The coaching industry is currently very popular and a lot of people want to get into it. However, there are 71,000 certified coaches worldwide and that number keeps growing, so some people wonder if it’s even possible to break into such a saturated market.
If you have your heart set on being an online coach, there are still ways you can find success. As long as you know the right strategies and the best online coaching practices, there are no reasons why your coaching business can’t thrive just like many others.
Build a great relationship with your employees
Behind every successful business is a team of great employees, and if you want to thrive, you need to have a team of people who want to thrive with you.
People who work for you can be a big strength for your business and if their efforts are appreciated, 40% of employees would be more committed to their job. So, make sure you show appreciation to every single employee and work hard on building good relationships with them.
This is especially important if your team consists of freelancers or remote workers. And the best way to determine which employee should be recognized is to invest in a remote workforce management tool. This type of software enables you to monitor your employees’ online activity to ensure they’re doing the job you hired them to do.
Make sure you’re in the right niche
Online coaching by itself includes a varied spectrum of different types of coaching. Truly successful coaches don’t focus on multiple areas at once, but instead, they find one niche they want to specialize in and make sure they perfect it.
If you don’t know what your niche should be, think about the following things:
- Your passions. The easiest way to find your ideal niche is to think about what you’re passionate about and what you love doing. If you devote yourself to coaching other people in something you love, you will approach your work with more enthusiasm and be more genuine.
- What your loved ones think you’re best at. Sometimes it can be hard for us to see our best qualities, so if you can’t figure out what your ideal niche is, ask your loved ones. Nobody knows you and your qualities better than your friends and family.
- If someone would pay for that niche. Before you invest time and money into developing your business in a specific niche, think about whether people would pay to learn more about it from a coach. If not, try to find something else that you’re passionate about that has a higher chance of being lucrative.
Don’t be overly professional
A lot of coaches think that if they’re not being completely professional when conveying their message that nobody will take them seriously. While this may have been the case a couple of decades ago, times have changed. Nowadays, there’s nothing wrong with a bit of informality.
In fact, a majority of people are more comfortable working with coaches who aren’t afraid to let their human side out. Feel free to show your potential clients you can be goofy, silly, and even imperfect. This will take the pressure off both you and the clients because it will create a more relaxing atmosphere.
And don’t forget to get emotional from time to time. Coaches get extremely close to their clients and see their vulnerable sides, so if you convey that you not only understand but empathize with them, your clients will hold you in high regard.
Be present on social media
You can’t expect to grow a business without doing the heavy lifting. Marketing can be very complicated to understand, but you can take it step by step until you get a solid client base. You don’t have to spend too much on promoting your business to find success.
One of the best ways to spread the word about your business is through social media. As an online coach, you’re probably trying to attract a clientele that’s in the age group that uses social media daily, so if you choose the right platforms, you can easily get the attention you need.
While there are multiple platforms you can focus on, the best choice for most people is Instagram. It’s currently one of the most popular social media platforms and as long as you know how to boost your brand’s reach on Instagram, you will easily find an audience.
Using social media is free, but if you want to take it one step further, you can also pay for Instagram and Facebook ads that will show up for people in your target audience.
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Although the online coaching market is incredibly saturated, that doesn’t mean there isn’t room for new coaches to break through and find success. As long as you’re passionate about what you do and apply the right tactics, you can find success and maybe become one of the most renowned online coaches on the market.