Do you want to take your business global? If you’re looking to start selling your products or services internationally, you must ensure that your website is optimised. You need to consider several things when choosing international SEO services for your global trade game, including the language of your website, the currency used on your site, and the location of your target audience. This blog post will discuss international SEO services to effectively take your website global.

Choosing the Right Language for Your Website

When optimising your website for foreign trade, one of the first things you need to ensure is that you’re using the language of your target audience. For example, if you are trying to sell products in Germany, it would be wise to use the German language on your site rather than English (even though both languages are part of the European Union). Using a foreign language on your site can help increase trust and credibility.

First off, users will typically trust websites with a local domain extension. In addition, they’ll also appreciate being able to read about your products and services in their native tongue. Using a foreign language can significantly increase your search engine rankings (especially on European search engines since many sites only use English). However, if you don’t think it’s worth investing in translating your website into multiple languages, there are some tricks you can try in order to increase your foreign traffic. You can create a blog or forum and ask people to submit comments in their native tongues (while linking back to your site), or you could post YouTube videos in other languages. Remember that usability is much more important than ranking highly on foreign search engines. Finding an expert in international SEO services can help you sort out the intricacies of global website optimisation.

Currency Conversion for International Trade

If your target audience isn’t located in the US, then it’s likely that they will use a different currency when making purchases online. This means that you’ll have to convert the prices on your website. You can do this by creating a second store that uses another currency, or you could choose to convert currencies automatically using a service like Google AdWords and Yahoo! Babel Fish. Suppose you want to manage your products and services in different currencies. In that case, it is recommended to use a dedicated eCommerce platform such as osCommerce, Zen Cart, or CubeCart. With these shopping carts, it’s possible to sell the same product in multiple currencies (or set exchange rates for different countries). This will allow your customers to purchase goods in various currencies without incurring additional fees. Here is an example of a CubeCart demo site:

(Image Credit: Open Source CMS)

Targeting International Audiences with Geo-Targeting

If you’re selling products internationally, geo-targeting is typically one of the best ways to optimise your international trade websites. There are two types of geo-targeting: IP geo-targeting and browser geo-targeting.

IP Geo-Targeting

This type of geo-targeting is based on each computer’s unique IP address (which can be used to determine its geographic location). You can use tools like MaxMind to see which countries your visitors are coming from, how long they spend on your site, and what pages they view (all of this information is very useful when trying to optimize for international trade). This type of geo-targeting is an excellent way to ensure that content on your site is relevant to the regions from which it’s being viewed.

Browser Geo-Targeting

If you want more detailed geographical data about your site visitors, then it is recommended to use browser geo-targeting instead. With this type of geo-targeting, you can identify users by cookies or user agent strings. This will allow you to see the city and country where your site visitors are located (and even the postal code in some cases). You can then use this information to determine which countries you want to target with your website. Both IP Geo-Targeting and Browser Geo-Targeting may be used simultaneously to produce an even more accurate picture of the location of your end-users.

Regulations and fulfillment services for International Trade

As mentioned above, if you’re selling products internationally, then it’s likely that you’ll need to abide by several regulations and fulfillment services. For example, if you ship physical products to Europe, you need to ensure that they comply with European standards (such as the CE mark). You can find out which regulations apply to your business by looking on the websites of various relevant agencies, such as the US Federal Maritime Commission. In addition, many international trade e-commerce sites get around high customs duties by using Drop Shipping. With this fulfillment method, the company ships its products directly from its supplier instead of itself. As a result, they don’t have to worry about paying customs duties or shipping costs. Thus, dropshipping is a great way to avoid many problems those selling internationally face. This can be applied during web optimisation to help you gain a competitive advantage.

