The Diib® SEO Learning Center

Traditional forms of advertising are slowly being taken over by new-age technology. Social media platforms, in particular, have changed how companies are reaching target audiences through their marketing campaigns. Many people are turning to social media to get reviews and more information about available products and services. Having over 2.7 billion monthly active users, Facebook […]

Facebook live videos are currently one of the best ways to get your brand a reputable audience on the largest social platform in the world. In fact, there are over 8 billion videos viewed on Facebook every day. Facebook Live videos enjoy 6 times as much interaction as traditional videos. As Facebook continues to double-down […]

There is no other platform on the planet that offers the advertising opportunities of Facebook. Its massive tentacles reach nearly every continent and island on the earth. One of the robust opportunities afforded by Facebook is Messenger Ads. Messenger was born from a chatting app in 2008. The company revamped the service in 2010, adding […]

Facebook has become a lifestyle for most social media users. When most Americans pick up their phones, the first thing they do is check their Facebook to see what is going on. This social media platform has effortlessly become part of our lives. Facebook has also rendered sharing of information easier, be it information on […]

Selling of products entails a lot of work, and the key to successful sales is marketing. Driving traffic to your brick and mortar business is challenging, and the best way to gain more leverage is to use online platforms. Digital marketing has over the years helped organizations to scale upwards and perform at maximum efficiency. […]

Marketing teams need to continually adopt new techniques to have leverage over competing brands and products. While traditional forms of advertising still have some reach, especially among the older generation, new technologies are swiftly taking over. Online marketing has become the most promising way for businesses to generate leads for more sales. The use of […]

What is a Facebook review? A review refers to an analysis of a product, book, movie, or person’s work to give the general public more insight into the issue or product. Reviews point out the outstanding parts of what they are reviewing, like its strengths and weaknesses. They also play a vital role in providing […]

Advertisers pay for suggested posts on Facebook to enable them to appear on potential client’s news feeds. This article seeks to explain tips on how to make suggested posts on Facebook, shed light on what is suggested for these types of posts, how to create them and how they increase traffic and visibility. It will […]

Visual media is the best form of marketing today. Consumers can get as much information as possible within a brief period. For instance, a photo can provide more details about a product than a whole page of text. Videos are creative ways of connecting with other people and displaying what your brand offers. Today, social […]

Images play a vital role in capturing people’s attention online. It increases your audience engagement, helps you build a brand, and increases sales if adequately managed. This is why having quality images is essential for the success of your page. However, images can land a business in trouble, especially if you do not have the […]

Can I Advertise on LinkedIn? LinkedIn is both a social media network and an ad service provider. The reason LinkedIn stands out from the other advertising platforms is the ability to target B2B. LinkedIn has virtually all of the professionals on its network, so this is where the majority of B2B marketers prefer to advertise. […]

People use Emojis daily when communicating with their friends on messaging apps and social networking platforms. Emojis are an effective means of conveying more information and meaning in a message than mere words can accomplish. They show emotions that are being passed across with the rest of the message and make the language richer. The […]

Mobile apps are consistently increasing each day, leading to increased internet traffic by about 53%, based on research released by Statista. App developers and marketers are aware of this, which is why they are looking for means to reach a high number of potential audiences. One of the ways they are achieving that is by […]

A mobile app, also known as an Internet application or just an app, is an application or computer program designed to execute on a mobile device like a mobile phone, smartphone or tablet. It may also be referred to as an application since it is not a program that runs on the main operating system […]

The competition in almost every niche and size of enterprise is getting tougher every day. With marketers and strategists getting smarter and more proactive, you cannot be left behind. You have to reach out to your customers! The best place to target audiences and get new customers to your business is Facebook, and for obvious […]

Facebook is the largest social media platform in the world with more than 1.5 billion people logging into the channel every day. It is the perfect place for marketers to get new audiences and connections. Facebook ads offer one of the most cost-effective yet effective methods of brand promotion. We are going to discuss what […]

A strong social media presence is very crucial in any business that aspires to grow. Any company that isn’t active on social media platforms, especially Facebook, could be missing out a lot. But, most business owners keep asking if Facebook ads work. Well, in a short, straightforward answer, Facebook advertising works incredibly well when executed […]

