| Read time 13 min read

What Are SEO Services?

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

Scan your website DA in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

icon

Easy-to-use automated SEO tool

icon

Intelligently suggests ideas to improve SEO

icon

Keyword and backlink monitoring + ideas

What Are SEO Services?

Read time 13 min read
What Are SEO Services?

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

Scan your website DA in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

icon

Easy-to-use automated social media + SEO tool

icon

Automated ideas to improve Social Media traffic + sales

icon

Keyword and backlink monitoring + ideas

What are SEO Services? SEO stands for Search Engine Optimization. It helps businesses get found on Google and other search engines. You need to optimize your site to rank higher on Google, Bing, or Yahoo. There are many different types of SEO services you can choose from, but we’re going to talk about all that here.

Search engine optimization (SEO) is a way to improve your web presence and increase traffic to your site. The goal of SEO is to ensure that your website appears at the top of search results. This means optimizing your website for keywords related to your business.

How Do SEO Services Work

Search engine optimization aims to increase traffic to your website and improve its ranking online search engines. The search engines, including Google, Bing, and Yahoo!, use algorithms known as “spiders” to crawl the Internet and index web pages. SEO aims to optimize web pages so that spiders visit your page repeatedly — ideally, spiders will visit your page multiple times per day. The more frequently a spider visits your page, the better your chance of indexing. When your web page appears in search results, the organic listing above the paid listings it’s called natural search. Paid search ads pay to place your ad in front of targeted keywords. Both methods are used to generate leads for your business.

The steps involved in implementing SEO strategies vary from situation to situation. However, most companies follow similar practices. Below we’ll outline the general process.

1. Audit your current site

What Are SEO Services?

(Image Credit: Portent)

You may already have a strong foundation, but a new approach is sometimes necessary. Find out where your website stands today using the following four factors:

2. PageRank

PageRank is a number assigned to each webpage by Google; pages with high PR values tend to appear at the top of the SERPs. You can check your PR value here.

3. Domain Authority

This metric ranks sites on a scale of 0-100; 100 indicates the highest quality content. Moz provides domain authority metrics.

4. Backlinks

Links back to your website indicate greater authority. Use the Ahrefs tool to find links pointing to your website.

5. Create a plan

Once you’ve identified areas for improvement, create a plan to address them. A good plan includes the following components:

6. Keyword Research

A common mistake businesses make is focusing too much on keyword volume without considering the context. For example, a product review blog might rank well for the term “best vacuum cleaner” but would get no traffic because people aren’t searching for that particular phrase. It’s essential to think about what searchers are looking for when choosing keywords. There are keyword research tools that make this process a bit more efficient. For example:

What Are SEO Services?

(Image Credit: Word Tracker)

7. Onsite Optimization

Content plays a crucial role in SEO. Not only does quality content attract visitors, but it also helps drive conversions. The best way to improve your content is through user testing. Ask yourself these three questions before writing one word of copy:

  • Does my audience care about this topic?
  • Is there enough information here to satisfy their needs?
  • Do they want more information, or do they need answers?
  • If you answered yes to all three questions, then you’re ready to write!

8. Offsite Promotion

One of the best ways to promote your company is to share your story on social media. Posting updates regularly builds trust among your followers, which increases engagement. Social media isn’t limited to Facebook and Twitter alone.

You Might Also Like

LinkedIn has become an essential platform for many professionals. To maximize exposure, consider sharing industry news and events on LinkedIn. Share interesting articles related to your business and industry.

9. Implement changes

Finally, implement changes based on your findings. If you found that users were leaving your site due to poor design, fix the issues immediately. Likewise, if you learned that users weren’t finding relevant content, address those problems directly.

10. Monitor Progress

Monitor your efforts over time to see how your strategy evolves. As your site matures, you should expect some shifts in search results. Keep tabs on the performance of your most popular pages as your plan continues to evolve.

***Why Invest in SEO??

  • Google uses over 200 factors in its algorithm for ranking websites.
  • Google currently has 86.86% of the search engine market.
  • The #1 result in Google gets approximately 32% of all clicks.

Why Is SEO Important?

The Internet has become a massive part of our lives; almost 90% of us access the web through smartphones or tablets. According to statistics, as of 2019, over 2 billion mobile phone searches were conducted daily. Global digital ad spending was $500 billion in 2018. That number will continue to grow exponentially over time. With so many people using the Internet daily, having a solid online presence can make all the difference between success and failure.

You need to focus on SEO if you want more customers, more leads, or even more exposure. There are many benefits to being ranked highly in search results, including:

  • More traffic
  • Higher conversion rates
  • Increased sales
  • Better brand awareness
  • Higher rankings
  • Larger audiences

It also makes sense that if you already have a website, you should work with an SEO expert who properly understands how to optimize it for the best possible results.

How Can I Get Started With SEO Services?

With all the different types of SEO services, you are likely asking yourself where to start. We suggest choosing a keyword phrase that matches your niche and industry. Once you have this figured out, creating high-quality content around that topic is essential. You may choose to write blog posts, articles, videos, podcasts, etc. For beginners, hiring someone to do the writing and editing for you would be helpful.

