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Access to the right social media marketing tools can make a huge difference. With these tools, your social media marketing strategy might stay strong. Here’s a breakdown of critical tools social media marketers must include in their arsenal. Malware Removal Tools Locking social media accounts isn’t enough. Social media marketers must install malware removal tools […]

TikTok didn’t gain widespread popularity until 2019, a year after it launched. Since then, many TikTok users have built substantial followings and earned money through their efforts. The app has also become a great promotional space for aspiring artists and comedians. On average, TikTok users are younger, but businesses can still find success on the […]

Designing a social media post isn’t that easy… Our senses and emotions provide us with information about the world around us daily. 89% of information is better understood when accompanied by a picture, making sight the most important sense. Color is a powerful tool for self- and brand-promotion, and designers in every field are aware […]

When it comes to social media, we’ve all been there. We’ve all posted that picture, or written that status update, only to feel a sudden pang of regret moments later. We’ve all been victims of the oversharing of our personal lives, the constant FOMO, and the seemingly endless stream of pictures, videos, and articles that […]

While Amazon is a fantastic marketplace for selling your products, the site is becoming increasingly competitive, making marketing your products more costly. To maximize your Amazon experience, you must master the art of social media marketing. Marketing on social media can increase sales in several ways, including increasing brand recognition, helping customers ignore competitors’ adverts, […]

Data classification and analytics are growing in importance with businesses of all sizes. Raw and unstructured data alone is not enough to drive business value. It needs to be organized and categorized so that you can find what you’re looking for when you need it. The requirement to organize unstructured data is cited as a […]

B2B SaaS business can achieve their goals through LinkedIn. For example, the goal could be capturing more leads or promoting the brand. Fortunately, using LinkedIn for advertising is easy to understand and convenient. You also get to do more work with less stress. Understanding the LinkedIn ads platform is relatively straightforward. Nevertheless, you still must […]

It’s free, it’s easy to use and it reaches millions of people: Instagram! Instagram is the golden-child of social media. Yes, it’s been around for a while, but that doesn’t make it any less of the effective business platform that it is. Why else do you think the app has 25M business profiles? Plus, approximately […]

LinkedIn marketing is an important part of every company’s marketing strategy nowadays. Of course, LinkedIn is not your regular social media, and it has a more specific mission. Creating and promoting your LinkedIn profile is a great way to build your following and attract organic users to your website. And, of course, through the company’s […]

With a whopping 500+ daily active users, Instagram is one of the most popular and potent social media platforms, ranking behind Facebook. Arguably, it is the platform to be in if you are an influencer or want your brand to get noticed. Even though Instagram is a great platform and allows ample opportunities for brands […]

Productivity is not a purely innate quality. It is considerably affected by several factors such as work environment, various organizational processes, mental health, physical wellbeing, training, and more.So, if an employee’s performance has unexpectedly dwindled, they shouldn’t be dismissed as lazy or inept. Instead, it is quite possible that their productivity is being hampered by […]

Traditional forms of advertising are slowly being taken over by new-age technology. Social media platforms, in particular, have changed how companies are reaching target audiences through their marketing campaigns. Many people are turning to social media to get reviews and more information about available products and services. Having over 2.7 billion monthly active users, Facebook […]

Facebook live videos are currently one of the best ways to get your brand a reputable audience on the largest social platform in the world. In fact, there are over 8 billion videos viewed on Facebook every day. Facebook Live videos enjoy 6 times as much interaction as traditional videos. As Facebook continues to double-down […]

There is no other platform on the planet that offers the advertising opportunities of Facebook. Its massive tentacles reach nearly every continent and island on the earth. One of the robust opportunities afforded by Facebook is Messenger Ads. Messenger was born from a chatting app in 2008. The company revamped the service in 2010, adding […]

Facebook has become a lifestyle for most social media users. When most Americans pick up their phones, the first thing they do is check their Facebook to see what is going on. This social media platform has effortlessly become part of our lives. Facebook has also rendered sharing of information easier, be it information on […]

Selling of products entails a lot of work, and the key to successful sales is marketing. Driving traffic to your brick and mortar business is challenging, and the best way to gain more leverage is to use online platforms. Digital marketing has over the years helped organizations to scale upwards and perform at maximum efficiency. […]

