Access to the right social media marketing tools can make a huge difference. With these tools, your social media marketing strategy might stay strong.

Here’s a breakdown of critical tools social media marketers must include in their arsenal.

Malware Removal Tools

Locking social media accounts isn’t enough. Social media marketers must install malware removal tools in their devices to thwart attacks from nefarious actors trying to steal their client’s data. So, whether you are using a Mac or a Windows computer to manage your clients’ brands across social media platforms, ensure your computer is free of malware.

Analytics Tools

Your social strategy will suffer if you don’t have the correct data. Whether you are tallying the Twitter clicks or following Facebook impressions, analytics tools can help you get the full picture.

These tools are designed to help social media marketers track the performance of their social profiles and networks in a single place. You can even monitor the efficacy of your social campaigns. Moreover, spy on the competition using these tools to change your campaigns.

Google Analytics, Keyhole, BuzzSumo, and Snaplytics are some of the widely used analytics tools.

Scheduling Tools

Various types of social media scheduling tools are available, and they can do everything from content curation to composing posts and queuing. However, these tools have a common goal: saving time.

These tools make it easier to schedule and track social messages created across social media networks and profiles. They allow you to share the same content across multiple networks, set a time to post content to engage the audience automatically, and organize social content with the help of a dynamic calendar.

Some of the top scheduling tools trusted by social media marketers are CoSchedule, Sprout Social, Airtable, and Planable.

Listening Tools

Social media listening tools are a great addition to your arsenal as they help marketers assess and offer actionable responses to the insights they have collected via social monitoring.

With these tools, you’ll be the first to know about the latest trends and topics in the industry, understand the general sentiment of your audience regarding a specific topic, and identify industry gaps.

Buffer, Mention, BuzzSumo, Hootsuite, Sprout Social, and TweetReach are some of the top social media listening tools.

Engagement Tools

If you are not engaging the audience, your strategy will not fetch you the desired results. The ultimate goal of social media marketing strategy is to build brand loyalty and receive consistent reactions from the audience.

You can consider adding collaborative tools to your arsenal, like review management systems for tagging, task management, and customer comments.

Using social media engagement tools, you’ll be notified when any of the profiles witness a sharp increase in mentions, and you can check the full history of the profiles trying to reach out to you.

Some of the best engagement tools you can check out are Statusbrew, Hootsuite, and Socialbakers.

Automation Tools

Automation tools identify repetitive tasks and automate them without compromising the user experience. This frees up marketers to focus on more sensitive or challenging tasks.

For starters, you can consider using social media chatbots to streamline customer service across social media networks. Bots can provide users with 24/7 assistance and quickly offer them logic-based replies to their questions.

SocialPilot, Scoop It, ShareIt and ContentStudio are some of the well-known social media automation tools that can automate repetitive tasks.

Content Creation Tools

An essential part of staying in the game is creating engaging and interesting social media content. On some platforms, informative social posts get more engagement, and on others, good visual content steals the cake.

You can speed up content creation with the help of tools like Biteable, Animoto, Canva, Placeit, Infogram, Crello, and Adobe Spark.

You’ll find a host of templates and other resources to create information or interesting content for the social media profiles you are handling. If you’re handling multiple profiles, these tools will ensure the posts or images created are unique.

The Bottom Line

Social media marketing can bring remarkable success to brands if it is done right. With the appropriate tools, social media marketers can curate, create, publish, analyze, schedule, and do so much more. Moreover, using tools leads to more efficiency and can help marketers attract new audiences while keeping the old ones engaged.

If you are excited to dominate the social media landscape and want to become a successful marketer, don’t forget to include the above mentioned tools in your marketing arsenal. These tools will assist you in better strategizing your social media campaigns and driving engagement. Additionally, you can go through the different available tools to determine which ones cater to your specific requirements. Some of them even offer free trials.

How many of these tools are you using already? Share your views on how they might have benefitted your campaigns.