What are Facebook Interests?

Interests allow you to create an ad campaign targeting the interests of Facebook users. You base your campaign on information users have in their profiles, groups and pages. This information includes what the user has chosen to share such as their interests, favorite TV shows, films, artists, bands, music, activities, books, etc. You can use Facebook user interests for organizing your news feed according to all of the following:

• Personal interests
• User stories
• Posts
• Pages added to lists by the users
• Status updates
• Pictures

Facebook users create lists for a wide range of topics including fashion, recipes and sports. Users also list people depending on what was posted by their friends and their interests such as friends posting the best photos or newest friends. Facebook lists make it easier for users to follow other pages or users posting interesting or similar topics. A good example is someone that loves sports creating an interest list. This user could follow pages for publications, specific athletes and their favorite teams. Here is an example of a user’s TV show interest list:

A list can be created by sports fans titled “NFL Teams”. The user would follow the pages for every team in the NFL. This enables the user to remain current with everything related to the NFL. You can effectively use interest lists when you open an existing campaign or begin a new campaign for invaluable help with targeting.

FACTS: 18% of marketers currently use Facebook Groups. In April 2020, over 98% of Facebook’s active user accounts worldwide accessed the social network via any kind of mobile phone. (HubSpot)

How to Use Facebook Interest Lists

The platform provides you with a wide range of tools for your marketing efforts. You can use these tools to locate and successfully target your desired Facebook audience. Look for quality as opposed to quantity. You want to locate an audience interested in your business, products or services and page. For an effective strategy, you need to ensure the users you choose will add value.

Your goal is converting Facebook users to customers willing to share your content with other users with similar interests. You can accomplish this with interest lists and graph searches. Interest lists are ideal for categorizing different types of content. You can use lists including anything pertaining to your business. A good example is if you sell pet products. You would look for lists including animals, pets and pet care.

You can also create your own interest list with content you find interesting such as sports, cooking, travel or music. You can find pages of interest with a graph search. This is an excellent option for locating pages you want to follow, new places to travel and users with similar interests. When you use both interest lists and graph search, you have numerous options including:

• Increasing your reach
• Finding content of interest
• Finding new fans
• Engaging with your fans

You can target your business campaigns by following three simple steps.

Step One: Graph Search

Start with a search for pages interesting for you, targeted customers and fans. Searching these pages offers benefits including understanding what your fans are posting, expanding your reach and engaging with your followers. You can improve your marketing efforts simply by understanding the likes and dislikes of your followers. If the name of your company is ABC Pet Products, you would begin with an extremely simple search such as pages like by users following ABC Pet Products. Here is another example:

(Image Credit: Queen City Media)

Once you have found pages potentially of interest for your targeted audience, you can refine your search by adding more criteria. A good example is Pages liked by users following ABC Pet Products and social media. This will enable you to locate more interesting and relevant pages for your business, target audience and fans. Once you like these pages, the visibility of your company will increase. Try conducting the following searches:

• Pages in specific regions
• Interesting pages pertaining to ABC Pet Products
• Pages liked by fans of ABC Pet Products
• Specific books liked by fans
• Pages in specific categories including pets

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Step Two: Adding Pages to Interest Lists

Once you have finished searching, add the interesting pages you have found to your interest list. Start by navigating to the page. Look for a gear icon located beneath the cover photo indicated by the image to your right. Now, click Add to Interest Lists. You will have two choices. You can add the page to any of the specific lists you have already set up or you can create a new list. For instance:

(Image Credit: groovyPost)

Creating a new list is a good option because you can make a separate interest list to locate relevant content, identify users with similar interests potentially important for your brand or for engaging with users. Once you have selected or created a list, you will receive a pop-up box. If you are finished, click Next. You now need to decide which name to choose for your interest list. Keep in mind your list can be available to only you, just your friends or the general public.

