TikTok didn’t gain widespread popularity until 2019, a year after it launched. Since then, many TikTok users have built substantial followings and earned money through their efforts. The app has also become a great promotional space for aspiring artists and comedians.

On average, TikTok users are younger, but businesses can still find success on the app by posting content that is fun and engaging. The most popular videos on TikTok are usually those that feel like they were made spontaneously, not as a way to promote something.

If you want to grow your business on the platform, you’ll need to build a base of legitimate TikTok followers, and the best idea to achieve this is to look for a service such as High Social, that’ll help you increase the organic flow to your profile without bots. TikTok is not only an additional marketing platform that you can use to reach potential customers but an opportunity to build a successful business empire.

Create Original Content

Creating original content for social media can be a daunting task. It’s important to come up with content that is both interesting and engaging for your followers. Before you proceed to writing engaging captions and posting high-quality photos and videos on TikTok, you need to think about a few things. First, think about your audience and their interests. Then you need to come up with topics that are related to your business and industry.

Use humor and personal stories to relate with your TikTok followers on a more personal level. Make sure to always use a call-to-action, whether that is to like, share, or comment on your post. This way, more people will learn of your business.

Add Music and Effects

The main focus of TikTok is to create interesting videos that garner attention through the use of fun effects and chart-topping tunes.

Adding audio to your TikTok videos is as easy as tapping “Add Sound” at the top of the recording screen. This gives you access to a huge library of audio clips that can instantly make your videos more interesting. You can add a sound before or after recording or even to previously recorded videos. You can also edit features from the recording screen.

Consider Advertising

Companies can advertise their products or services on TikTok, just like they would on other social media platforms.

There are four ways to pay for TikTok ads from within the app. Brand takeovers, which appear in a user’s feed before other content and can be linked to an advertiser’s landing page, are one way businesses can advertise on TikTok. These takeovers are also exclusive to different categories.

You can also find native ads that play between user content, last for 9-15 seconds, and include buttons. But users are allowed to skip or scroll past them if they choose.

TikTok’s recent rise in popularity has given way to a new trend—sponsored hashtag challenges. These take place on the Discover page, where users can see and join them. By paying to sponsor a challenge, your company will get a custom banner that appears on the Discover page. When users tap on it, they’ll be taken to videos created by your team which explain the challenge. This is an excellent opportunity for brand promotion.

Designing filters related to your business is a great way to advertise. Users can select your lens when they pick a filter for their video, which helps get your brand out there.

Use Influencer Marketing

Influencer marketing is a type of marketing where companies work with influential people on social media to promote their products or services. These people can be anyone from celebrities to micro-influencers, and they are typically chosen because they have a large following and a lot of engagement from their followers.

One of the benefits of influencer marketing is that it allows companies to reach a large number of people very quickly. Celebrities and other high-profile influencers can have millions of followers, and when they promote a product or service, that product or service can reach a large number of people very quickly. Additionally, because influencers have such a large following, their endorsements carry more weight than traditional advertising.

As a small business or a start-up, you can hire micro-influencers who are budget friendly and have enough followers to spark an interest in your products.

Bottom Line

If you want your business to be successful on TikTok make sure you follow these tactics. With TikTok, you can reach more people than ever before, build engagement, and increase sales. So, properly create your account and start reaping the rewards.