Online Marketplaces

International online marketplaces like Amazon, eBay, and Alibaba are great places to sell your products or services. Since they do all the hard work, you can focus on marketing strategies and promotion instead. For example, Amazon ships all of its orders from its distribution centers worldwide (instead of from your local warehouse). Because of this, you’ll only have to deal with customers from one location, thus cutting out additional costs and time delays. In addition, it’s much easier to rank highly on these online marketplaces because they already have high traffic levels. If you use those sites as a sales channel for your business, you don’t need to worry about advertising all that much (at least not until you’ve achieved a top ranking). Using such channels to optimize your website is one of the most effective ways to make your websites rank higher in search engines.

International Payments Solutions

If your target customers are in different countries, then it’s likely that they’ll use foreign currencies to pay for your services or products. If this is the case, you’ll need an efficient way of dealing with international payments. First, it’s essential to be aware that using PayPal isn’t always the best option when selling internationally (since there are restrictions on what you can and can’t sell). Instead, it is recommended that you look into Google Checkout, Clickbank, Skrill, WebMoney, and MoneyBookers. For instance:

There are no additional fees for accepting international payments with these payment providers, which means more money in your pocket! Web optimisation for international payments can be difficult to process if you aren’t using the right tools. For example, not all payment providers listed above are available in every country (or in their local language). Luckily some solutions allow you to display your checkout pages in different languages and convert currencies automatically. The best tool for this is Google Translate, which will enable you to view the checkout page for any customer in another language (assuming they’re using one of the supported languages). This translation service only works when people visit your site through search engines, but it’s still a very effective way of dealing with international payments.

Online Classified Ads and Hyperlocal Websites

Another option for those looking to sell online internationally is to create an online classified ad site or even try your luck with hyperlocal sites like Craigslist. The key here is just about having as many eyeballs as possible exposed to your listings; as such, using as many different channels as possible (including offline ones like print advertisements) is recommended. Also, remember that international SEO services will be essential if you want to build a website that effectively targets customers from more than one country. This can be very difficult to do if you’re new to SEO, which is why it’s probably best to use the help of an international SEO agency.

How to Advertise and Organize your Website for People in other Countries

To market your products internationally, you need to consider the people most likely to be interested in them. Most professional websites have a country selector at the top, which they change depending on who is visiting their site. Different countries may be receptive to specific advertisements, incentives, or products due to cultural classifications. For example, if you sell skin care products online, you will probably want this website to target mainly women aged 30-60. These women are more likely to buy expensive skincare products rather than younger women, who may spend less money on beauty rituals.

Similarly, you must consider regional differences within each country when considering advertising your product for sale online. For example, some countries may be more open to specific marketing strategies than others. Here are some questions to consider:

• What is your market?
• Who are you trying to sell your product or service to?
• And how do they perceive it?

If you can answer these questions, you will be able to target your intended audience better and have a better idea of how to advertise before you go ahead.

For example, if you plan to sell clothes online, specific trends may apply depending on the country or region in which someone lives. For instance, Japanese fashion tends to be more outlandish, whereas Americans tend to have more casual dress codes. French women like stylish yet simple clothes, while Brazilians prefer brighter colors and longer hairstyles than their European counterparts. These minor differences can make all the difference when choosing products to sell.

Online marketplaces like Amazon, eBay, Alibaba, etc., are great places to sell your products or services. Since they do all the hard work, you can focus on marketing strategies and promotion instead. For example, Amazon ships all of its orders from its many distribution centers worldwide (instead of from your local warehouse). Because of this, you’ll only have to deal with customers from one location, thus cutting out additional costs and time delays. In addition, it’s much easier to rank highly on these online marketplaces because they already have high traffic levels. If you use those sites as a sales channel for your business, you don’t need to worry about advertising all that much (at least not in the beginning).

The only problem with selling on these big online marketplaces is competing against hundreds or thousands of other sellers. So you must take every opportunity to stand out from your competition when selling your products. This increases your chances of being noticed by people actively searching for what you are selling.

