| Read time 14 min read

Marketing a Dating Website? Pro Tips and Tricks

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Marketing a Dating Website? Pro Tips and Tricks

Read time 14 min read

Improve your content marketing + SEO in 60 seconds! Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.


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Marketing Plan Dating Site

Potential users will not be interested in your app unless they see content generated by your users as soon as your app is opened. This is the most difficult aspect of how to market a dating website because your app has not been released yet, so you do not have an active and loyal community. You can optimize the momentum of your app before your launch due to modern technology. This has changed the way people date. The result is the acceptability of online dating. Current dating statistics include:

  • The yearly revenue for all available dating apps is approximately $2 billion. The most popular apps currently have roughly 50 million users with 60 percent in the United States.
  • More than 27 percent of all committed relationships began online. Dating websites and applications all over the world are being used by about 40 million people.
  • The most popular app has an estimated worth of $1.6 billion. Due to the demands of consumers, the market for dating apps is consistently growing.

How to Promote My Dating Site

The number of users will determine if your dating website is successful and your ROI or return on investment. To increase the number of people signing up for your app you must reach as many individuals as possible. A press release for your app is a good option for your pre launch marketing because you can take advantage of the extensive prospects for your audience.

Organic Website Traffic

People always seem to be discussing dating. This means you should take advantage of the interest you can generate for your app through an official website. Make certain you include a registration form on your site both before and after your launch. You also need to convey your vision. This will help ensure your potential users remain informed and interested while being aware of any updates of interest.

If you have an enthusiastic audience from the start, your app will be more successful. The idea is to generate enough interest in the way your app approaches online dating to attract new users. Consider including an updated blog on your site. Updating your blog regularly will generate even more interest in your dating app. For example:

Marketing a Dating Website? Pro Tips and Tricks

Finding the Right Community From the Start

You may not be aware you can use user feedback before publishing your dating app through the App Store. Some app developers begin with their friends and family. The issue is personal relationships often result in clouded judgment. You will not be able to get anywhere near enough feedback for the number of consumers you are targeting. One of your best options before launch is to use app review platforms as supplementation.

When your dating app is distributed to your followers, you receive incredibly important feedback reviews. This is an excellent opportunity to market and promote your app to a much larger audience.

FACT: 43% of sales and marketing people said “lack of accurate/shared data on target accounts and prospects” was the biggest challenge when it comes to aligning sales and marketing departments. (HubSpot)

Importance of Creativity

Do not get so caught up in the search algorithm for the App Store you forget about Google. Most people consider Google the best search engine available because you can improve your SEO or search engine optimization. If you intend to receive the notice of Google, there are strategies you should use such as images, videos, blog posts and content marketing on multiple platforms.

Due to the exorbitant amount of content posted every day, your content must be exceptional to generate the organic interest and traffic necessary for a decent following. For this reason, using your creativity is critical.

Featuring Your App On the App Store

You may be surprised to know Apple is just as interested in your dating app becoming successful as you are. This is because Apple receives a percentage of your revenue. For this reason, Apple is willing to feature your app in the App Store provided you meet the criteria previously established. If you are featured by Apple as the App of the Day, you can expect your user downloads to increase an average of about 1,750 percent. This is what the app of the day will look like:

Marketing a Dating Website? Pro Tips and Tricks

(Image Credit: MacRumors)

Paying for App Promotions

The reason to create a dating app is to generate revenue. This means you are most likely not interested in spending more money than absolutely necessary after your app is fully developed. You can gain a solid following of organic traffic just by launching and promoting your dating app. If you want more organic downloads, you can trigger approximately 150 percent more with paid app installs. The additional paid users your app receives should more than cover the cost of your ads.

Embedding Social Networking

Due to the social relevance of dating apps, many people feel as though they are competing against the most popular media sites including Facebook, Snapchat, Instagram and Twitter. Although your first instinct may be to lock out these types of sites, you can take advantage of them instead. Social media sites can be leveraged to increase your user base and improve your connections. The image below shows an example of a dating site advertising on Facebook:

Marketing a Dating Website? Pro Tips and Tricks

You will be interested

(Image Credit: LYFE Marketing)

Optimizing the App Store

Beginning in 2016, the typical Apple user located in the United States began to spend approximately 35 minutes every month looking at what was available in the App Store. The problem is there are now over two million apps. This means nobody is going to be able to view all of them. You can use App Store optimization to direct consumers directly to your dating app by using the App Store search algorithm.

