services and then visit your website or place of business. The more they know about what you offer, the better chance they will become a client!

Free consultations allow them to see how friendly the staff is, how clean the facility is, and how well equipped it is with all of their needs in mind. Free offers also allow patients to try out different procedures before committing, showing that we care about our patient’s health and happiness as much as we make their money!

• Provide Excellent Customer Service and Respond Promptly To Inquiries and Appointments

If you want your dental office to succeed, it’s essential to provide excellent customer service. It includes responding promptly to inquiries and appointments. You’ll show your patients that you care about them and their oral health by providing excellent customer service.

In addition, by providing excellent customer service and responding promptly to customer inquiries and appointments, you are letting potential and current patients know that your dental office is professional and cares about its patients. It will also help market your dental office and encourage people to choose your practice over others. You should also ensure your reply on social media and keep the client engaged.

• Regularly Update Your Blog and Social Media

One of the best ways to market your dental office is to regularly update your blog with informative content that patients find helpful. This way, you can provide valuable information to patients while promoting your services. In addition, regular blog updates will help improve your website’s search engine ranking, which can bring more traffic to your site. So, dedicate time each week to creating fresh, relevant content for your blog.

Diib® Digital: Dental SEO Marketing Made Simple!

Now that you understand how to market your dental office and some basic dental SEO marketing techniques, it’s time to implement them. Try out a few tips shared above and see which ones work best for your practice. Remember that dental SEO and marketing are ever-evolving fields, so prepare to adapt as needed. The most important thing is always to provide valuable content and services to your patients. You will maximize your online presence and bring in more new patients through your doors with a consistent effort.

Diib® Digital offers a comprehensive SEO service designed to give you exactly what you need to market your dental office in your local area. With a user-friendly dashboard and daily alerts, you’ll never be surprised by the metrics you’re seeing. Custom objectives, targeted to your website, will put the power of SEO in your own hands. Here are some of the features of our User Dashboard you’re sure to appreciate:

• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Keyword (including snippets), backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Click here for your free 60-second site scan or simply call 800-303-3510 to speak to one of our growth experts.