Marketing teams need to continually adopt new techniques to have leverage over competing brands and products. While traditional forms of advertising still have some reach, especially among the older generation, new technologies are swiftly taking over. Online marketing has become the most promising way for businesses to generate leads for more sales. The use of […]

What is a Facebook review? A review refers to an analysis of a product, book, movie, or person’s work to give the general public more insight into the issue or product. Reviews point out the outstanding parts of what they are reviewing, like its strengths and weaknesses. They also play a vital role in providing […]

Advertisers pay for suggested posts on Facebook to enable them to appear on potential client’s news feeds. This article seeks to explain tips on how to make suggested posts on Facebook, shed light on what is suggested for these types of posts, how to create them and how they increase traffic and visibility. It will […]

Visual media is the best form of marketing today. Consumers can get as much information as possible within a brief period. For instance, a photo can provide more details about a product than a whole page of text. Videos are creative ways of connecting with other people and displaying what your brand offers. Today, social […]

Images play a vital role in capturing people’s attention online. It increases your audience engagement, helps you build a brand, and increases sales if adequately managed. This is why having quality images is essential for the success of your page. However, images can land a business in trouble, especially if you do not have the […]

Can I Advertise on LinkedIn? LinkedIn is both a social media network and an ad service provider. The reason LinkedIn stands out from the other advertising platforms is the ability to target B2B. LinkedIn has virtually all of the professionals on its network, so this is where the majority of B2B marketers prefer to advertise. […]

People use Emojis daily when communicating with their friends on messaging apps and social networking platforms. Emojis are an effective means of conveying more information and meaning in a message than mere words can accomplish. They show emotions that are being passed across with the rest of the message and make the language richer. The […]

Mobile apps are consistently increasing each day, leading to increased internet traffic by about 53%, based on research released by Statista. App developers and marketers are aware of this, which is why they are looking for means to reach a high number of potential audiences. One of the ways they are achieving that is by […]

A mobile app, also known as an Internet application or just an app, is an application or computer program designed to execute on a mobile device like a mobile phone, smartphone or tablet. It may also be referred to as an application since it is not a program that runs on the main operating system […]

The competition in almost every niche and size of enterprise is getting tougher every day. With marketers and strategists getting smarter and more proactive, you cannot be left behind. You have to reach out to your customers! The best place to target audiences and get new customers to your business is Facebook, and for obvious […]

Facebook is the largest social media platform in the world with more than 1.5 billion people logging into the channel every day. It is the perfect place for marketers to get new audiences and connections. Facebook ads offer one of the most cost-effective yet effective methods of brand promotion. We are going to discuss what […]

A strong social media presence is very crucial in any business that aspires to grow. Any company that isn’t active on social media platforms, especially Facebook, could be missing out a lot. But, most business owners keep asking if Facebook ads work. Well, in a short, straightforward answer, Facebook advertising works incredibly well when executed […]

Facebook is one of the most popular advertising platforms that offer a variety of ad formats. With over 74% of Facebook users visiting the site each day, it creates an excellent opportunity to showcase your business to the social media audience. Every marketer’s main objective is to have their ads reach a vast audience in […]

What is the Facebook Messenger Chatbot? A chatbot is essentially automated messaging software. AI or artificial intelligence is used to converse with customers. Chatbots receive programming to execute specific tasks, provide answers and understand questions. From the perspective of the customer, the bots are friendly and save them a lot of time. Chatbots eliminate the […]

While Canva has, for a while, been a good site for creating social media images, there are many users who still prefer using tools such as Photoshop. Social media marketing is one of the main and most recent ways of marketing. Facebook is the largest social media platform and marketing using Facebook ads has a […]

Instagram boasts over 1 billion users, a gold mine to every business, especially small businesses seeking to grow. You can use this space to sell products, enable your clients to know more about your business, or market your brand. To allow you to achieve this level of exposure and help reach clients, you need to […]

As a company, one of the most important marketing strategies is advertisements. To ensure that people see these ads, you should post them on various social media platforms. Among the various social media platforms is Facebook, which is going to be our major focus. Posting ads on Facebook should also bring you profits besides acting […]

Facebook is indeed the king of social media, with over 2.7 billion active monthly users and growing. Advertising on Facebook means better reach to your target audience since many of them are probably using it. Many companies and small enterprises use the social media giant to gain more brand visibility and importantly, generate leads for […]

