What is Adzooma?

This is a platform for online advertising technology created to help your business save money, effort and time while growing. You receive a complete suite of cost-effective and easy-to-use tools to manage and optimize your online advertising accounts. The entire process takes only seconds. You can handle additional clients without the necessity of increasing your staff because you can manage multiple accounts. Here is an example of the Adzooma dashboard:

(Image Credit: Adzooma)

The platform is powered by an opportunity engine for analyzing your accounts using more than 50 different customized checks. Personalized suggestions are then created to improve your campaigns. The majority of options can be used with a single click directly from the platform. The automation feature ensures the removal of time-consuming and repetitive tasks with just one click. This means you can receive immediate notifications when you make changes to your account.

You can also save time by setting up custom rules for your account. You receive customizable reporting in just seconds. You can use your own logo to pinpoint the data required for configuring your reports and easily impress your clients and managers. The program is fully omnichannel with Microsoft Advertising, Facebook Ads and Google Ads to ensure you do not need to use another advertising program. The company offers you a free PPC health check requiring just 60 seconds and a seven-day free trial.

History of Adzooma Ltd

The official launch of the platform was in 2015. A digital marketing team designed the platform to fill a need no other solutions were available for at the time. The concept of the small agency was creating a way of managing the advertising campaigns for clients at scale. When no third-party solution was found, the team decided to develop its own platform. Since then, Adzooma com has partnered with Facebook, Microsoft and Google and won several awards within the industry.

The platform received numerous investments in the seven-figure range to make it one of the quickest growing ad-tech platforms in the United Kingdom. The majority of Adzooma reviews are good. There are offices in London, Manchester and Nottingham with a staff of more than 90 including designers, marketers, developers and Google Ad specialists. The team is dedicated, fairly large and handles everything in-house.

Features

The goal of the technology selected for the platform is improving the results of your campaign and decreasing the time necessary for management. This is accomplished through the use of intelligent machine learning. This means the longer you use the platform, the more your results improve. This is a significant advantage if you decide to use the platform for the long term. As time passes, your results will mature and continue to improve.

The platform is running in the background and behind the scenes 24/7. Your account is analyzed to find opportunities for improving your performance. You receive three different options when you log in. You can either ignore them or apply them. Since your account is linked to the platform, you can instantly apply a lot of the improvements with a single click. The features you receive include:

• Checking the performance of your campaigns using a single dashboard.
• Everything you need is in one place including one screen for dashboard management, the creation of professional, branded reporting and automating selected tasks.
• The platform is appropriate for all experience levels with a variety of pricing packages available.
• Simultaneously replacing underperforming adverts, increasing your budget, and adding new keywords.
• You can unite your entire team by inviting multiple users to reach the goals you want from your paid advertising. For example:

(Image Credit: Adzooma)

• Changing your budget or individual ad groups without the need to leave your management screen.
• The technology is extremely user friendly. You also have a self-explanatory and clean interface. Despite the numerous levels and functions of the platform, it was created to be simple for you to use.

This means Adzooma offers everything you need whether you are working at the agency-level, as a team or alone. As your ad campaigns are extended, you will grow into the platform as opposed to out of it.

Is Adzooma Trustworthy?

Yes, the platform is trustworthy. There are no catches, and what you see is exactly what you receive. You receive 100 percent access to the platform with absolutely no restrictions. There is no hidden Adzooma cost or contract. You can get unlimited accounts with unlimited users including all of the features you need to manage your account for as long as you want. If you do a little research on the platform, you will discover the company is both reliable and reputable.

The company has a mission to help ensure everyone can access online advertising. A lot of the money made by the company comes from its marketplace. The platform itself is completely free for you to use. The marketplace charges a monthly fee for SaaS and agencies to list their services and products. This is what ensures the company has enough money to keep making investments in its platform without the need to charge you just for using it.

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Is Adzooma Worth It?

Yes, using the platform is worth it not just because it is free but due to all of the features you will receive. One of the best features available is multi-account optimization and PPC management. You have the ability to optimize and manage multiple Microsoft, Facebook and Google ads without the need to switch between platforms. Whether you are importing your client’s accounts or your own into the platform, the process is both simple and fast.

This means once your accounts are connected you do not need to wait. You can see the performance of every account immediately. The recommendation is to check Opportunities first. You can then decide which improvements you want to apply and what is unnecessary for your specific situation. The platform will monitor all of your accounts 24/7. You will know the information you are working with is always current. The alerts you receive are helpful to determine what needs to be done. This is where you need to go to find your opportunities:

(Image Credit: SourceForge)

According to the Adzooma reviews, the user has ultimate control over everything. There will be instances where your experience is more intelligent than AI or artificial intelligence. The platform handles all of the tedious and time-consuming details. All of the final decisions remain in your hands.

Reporting Tools

Another excellent advantage is the reporting tools. These tools are one of the reasons the platform has become so popular and achieved fast growth. The design of every report provides you with important account insights. You can then implement actionable changes immediately to improve your campaign. The speed of the platform is impressive and eliminates the need for you to wait. A good example is the way the platform analyzes your data.

Opportunities to improve your campaign are identified using more than 240 different metrics. Despite this, everything is complete within seconds. Your changes are not applied automatically. The platform allows you to determine which changes work best for your general strategy. Once you have decided, all that is necessary for the majority of changes is a few clicks. The platform also offers you an extremely impressive reporting feature.

This is a good asset for any type of campaign. Some users have stated the reporting feature is better than many of the paid platforms they have used in the past. Six reports are included, with very high recommendations if you are a Google Ad marketer. The performance report is your flagship report. You receive an overview of the performance of your ad accounts. You receive a maximum score of 100. You can then breakdown the most important areas of your accounts.

