A mobile app, also known as an Internet application or just an app, is an application or computer program designed to execute on a mobile device like a mobile phone, smartphone or tablet. It may also be referred to as an application since it is not a program that runs on the main operating system like a computer application. Some apps even run without online connections, functioning wherever the phone is at the time. There are many types of mobile apps available today, for both businesses and consumers.
Jumping Into the Mobile App Realm
Some businesses pay others for their app creation and development. Other businesses might choose to develop a mobile app on their own. This is typically referred to as software development. Software development companies offer software developers the ability to create unique and customizable apps for mobile devices. These developers are trained to implement the functionality of the app quickly and easily. The development process includes the creation of the actual application, testing to ensure compatibility with the device, and finalization of the app.
Consumer demand for mobile applications is increasing rapidly. Almost every day you probably see and hear news of people purchasing new applications or engaging in other activities that are based on their mobile devices. Many people are constantly on the go, streaming videos, checking email, or listening to music. With such high demand for these activities, many mobile devices are now used by desktop users as well. Thus, businesses that have an effective mobile app strategy will be able to tap into this opportunity.
- Mobile advertising has been rapidly growing in the past couple of years but is expected to slow down to about 9.9% by the end of 2022.
- Mobile advertising spending is expected to surpass $280 billion dollars by 2022.
Where Facebook Comes Into Play
The app store has become a popular destination for people who want to promote their products and services. The app store allows users to browse and purchase mobile applications that can be downloaded for free from the app store’s homepage. Popular stores like Google Play, Apple Store and Amazon’s Appstore give users a wide range of mobile applications to choose from. However, Facebook, the undisputed giant among social media platforms, is quite a fertile ground for launching and promoting an app.
Facebook has nearly 2.5 billion active users every month. A quarter of all Internet traffic gets routed through links shared by posters in between memes, cat videos, and pictures of their latest dinner, date or workout.
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Advantages to Advertising Your App on Facebook
Using mobile install app ads anywhere helps get the word out about what your business has to offer consumers. However, there are specific advantages to doing it on Facebook:
- Setting things up in the Facebook Advertising platform is very simple for you to do. That saves you time and stress from having to learn anything cumbersome or complicated.
- Facebook Advertising analytics lets you track your ad performance and measure its progression. For example:
(Image Credit: WordStream)
- Highly affordable, even when compared to many other digital advertising channels that are pretty cheap in their own right.
- Very convertible! Facebook ads tend to result in a high ROI.
Tips to Get More Mobile App Downloads via Facebook
Whether you have been trying to get app downloads from Facebook for a while or you’re just getting started, use the following tips to improve your conversion rates and broaden your customer base and engagement:
1) Have Someone Design a Killer Icon for Your App
If you’ve learned anything about marketing, it’s that consumers can be very predictable at times. They respond to visual cues more than most other stimuli, so put that principle to good use. The icon for your app is the first impression of sorts. Having said that, you need to make a good one with something visually appealing, attention-grabbing and recognizable. Not only do they need to remember it, but they also need to know from looking at it what your brand and app functionality are both about at the same time. Hiring a graphic designer is a great idea here, even if it’s one on Fiverr or that art student down the street looking to put anything on her resume. The image below shows an example of Fivver:
(Image Credit: ShoutMeLoud)
2) Honor the Ad Elements
There are three definitive elements to any successful ad. They are the copy, the headlines and creativity. These three elements aren’t just true of successful Facebook ads or even ap ads in general. They’re true all over the Internet, and they in fact predate the online world. You can get inspiration for successful Facebook app ads from newsletters, postal junk mail, magazines and your local newspaper.
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3) Target Your Current Customers
In some cases, the app is the whole business model. Candy Crush is certainly one example. If that’s your case, you might want to skip this one, but if it’s not, then you likely have an app intended to add extra convenience, service and options for your customers. If so, then extend what you do for customers through your app. Make certain things easier or faster, or look into ways your app can add value to their customer experience not currently possible otherwise. Make your app a must-have among those already doing business with you.
4) Make a Demo Video
If you know that many consumers respond to visual stimuli, then you also know that they also break down into different categories about how they learn. You might remember this from your schooling years, but many people find out they learn best from reading, whereas others learn best from visual presentations or even listening to someone else.
On top of writing efficient sales copy, make sure you add a demo video that presents things well for those that like seeing and listening. The very best thing you can do is demo the app itself, even if briefly. Remember the cliché “show, don’t tell”? It’s true. Properly demonstrated, a useful app should sell itself. Just make sure it’s short, sweet and to the point. Thirty seconds is all you need, and that’s likely all consumers will give you. For instance:
5) Harness the Power of Deep Links
Skyrocket your conversion rates by making the app download process as simple as it can be. Not only can deep links take consumers straight from an ad to your app but possibly even to a particular part of it. For instance, if your app helps buyers find science fiction merchandise, use deep links to direct them directly to Star Wars, Star Trek or MCU directories so they don’t have to do searches themselves for a particular franchise.
