It’s no secret that social media marketing has become key in promoting businesses and products. Facebook is one of the top social media platforms that companies use for ads. With billions of users, your business can turn these numbers into organic traffic on your Facebook page and convert them to sales. 

With many users on Facebook, there are millions of posts every day, and a large percentage of this consists of advertisements, promotions, sponsorships, and individual posts. The resulting challenge here is that your page may suffer if you join the marketing bandwagon and promote your brand in every post. It is vital to understand how to deliver your content to get quality traffic.

Understanding the kind of audience you are likely to get on Facebook is essential to know how to pitch your posts to attract potential clients and guide them to action. Also, with increased competition, you realize that you have minimal shots at getting views, interactions, and actions on your Facebook page. The point is, as you struggle to create quality and unique content for your audience, it is essential to ensure your content reaches your desired audience and keeps them coming back.

You will notice that you want more traffic, and the quality of that traffic matters as we discuss ahead. You need to understand how people engage with your posts and whether they share it on their pages. How do you increase Facebook traffic and analyze your performance? Here are some tips for answering this question.

Understand the Needs of your Facebook Audience

As we noted above, understanding the type of audience you will get on Facebook is the first step to know how to create traffic on facebook on your journey of social media marketing. With the different age groups, professionals, social statuses, and interests on Facebook, you need to know who you want to reach and their interests.

If you do some Facebook psychology, you will note that in the end, all posts tap into the pleasure portion of the brain that yearns for acceptance and connection with people. Individual Facebook post popularities are measured by the number of likes, comments, and shares. Once you know your audience’s interests, you can begin to publish content that they can help connect to them. 

If your daily or weekly posts are only centered on promoting your products, your audience quickly loses interest, and as a result, you lose traffic to your platform. Research on what makes your audience feel happy, honored, and appreciated. The bottom line is that you want to know how to create traffic on Facebook and post content with a likable and shareable factor. 

For example, the Diib post below shares advice instead of advertising their website:

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Post Facebook Content Regularly

The online business industry is competitive. When you post once a week and relax, remember your competitors are posting several times daily. 

Build a posting strategy that works for you and your audience. Creating straightforward but quality content that you can easily share on your Facebook page will keep your audience interactive and loyal. For example, a blogger who writes real-life motivational stories weekly has an audience that expects a new story every Tuesday. This same blogger can use the other times of the week to post short DIY videos, pictures of places they have visited, and suggestions on great articles to read.

This continuous engagement keeps an audience yearning for more and waiting to click on the next link. Remember, posting poor content regularly will not give results. Write and share quality and unique content that will give results. 

Examples of content you can write to keep your Facebook page busy is as below:

• Create short and attention-grabbing DIY articles with pictures or videos once a week. You can get inspiration from questions your readers ask.
• Make your Facebook page a source of news for matters that arise in your industry. You can post weekly updates on developments in the industry relevant to your page.
• Write mini infographics, listing articles that you appreciate, books that you have read or reading, documentaries that give you a new perspective, and popular fun podcasts.
• Share event videos and photos.
• Write about the upcoming giveaways and prepare your audience for participation.

Do not forget to post your content on time and consistently. If your audience knows to expect new content at 10.00 am every Tuesday, stick to this timeline. It helps build your discipline and show your potential audience they can trust you. Clients will always share content they trust, which will increase the rate at which you get traffic from Facebook users.

Publish Evergreen Posts

Evergreen content is a powerful tool when you want to know how to drive traffic to your Facebook business page. Without a timestamp or an expiry date, this content can get many shares months after its first appearance. Since the life of a Facebook post depends on recency, publishing an evergreen post allows your audience to interact with it for more extended periods. 

Inform your audience that they can always revisit your evergreen posts that they have interacted with in the past. You can also republish such content by putting a new spin on it and publishing it at different times. This way, new visitors can also interact with your fresh repurposed yet fresh post. Besides repurposing your evergreen content, you can curate other people’s content and post on your timeline.

If you are looking for ways on how to create traffic on Facebook page, some typical evergreen content to post includes:

• Popular recipes
• Video tutorials
• ‘How to’ posts
• Motivational pieces
• Industry news
• Lists
• Health tips

Creating shareable quotes from your blog is also a great was to publish evergreen posts, for instance:

(Image Credit: Bulkly)

Start Facebook Giveaway Campaigns

Giveaways and Freemiums are a great way to attract visitors and traffic to your Facebook page or website. If you are looking for tips on how to create traffic on your Facebook page, create giveaway programs and share them on Facebook groups, your Facebook business page, and your timeline. You can also share on other social media platforms and link your Facebook page with a call-to-action phrase like,”‘More details on my Facebook page.”

Offers such as freemiums or genuine discounts for a certain period are also useful in increasing your Facebook page traffic. Your giveaways and freemiums reflect your appreciation to followers – make them worth voting for. 

Look at the image below. This company gave away one mop a day for ten days. This giveaway had 24,400 views and generated 11,200 emails.

(Image Credit: Wishpond)

Learn the Best Times to Post

Knowing the perfect times to post content is another tip on how to get traffic to your Facebook page. Some studies have collected data to illustrate when user engagement is high. However, it’s best to consider certain factors before determining the best time to optimize posting on Facebook. Things to consider:

• Age of your target audience
• Your location and that of your audience
• The interests of your audience
• The type of content you create
• The occupation of your audience

A report from CoSchedule states the best time to post on Facebook is between 1.00 pm and 4.00 pm. A further breakdown shows that TrackMaven reported increased Facebook activity such as liking and commenting on a post over the weekends more than on weekdays. It could be because people are more relaxed from Friday through to Sunday.

