| Read time 12 min read

Beginners Guide To Google Ads: Become A Pro Fast!

We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential! While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your free organic traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords.


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Beginners Guide To Google Ads: Become A Pro Fast!

Read time 12 min read
Google Ads Fundamentals

We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential! While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your free organic traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords.


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Are you wondering how you can learn Google ads fundamentals in the shortest time possible? Perhaps you want to manage your ads account and avoid the cost of a professional manager. Or maybe your website’s traffic is not so good, and you are looking for excellent ways to improve it. Whatever the reason, there is a way to become a Google ads pro in weeks.

The quickest way to learn the online advertising skills that will get you in the field is getting the Google ads fundamentals certification. Your new skill-set will allow you to handle display, shopping, app, and video ads. Some other attractive additives to your knowledge will include the ability to manage ad accounts and measure a campaigns’ effectiveness.

So, where do you start? Where will you learn, and what does it take to become a Google ads pro? You can find the answers to these questions here, including bonus tips on how to get the Google ads fundamental exam right on your first attempt.

Google Ads Fundamentals

Google Ads Interface(Search Engine Watch)

How to Get Google Ads Certification

Google dominates the search engine market with an approximate 91% market share. Small businesses know this, and over 65% of them use it to run ad campaigns. Therefore, it is safe to assume that most of your competitors have a campaign running at the moment. By learning how Google ads work, you may have a chance of beating them at achievements such as brand awareness, customer acquisition, and, of course, higher revenues.

Google provides a straightforward way of getting various ad certifications through Skillshop. But what is Skillshop?

Simply put, Google Skillshop is a training center for individuals, companies, and agencies that use professional tools and solutions provided by the search engine company. The program, formerly named Google Academy for Ads, has undergone significant changes since its inception. However, its core objective of imparting valuable ads knowledge to those who need it remains unchanged.

Getting the Google ads fundamentals certification is a relatively short process. The steps to get you there are:

Sign Up For Google Skillshop

The first step of the process is visiting Skillshop. There is no signup link as the website requires that you log in with Google. Therefore, you may need a Gmail account to use Skillshop. However, it is possible to log in with a business or company email.

Whichever email you use, be sure to choose the one you regularly check. Additionally, if you use a work email, confirm that it has links to your Gmail account.

It is a good idea to review your profile before checking out the available courses. For example, Skillshop has available resources in over twenty dialects. It would be helpful to select a language that allows you to learn comfortably.

Furthermore, setting up your profile settings allows you to opt-in or out of sharing. Sometimes, it makes sense to share your learning progress with co-workers. Skillshop has a convenient on or off toggle button to enable this.

Did you know? 86% of people find a local business online.

Google Ads Fundamentals

Skillshop Dashboard (Impression)

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We can set-up and optimize your Google Ads for you but let’s also test your website’s SEO potential. Takes 60 seconds!

Paying for traffic is an important way for many businesses to grow but ranking naturally in Google for your important keywords is free. While Diib helps 1000s of businesses grow with Google Ads management, Diib is also one of the best SEO tools in the world and uses the power of big data to help you quickly and easily increase your traffic and rankings. Diib will even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!

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Start Learning

The Skillshop homepage readily provides you with an overview of courses you can take. All you have to do is click on one and get started. Initially, learners had to tackle the Fundamentals Exam before taking specialized courses. This test allowed them to grasp the basics of Google ads, at least in the theoretical sense.

Studying for the test took a few hours, but you were at liberty to stretch it to days if you had a tight schedule. They were helpful videos and staff members that explained how Google ads work, allowing for faster absorption of information. The Google ads fundamentals exam had 100 questions, and you had 120 minutes to answer them. If you failed, you had a chance to try again after seven days.

However, the fundamental exam is no longer as prominent as it once was. Certificate holders who took the fundamentals exam may no longer see it feature in their future profiles. However, it does no harm to take a crash course focusing on Google ads in a general sense.

Therefore, if you want to become a Google ads pro, you can start on any of the following specialization topics even without a fundamentals certification.

