Instagram boasts over 1 billion users, a gold mine to every business, especially small businesses seeking to grow. You can use this space to sell products, enable your clients to know more about your business, or market your brand. To allow you to achieve this level of exposure and help reach clients, you need to package your business in a way that captures their attention and passes the message precisely by learning how to post ads on Instagram.

If you do not know how to make an ad on Instagram or how to create sponsored ads on Instagram, don’t panic. This article will provide you with a step by step guide to help you stand out and get effective advertisements that will help your business flourish and answer the question how do I post ads on Instagram.

How to make an ad on Instagram

The first thing on how to make an ad on Instagram or how to create paid ads on Instagram is to realize that the platform is very visual. Thus, getting high-quality images and videos will see you not only appeal to your audience but have them coming back for more. You can make Instagram ads for your feeds or stories to help you drive campaigns over some time. Nevertheless, depending on what type you opt for, you will still enjoy tremendous success if you focus on maintaining Instagram rules and guidelines. You can create ads using Facebook ads manager using the following steps;

1. Link the Instagram account to your Facebook business page to enable you to access the ads manager section.

1. On the page, go to the setting section, select Instagram and connect the two.

1. You can then add your Instagram account details and then save them to start posting your ads.

1. Once done, use the create button in the campaigns tab to enable you to use the guided or quick creation.

The guided result allows you to receive step by step guidance to help you accomplish your goal. It is also essential for beginners as it provides a chance to learn how to get ads on Instagram and provides you with tips necessary in helping you understand how to create paid ads on Instagram that will enable you to increase your income.

Types of Instagram ads

Instagram ads are divided into types to enable you to narrow down your wants and identify what exactly you need to pass across. This ensures you select the type of ad that accomplishes your goal and enable you to pass your message across with minimum interruptions. Some of the types of Instagram ads include;

• Explore ads
• Collection ads
• Stories ads
• Shopping ads

i. Stories ads

Story ads are seen between people’s stories and have a call to action that motivates their audience to swipe up for more information. These ads enable you to use different Instagram features like video effects, stickers, or face filters to attract your clients’ attention. They have room for a lot of creativeness and unique designs, allowing you to stray away from the square norm of Instagram, helping you to package information in a fun, easy to understand way. For example:

(Image Credit: AdvertiseMint)

ii. Explore ads

When users open the explore menu, they can see ads on things that interest them. This type of ad is essential in enabling Instagram users to identify their market niche. By using explore ads, you are likely to increase your conversion rates and have more quality leads as most people who view these ads have a level of interest in the type of thing you display. Here is where the explore tab is and what it looks like:

iii. Collection ads

Collection ads are responsible for identifying and purchasing products using an instant experience platform that serves as an Instagram e-commerce shop. It does this by allowing clients who click on an item to head to a checking outbox to pay for the products that interest them. Collection ads are essential for individuals focused on improving their sales as they focus more on conversion. It also allows you to place more products together, enabling you to sell various products with one click. The image below shows a collection ad:

(Image Credit: Instagram Business Model)

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iv. Shopping ads

Shopping ads are essential to enable you to provide customers with added information on the various products. They also allow you to create shopping tags that would allow clients to get purchase information once they click on an item. By using shopping ads, you are likely to increase your sales while improving your brand visibility. The image below shows an example of shopping tags:

(Image Credit: Later)

Benefits of Instagram ads

To learn how to post ads Instagram, one must first understand the role Instagram ads play in a business’s success. By answering the question ‘how do I post ads on Instagram’ and understanding the benefit of learning how to create sponsored ads on Instagram, one can carefully think about using ads to boost their business. Some benefits of using Instagram ads include;

• Growth: Instagram enables businesses both big and growing to increase their visibility. By tapping into the approximately 500 million Instagram users who log into the app daily, we can improve our business’s visibility.

• Increased Reach: It enables businesses to cut across different boundaries. You can use the internet to take your business past your state or country. By having a captivating site, you can ship your products online and widen your client base. This platform provides you a tool to sell to anyone across the world who can afford your product.

• More Return Customers: Enable businesses to increase their returns by developing steady traffic to your site. You can use ads to enable you to increase your sales numbers and, in return, see your sales go higher. Also, you can capitalize on the broad market to target both your local and international clients.

• Response Rate: You increase your response rate as Instagram engagement level is on the rise. You can chat more with clients through ad feedback, know what they would like to find in the market and what they like. This is vital information that enables you to tweak your business to ensure you can handle the products most people want while devising ways of strengthening other products that may not be doing well at the moment.

• Budget Friendly: It gives a platform for individuals to start and build small and upcoming businesses under a budget. Instead of struggling to identify an office and invest in propping the office to reflect your brand, using Instagram can allow you to tap into a broad market without worrying over unpaid bills in case it takes time for your business to pick.

• Grow at Your Pace: Those who are afraid of taking a giant leap in business can use such platforms to enable them to start small and eliminate the pressure to succeed, enabling you to grow at your pace. It does this by helping you to track your business and know how much you are making. This ensures you stay on track and quickly identify your most-loved products. It also allows you to get prompt feedback ideal to grow your business in the right direction.

• Direct Customer Engagement: It provides direct engagement with clients. You can use ads to introduce new products, advertise flash sales and other upcoming offers. You can also use ads for advertising a live feed that provides essential information adequate to enable businesses to grow.

• Promote Products: Its extra features for business profiles enable you to promote products and carry out different campaigns to increase your conversion rates. It also has other features and components that help you identify potential clients, enabling you to target people’s right set for your products.

What is a sponsored and paid ad on Instagram? 