A simple breakdown from Coschedule on timings is as follows:

• Saturday and Sunday at 12–1 pm
• Thursday and Friday at 1–4 pm
• Wednesday at 3 pm

It doesn’t mean that you limit yourself to these times and post your content, hoping for massive traffic. Your audience’s demographics should guide you on when to optimize posting time. Look into your Facebook insights to discover when your visitors are mostly online and engaging with your content. Then, try posting during peak and off-peak hours and use the best result to drive traffic to your Facebook page. 

Diib also has a Social Media Analytics tool that can help you decide what the best time is to post, for example:

Optimize the Use of Native Videos

Video marketing has gained popularity over the years, and many people favor clicking on video content. Studies also show more people retain visual information than written content. This means incorporating more video clips in your content is a fun tip for driving traffic to your Facebook business page. 

Native videos are the kind that plays silently until a user clicks on them. Ensures your videos are explicit and click-worthy even while playing silently. Your aim is to capture your audiences’ attention in the first 3 seconds. Additionally, you can add a call-to-action button and customize it to suit your interest. An example is a prompt like ‘Shop Now,’ ‘Subscribe,’ ‘Call Us,’ etc.

Partner with Influencers and Other Facebook Pages

Social media influencers can command a considerable following. Research them to see what they post, the number of reactions they get per post, and if it is possible to coin your content into theirs in a natural way. When you reach out to an influencer, ask if they can post your content with links to your Facebook page or website on their platforms. While most influencers are paid to market brands, others do promotions out of goodwill.

For instance, if you partner with an influencer to create awareness on an issue in society and include mentions to your social sites for more details, you can still increase the page’s visibility. 

You can also reach out to other Facebook pages and offer an exchange deal where both parties share each other’s posts content with links to the other Facebook landing page. This method can generate some traffic flow because the fans from either page will click on these links to become new visitors on the associated social page.

Share Page Content on Your Profile

This method is perfect if you have 1000 or more friends and others who have not liked your page. As much as you want to keep your Profile as it is, selective sharing can be beneficial if you use your best content. Take care not to burden your friends with posts from your main page. With great content, your friends can also share with their networks, thus, perfect for you to get traffic to your Facebook page. For example, take this post from the creator of My Minx Blankets:

(Image Credit: My Minx Blankets)

How to Analyze Your Facebook Statistics

As you learn and use tips on how to drive traffic to Facebook business pages, you also need to know how you are performing. Analyzing some performance metrics can help you know if you need to change some tactics, improve on others, or keep doing what works well.

Facebook Insights

Facebook insights are your business manager guides that show you the activities happening on your page and your goal suggestions. Facebook insights are broad, and when you break it down, you can analyze your traffic to determine whether there is growth. Facebook insights tab is on the top bar of your page, together with notifications and messages. Here is how the analysis is broken down:

• Overview
• Reach
• Actions on Page
• Likes
• Page Views
• Posts Events
• Videos
• People
• Messages

(Image Credit: Awario)

Overview

As in the name, the overview shows you a summary of your page, metrics of your recent posts, and a comparison with other similar pages. You can see the analysis of your page’s performance percentages for the past seven days, like page likes, reach, and post engagement. Also, an overview helps you see how your last five posts are performing. This way, you can tell which posts have better results and why, and you can experiment by posting more of the types that performed well.

Reach

The Reach tab shows you the number of people who have seen your post organically and the reactions. The more reactions and comments on your posts, the higher the graph. Besides, Facebook will suggest your post to more people if it has increased engagement.

Page Views

This tab will give you data about your total page views, people who viewed, and top sources. If a person views your page twice, this is counted as two views. But when it comes to the total number of people who viewed, the individual counts as one. Top sources direct people to your page, giving you the ability to increase the effort on these sources.

Actions on Page

This analysis gives you a picture of what people did on your pages, such as those who clicked on likes, get direction, action button, phone numbers, and the total number of actions on the page. Whether you have a physical business or online business, these actions numbers can help you see if your posts are getting engagement.

Posts

It gives a picture of how your posts are performing and how the audience received them. You can get numbers on performance when your fans are online and which types of posts get better reach, engagement, and reactions. 

Likes

The Likes tab does not just show you the number you have but points you exactly where these likes came. It enables you to plan and restructure your content and posts to be like those with a more significant percentage. The tab includes net likes, total page likes as of today, and where your page likes happened.

People

It is a simple overview of who saw your posts, liked your page, and engaged with your posts. The tab gives you a breakdown of your fans and people reached or engaged. This analytic tab enables you to determine which type of audience is interested in your content.

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Generally, Facebook insights provide a lot of data that can be overwhelming to sort out. To make it easier, have goals and targets that you are looking to achieve, and then gather data from your Facebook analysis. When you focus on key statistics and compare this against your competitions, you can develop methods that work successfully to increase your site’s traffic. 

The Diib Social Media Analytics page allows you to see the key metrics and demographics of your Facebook followers. This allows you to tweak your campaigns to fit your users. Here are some of the features of our user dashboard you’ll easily love:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Call or text 877-606-2070 to speak to a Sr. SEO Advisor or click here for your free 60 second website scan.