Google Ads Search

In this study topic, you learn how to build a campaign. You gain knowledge of various methods of optimizing a search campaign. There are multiple tools at a marketer’s disposal to boost ads’ performance, such as Smart Bidding. By the end of the study period, you should be able to use these tools to your business’s advantage.

Google Ads Fundamentals

Google Ads(Search Engine Journal)

Google Ads Display

While search ads target intent-based searches, display ads try to make your brand known. In this course, you can learn how to develop display ad campaigns best and optimize them for business success. By the time you finish studying, you should know how to curate the right message for display ads, deliver it to the right audience, and increase conversions.

Google Ads Video

If you want to become an expert in getting the most out of YouTube videos, this is the topic for you. Once you attain video ads certification, you gain the skills required to create captivating videos. Also, you learn the best ways to get visual information to the target audience.

Google Ads Fundamentals

Video Ads Interface(Google)

Shopping Ads

Shopping ad campaigns are a different kind of monster. The advertising tools and methodologies are unique to e-commerce. This top equips you with fundamental and advanced skills required to maintain campaigns at an optimum level while snowballing conversions.

Google Ads Apps

If your target audience is ardent mobile app users, you should learn the techniques to optimize app campaigns. Of course, a successful campaign starts with creating the appropriate content, which is the starting point of this topic. By the time you go through it, you will be a pro in developing in-app ad strategies.

Google Ads Measurement

Learners who pursue this topic should become experts at reading and interpreting the metrics associated with a campaign. Additionally, they should have the ability to offer insights on how to improve a campaign. The purpose of ads is to benefit your business, and this topic teaches you how to do that.

Other than these six topics, there are other non-ad topics that you can pursue on Skillshop. Be sure to check them out and see what is relevant to you.

Take the Tests

After hours of studying, Google begins testing your understanding. Every study topic has a test. Earlier, the tests would have about 100 questions that students had to answer in 120 minutes. Currently, assessments such as the Google ads search examinations have 50 queries you must solve within 75 minutes. There is a fixed pass mark for all exams – 80%.

There are no penalties for failing. However, you must wait a single day before attempting the test again. Since the tests are independent of each other, you can take a different exam as you wait for the one day period to lapse.

Did you know? Google owns 70% of the online search market. More than any other search engine. 

Keep Learning

After scoring the required 80% on tests, you should get the Google ads certification. However, the certificate is valid for twelve months, after which it expires. To maintain their validity, you need to retake the tests.

If you are wondering “how much does the Google ads certification cost,” the answer is nothing. Initially, there were some charges associated with getting the certification. Today, however, you can take all the exams free of charge for as many times as you want.

It would also be a good idea to connect with Google Partners once you get the certification. Becoming a partner is beneficial as you are getting information from Google. That way, your PPC data will always be fresh and updated, making your campaigns more efficient.

That is it! After completing the exams, you will have the skills represented by your Google certification Adwords fundamentals in the field. Since the test has practical applications, you should not find it difficult transitioning from the learning to the practice setting.

Tips on Passing Google Ads Certification Exams

Google ads certification exams are challenging. Just like standardized tests, the wording is as tricky as it gets. And just like any other examination, there is a time limit. If you plan on getting Google Adwords fundamentals assessment right the first time, a few tips will come in handy.

Google Ads Fundamentals

Google Ads Certification Certificate(lovesdata.com)

Google recommends that you have some on-job experience running ad campaigns before taking the exams. However, it is not surprising to find a beginner seeking certification without any knowledge of how Google ads work. Does this spell inevitable failure? By all means, no. Here are Google ads fundamentals test tips that novices and intermediates can find useful.

Gain Some Experience

As mentioned previously, Google recommends those taking the course should acquire some real-world experience before attempting the certification examinations. Make a point of running a few campaigns as you study. Such practice gives you the chance to see if what you are learning actually works.

Take Notes

While it is tempting to read everything off a computer screen, try not to get too comfortable. You should print the study materials and make notes as you read? Some learners report that note taking is like practicing for the real test.