You could also partner with another local business or organization that shares your values and goals. Ask them to help promote your message, or ask them to link to your page.

Once you have some content written, it’s time to get the ball rolling. Your first step should be to submit your website to Google My Business. This allows Google and others to see that you exist and provide basic information about yourself. A good practice is adding social media profiles, like Facebook and Twitter, and any other sites you plan to market your business. Below is an example of a Google My Business page:

What Are SEO Services?

(Image Credit: Kinsta)

Once your pages are set up, perform thorough keyword research. Knowing which words and phrases people type into their browsers is essential to finding your product or service. Use tools such as MozBar, SEMRush, and Ahrefs to learn exactly what words people are typing into search engines.

Next, you need to rank for these terms. If you don’t, your competitors will. According to Google, you need to improve your website’s overall performance to achieve higher rankings. Experts recommend starting with the basics, like creating a professional design, optimizing images, adding alt tags, ensuring responsive layouts, and ensuring your pages load quickly.

Why Are SEO Services Needed?

The answer to this question depends on a variety of factors. The most obvious one is traffic.

If you want your site to attract visitors from search engines, you must ensure that it ranks well in organic searches. That means getting listed on the first page of relevant keywords. More specifically, you want to target terms related to your products and services.

Another factor is the conversion rate. How effective is your current strategy? Are you converting enough of your visitors into customers? Do you have the right landing pages? These are all vital metrics when determining the effectiveness of your SEO campaign.

***Did You Know?  A study conducted by Ahrefs found that nearly 91% of pages receive no traffic from Google. With a good SEO strategy, you won’t be among those in this statistic.

How Do I Know If I Am Getting Effective Results from My SEO

You can use different tools to measure the success of your campaigns. Some examples include:

  • Google Analytics – An analytics tool that tracks every click on your page. You can use Google Analytics to track conversions and monitor your bounce rates. (Image Below)
  • Keyword Research – You can use Google Trends to check out the popularity of specific keywords. While several paid tools can also accomplish this task, free ones are usually just as accurate.
  • SERP Analysis – Using SEMrush, you can look at the top five results for each phrase. You’ll be able to see where your competitors and potential clients are ranking. This is an excellent way to determine what keywords you should focus on.

What Are SEO Services?

(Image Credit: Analytics Blog)

Different Types of SEO Services

SEO is far more than simply building links. Three main categories comprise SEO services.

On-page Optimization

This refers to optimizing your content to be accessible and appealing to users. It includes everything from formatting and tagging to keyword research and writing.

Off-page Optimization

While on-page optimization focuses on improving the content of your web pages, off-page optimization takes place outside of your website. As its name implies, it involves promoting your business through other channels such as social media, forums, articles, press releases, etc.

Link Building

Link building refers to the process of creating quality backlinks (inbound links) to your website. Search engines value these links because they indicate that others consider your site valuable. People who link to you provide credibility and authority for your brand.

Is SEO Worth It?

It’s worth it. According to HubSpot, almost half of B2B buyers start their search online. If you’re missing out on these leads, it could cost you thousands of dollars per month.

What Is The ROI Of an SEO Campaign?

ROI stands for Return on Investment. Simply put, it measures the amount of money you spend on an advertising campaign over how much you earn or save.

ROI is calculated based on two things:

  1. Costs – This is the amount of money it costs to run your campaign. For example, if you pay $1,000 to run a Facebook ad campaign, you would calculate the ROI by dividing the total cost ($1,000) by the total return generated ($5,000).
  2. Revenue – This is the amount of money generated by a specific campaign. Our previous example shows that the total return was $5,000. Therefore, the ROI equals 5/1000, which comes out to 1%.

If your goal is to increase traffic to your website, the ROI will be higher. However, the ROI will be lower if you want to improve your rankings in the SERPs. To determine whether SEO is worth it, you need to calculate the ROI of both goals separately.

**Fun Fact….Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate. Hence, SEO can have a much large profit margin than outbound advertising.

Local Seo vs. Global Seo

The difference between local SEO vs. global SEO is often misunderstood. Both types of SEO work to optimize a website’s visibility in organic search results for relevant keyword phrases. Global SEO focuses primarily on optimizing a website’s overall ranking in search engine results pages (SERPs) across multiple countries worldwide. Local SEO focuses mainly on optimizing rankings within a specific country or much smaller geographical area.

Why Should You Hire A Search Engine Optimization Expert To Run Your SEO Campaigns?

An expert will help you create better SEO strategies and tactics. They will analyze your competition and find ways to beat them.

They will keep track of your progress throughout your campaign. They won’t stop until you get the results you want.

You don’t have time to learn all the ins and outs of SEO. Hiring an expert means you only have to worry about producing great content and ensuring it gets found.

Here are some tips to make sure you hire a professional SEO company.

  • Know Your Target Audience

Before signing up with any SEO agency, ask yourself why you need their services. Is it because you want to rank number one for specific keywords? Or do you want more visitors to your blog?

The answer should inform your decision about the type of campaigns you want to run. You may also want to consider hiring an SEO specialist specific to your industry. This way, you can choose someone who understands what works for your particular niche.

