SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. While many techniques can improve SEO, it can be a time-consuming and complex process. Some people believe that SEO can be automated, but is this true? In this post, we’ll look at what SEO automation entails, whether or not it works, and some of the best SEO automated tools on the market today, especially for small to medium-sized businesses.

What is SEO Automation?

SEO automation can be defined as a software-based technique that uses SEO tools to complete various optimization tasks with minimal manual effort. In theory, the entire process is handled by a piece of software from start to finish. While SEO automation can encompass many different tasks, it typically refers to three main categories:

1. Keyword Research

This is one of the most fundamental and critical components of SEO. Keyword research is the process of tracking down profitable keywords that are relevant to your site’s content. Once you’ve found a good keyword, you’ll be able to use it in various areas on your site, such as article or blog titles, content, and metadata. Highly-relevant keywords will naturally lead to higher search rankings, which means more traffic for your site. Below is an example of a keyword research tool.

(Image Credit: JPM Group)

1. Search Engine Placement

The second part of SEO is gaining a better ranking on search engines. This can involve increasing your site’s authority, improving link profiles, getting more indexed pages, and so on. Before you can rank higher, though, you’ll need to understand how the various search algorithms work.

***Did you know?? In a recent survey by Search Engine Land, 90% of respondents said they were likely to click on the first set of results on the first page of Google.

1. Directory Submission

This is the process of getting your site listed on directory sites. The end goal of directory submission is to increase the number of incoming links, which helps improve your search rankings over time.

Definition of SEO

SEO is defined as “the process of affecting the visibility of a website or webpage on a search engine result page (SERP) through optimization based on the principles of search engine optimization.”

From the definition, it’s clear that the purpose of SEO is to affect your site’s SERPs. That means doing things like writing content, optimizing titles and metadata, submitting sitemaps, and improving link profiles – all of which require a lot of work.

***FUN SEO FACTS…

• A one-spot increase in rankings can increase CTR (Click-through-rate) by 30.8%.
• Google search results display around 8 pages on the first page.

Best SEO Automated Tools

Many different SEO tools are available today, but not all of them are good for automated tasks. While some providers offer basic features such as keyword research and link indexing, these aren’t enough to qualify as accurate SEO automation software. The best-automated tools will typically include the following:

SEMrush

This is one of the top providers in the industry. Besides offering standard keyword research tools, it includes other features like competitor analysis and backlink checkers. With this tool, you’ll have everything you need to manage your SEO efforts in one place.

SEMrush can easily help you generate thousands of long-tail keywords in just minutes.

(Image Credit: Seer Interactive)

KeywordTool.io

This is another top provider with a similar feature set to SEMrush, although it’s much more affordable. It has all the standard keyword research tools included and some advanced ones like Google Trends and Google Suggest. You can also use this tool to compare keywords, check keyword difficulty, and generate long-tail keyword suggestions.

On the downside, the tool is not as well-known as SEMrush and doesn’t have as many features.

Google Keyword Planner

This is a free keyword research tool offered by Google that is easy to use. Some of its features include search volume estimations and suggestions for related keywords. It is limited since it only shows search volume for exact match keywords, but it’s still a great option for beginners.

Unfortunately, the tool has recently become less effective due to changes in Google’s algorithm. This means that you need to be wary of keyword trends and not rely on this tool alone.

(Image Credit: Seer Interactive)

Morphio

This is another of the more valuable automated tools that can help you manage your SEO efforts. It’s beneficial when doing manual link building since it’ll monitor all your backlinks, and show you what sites are linking to you and what anchor text they use.

The main downside of this software is that it has a minimal set of features. Users will need to use additional tools like keyword research and competitor analysis to complete the process.

Screaming Frog

This is a highly-respected provider that offers excellent benefits. It’s an ideal option for beginners as it provides rank checking, backlink analysis, and keyword research tools. There are also paid plans available for those who need access to more features.

Another upside of the platform is the affordable pricing structure. On the other hand, this tool isn’t for you if you’re looking for advanced features like rank tracking and content optimization.

SE Ranking

This user-friendly tool helps you to better optimize your site for search engines. It’s perfect for beginners since it provides easy setup and has a simple interface. Many features are also included, such as keyword research, backlink analysis, and content optimization.