Facebook is one of the most popular advertising platforms that offer a variety of ad formats. With over 74% of Facebook users visiting the site each day, it creates an excellent opportunity to showcase your business to the social media audience. Every marketer’s main objective is to have their ads reach a vast audience in […]

What is the Facebook Messenger Chatbot? A chatbot is essentially automated messaging software. AI or artificial intelligence is used to converse with customers. Chatbots receive programming to execute specific tasks, provide answers and understand questions. From the perspective of the customer, the bots are friendly and save them a lot of time. Chatbots eliminate the […]

While Canva has, for a while, been a good site for creating social media images, there are many users who still prefer using tools such as Photoshop. Social media marketing is one of the main and most recent ways of marketing. Facebook is the largest social media platform and marketing using Facebook ads has a […]

Instagram boasts over 1 billion users, a gold mine to every business, especially small businesses seeking to grow. You can use this space to sell products, enable your clients to know more about your business, or market your brand. To allow you to achieve this level of exposure and help reach clients, you need to […]

As a company, one of the most important marketing strategies is advertisements. To ensure that people see these ads, you should post them on various social media platforms. Among the various social media platforms is Facebook, which is going to be our major focus. Posting ads on Facebook should also bring you profits besides acting […]

Facebook is indeed the king of social media, with over 2.7 billion active monthly users and growing. Advertising on Facebook means better reach to your target audience since many of them are probably using it. Many companies and small enterprises use the social media giant to gain more brand visibility and importantly, generate leads for […]

In modern society, marketing techniques have changed. Nowadays, online advertising methods have proved more efficient and effective in promoting brands and products. Online advertisement has increased sales by up to over 400% compared to traditional promotion forms. Businesses are reaping big profits using the online platforms of advertisements. Most online conversions are directly attributed to […]

What is the Facebook Ad Estimator? Creating and managing your advertising strategies for Facebook can be challenging with the overwhelming need to align your business goals with your costs, strategy and results. Despite the performance data provided by Facebook, you may have difficulties translating the information into the insight necessary for you to reach your […]

What are Facebook Interests? Interests allow you to create an ad campaign targeting the interests of Facebook users. You base your campaign on information users have in their profiles, groups and pages. This information includes what the user has chosen to share such as their interests, favorite TV shows, films, artists, bands, music, activities, books, […]

Are you struggling with the ever-growing cart abandonment and bounce rate epidemic? A recent study by Listrak shows that the average abandonment rate is at an all-time high of 78%. So, you are not alone. However, you will need to figure out how your business can survive and grow with the shrinking attention span around […]

Advertising on Facebook is a form of digital marketing. Facebook is the largest social media network in the world and through Facebook advertising, businesses can connect well with their audience. Easy as it may sound, Facebook advertising may be a challenge. This article guides you on how to do promotion on Facebook. The main challenge […]

Are you looking for the most effective Facebook ads that you can use for your business in 2021? Well, you are in the right place. 2020 was a year filled with its various challenges, mostly affecting businesses and advertising. However, those challenges have given rise to discussions on the most effective ads for the new […]

5 Tips to Add Custom Ads on YouTube YouTube is a prevalent social media platform with about 2 billion users. Thus, it gives brands an excellent opportunity to capture viewers’ attention to increase awareness and even establish a loyal customer base. Yet, most people don’t know how to put ads on YouTube, as they only […]

What Is Instagram Advertising? Instagram advertising is when sponsored content is posted on the platform with the intention of reaching a more targeted and larger audience. There are a lot of different reasons why advertising on Instagram may be beneficial for your business including: Increasing exposure to your brand Increasing your conversion rate New lead […]

About Workplace by Facebook Workplace by Facebook is a web and mobile app designed to ensure your team members remain connected. The service was originally called Facebook Work and offers a variety of features including: Facebook Messenger Social network profile access Events Facebook groups Live video tools Built-in video calling and audio The communication tool […]

In today’s world, businesses use influencer marketing strategies to promote their products or services on social media. Before diving into the process and techniques, it is better to learn about what an influencer is, how to choose an influencer to attain maximum ROI with influencer marketing, and where to find an influencer. What is Social […]