  • Find Out How Experienced They Are

Before you sign up with a new SEO company, find out how long they’ve been working with clients. Do they specialize in specific industries? Are they experts at different types of marketing? Consider asking their past customers to share their experiences.

  • Ask Them for References

If possible, request references from other companies that have worked with the agency. You’ll want to see how well they communicate, deliver projects on time, and handle any problems that arise during the project. Look for testimonials on their website as well, such as these:

What Are SEO Services?

(Image Credit: Neil Patel)

  • Look At Their Work History

An experienced SEO company should have a solid work history. Check out their client reviews, case studies, testimonials, and portfolios. There’s no point in signing up with a company that doesn’t prove its expertise.

  • Be Clear On What You Want From Them

It’s essential to define what you expect from your SEO consultant. Are you looking for regular updates? Will you be satisfied with weekly reports? Once you know what you need, you’ll be able to set realistic expectations.

  • Choose Someone Who Has The Resources And Skills Needed For Your Project

Some SEO agencies may advertise themselves as “full-service” providers. While this may sound enticing, it’s misleading. Many companies will charge extra for additional social media management or PPC advertising.

Be wary of these kinds of deals. Instead, opt for a provider with the resources and skills to complete your project. If they don’t have the experience or skills necessary, they shouldn’t be charging you for their services.

  • Understand That It Takes Time to See Results

SEO takes time. Even if you pay for monthly services, you’ll likely still wait up to 6 months before seeing any significant changes.

  • Stay Informed Of Updates and Changes

There are new developments in search engine optimization (SEO) every month. Unless you stay informed about industry trends and keep up with the latest news, you risk being left behind by competitors.

  • Know How Much Traffic Is Enough

You might think more traffic equals better rankings. This isn’t always true. Some websites get thousands of visitors daily, while others receive only a few hundred.

  • Keep Track Of Your Rankings

Once you start receiving traffic from organic searches, make sure you track your progress. Use tools like Google Analytics so you can monitor incoming traffic and conversions.

***Interesting SEO Stats:

  • Businesses that spent over $500 per month on SEO services were 53.3% more likely to be “extremely satisfied” compared to those that spent less than $500 per month (Source)
  • Businesses spend around $79 billion on SEO services
  • $497.16 is the average amount U.S. small businesses spend on SEO services per month

Services your SEO Company should include

While each digital marketing firm is unique, you want to work with a company that provides the complete package for SEO. With all the different types of SEO services, some things should remain static throughout any campaign. Below are things you should expect from your SEO service provider:

  • SEO audit: Your SEO specialist should thoroughly audit your site to determine where improvements can be made to your website. It will help you identify ways to improve your ranking.
  • Competitor analysis: Before implementing any strategies, it’s essential to understand what your competition is doing. This way, you know how to beat them and dominate your market.
  • Custom strategy: Creating a custom SEO strategy allows your SEO consultant to analyze your current situation and create a plan specifically designed for your needs.
  • Monthly reports: You must receive regular updates regarding your progress. You need to see precisely how well your SEO campaign is performing every step of the way.
  • Social media management: An active presence on social media is becoming increasingly important for SEO campaigns. Social media pages allow your brand to connect with customers.
  • Progressive optimization: Your SEO professional should use progressive optimization techniques to boost your SEO success. These methods involve using different strategies to increase your rank over time, such as content creation, link building, and social media promotion.

In conclusion, SEO services are vital if you wish to promote your products or services online. Many firms now offer these services, so don’t hesitate to ask. Make sure the company provides everything you need to get ahead.

Diib® Digital SEO Services: Results You Can Trust!

To rank well on search engines like Google and Bing, you must meet specific criteria, including having quality content that attracts users, engaging user experiences, and strong branding. If you do not invest in these elements, you risk losing potential clients. Diib® Digital offers comprehensive SEO solutions that your business can count on and results you can easily see. Here are a few of the features that you’re sure to appreciate:

  • Keyword, backlink, and indexing monitoring and tracking tools
  • User experience and mobile speed optimization
  • Bounce rate monitoring and repair
  • Social media integration and performance
  • Broken pages where you have backlinks (404 checker)
  • Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.

Scan your website in 60 seconds with Diib

  • Free SEO analysis
  • No coding or experience needed
  • Get new keyword and content ideas
Learn more about Diib
Shares

Welcome to diib! Our analytics platform syncs to your Google Analytics account (not required to start) in just 60 seconds and helps over 250,000k business owners affordably grow their website by showing them how to grow. We offer a free basic website scan and a variety of PRO memberships starting at just $29.99 a month.

With so many members we are also able to provide wholesale pricing combined with very high-quality work on services such as:

  • Quality backlink development (DA10-DA80 websites)
  • Professional Google Analytics installations
  • Website speed analysis and optimization
  • Keyword research
  • Article writing and publishing (500-5000+ words)
  • Create your free account by entering your website below and we’ll be able to show you all the other services we offer to our members!

Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

LinkedIn

One thought on “What Are SEO Services?

  • Because SEO activities are so extensive to carry out and and so important, we take the services from a paid SEO tool that helps break down all the data and giving valuable insights.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>