Marketing a dating site requires a strategic system. You need to enhance everything related to the search ranking for your app. This includes your keywords, screenshots, app demo videos, app description and a lot more. Once your app ranking improves, you will receive more organic traffic to your app.

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Content Marketing

The Creation of Your Viral App Video

A viral video app is extremely powerful. This helps ensure you receive hundreds of thousands of shares and even more views. These types of videos have the power to bring you millions of views in just one day. Make certain your video appeals to your targeted audience. Millions of views from married individuals are useless for a dating app. Use your creativity and be clever to receive optimal results.

Collecting Target Marketing Data

A calculative approach to marketing is effective for extracting data. You can then transform your data into usable content. You can leverage your data for targeted marketing by including personal attributes such as gender, attractiveness, height, age, weight and race. This is a great way to assess a wide variety of profiles and combine them with data for user geolocations. You can attract a lot of singles that are good pairing candidates for your dating app.

User Experience

The operational framework for online dating apps is generally straightforward and simple. Your users begin by signing up for your app, viewing other profiles and then editing their own. This enables your users to interact and meet someone new. Every dating app currently uses a similar system. The reason some dating apps are more successful than others is the experience of the users.

Your user experience combines everything you accomplished creating your app with your app management. If your users have a poor experience, you can lose as many as 80 percent once your app has been installed and they have signed up. You can prevent this by improving your dating interface through creative and simple features such as emoji texting, and tap to like. For instance:

Marketing a Dating Website? Pro Tips and Tricks

Reaching Out to the Influencers

There are people on social media always receiving a lot of comments and likes for their updates regardless of what is posted. Once marketers realized they could take advantage of their influence, everything changed. The result is 11 times greater ROI for influencer marketing as opposed to more traditional approaches including digital marketing. A lot of startups are now driven by money. The majority of them are struggling financially at the beginning.

You probably realize your opportunities are limited when you have a strict budget. This can make it extremely difficult to use a solution requiring you to spend money you simply do not have. You should consider beginning your marketing campaigns by yourself or in-house. There are numerous techniques available to help ensure your dating site is more visible.

Intelligence and Creativity

The industry for online dating has become oversaturated. The competition with money to spend generally wins the fight to increase customers. You can beat large corporations by using intelligent and creative strategies. Although your strategy might not be as efficient to begin with, you will see the benefits as time passes. One of the more common solutions is contacting both bloggers and news reporters. A lot of news services will be interested in a new dating website. For example:

Marketing a Dating Website? Pro Tips and Tricks

The new features you develop are great for interesting stories. Once your customers begin sharing these stories, they can be viewed by news feeds across the globe. Many of the big dating websites place their focus on website promotions based on stories told about or by their most loyal customers. The more creativity you use, the better the results you will receive.

Be Social and Go Viral

Never underestimate the power of social media. Social media and modern marketing techniques are linked together. This means one is unable to survive without the other. By using social media such as YouTube, Facebook, Twitter and Instagram, you receive a team member dedicated to attracting new customers for your site by remaining active in the networks.

FACTS:  Roughly two-thirds of U.S. adults report that they are Facebook users. In fact, there are over 80 million small businesses using Facebook’s free business tools. (HubSpot)

The Competition

When you compare the dating market to numerous other domains, the competition is unbelievable. The good news is the market is extremely responsive. This means all you need to do is attract a small percentage of the audience to receive excellent financial results. You should grow your dating site steadily and slowly as opposed to placing your entire focus on just marketing.

Take the time to evolve your dating site and ask for feedback from your users. Make the changes necessary to improve your service to a new level. Once you have accomplished this, inviting new people to sign up for your dating site becomes a lot easier.