Decide who can see your list, then click Done. You have now finished creating your interest list and more pages can easily be added. All you need to do to add more pages is visit the desired Facebook page and click on the gear icon. You can easily forget about your interest lists unless you receive daily reminders to visit them. You can accomplish this when you click the pencil icon and select Add to Favorites. Now your list will be available on the left every time you log in to Facebook.

Step Three: Engagement

You now have a complete Facebook Interest List including important pages for your brand. There are a lot of actions you can take including:

1. Attracting new followers
2. Engaging with fans
3. Finding new angles

• Attracting New Followers

You can use your business Facebook page to join in on discussions taking place on posts. This is a good opportunity to send engaging and valuable content. You can increase the number of users viewing your page by demonstrating your knowledge to add value to the topic. Engaging with users through your content is a great option for triggering discussions with your targeted audience. For example:

(Image Credit: Social Media Examiner)

• Engaging with Fans

Add your comments and opinions to any posts your fans are interested in. This enables engagement with your current fans while giving you the opportunity to gain new followers. Be careful with your comments to make certain you do not risk alienating any current or potential followers. Your content should be relevant, intelligent and interesting for your targeted audience and demographics. Analyze the engagement you receive for additional insights.

• Finding New Angles

To ensure your interest lists and marketing are more targeted and strategic for future campaigns, you should have answers to the following questions.

• What does your targeted audience find interesting?
• What interesting information can you add?
• Which posts are attracting the most users?

Your posts should include interesting and unique opinions regarding the topic of your page. Watch the interactions of your potential customers with the topics you choose. You can use this information to refine and improve your comments to further increase brand engagement. In addition to Facebook Interest Lists, there are other tools Facebook offers to improve your marketing efforts with the Facebook community including:

• Editing budgets and schedules
• Creating Facebook ads
• Creating targeted Facebook Messenger ads
• Tracking ad performance
• Receiving push notifications

Benefits of Facebook Search Interests

The biggest difference between Facebook and Google is consumers do not become addicted to Google. Addiction to social media is real, with Facebook receiving approximately 1.62 visitors per day. Facebook is also used more than any other social media platform. Technology has become critical for modern society including virtually unlimited online advertising for businesses. The current statistics are:

• The average price of cost-per-click is $1.72

• The potential Facebook advertising reach is roughly 1.9 billion

• More than seven million businesses advertise on Facebook

• Despite the current competitiveness of advertising on Facebook, the average cost decreased six percent in 2019

Facebook is an excellent platform for the promotion of your services or products due to the behavioral habits adopted by the users. Numerous users spend a lot of time browsing the news feed due to boredom. That means these users are ready to be sold. You can take advantage of impulse buying through targeted Facebook ads using interests lists. Users make purchases quickly because of the accessibility and visual nature of Facebook ads.

Facebook users have developed the habit of scrolling through the information for long periods of time. You can reach your targeted audience regardless of the age bracket through Facebook. You should be aware 94 percent of all ad revenue from Facebook comes from mobile devices.

Content Promotion

The ads you place on Facebook are not limited to only services and products because your content can also be promoted. When you write high-quality content, hundreds or thousands of users will read what you have written. You can gain more attention than through any organic method. Your content strategy will help you reach your goals, You need to be careful when deciding which posts you want to promote.

Resist the temptation to post easily obtainable but low-quality content. The more engaging your content the better the reward from the advertising algorithm implemented by Facebook. This means posting your most popular content will result in an increase in user engagement. Boosting your posts is one of the easiest methods for promoting your content. You can create discussions with your audience inexpensively and quickly. This is what it will look like when you go to boost your post:

(Image Credit: Social Media Examiner)

There is a wide range of management software available for social media enabling your content to be boosted directly from your dashboard. Using a wider content strategy along with this type of software can significantly improve your Facebook marketing strategy.