While the tool does provide many benefits, its feature set is limited compared to other providers. It’s also quite expensive, especially for users who aren’t looking for anything more than basic features.

(Image Credit: Most Useful)

SEO Consultant

This is another excellent tool that handles most automated tasks well. It has features for the following: keyword research, on-page SEO, link building, competitor analysis, content optimization, and more. The tool also includes some advanced features like speed testing and keyphrase selection.

The only downside of this tool is that it’s somewhat tricky to use. Newcomers may have a hard time with the interface and need additional training.

A1QA

This easy-to-use tool makes it simple to manage your SEO efforts. It includes all the essential features you’ll need, like keyword research, backlink analysis, and rank tracking. Advanced users can use its automation features for link building and content optimization.

However, the tool’s user interface can be confusing since it doesn’t follow the typical layout. Plus, it’s not as effective at managing automated tasks as other providers.

LinkResearchTools

This more advanced tool offers a variety of features for SEO providers. It has all the usual keyword research tools, but they’re only a small part of what makes this software special. LinkResearchTools also includes backlink checkers and competitor analysis tools that help you boost your search rankings over time.

The tool is reputable, but it can be expensive for beginners with limited budgets.

SEO Quake

This free SEO tool performs various tasks designed to improve your rankings. The software includes features like link indexing, site auditing, and page analysis – all powered by multiple algorithms for increased accuracy. It works great although there have been reports of some spam links slipping through their system.

The best thing about this tool is that you can use it for free. It’s excellent for beginners who need to create small SEO campaigns.

(Image Credit: SEO Quake)

SEO PowerSuite

This is another reputable software suite similar to LinkResearchTools, albeit with fewer tools overall. The software doesn’t have as many backlink checkers and page analysis tools, but it still includes some great SEO tools for providing your website with reliable performance.

The software is quite pricey for beginners, but you get what you pay for… convenience and reliability.

How Do SEO Automation Tools Work?

It’s common for beginners to be confused about how these tools work. For the most part, they’re programmed to perform various tasks on different websites simultaneously, so you don’t have to do anything yourself.

The automated tasks are usually run by software that analyzes your website and sends information back to a central hub using industry-standard protocols like REST API and XML-RPC. The seat then parses the data and stores it in a database for your convenience.

You can view this information through a web interface or an API, depending on how you want to access it. From there, you can choose from any number of different ways to use these results. For example, you may want to use the data to determine which websites are linking to you so you can reach out to them for backlinks.

Do SEO Automation Tools Work Effectively?

In most cases, the official providers of these tools have been tested against major search engines and found to be effective. However, that doesn’t mean all SEO automation software is created equally.

Some providers are more effective when managing automated tasks, so you should choose a platform that specializes in this tool if you want to benefit from it.

Just keep in mind that the tools themselves aren’t perfect, and they may require some tweaking to work well with your campaigns. You should also check any software you’re considering to see if it’s been tested for effectiveness against significant search engines like Google.

Factors to Consider When Choosing an SEO Automation Tool

There are several factors you should consider when choosing an SEO tool. Keep these in mind while browsing the web for a platform that will provide you with automated tasks and backlinks so your website stays relevant over time.

Price

When choosing the best SEO automated tool, it’s important to consider price and functionality. You don’t have to pay a premium for good software, but be wary of scams that claim to provide too much free SEO power. The best software will be affordable for most budgets without sacrificing features or cutting too many corners.

API Access

The right SEO automation tool should have an API that you can use to manage your automated tasks. This is the standard way that software communicates with each other, so if a provider doesn’t have an API, it’s apparent they’re not serious about software. API access is vital if you plan on integrating your automated tasks with other platforms like Google Analytics.

Compliance

It’s also essential to consider SEO tool compliance before using any platform. This is especially true for smaller platforms still trying to establish name recognition in their respective fields. Compliance shows that the software has been appropriately tested against significant search engines like Google, which means it’s more likely to succeed with your website.

Integrations

Choose a platform that works well with tools you already use, such as marketing automation software and Google Analytics. This is especially important if you plan on using the automated tasks sent back by any of these platforms to refine your goals over time. This type of integration will allow you to work with multiple platforms in one place so your website can benefit from the data it provides.