Techniques Standing the Test of Time

The best way to ensure your site can be found easily despite all of the information available on the web is with SEO. Your dating site will not be acknowledged by the search algorithms for cool features and a great appearance alone. You must include high-quality and relevant content as well. Your content needs to be optimized for what your audience wants.

Dating websites require ASO or App Store Optimization. This will help your potential clients find your site among the six million available applications in all of the app stores. To attract customers, your website needs to be easy to find.

Marketing Your Dating Site on a Budget

Creating your own website content is recommended. You can make your users smile with viral images and videos. Sharing relevant, unique and creative quotes will quickly improve both your results and bottom line. For instance:

Marketing a Dating Website? Pro Tips and Tricks

Diversity and Versatility

Using just one marketing technique can easily result in the failure of your dating site. Keep your focus, but concentrate on several different types of marketing. Using a combination of different methods is much more effective and efficient than any method by itself. Relying on just social media marketing or SEO is often a costly mistake. The key is versatility and a combination of methods.

Many companies put together a team to work on numerous marketing methods at the same time. You do not need to hire specialists. Simply have your team share, post and repost on social media to receive your desired results.


Due to market saturation, your competitors are struggling as well. For this reason, your competitors can become invaluable allies. You can exchange links to help ensure your dating website consistently grows and prospers. A great dating website promotion is huge forums. To be successful, you need to have a member of your team making constant contributions. Make certain your website is active on numerous forums to help you stand out from the crowd. Your best choice is diverse international sites for subtle business promotion.

We hope that you found this article useful.

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Planning Your Budget

To help ensure your marketing campaign is successful, your budget must be planned carefully. Even when you consider social media exposure and free ads, it is not possible to eliminate all of your related expenses. Working with freelancers and hiring at least a few dedicated specialists is unavoidable. You will most likely need to make a deal with some of the forums and buy website traffic.

You should plan for all of your expenses before you begin. This will help you control your marketing campaigns much better. Pay close attention to developing and executing all of your marketing campaigns.

Dating Website Promotion with Preferences

Preferences in lifestyle

Everyone is different with variations for the ideal place to live. Some people enjoy living in a big city, while others have a preference for the country. Starting a new relationship is easier with shared lifestyle preferences. Include a lifestyle preference for your dating site.

Favorite Pets

Another great way to bring people closer is with their pets. Whether your users prefer cats or dogs is important. Make certain you include a section for common interests such as pets on your dating site.

How to Advertise with a Business Model

There are different types of business models you can use to make money with your dating site. You can use the premium business model where your users purchase a premium app with advanced features. You can also charge your users a predetermined fee to ensure their profile comes up first when a search is conducted. The advanced swipe option uses a machine-learning algorithm to change the way photos are viewed. The algorithm is capable of adjusting the photos of your users according to interests.

When one of your users purchase a premium account, their chance of making a match increases. You can offer a free version with limits on the number of likes or right swipes while offering unlimited numbers for users with a paid account. App monetization is also very effective including ads and in-app purchases. The monetization strategy has become popular for numerous types of applications.

Other companies can be charged to place an ad on your dating website. You can use a cost per mile or cost per click model. Consider making it possible for your users to send and receive gifts. You can use paid gifts including kisses, flowers and special greetings.

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There are so many ways to market your dating app. Here are the top: 1) Start by reaching out to the media. 2) Community will be important, find a great community. 3) Consider a paid app promotion. 4) Optimize in the app store. 5) Collect data for demographic target marketing.

In order to be successful, you need to be sure you market your app in a way that will meet the needs of your target audience. Researching your target audience will cost you some money. Such research on average may cost between $5,000 and $15,000.

There are ways of marketing on social media that can get your app to take off quickly.

  • Use paid ads.
  • Explore influencer marketing.
  • Encourage user-generated content.
  • Seek out reviews and ratings.
  • Understand the advantages of different social media platforms.

A high quality app can cost you anywhere between $100,000 to $1,000,000. There is such a wide variety of app’s out there, it can vary a great deal.

The average cost per click for a Facebook ad is $0.35 globally and about $0.28 domestically.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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