In modern society, marketing techniques have changed. Nowadays, online advertising methods have proved more efficient and effective in promoting brands and products. Online advertisement has increased sales by up to over 400% compared to traditional promotion forms. Businesses are reaping big profits using the online platforms of advertisements. Most online conversions are directly attributed to […]

What is the Facebook Ad Estimator? Creating and managing your advertising strategies for Facebook can be challenging with the overwhelming need to align your business goals with your costs, strategy and results. Despite the performance data provided by Facebook, you may have difficulties translating the information into the insight necessary for you to reach your […]

What are Facebook Interests? Interests allow you to create an ad campaign targeting the interests of Facebook users. You base your campaign on information users have in their profiles, groups and pages. This information includes what the user has chosen to share such as their interests, favorite TV shows, films, artists, bands, music, activities, books, […]

Are you struggling with the ever-growing cart abandonment and bounce rate epidemic? A recent study by Listrak shows that the average abandonment rate is at an all-time high of 78%. So, you are not alone. However, you will need to figure out how your business can survive and grow with the shrinking attention span around […]

Advertising on Facebook is a form of digital marketing. Facebook is the largest social media network in the world and through Facebook advertising, businesses can connect well with their audience. Easy as it may sound, Facebook advertising may be a challenge. This article guides you on how to do promotion on Facebook. The main challenge […]

Are you looking for the most effective Facebook ads that you can use for your business in 2021? Well, you are in the right place. 2020 was a year filled with its various challenges, mostly affecting businesses and advertising. However, those challenges have given rise to discussions on the most effective ads for the new […]

5 Tips to Add Custom Ads on YouTube YouTube is a prevalent social media platform with about 2 billion users. Thus, it gives brands an excellent opportunity to capture viewers’ attention to increase awareness and even establish a loyal customer base. Yet, most people don’t know how to put ads on YouTube, as they only […]

What Is Instagram Advertising? Instagram advertising is when sponsored content is posted on the platform with the intention of reaching a more targeted and larger audience. There are a lot of different reasons why advertising on Instagram may be beneficial for your business including: Increasing exposure to your brand Increasing your conversion rate New lead […]

About Workplace by Facebook Workplace by Facebook is a web and mobile app designed to ensure your team members remain connected. The service was originally called Facebook Work and offers a variety of features including: Facebook Messenger Social network profile access Events Facebook groups Live video tools Built-in video calling and audio The communication tool […]

In today’s world, businesses use influencer marketing strategies to promote their products or services on social media. Before diving into the process and techniques, it is better to learn about what an influencer is, how to choose an influencer to attain maximum ROI with influencer marketing, and where to find an influencer. What is Social […]

Social media platforms offer a challenge to people and businesses seeking continuous change in their functionalities. New challenges continue to crop up with rising concern in data privacy and fake news. For these reasons, implementing an algorithm in social media drastically changes day to day operations to keep up with current dynamics. A social media […]

Succeeding in life is not always a straightforward path. No, in fact, it is often fraught with obstacles. The people who work hard to overcome them are the ones to cross the finish line first. This same rule can be applied to social media. If you have a hard time, do not worry. Not everyone […]

Social media networks provide businesses with important yet easy ways to connect with their customers. After creating an account, entrepreneurs need the right content and posting schedule to engage existing and potential clients meaningfully. But with inadequate knowledge of social media 2020 trends, they may not fully exploit the marketing opportunities included in social networks. […]

Understanding social media infographic is the first step in creating captivating content likely to get your viewers’ attention. Infographics refer to the use of information and visuals to pass a message. It entails the inclusion of graphs, drawings, and images to give a statement. Social media strategy infographic works by eradicating the boredom of long […]

Promoting a small business through social media can now be considered one of the essential tools for success. A fundamental tenet that came out of the dot com bubble, social media, and the internet is a viable marketing tools. Businesses began creating profiles on existing social media sites, realizing the positive effects. As the years […]

How would you like to bring more customers to your restaurant? Wouldn’t you like it if you had access to potential customers for your restaurant? Would you like to maximize your online visibility and exposure with the best social media marketing for restaurants? If you answered yes, we got you covered. Social media is the […]