Visual media is the best form of marketing today. Consumers can get as much information as possible within a brief period. For instance, a photo can provide more details about a product than a whole page of text.

Videos are creative ways of connecting with other people and displaying what your brand offers. Today, social media platforms have taken over marketing techniques with businesses enjoying over 700% increase in leads. It is for this reason that marketers cannot downplay the power behind social networks.

When it comes to visual media, Instagram is the undisputed household name. Boasting over 1 billion active monthly users, Instagram is among the most popular social media platforms in the world today.

With statistics such as these, there is stiff competition for audience and rankings on this platform. The use of hashtags enables individuals or businesses to attract and gain a competitive advantage over the rest.

Friday remains one of the best days to post on Instagram and is only second to Thursday. As people usher in their weekend plans, top Friday hashtags Instagram posts take over the platform. No wonder Friday has a relatively high CPC.

There is just an unlimited window of opportunity associated with hashtags for Friday Instagram posts. Before we delve any deeper into this subject let us first understand what exactly hashtags are.

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What is a Hashtag?

The term hashtag refers to using a pound sign (#) before a keyword or a keyword phrase. The hashtag is usually associated with social media platforms. Originally, hashtags began on the Twitter platform in August 2007. Hashtags have become popular and widely used in social platforms across the board and can be used to find specific topics or content.

Basic Structure of a Hashtag

• Start with the pound sign # before your selected keywords.
• Never use spaces or punctuation in hashtags. If there are a couple of keywords in a hashtag, they should follow each other in one fluid phrase. For example #FridayImInLove.
• Do not put characters immediately before the #. For example, use #FeelGoodFriday instead of FeelGood#Friday.
• Use a combination of letters and words if need be, never numbers alone. #No1trending has more meaningful results compared to #1.
• Be as concise as possible. Short hashtags are easily distinguishable and neat.

Some of the benefits of using hashtags on social media platforms, such as Instagram, are:

Hashtags allow businesses to be easily found by a target audience. Posts that contain hashtags are searchable by people or businesses who share the same platform with you. The art of using hashtags that are appealing to you, your customers and prospective customers increases your overall visibility and chances of being found.

Social media platforms have a way of operating in order to ensure that those who follow certain principles. Hashtags increase the click-through-rates (CTR) of a user. A post that contains a hashtag is more likely to attract engagement, attention and follow through.

In an era where information is an asset, the rate of research continues to increase as time goes by. The use of hashtags makes it possible to research without hindrances. One can use specific hashtags to find relevant and essential information. Most times, hashtags revolve around a given topic that allows people to use specific phrases and contribute to its discussion.

Social media is a useful tool when it comes to bringing people of a common interest together with the ability to communicate and interact with one another. Hashtags are useful as they allow people from a given niche to join in conversations and connect with experts and other personalities in the field.

There are various types of Hashtags, such as:

i. Campaign Hashtags

These are short-lived hashtags that are related to specific campaigns, such as partnerships or the launching of new products. After attaining the goal, the hashtags are of no use, explaining why they last for a short period. They are useful in creating engagement within that season or period. For Example:

(Image Credit: Shane Barker)

ii. Community Hashtags

These types of hashtags connect people who have similar interests in specific topics or areas of life. Through community hashtags, one can grow their community, improve their searchability and gain followers.

Community hashtags indicate: a niche in an industry, your service and/or product, special events, communities from your industry, a location, phrases that are important or relevant to a group of people, quotes and/or daily hashtags. Community hashtags can also include hashtags that have emojis. For instance:

iii. Branded Hashtags

This kind of hashtag is most useful in business and is unique as it contains a company or brand name. It helps to sell your identity to prospect customers. These kinds of hashtags have the name of a company’s products, a tagline or one of the campaign slogans running under your brand. For example:

(Image Credit: Ladder Blog)

How to Use Friday Hashtags on Instagram

The first step is to research the hashtags that you want to use. Instagram is continually changing its policies, and your hashtag must meet its community guidelines. Hashtags that violate the present regulations will be hidden.

There are various ways in which you can use hashtags on Instagram. You can place them on photos, video captions or in the comments.

Applying Friday tags on an Instagram caption is simple, but if poorly done, the Instagram algorithm will flag you as a scam. When writing captions for videos or images, it is advisable to spread your semi-colon (;) as evenly and naturally as possible.