Social media platforms offer a challenge to people and businesses seeking continuous change in their functionalities. New challenges continue to crop up with rising concern in data privacy and fake news. For these reasons, implementing an algorithm in social media drastically changes day to day operations to keep up with current dynamics. A social media […]

Succeeding in life is not always a straightforward path. No, in fact, it is often fraught with obstacles. The people who work hard to overcome them are the ones to cross the finish line first. This same rule can be applied to social media. If you have a hard time, do not worry. Not everyone […]

Social media networks provide businesses with important yet easy ways to connect with their customers. After creating an account, entrepreneurs need the right content and posting schedule to engage existing and potential clients meaningfully. But with inadequate knowledge of social media 2020 trends, they may not fully exploit the marketing opportunities included in social networks. […]

Understanding social media infographic is the first step in creating captivating content likely to get your viewers’ attention. Infographics refer to the use of information and visuals to pass a message. It entails the inclusion of graphs, drawings, and images to give a statement. Social media strategy infographic works by eradicating the boredom of long […]

Promoting a small business through social media can now be considered one of the essential tools for success. A fundamental tenet that came out of the dot com bubble, social media, and the internet is a viable marketing tools. Businesses began creating profiles on existing social media sites, realizing the positive effects. As the years […]

How would you like to bring more customers to your restaurant? Wouldn’t you like it if you had access to potential customers for your restaurant? Would you like to maximize your online visibility and exposure with the best social media marketing for restaurants? If you answered yes, we got you covered. Social media is the […]

Business-to-business marketing or B2B marketing refers to marketing products or services to other businesses or organizations instead of customers. B2b marketing is a distinct form of marketing that requires intelligent strategies to target potential companies or organizations. The biggest misconception regarding this type of marketing is that it is treated exactly like any other kind […]

Social media marketing is the new normal in the contemporary business world to promote your marketing campaigns and get solid leads and conversions. Digital marketers often come across terms such as search engine optimization, social media hashtags, and content marketing. Since social media updates and marketing is happening across the world wide web faster than […]

What can help in making medical practice successful for a doctor? Well, proper communication is the key point that is a must to establish when it comes to such professions. When a doctor wants to win the trust of his patients, all he has to do is to interact well with them and solve their […]

In today’s marketplace, gathering market intelligence on your competition is critical to the survival of a brand. Besides carrying out SEO, competitive analysis is essential to getting more conversions from the lucrative media channels. While this might be easy to accomplish in theory, it can easily become time consuming and tedious. 90% of all brands […]

Your Guide to Social Media Analytics Social media is one of the most popular ways we connect with other people today. Besides social interactions, these platforms are useful for many things. For example, suppose you are a business owner. Social media analytics allows you to track key metrics and progress. By implementing a well-designed social […]

Researching Your Social Media Marketing Keywords List There is a lot more to an effective strategy for social media than simply monitoring and updating your engagement. You also need to meet the needs of your audience, offer them the information they are looking for and answer all of their questions. To be successful, you need […]

Social media and nonprofits go hand in hand. You can also use the power of social media to give back to society and make an impact. However, there are certain social media tips for nonprofit organizations that you can use for the best results. These tips can help you quickly get donations and raise money […]

With the advent of social media, marketers and entrepreneurs alike have quickly discovered just how valuable of a tool social media marketing is for their businesses and brands. Knowing how to build engagement on social media is the cornerstone of an effective online marketing campaign today, whether you are promoting a brand new business or […]

Businesses in this day and age need to understand digital marketing. The ones that do can grow to be wildly successful, and the ones that do not have a significantly higher chance of failing. This is a lesson that is applicable to all businesses, not just small ones with online stores. Businesses like Wendy’s spend […]

As we come to the close of this year, I have been thinking of and researching about the best ways to market a business using the most populated social media platform in the world (Facebook). There are tons of businesses around the globe that could positively influence their marketing strategies on Facebook by learning how […]

Working as a realtor is extremely challenging and can quickly become overwhelming if you are in a region or area that is rife with competition and overly saturated with agents and agencies. Setting yourself apart is one way to stand out and attract new clientele as you establish your agency and self as credible, professional, […]