Domain Authority (DA) is part of a website health check and determines how well your page ranks compared to other pages in the same category. A Moz-developed search engine ranking score forecasts how likely a website will rank in search engine result pages (SERPs).

Domain Authority scores vary from one to one hundred, with higher scores indicating a higher chance of ranking. You need to get your eCommerce site as high up the search engine rankings as possible if you want to have a profitable brand. In this instance, you can look at your domain authority (DA) to see how your website is viewed. That brings us to the question, “what is a domain authority, and how is it calculated?”

How is Domain Authority Calculated?

Domain authority is calculated by combining various metrics into a single DA score, such as linking root domains and the total number of links. This number can then be used to compare websites or to track a website’s “ranking strength” over time. Different tools have different methodologies for calculating domain authority. Moz calculates your DA score based on over 40 critical parameters. However, the most crucial criteria are as follows:

• MozRank – The number of websites that link to a web page is counted. It also considers the quality of the websites that link back to your site.
• Linking root domains – Moz considers the number of unique backlinks while evaluating your link profile. Assume you have 100 links coming from a single source. This will be counted as one root domain by Moz. As a result, obtaining backlinks from other websites is critical.
• Search engine optimization (SEO) friendliness – You must ensure that your site structure is simple for search engines like Google to index your pages to achieve a high Domain-Authority. You must also create an excellent user experience for your visitors.
• MozTrust – Moz verifies the legitimacy of websites that link to your page. You’ll get a high score if you get a link from a university webpage, a government website, or a large organization website, for example.
• Link Profile – This covers internal and external links contained within the web page. Therefore, if your content has links to high-authority websites and is also linked to other respectable websites, you will receive a high score.

Understanding how Domain Authority is calculated is one thing, but the most critical element here is understanding how to increase your website’s domain authority. The following are some suggestions for increasing Domain Authority.

Select an Appropriate Domain Name

The first step toward increasing Domain Authority is to select an appropriate domain name. Choosing a domain name that is pertinent to your website is preferable. It should be relatively simple to remember so that visitors will have no difficulty returning to your site if they forget your domain name. Or sometimes, it may be advantageous to purchase an older domain to avoid creating a domain age. Thus, having a good domain name makes it easier to increase your site’s domain authority.

Create High-Quality Linkable Content

Creating linkable content is another way to improve your Domain Authority. Because content is so important in raising your score, you’ll want to devote time and effort to create great content that people want to share. So, how do you create linkable, high-quality content?

• High-Quality Keywords: Begin by selecting keywords that are relevant to your content. The keywords you choose are important because they determine where you appear in search results. Choose keywords relevant to your industry to help you attract interested visitors and earn links from industry experts. A website health check can give you insights into the strength of your keywords.
• Quality over Quantity: Focus on quality over quantity when creating content. High-quality content will provide a better experience for your audience, encouraging them to share it. It will help your company achieve better results.
• Publish Regularly: You should also publish content regularly. When you consistently distribute content, you give authoritative sites more reasons to link to your pages. Those kinds of high-quality links will assist you in raising your domain’s score.

**Content is King!

• 61% of companies outsource content marketing efforts
• 57% of marketing executives view content development as the most effective SEO strategy
• 47% of users interact with three to five pieces of content before contacting a business

~WebFX

Remove Bad Links with a Website Health Check

Although inbound links are critical for the DA and ranks of your website, having poor links can do more damage than good. Spam scores are a significant factor in any website health check and determining your domain authority.

Links originating from spammy websites affect your spam score and lower your domain authority. And in other situations, it may even result in a Google penalty. What is a Spam Score?

Another tool created by Moz to identify spammy vs. trustworthy websites is the Spam Score. You can see each site’s trustworthiness by looking at their grades, ranging from zero to seventeen, with zero being the most trustworthy. If your site or the site you’re looking at has a high Spam Score, it doesn’t always indicate the site is spammy. It’s a hint that you need to do more research regarding the value and usefulness of this website before making any final decisions.