Remarketing

You have most likely felt as though an ad was following you. This is because once you like a brand, Facebook will continue to show you advertisements. This is referred to as remarketing. You can set up your advertising to target users previously engaging with your brand. This can be users that have added your products to their basket, visited your website, explored your contact page or filled out one of your forms or surveys.

No matter what reason the user left before making a purchase, they can be retargeted through interest lists and remarketing. The user may have needed more information about your products or services, become distracted or simply run out of time. These users have already demonstrated some interest in your brand which means you have a better chance of achieving a conversion. These users are easier to target with the potential for better results.

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Targeting Your Ideal Audience

Every PPC platform gives you the ability to decide who sees your advertisements. By using a combination of the Facebook Business Manager and Facebook search interests, you can create your audience according to the types of users you want to see your advertisements. You can use basic information from your interest lists such as gender and age to establish your ad targeting.

You can also be much more specific. If you already know which users are your ideal audience, this is an excellent option. A good example is having your ads appear on the timelines of anyone with an approaching anniversary. You can also save money by making certain your ads do not show for users that have already liked your page. You can even target your campaign based on location to focus on nearby users.

If you own a physical store, targeting local users is extremely helpful. The users located too far away can simply be excluded. If you are patient, your campaign can be focused on specific areas by establishing radius circles. Your ads can be directed at users according to their specific interests. This information is sourced by Facebook according to the posts followed and liked by the user.

If you have an online store for pet products, your Facebook ads can be targeted to users interested in a wide variety of products including pet beds, pet food, pet toys, pet health, etc. This significantly decreases the number of users scrolling past your advertisements. Based on your audience settings, you can estimate the number of users in your targeted audience.

This is an excellent option if you have a smaller business with a limited budget. If your budget is limited, you do not need to have 200,000 users in your audience because you will not have the money to show your ads to a large number of users and your business would be unable to handle such a large quantity of orders anyway. The best part of Facebook ads is customizing every aspect of which users see your ads to ensure you receive the best leads for the lowest price.

Reaching Your Goals

Another benefit of Facebook ads is creating campaigns tailored for your specific goals. You can personalize your ads using interest lists to increase your website traffic, brand awareness and sales or make certain as many users as possible see your message. You must be aware of your goals to make certain you choose the correct ad campaign for your specific needs.

If you have more than one goal, separate sets of ads can be created using a different setup for each one. This enables you to compare the results of each campaign to determine which one resulted in the most leads. The success you achieve with your Facebook advertising is dependent on using interest lists to test and make changes until you have the ideal ad campaigns.

Customer Support

You can increase the satisfaction level of your customers by establishing a customer support line. If you do not have one or are not interested in customers calling your personal phone number, you can remain in contact with your customers through your Facebook page. Your customers will be able to receive the help they require, ask questions, access information and read what other customers have said. The image below shows an example of a page you can contact with a phone number, website, and facebook messaging:

You can assist hundreds of your customers and create conversations among the users by establishing a community support group. The sense of helpfulness and community will be an extremely helpful addition to your company.

Top Facebook User Interests Lists

The main categories for the list of Facebook interests are:

• Entertainment
• Technology
• Food and drink
• Business and industry
• Sports and outdoors
• Hobbies and activities
• Family and relationships
• Shopping and fashion
• Fitness and wellness

Each category includes a list of everything related to the category. A good example is one of the subcategories for entertainment is games. This includes:

• Card games
• Online games
• Multiplayer online games
• Role-playing games
• Sports games
• Puzzle video games
• Racing games
• Video games
• Browser games
• Shooter games
• First-person shooter games
• Strategy games
• Action games
• Simulation games
• Multiplayer online role-playing games
• Board games
• Word games
• Online poker
• Gambling
• Casino games

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No matter the industry you’re in, refining your Facebook Interest Lists can improve overall traffic, increase ROI and help you get to know your customer base. Partnering with Diib Digital will provide an added measure of confidence in your Facebook campaign; ensuring you hit your target. Here are some of the features of our User Dashboard you’re sure to love:

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