6) Measure Your Marketing Efforts
Analytics can be an intimidating word, but the right attribution tools can help you find the way towards more app downloads. Even within Facebook, there might be multiple ads you run or target audiences that you perform well with. Attribution tools help you learn where you are successful so you can capitalize on your success. They can also help you find out where you still have room to grow and improve. For example:
(Image Credit: Apptamin)
7) CTA Buttons
Always use Call-to-Action buttons to let your consumers know what they should do next, which should be focused on your app. CTA buttons can be put into place for them to install your app, use it or even update it or go to specific parts of it.
Writing your CTA should follow a number of guidelines, many of which are ironically longer than your CTA should ever be:
- Write your first CTA as ‘Install Now’ or ‘Download Today’. Just get the rough draft over with.
- Be concise. Be very concise.
- Utilise direction-action verbs. Shop. Learn. Contact. Try. Stop. Join. Start.
- Frame it for low risk with high return. ‘Start a free trial right now’ lures customers with a freebie but no risk. ‘Learn More’ is even less of a risk or pressure on consumers.
- Use positive framing over negative. Good: “Want to save money on SF merchandise? Shop with our app!” Bad: “Tired of wasting money on SF swag? Should’ve found us sooner!”
- Don’t use third-person POV. “Start your free month” is second person, and “Start my free month” is first person. Both are effective, and many sellers prefer second person. Yet, some sellers say that first-person phrasing doubles their conversions. Here is an example of both options:
(Image Credit: Crazy Egg)
8) Put Ad Retargeting Into Play
Has someone paid your website a visit from Facebook but didn’t actually download your app yet? Use retargeting ads for visitors sitting on the fence. Remind them about your app on Facebook using Google Ads or other options that let you advertise to them when they revisit the social media giant. Those who see retargeting advertisements are more likely to make the jump, so expect a pretty good click-through rate.
9) Reach Out to Lookalike Audiences
If you want to reach out to Facebook users that have no idea who you are, or just cold audience members, then lookalike audience targeting is worth a shot. This means looking to connect with users who have similar backgrounds, statistics and demographics to your best current customers. You can use Facebook’s SDK in your mobile app to track those using your app, as well as how, in an anonymous fashion. If you love your current best customers, imagine having twice as many of them! They’re out there.
10) Segment Your Audience by Mobile Technology
Make your app downloads as convenient as you possibly can. That sounds easy enough in general, but in specific, it means honoring the platforms your users have. Don’t put up mobile app ads that take iOS users to the Android store. Very few love you enough to turn into converts when that happens to them.
11) Start-Up a Referral Program
Many big names in the app industry have referral programs. If you don’t have one, consider starting one and then promoting it across Facebook to your current customers. If you can whip up a tight-knit group of enthusiasts among your current consumer base or audience, especially with referral bonuses, then they’re more likely to mention and recommend your app to friends, family and acquaintances. For example:
(Image Credit: BuildFire)
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12) Create Viral Content
You don’t have to dream of the next great meme that takes the world by storm for a few days. In fact, it’s far more effective to come up with a dozen pieces of much less viral content that still work their way through hundreds or possibly thousands of shares for weeks or months. It’s also a lot easier. Come up with content your current users can easily share that will likely be passed on for its entertainment value, information or both. Anything that gets the download icon for your app in front of more eyes is something you can always use, especially if it’s not marketing that you have to pay for.
Why Apps Are Beneficial
Global digitalization is rapidly driving the unprecedented growth in mobile application download options. Today, the possibilities for reaching a global audience are endless with the growth of mobile technology. There might be no better way of reaching out to consumers, given the boom in mobile technology. Google has switched to mobile indexing, even for desktop users, and mobile technology accounts for the majority of general Internet use and new online users.
For all the things that you might do to make your app the latest mobile app download to take Facebook by storm, you need to make sure it’s worth it. Be sure your app is useful to consumers. How that specifically takes hold will depend on your products and services, although a good rule of thumb is that many consumers love using apps over websites. There’s a reason they want to find the next mobile download. Mobile app downloads help them save time and do things in more safety online than many websites allow, even yours.
More than that, remember why users get online and look for things in the first place. They might have a problem and they’re looking for an answer. Maybe they just want something that will make them happier or their life easier. In other cases, they just want a great value. None of these situations is really different from the other, so just make sure that your mobile app down option is something that will enrich their lives. Add to their life experience without taking anything from it.
There are several other benefits of using mobile apps such as improved productivity and reduced time wastage. Since apps are designed in a manner that they are highly interactive and easy to use, people find them very comfortable to use.
That’s why your mobile application app download needs to be as easy as possible on users, and they’re far more likely to find you on Facebook than they are at www mobile application download com since they probably check in with their social media more often than not.
- 80% of consumers say they’ll only download an app from a company they know and trust, and 72% are concerned apps are tracking their movements.
- 58% of smartphone users feel more favorable towards companies whose mobile sites or apps remember who they are and their past behavior. (HubSpot)
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