Contrary to what many Instagram users do, it is not wise to place your hashtags at the caption’s end. Instead, it is better if hashtags are incorporated within the caption.

Adding popular hashtags, such as #FridayNight to your caption, also helps in SEO rank.

The Instagram algorithms tend to favor long captions, so this is the best place to use the hashtags. However, Instagram also truncates captions with an ellipsis (dot-dot-dot) and “more” follows. For this reason, you should introduce some of the hashtags early in your caption for greater visibility. Not following this practice will risk people not reading your hashtags unless they click to view the whole caption.

You can also place your hashtags in comments. However, using caution when adding hashtags in comments as they were initially designed for captions. Overuse of Friday tags Instagram comments will result in a punishment called shadowban. We’ll discuss this concept later. Here is an example of hashtags in a comment:

(Image Credit: Sequins and Sales)

Hashtag Rules on Instagram

• Number of Hashtags: The number of hashtags for Friday Instagram posts can help you gain or lose engagements. Using hoards of hashtags that are not relevant to your niche or audience comes at a price. Utilizing only a few can also be risky as you may lose out on engagements and visibility.

Instagram allows users to use a maximum of 30 relevant hashtags on a post. That being said, that much looks spammy. Marketing experts deduce that using 11 to 15 hashtags is optimal for boosting engagements on the platform.

• Relevance: Instagram is also keen to ensure that users on their platform are indeed humans. Whereas the use of hashtags helps in brand awareness and engagement, excessive use leads to penalties. Whenever the algorithm detects numerous irrelevant hashtags on posts or comments, the account is flagged.

• Shadowbanning: Typically, the most common form of punishment is shadowbanning. A shadowban refers to blocking your content on Instagram without your notice. Having a shadowban imposed will likely result in loss of visibility, unless however, they already follow you.

• Broken Hashtags: Broken hashtags are frowned upon. For instance, #BlackFriday hashtags are popular for Friday shopping sprees for the day after Thanksgiving Day. Suppose, due to human error or autocorrect issues, and you capture the word as #Black Friday, then your hashtag will display irrelevant or inappropriate content. A broken hashtag prevents other hashtags from ranking and can end up with your account being blocked.

We hope that you found this article useful.

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How to Write the Perfect Friday Hashtags

a. Conduct a Background Research

Hashtags are very powerful when correctly used. On the flip side, wrong application of Instagram hashtags can lead to dire consequences. Engagement means everything to your business brand, and ranking high on SEO, more often than not, leads to increased leads.

Background search is the most crucial aspect in creating Friday hashtags Instagram that will wow your audience. Your search should encompass these five main things:

• Target audience
• Business niche
• Competitors
• Influencers
• The topic

1. Target audience

Your target audience should come first when deciding to create a hashtag. Irrespective of what you would like to post, you must have a clear and defined goal. The people who consume your content are essential, and identifying them is key to your hashtags’ success or failure. You can identify who your target audience is by looking at your Instagram Insights page, which would look something like this:

(Image Credit: Taplink)

For instance, Instagram is full of millennials and generation Z. Understanding this is important to know their behaviors, learn their language, and their pain points. Once you are sure about who your target audience is, you need to look at your niche.

1. Niche

A stable market niche helps businesses to grow and align their objectives in fulfilling a particular need. For instance, if you own a T-shirt company, your niche is T-shirts and not shirts. Though the two are in the apparel and clothing industry, T-shirts are more specific to your enterprise.

The niche of your business allows you to remain focused on your company’s mission statement and will put your business more effectively in front of the right audience.

iii. Competitors

Looking at how your competitors are using hashtags gives you a clue of which hashtags are doing well. Researching your competition allows you to know how consumers are engaging with different hashtags.

1. Influencers

People with a huge following and a lot of impact on your niche’s consumer behavior are the influencers. Study and learn which hashtags they use to remain relevant in your niche. The image below shows an example of an influencer post:

(Image Credit: Later)

1. Topic

It would help if you came up with a topic for your post. The subject or theme for your hashtags is essential. The message that you want to put across revolves around it. It defines the aim of your post and helps you select an appropriate hashtag and remain on course.

b. Find the Right Hashtag

It is a fact that there are exponentially more hashtags as there are users on Instagram. Even though Instagram gives us the liberty to select up to 30 hashtags per post, the mere thought of this is mind boggling.