Some ways in which you can do this include:

• Offering exclusive special deals or bundles
• Providing detailed information about products and services
• Add incentives to encourage bulk purchases (such as free shipping if they purchase a certain number of items, etc.). Companies like Groupon Inc. have used this type of marketing effectively, offering large group discount coupons that give consumers access to exclusive deals online.

Advertising your product or service offline is also very important, especially when starting out. This can be done in many ways, including flyers, billboards, radio, television, etc. However, it’s worth remembering that some types of advertising are more effective than others depending on the type of goods or services you sell. For example, suppose you’re trying to sell a business software package. In that case, it might make sense to advertise this in business publications rather than sports magazines since the target market for both will vary considerably (business professionals who read specific trade journals vs. soccer fans).

Another way to promote your products is through social media outlets like Facebook and Twitter. These sites can provide an excellent platform for marketing your products or services if used correctly. However, these sites can be a little trickier to manage since you must keep your audience engaged and interested in what you have to say. One of the most common problems for companies using social media is that they post far too many daily updates, making it difficult for people to find the information they want amongst a sea of posts from different users. It’s usually best practice to limit yourself between one and three daily posts on larger profiles (and even less on smaller ones). In addition, don’t spam your followers with annoying advertising messages or requests for likes, etc. This will only remove you from their friends’ lists/feeds and thus eliminate any potential benefits you could gain from this marketing channel.

(Image Credit: Street Text)

Finally, it’s important to remember that you don’t have to stick to only one platform for marketing your products or services. You can combine what you learn from each outlet and create a unique message across several channels. For example, suppose you are selling fitness products. In that case, it might make sense for you to advertise this in both magazines targeted at bodybuilders and on social media websites frequented by people who enjoy keeping fit (like Facebook).

Considering all of these points, it makes sense for most business owners to investigate this opportunity instead of trying their luck with traditional methods such as advertisements or classifieds in newspapers and magazines.

Additional Things to Consider for Your International SEO Service Needs

Besides your SEO, it is essential to consider how new clients appraise your business website. Several changes are required to make it more appealing to potential customers, such as making your website more user-friendly. These include:

Register A Local Address

In some countries, you must register a branch office or a representative. If you want to stand out from the competition, creating a local address for your business and an appropriate phone number is vital. In any case, this will increase your credibility with potential customers.

(Image Credit: Howtoadss)

Get Local Links

In addition to your links from other websites, building a link with more significant keywords is essential. This will help you improve the site’s ranking and credibility even more. For example, if you own a restaurant in Miami, try to get links from sites specializing in Miami restaurants.

Research Local Search Databases

It is essential to check your keywords and ensure that you are not showing up as a local business for all the wrong places, such as “Chicago Dentists.” Changing your location (and adding a few more keywords) will help you improve the site’s ranking even further. If you have a few competitors around, creating a map of similar businesses might be a good idea. This will raise your website’s credibility and make you look like a “go-to” location for the specific service you offer.

Create Testimonials And Reviews

As mentioned before, it is vital to create trust among potential clients. One way to do this is by creating testimonials and reviews for your business or products. This will allow others to see that previous clients have had a positive experience with your business, thus increasing its credibility.

Diib Digital: International SEO Services You Can Trust!

As you can see, international SEO services for your website require more than just translating your content into foreign languages and geo-targeting. You need to consider such things as regulations and different currencies to succeed in the international eCommerce market. It also helps enormously if your site is highly visible on search engines (thus, you should consider adding keywords and titles that target particular countries). Clear checkout instructions will reduce cart abandonment rates and decrease customer service-related issues.

At Diib Digital, we provide comprehensive SEO services for businesses worldwide. Our user dashboard provides easy-to-interpret metrics and objectives for improvement. Here are a few of the features of our dashboard that you’re sure to appreciate:

• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Keyword (including snippets), backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

If you are looking for international SEO services, you can trust, click here for your free 60-second site scan or simply call 800-303-3510 to speak to one of our growth experts.