(Image Credit: SNV Services)

To avoid this, you should perform a website health check to determine poisonous links and delete them as soon as feasible. You must go through your website and verify all of the links on each page. Eliminate any poor links and repair any broken ones that may harm your Domain’s score. By examining your website’s comprehensive link profile, you may utilize several SEO tools to discover problematic links. The majority of domain or website health checks contain a backlink checker. Backlink checker software can help you determine which websites link to your content. It enables you to identify questionable backlinks, contact such websites, and request that they remove the link to your site.

By deleting irrelevant and broken links, you can aid in the improvement of your Domain’s rating and lowering your spam score. You’ll come closer to achieving a high Domain Authority score as a result of solely linking to reliable and authoritative websites.

Ensure Your Website Is Responsive to Mobile Devices

A sizable portion of the internet population accesses the web via mobile devices. If your website has not yet been optimized for mobile use, you are well behind the curve. This will not only harm your mobile search engine results, but you’ll also lose a large number of people who will just quit your site once they notice it is not being viewed properly on their tablet or phone. Ensuring your site is mobile-friendly provides a more engaging and pleasant experience for your visitors. With a mobile-friendly website, you are well positioned to garner a higher ranking in search results, resulting in more traffic, shares, and links, as well as a higher domain authority score. Here are a few examples of mobile friendly websites:

(Image Credit: Codrops)

Strengthen Internal Links

Numerous specialists place a premium on acquiring external connections to boost your SEO and Domain Authority rankings. While internal linking is a crucial component of getting a high Domain Authority score, external linking also plays a critical function in helping you increase your Domain Authority. Internal linking keeps visitors on your site longer and increases their engagement with your page, which helps with SEO and Domain Authority rankings. When creating content, it’s important to include internal links to other pages on your site. It provides the search engine with a confidence boost, as more links leading to a page indicate that it is trusted.

Additionally, it makes it easier for search engines to index your pages, allowing you to appear in a greater number of search results. This method is quite effective in increasing your SEO and Domain Authority rankings.

Increase the Speed with which Your Web Pages Load

When people search, they want answers as soon as possible. When your website is slow to load, it might harm your website traffic. Most users have limited tolerance for a page that takes an excessive amount of time to load, and they will eventually abandon your website if their patience runs out. Use Google Page Speed Insights to check the current load time of your website, and it will recommend some ways for you to make your website faster and improve the user experience by making it more responsive. You can also engage in page speed services to reduce the time it takes for your site to load.

Use Social Media to Spread the Word About Your Content

The vast majority of people use social media, and as a result, social signals are a significant ranking component. Therefore, it is beneficial to promote your content on social media to collect social media signals. Otherwise, your material would just sit there on your website by itself. Promoting your material on your various social media pages is essential, and you should urge followers to do so by liking, sharing, and commenting on it. Direct social-sharing buttons should also be included on your website’s landing pages. This can only be accomplished through the creation of excellent content and meaningful engagement with your followers and customers on social media platforms.

To achieve all of the above regarding how to enhance your site’s Domain Authority, keep in mind that Domain Authority goes hand in hand with SEO scores and that it is best to grasp tools to boost SEO scores. So, what exactly is SEO, and what are some tools for boosting SEO scores?

• SEO is an acronym for search engine optimization. It refers to a collection of strategies aimed at enhancing the appearance and positioning of web pages in organic search results. Because organic search is the primary method by which people discover and access online material, an effective SEO strategy is critical for increasing the quality and amount of visitors to your website.

• SEO tools aid website owners in achieving a higher search engine ranking. This aids with the optimization of Web content by analyzing it for keywords, backlinks, and other SEO factors. SEO tools analyze the potential of Web pages to achieve a high ranking on search engine results pages. They provide data on backlinks and keywords, as well as insight into the Internet’s SEO competitiveness.