You receive suggested changes you can implement immediately. The Funnel Performance report shows where your users are dropping off and the areas where you are experiencing issues. You can see funnel reporting for every stage of your campaign. The Best and Worst Report shows you the worst and best campaigns in addition to the ads and keywords you are currently using. This data can be used to decrease your losses while setting up new winning combinations. The image below shows the performance improvement checklist:

(Image Credit: GrowthSupermarket)

The KPI Trend report is great for tracking your performance as time passes, finding profitable trends and identifying your weaknesses. You receive a complete breakdown of the performance of your campaign for every device with the Device report including accurate targeting. The Cross Channel report gives you the ability to compare and analyze your Google Ads and Facebook campaigns. You can then determine the best channels for each one. You receive the complete reporting section with the platform.

Reporting Suite Automation

Repetitive tasks are incredibly easy if you can automate them. This is exactly what reporting suite automation is for. The feature is extremely easy to use so you have more time. You can assign all of your time-consuming and tedious tasks to be automated by the platform. Automation rules can be created for the management of your targeting, campaigns and ads. You decide when you want your notification rules to be triggered. If you prefer, you can make these changes manually as opposed to using the platform.

A good example is changing the budget for a campaign once you reach a specific number of clicks. You can also receive a notification when your CPC reaches a certain level. You can save a lot of time on manual work provided you set everything up properly. If you have never used automation in the past, you will be impressed by the results. If you are a marketing manager or PPC manager, you already know a significant amount of time is spent creating customizable reports.

Most people hate the process because it is complicated and lengthy. You can use the custom reporting tool to choose the data you want and the way it is presented in only a few minutes. You can choose from numerous custom reports, images and pre-defined reports or add text, graphs and even your logo. Your creation can then be sent directly to a client or colleague. Your reports can be run whenever you want. Since everything is updated automatically, you will save a lot of valuable time. To create a custom report go to this page:

Ensuring Your Team Remains Focused

You can invite new team members through the platform, assign them new accounts and use permissions to determine what each team member sees. If you work alone, this feature is irrelevant. If you work with a team it becomes invaluable. Separate logins make certain work not duplicated. You can share reporting to ensure the entire team can view their overall performance. No matter how hard your team works, there are a limited number of hours in the day.

If your goal is to scale, more employees will need to be hired. This costs effort, money and time. This is the reason the SaaS platforms have become so popular. Adzooma offers agencies a lot of benefits because teams can accomplish significantly more in less time. This means your agency has the ability to handle more clients without the expense of hiring additional employees. The platform can replace hiring another person. This ensures you receive great value in addition to saving time.

The value is even more extensive for agencies and Saas platforms. You can ensure more potential and targeted customers can see your listing by taking advantage of the marketplace. The monthly fee is worth the expense because you receive a lot of exposure. In time, this exposure will most likely pay for itself.

We hope that you found this article useful.

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Adzooma Cost

The reporting of the platform is excellent. This means you can showcase the results responsible for the success of your business. Everyone can open a free account and receive complete access with no contracts or restrictions. One of the benefits is the partnerships the platform has established with Microsoft, Facebook and Google. The mission of the company is to ensure your marketing efforts are straightforward, cost-effective and accessible regardless of which type of business you have or your size.

The cost of a webpage begins at $49 per month. There are four different pricing tiers available to ensure you can make a selection to suit your specific needs. When you spend more money, you receive more advertising. Yes, the cost is higher than with a no-frills, typical web hosting package. The difference is everything you require is included such as professional services and hosting. You can cancel any time you want because there is no minimum contract term. The image below shows the pricing tiers available:

The reason the company offers to let you use the platform for free is that it fits their goals. The service is unique and was created for the improvement of advertising efforts for small business owners. This is not the least expensive option available. When you consider what is offered by the cheaper platforms, this one offers you a lot more. The cost is also less than a full-service agency.

The pricing plan for the platform starts at $299 each month. This ensures you have everything necessary to begin a Google Ads campaign. For the first month, you receive $75 worth of free advertising. The monthly ad limit is generally $180. If you want to run a massive ad campaign, you can exceed the monthly maximum by a significant amount.

Benefits

The platform offers you a wide range of benefits including having your pages built by the company:

• Responsiveness: Your pages will be responsive to ensure all of your visitors are greeted with a quality version of your site.
• Security: Everything regarding maintenance is handled and your site is completely secure. This eliminates any concerns regarding malicious activity.
• Performance: The SEO, performance and speed are impressive. According to testing, your website should load in less than one second. The display of your load times will be in milliseconds.

Google Page Insights gave the Business Pages created by the company an excellent rating. Every score for desktop performance was a perfect 100. The testing for mobile scores was extremely high. According to Google, a score of 90 or over is considered fast.

• Support: Adzooma support provides you with a friendly team for all of your questions. All you need to do is complete the form available at Adzooma com and you will receive an answer quickly.

If you prefer, you can contact support by sending an email to help@adzooms.com. According to the majority of user reviews, Adzooma support is fast, accurate and efficient.

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The unique platform offers you a way to convert your site to improve your SEO efforts and bottom line. Everything is taken care of by the company to give you time to concentrate on other matters. You also have the option of saving both money and time by using the advertising service available. Both are excellent options for entrepreneurs, small business owners and anyone with a busy schedule. You can simply pay to have your tasks handled on your behalf.

No matter the platform you choose for your ad campaign, Diib Digital offers comprehensive metrics that will tell you just how they’re performing. Alerts and objectives give you customized tasks designed to improve your metrics and overall site performance. Here are some of the features that set us apart from the crowd:

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• Broken pages where you have backlinks (404 checker)
• Keyword, backlink, and indexing monitoring and tracking tools
• Click-through-rates, including your Ads

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