LinkedIn marketing is an important part of every company’s marketing strategy nowadays. Of course, LinkedIn is not your regular social media, and it has a more specific mission.
Creating and promoting your LinkedIn profile is a great way to build your following and attract organic users to your website. And, of course, through the company’s official LinkedIn page, you can attract the best talents to work for you, and the right people are what will help your company succeed on the market.
However, not every activity on this website can bring you new followers, and that’s why your strategy should have only effective methods. Luckily, we’ve got the whole list of these methods for you today, so let’s take a look!
Make Your Profile a Top-Notch Thing
Even your LinkedIn profile picture can say a lot about your company. We are sure that you would love to see only positive things about it, so get ready to work hard on your profile.
Put all the possible information on your profile, create an attractive and eye-catching LinkedIn banner, and be very active on your profile. We talk not only about posting regularly but also about participating in conversations and responding to comments under your posts. Encourage discussions with other members of LinkedIn and every other positive activity on your page.
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Post Interesting Content Regularly
Let’s face it social media marketing is all about content and regular posting: LinkedIn is not an exception to this rule.
Creating LinkedIn content can be a more challenging task than on other social media, but the rules are similar: add informational, useful, and interesting content with a call to action in it, and keep the content flow steady.
You can post all kinds of content, starting from simple articles and to complex video materials. Visual content is really important for your company’s page because it is the one people would more likely click on. You can shoot a short clip by yourself and add it on multiple platforms. But don’t forget to change the format of the video to the one that works best for LinkedIn: you can click here to find out how you can do it.
Use LinkedIn Ads
If your company has a budget for advertising on LinkedIn, we advise you to use it. LinkedIn ads, also called Dynamic Ads, create personalized suggestions for users who would like to follow your page because they are your target audience.
It is a very effective method to gain a long-standing audience because you target people who are already interested in your company’s business.
The ads are customizable, and you can optimize them to look just like your potential follower’s dream. Creating and launching campaigns is an easy process, and even if it is your first social media campaign, you will quickly start it.
Don’t Forget About SEO
On-page SEO is essential everywhere, even on LinkedIn. Use traditional methods with keywords, content, and right titles to create SEO content, but also we suggest you follow the tips LinkedIn gives for on-page optimization.
Using SEO will help you to grow an organic audience, attract more followers to your page and company’s website and make them stay.
Besides classic SEO methods, we advise you to use a couple of advanced features like you can add a follow button to your LinkedIn page on your website, add page links to your email, use hashtags, etc.
If you already have content on your page, but it never was SEO optimized, come back to it and re-do the content by adding keywords, rewriting Title, etc. Trust us, working on your past, especially popular content is a powerful way to make your page more attractive from the SEO point of view.
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RSS Feeds Are Your Friends
It can be difficult to post regularly or simply unachievable for some of us. However, it doesn’t make it less important. When we tried new types of marketing strategies, we found out that using RSS feeds is a great way to ensure that your page will have fresh content on a regular basis.
Of course, it is not the ultimate solution, but on contentless days, RSS can become a lifesaver for your Linkedin page, and we recommend you add them to your marketing strategy.
Participate in Topical Conversations
Previously we have mentioned being active in conversations on your page, but here, we would like to suggest you go to other companies’ and people’s pages to take part in topical conversations.
This way, you will grow your page’s activity, attract new people, and increase your brand’s visibility on the website. Also, if you have something important to say, mention influencers and other companies in these conversations to attract their attention.
But remember: do not allow spamming! Nobody likes that.
We hope that you found this article useful.
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Make It a Team Project
Engage team members to participate in the page’s activity. You are not the only employee in your company, and what’s more important, more voices and on-page activity bring more new followers to your company.
You can assign this to a particular team or just ask your employees to be active on your company’s LinkedIn page. Of course, the content on the page should be interesting and topical for your employees too, so ask about their feedback and find out where you can improve.
LinkedIn Is the Best Social Media for Companies
LinkedIn is an awesome social media that can be your golden goose laying golden eggs of followers.
The website attracts an enormous amount of people every day, and you can attract them to your page by making simple things we’ve told you about. Always remember the importance of the content and make your page interesting to follow to maintain a steady stream of followers.
LinkedIn is a pool of infinite possibilities, so start using it today to create a new source of customers for your company.