Taking notes helps you avoid skipping some study content. In truth, there is a lot to know about ads, and you might get bored cramming the definition of Adwords. But it would help if you had every piece of information to get the required 80% score.

While being an active reader, remember to make points that you can quickly refer to when taking the tests. Although you can do online searches for answers to the exam questions, there is not enough time to do that. However, personal notes can provide a very convenient reference.

Use Third-Party Resources

If you thought that Skillshop is the only one interested in Google certification Adwords fundamentals tests, you are wrong. Such a valuable accreditation gains attention from a large variety of marketers. Together, they create resources that can help pass the exams.

Some are free YouTube videos that explore sample Google ads test questions, and possible answers. Others are premium courses that get you up to speed with what Adwords is. You need to exploit all the means to explain the core concepts of your study topic.

You can also try taking mock exams. Resources like iPass create an environment that mimics the real exam situation. You get to practice with hundreds of Adwords queries, which you must answer in a limited time-frame. Such practice prepares you psychologically to tackle the certification tests.

We hope that you found this article useful.

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Talk about It

Once you decide that you are taking Google ads certification exams, do not bury your head in the sand and hope the odds will be in your favor. Engage in meaningful conversations with experienced marketers to deepen your understanding of ads.

You may get no marketer you can talk to in person. But that is the gap that online forums try to bridge. Ask questions about concepts you have a hard time understanding. It does not have to be a marketer’s only website. Even general question and answer websites such as Quora can help. Knowing a lot boosts your confidence levels, which in turn increases your chances of passing.

Study at Your Pace

When you check out different study topics, you realize a time limit placed on them, usually in minutes. While you could take the prescribed periods to go over the courses, you do not have to. Find out the pace at which pace you understand best. The certification you gain should not just be an accreditation. It should represent the skills you have.

Some learners study for two weeks and take all the tests without breaking a sweat. If you are a fast learner, you can do it in even less time. However, take your time to internalize what you are studying. In doing so, the test will be examining your ads’ understanding and not your memory.

All in all, do not forget to take a deep breath and relax while you study. It is better to attempt tests with a calm mind than when you are jittery.

Why Getting Google Ads Certification Is Important

Should you bother with getting Google ads certification? Are Google Adwords fundamentals that vital? It is essential to understand why getting Google ads certification is necessary to a website owner. Without some benefits, you may become demoralized and lose the interest and ability to pass certification exams.

Firstly, advertising your small business is inevitable. As Henry Ford put it, “a man who stops advertising to save money is like a man who stops a clock to save time.” So why not learn the ins and outs of online advertising, the modern way of marketing? Getting a Google ads certification is an almost sure way of beating your competitors at the product promotion game. You can avoid the cost of hiring professionals and re-invest those precious dollars back in your company.

Google Ads Fundamentals

Example of a Google Ad(WordStream)

If you hire someone to manage campaigns for you, it is still advantageous to understand their running campaigns’ effectiveness. The worst thing you can do to your business is advertise it in a way you do not understand.

Being Google ads certified creates new opportunities for you. If you get so good at it, you can start offering your expertise to other businesses at a fee. Just like that, and you have a new revenue stream. With accreditation on your website, you can demonstrate social proof establishing that people can trust your services.

There are all reasons to pursue Google ads certifications. You get to add a prized, timeless skill to your resume. Moreover, it may cost you nothing more than time. And the flexibility of learning about Adwords minimizes the possibility of compromising your quality of life. No matter how you look at it, Google ads certification is nothing short of beneficial.

Level up Your Marketing Skills Using Google Ads Certification

While you may know the ideal way to market your business online, getting an in-depth understanding of Google Adwords fundamentals is a welcome bonus. It is an eye-opener that reveals advertising bends untrained people may not see. Further, it prepares you for shifts in online advertising, such as search engine algorithm changes.

You do not have to take years to be a guru in Google Adwords. After a few weeks of studying for Google ads certification, you will be having excellent knowledge of search, display, video, and shopping ads that can take your business to the next level. With enough practice, you should be running ad campaigns just like pros do.

Good luck as you learn and pass.

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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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