Posting more often is a great way to connect with your fans and attain more attention on the platform. However, it can feel boring to use the same hashtags for each post you have on Instagram. Therefore, there are four things you need to consider before settling for the perfect hashtag. These include reach, interactions, users, and popularity. Let’s discuss what this means:

1. Reach

The reach of a hashtag is the number of people who view it. It would be best to settle on a hashtag that assures you are reaching as many people as possible in your target audience. If you select a hashtag with a narrow reach, chances are you will have less visibility, and the hashtag will not be effective in its mandate.

1. Interactions

What happens when people view hashtags is crucial to get your campaign to succeed or fail. Hashtags that receive more likes, comments, and shares do very well in expanding your campaign’s reach. If only a handful of users are likely to interact with the hashtag, then you should reconsider its use. Be sure to track your Instagram posts with Instagram Insights, which looks something like this:

(Image Credit: ConvertKit)

iii. Users

The type of people who interact with a hashtag is critical to your campaign. Seek to find out who exactly uses the hashtags and how they use them. It can be regrettable if you choose hashtags with greater reach and interactions only to realize that your message is not reaching your intended audience.

Go through your competitors and industry leaders to know which hashtags resonate well with your target audience. It is also a good idea to ensure that your target audience actively uses hashtags.

1. Popularity

The popularity of a hashtag is a critical aspect that needs caution and research. The dilemma is always a trade-off between getting more publicity and getting lost in the crowd. It would be best if you were extra keen not to use popular hashtags for Friday in an irrelevant way.

For instance, choosing #BlackFriday on New Year’s Eve is just absurd and confusing. Regardless of the message you want to get across, you can likely get penalized for the wrong use.

Choosing a popular hashtag and using it appropriately to deliver your message has its benefits. People interested in a given niche or topic surrounding the hashtag may like your post or even follow you to view related content in the future.

c. Use Appropriate Tools

Finding creative and community-oriented hashtags is not an easy task. Whether you are searching for six or sixteen hashtags the process is the same, tedious and time-consuming. Keyboard autocorrect does not make things any easier. Entering many characters at a go over and over is not a fun thing to do.

To ease and streamline the process we need to use tools. Tools consist of software that helps you do your research well and save your hashtag collection for easy retrieval and usage. There are many tools available, but if you are looking for top Friday hashtags Instagram tools, then here goes my recommended list:

• Keyhole: This is a powerful tool that helps you during a search for the perfect hashtag. The tool allows you to see how many users have used a hashtag on their posts, the number of people it has reached, and the kind of impression it has attracted. It is easy to determine the number of distinguished posts featuring the hashtags and their popularity against the competition. The tool has a paid plan of $149/month.

• All-hashtag: This is a free hashtag generator and tracking tool. It helps you identify and compile hashtags based on selected keywords. It has three filter options to allow you to get an exact match of what you require. You can track the top 30 hashtags you have selected with this tool.

• Display Purpose: The tool is straightforward to use. You only need to type in the keyword on the dialog box, and a display of all relevant hashtags is generated. The tool blocks too generic, banned, and spammy hashtags so that you can apply hashtags immediately on your Instagram posts.

• PreviewApp: The software is available for web and mobile use. It allows you to search, save and export hashtags to your Instagram post. You can group and save your favorite hashtags, preview and test hashtags likely to offer you the most engagement. The tools also help you in finding branded and hashtags tailored for specific Instagram communities.

• TagBlender: The tool allows you to generate relevant hashtags based on up to three different categories. The application provides 25 different classifications for selection. Some of the available fields include popular seasons, brands, and countries.

• Hashtagify: If you have had problems in identifying popular hashtags, then this tool is for you. The tool helps you explore popular hashtags and related terms with analytics of their usage. It is easy to monitor how different hashtags have been performing over time.

Diib: Social Media Metrics You Can Count On!

Whether you’re hashtagging on Thursdays, Fridays…or any day really, Diib Digital can help you with the metrics you need to make the most conscientious decisions possible. Here are a few of the features of our User Dashboard you’re sure to appreciate:

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