Free trials

In most cases, you’ll get more from an automation tool if it has a free trial lasting at least 14 days. This gives you enough time to get familiar with the platform and test its capabilities on your website before committing to a paid plan. You can also use that time to try the software’s API to see if it works with other platforms you are already using.

Platform

Not all tools work on the same platform. Some are web-based, while others require downloading onto your PC or Mac. This is usually dependent on whether they use browser automation or desktop automation.

Automated tasks require a web-based platform if the service you choose uses browser automation, and desktop automation requires a software download to your local device. If you don’t have access to any of these platforms, look for one with an API so you can manage it from anywhere.

Benefits of Using SEO Automation Tools

Anyone with a website can benefit from an SEO automation tool. They allow you to manage your automated tasks and backlinks so your website stays relevant over time. Still, they also give you more opportunities to improve customer experience and create custom lead-nurturing campaigns.

Here are some of the more specific benefits of using an SEO automation tool.

Monitor Backlinks

SEO is all about creating trust signals to boost your website’s rankings, usually indicated by backlinks coming from other websites. This makes monitoring these backlinks essential to obtain more good ones and increase your site’s authority with search engines. An automated tool makes this process much more manageable.

Monitoring backlinks can be time-consuming and tedious, but you shouldn’t have to do it manually when software is readily available. For Example:

(Image Credit: Monitor Backlinks)

Create Custom Reports

One of the best benefits of using an SEO automation tool is that it allows you to create custom reports without coding knowledge or in-depth experience in SEO. This means that anyone from beginners to industry experts can benefit from automated tasks to create essays because they don’t require complicated inputting or additional time to complete.

Analyze Competitor Backlinks

All business owners want to know what their competitors are doing for SEO, and that’s one of the reasons why you should look for an automation tool that allows you to analyze competitor backlinks. This means you can see who’s linking to your competition and find out what they did to get their backlinks without having to do a lot of tedious research.

Create Hub and Spoke Content

Hub and spoke content is an SEO strategy that involves creating long-form, or “hub,” pieces of content for your website, which are then “spoked” out to authority sites, similar to a bicycle tire. This content strategy aims to attract links back to your website by using the correct anchor text.

An SEO automation tool allows you to create hub and spoke content easily as it will distribute your blog posts over time, so they produce consistent traffic with long tail keywords. This improves your site’s rankings and builds a better customer experience.

Boost Site Traffic

Many companies only create SEO campaigns to increase website rankings, but this isn’t always the best strategy. Creating content with long-tail keywords can be challenging to keep relevant over time. This is why it’s essential to have the best SEO automated tool that updates your blogs so you get the most out of your website for a better customer experience.

**Did You Know?? 47% of users interact with three to five pieces of content before contacting a business.

Improve Customer Experience

The main goal of any marketing campaign should be to improve the customer experience. This means that when you use software that creates automated tasks and hub and spoke content, you’ll have an easier time improving your customer experience.

This is because automated tasks can help you automatically update your content. Hence, it stays relevant while the software continually learns how to improve your customer experience through iterative data collection, analysis, and processing cycles. This ultimately makes your business more efficient over time.

Track Competitor Rankings

If you’re worried about your competitors outranking you, an automated tool can help increase your chances of ranking higher by tracking their rankings and increasing your website’s relevance over time. This way, you won’t have to worry about other people taking market share from your business because you’ll have an easier time outranking them in search results.

(Image Credit: Advanced Web Ranking)

Use Multiple Keywords

When you’re trying to rank highly in the search engines, it’s crucial to have a lot of high-quality backlinks to your site, accumulating more authority. This is why it’s critical to have an SEO automation tool that allows you to use multiple keywords. It will enable you to distribute link-building efforts across different keywords and locations, ranking your site better in search results.

The best SEO Automated tools can help you achieve a wide range of benefits for your business, including creating custom reports without any coding knowledge, competitive analysis, hub and spoke content creation, site traffic boost, customer experience improvement, competitor rankings tracking, and more. If you find an SEO automation tool with all or most of these features, it can be a great way to improve your website’s performance over time.

Diib®: the Best SEO Automated Tool with Visible Results!

Diib Digital offers the best SEO automated tools to help you get your website where you want it in no time. From keyword research and ranking to domain authority and website health, we can help. Here are some of the features we’re sure you’ll love:

• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.