***Did You Know??

• People spend, on average, 19.6 hours per month using Facebook
• People spend almost 20 hours per month browsing Facebook
• Facebook is the third most popular social media channel, coming behind WhatsApp and Instagram

~Hootsuite

Best SEO Tools to Boost SEO Scores

Ahrefs: Keyword Tool for SEO

Ahrefs is one of the best tools to Boost SEO Scores for improving your website’s search engine rankings. It is only second to Google when it comes to web crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature, which is the best SEO auditing tool in the world right now. The program tells you which parts of your website need to be improved for it to get more traffic from search engines. People usually use Ahrefs to figure out what links their competitors have so that they can use them as a starting point for their brands. You can also use this SEO tool to figure out which content in your field gets the most links, look at and fix broken links on your website, and get an overview of your best-performing pages.

KWFinder

Another tool to boost SEO scores is KWFinder, which helps you find long-tail keywords that have less competition. You can use this SEO tool to find the best keywords, run reports on backlinks, and look at SERPs (Search Engine Results Pages). It’s easy to figure out where you are in the rankings with their Rank Tracker tool, which lets you track your progress based on a single metric. You’ll also get a lot of new keyword ideas to help you rank your site even better.

Google Search Console: Top SEO Tool

Everybody who has a website can use Google Search Console to see how well their site is doing in Google’s search results. This is free for everyone who has a website! All you need to do is add a code to your website or go through Google Analytics to make sure your site is safe. Then you can send your sitemap to be indexed. With a Search Console account, you can make sure your site is indexed and how it is shown in Google’s search results. Use Google’s Search Console to see what Google and its users think about your website. You can then make changes that will make your site more likely to show up in the search results. In particular, it’s good for new websites because it lets site owners send pages to search engines to be found.

(Image Credit: Google Developers)

SEMRush: SEO Tools for Marketing

Another one of the SEO community’s favorite tools. Using SEMRush, you can quickly analyze your rankings and spot changes and new prospects for improvement. This SEO tool has many popular elements, but the Domain Vs Domain analysis is one of the most frequently used. Analytics reports that assist you in better understanding your website’s search data, traffic, or even your rivals may be found by comparing keywords and Domain. The On-Page SEO Checker tool makes it easy to keep tabs on your website’s rankings and get advice on how to enhance it.

SEO Checker by Google Trends

Google Trends provides a wealth of information on a specific term. Still, it also includes information about trends in the subject area, which may be necessary at any point in a company’s development. You may look for keywords in any nation and get information about them, such as the most popular searches, the most popular searches in the past, the most popular searches in the present, and the most popular places based on interest. This is the finest SEO tool to utilize if you’re unsure whether trends are right for you.

Keyword Research Tool Ubersuggest

It’s a free tool that helps you identify keywords and their search intent by displaying the most popular search results, Ubersuggest.

With hundreds of keyword ideas, you can locate the ideal terms to employ on your website, from short to long-tail phrases. Keyword traffic, competition, CPC, and seasonal patterns are all included in Ubersuggest’s statistics. This tool may help you decide if a keyword is worth targeting and how competitive it is for organic SEO and Paid per Click.

(Image Credit: SEO Hero)

SEO Website Health Check

Aside from Domain Authority and SEO Score, a website health check is a final component to understanding your website’s performance. Your company’s online exposure would be severely hampered without a well-maintained website. Keeping up with Google’s ever-changing requirements and making improvements to your website without regularly paying for service is possible with an SEO website health check. An SEO website health checks best serve organizations who desire an update on their online presence but don’t necessarily require or have the funds for a frequent and regular SEO service.

As Domain Authority does not directly affect SEO rankings, it is an excellent indicator of how your website will rank in search results. A high Domain Authority score will assist your site in ranking higher in search results. It enables you to assess your website’s overall performance. Additionally, it allows you to compare your score to competitor websites to determine your position.

Diib Digital: Improved DA with Website Health Check!

Whether you’re new to all things SEO and domain authority or a seasoned veteran, Diib Digital offers a comprehensive user dashboard with features designed to make your domain authority efforts simple. Daily alerts and objectives give you simple and straightforward tasks to improve both your domain authority and website performance. Here are some of the features you’re sure to appreciate:

• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Keyword (including snippets), backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Click here for your free 60 second site scan or simply call 800-303-3510 to speak to one of our growth experts.