Sponsored ads on Instagram refer to a collaboration between a brand and influencers or other social media champions to increase traffic, appeal to the person’s audience, and improve brand awareness. Though sponsored and paid ads on Instagram may refer to the same task, they aim to accomplish the same thing. The main difference is paid ads are mostly independently placed and do not have any collaborative feature that ties a brand to a person or other brand, while sponsored events acknowledge the presence of two parties whose interests align. For instance:

(Image Credit: Quarterlab)

6 Insanely Easy Tips to Post Successful Ads on Instagram

This section enables businesses, especially small business owners, to learn how to get ads on Instagram that are likely to bring intended results and enable the company to achieve its goals. It may be a bit overwhelming for small businesses to navigate such platforms dominated by established and successful brands.

However, being creative and thinking out of the box is essential to enable all businesses to drive their sales and build their brand. In addition to showcasing products, the platform provides an opportunity for small businesses to appeal to a large audience being judged solely by their creativity. This provides a clean slate that, if used correctly, will see your business flourish in no time. Instead of focusing on spending so much money that your business may not have at the moment, use the below tips to help you stand out. Some tips to consider include;

Create more videos

Instagram is highly visual. To enable you to tap into a broader market, one can slowly get out of using generic photos and generate creative short clips that pass the message while showing your creative and fun side. As a small business, your goal is to help your audience develop a liking for your brand.

The easiest way to capture their attention is by creating videos that promote your brand in a fun and easy to comprehend way. You only need a quality camera or phone and proper lighting to enable you to shoot a video. You can use the various Instagram features to help you add a captivating song and tweak your post in a way that appeals to your audience.

Did you know???  28% of video marketers plan to include InstagramTV in their 2020 video marketing strategy. (HubSpot)

Collaborate

To ensure your ads are successful and keep getting the traffic you desire, you need to collaborate with others in your field. As a small business, you can work closely with brands you admire by paying something small to enable them to endorse your ads. You can also enlist influencers and local respected people’s services to enable them to endorse your ads.

Influencers play a significant role in helping upcoming businesses promote their brands as they introduce you to their audience, providing you a ready market. Besides, most ads endorsed by influencers see you enjoy steady traffic as their audience stream in to find out more information on your products and services. It is essential to properly use this limelight to enable you to increase your conversions.

FACT: In 2018, there were 3.7 million brand-sponsored influencer posts on the social platform. (HubSpot)

Focus on your comment section

One of the significant mistakes small businesses make that affect their ads’ success is not focusing on the comment section. Most people find it hard to focus on this area due to the amount of time it takes. However, giving your comments section the attention it deserves is one way to help you ensure your ads are booming in relying on the required information. The comment section provides you an opportunity to interact with potential clients and increase your chances of conversion.

It also enables you to know what clients think of your products and provide valuable feedback essential in improving your ads’ structure. You can also measure the engagement success of your ads by how people interact with them. If you post an ad that sparks debate and have people talking, you will likely increase your impression and traffic to your site, making the ad successful. However, if you focus on building an ad but do not answer clients’ questions, you may lose sales negating the success the ad was bringing. Below is a good example of answering a costumers question in your comments section:

(Image Credit: Later)

Use Instagram stories

Instagram stories provide a platform to help you boost your ad’s success on a budget. By having enticing videos, stickers, or images, you get to promote your ad, build anticipation and have people coming back for more. It is also an avenue you can use to ensure clients view your products faster. You can also use Instagram stories to introduce a product and market an ad geared towards providing more information on the product. Using Instagram stories, you increase the chances of your ads being successful as you are likely to gain access to your clients using the platform.

You can also assess the interests of the topic by how people react to the posted ads, the questions they pose, or their interest in a product. This means you can use Instagram stories to increase traffic and enhance your brand making your ads campaign successful. Instagram stories also allow you to carry out ad campaigns over some time. You can consistently post different ads educating potential clients on your services and offering information that enable them to come back for more.

We hope that you found this article useful.

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Get set up the right way

The one way to ensure you are on the right path is ensuring your Instagram account is set correctly from the beginning. Using the Facebook business ads manager platform, you get to enjoy more opportunities and features that may not be available in a personal account. You also get to determine your ads’ quality, enabling you to add and edit your ads to ensure they are of quality standard.

You can also ensure your Instagram account is correctly connected to your other social media sites. This plays a vital role in ensuring that anything you post on Instagram is posted on the other platforms, helping you carry out a uniform ads campaign that will likely increase their success rate. This is also an inexpensive way of ensuring your ads’ success, especially if you are starting and are on a tight budget.

Captivating and robust call to actions

To help you post successful ads on Instagram, having a strong call to action provides clear direction on what you want clients to do. You can decide if your call to action wants clients to subscribe to your emails, visit your site, subscribe to a newsletter, or buy a product. For instance:

(Image Credit: Blend360)

By making it clear what you want clients to do, you are likely to avoid any confusion. Also, use one call to action on every Instagram post to ensure you are providing clear guidelines to your customers. A strong call to action also passes a message that your audience is professional and reliable, increasing your conversions. Some of the things you should focus on when posting include;

1. Consistency

As a small upcoming business, ensure you are consistent in your ad postings. This helps build traffic. You can decide if you want to post daily or once a week and stick to your routine.

1. Creativity

Ensure your ads are well thought out and have a friendly tone that matches your audience. Find a language that appeals to your audience and ensures the words you use are socially acceptable to the audience you target.

1. Budget

Like any other part of your growing business, you need a budget to enable you to carry out functions. Ensure you research which paid or sponsored ads are within your budget and consider using them. By having adequate information, you may be supposed to know how many options you have. You do not have to work with established brands but identifying the right people who can give your business the boost it needs is essential in its success.

1. Clients’ feedback

After every ad, you post, take time to see what clients are saying. Their feedback is likely to help you post more successful ads in the future.

Diib®: Post Successful Ads on Instagram

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