Millennial Marketing: Trending Tips that Work!
Have you heard about “Millennial Generation Advertising?” If not, Millennial Marketing Is one of the fastest expanding sectors of the marketing industry. It specifically targets people who were born during the millennial generation.
As of this moment, they have all become independent adults recently. Now, they represent a huge portion of our country’s population. Thus, they are also a major source of potential customers.
Nevertheless, it’s important for you to learn how to attract their attention. Even people with experience marketing to older generations are struggling to draw them in. Typically, it’s because of a few small errors. By following our advice, you’ll be breaking through to them in no time.
Did you know???:
- 40% of people 18 years old and under will always open an email on their mobile device first.
- 65% of 25-49 year old’s speak to their voice-enabled devices at least once a day.
- 39% of men and 36% of women age 12+ in the U.S. are monthly podcast listeners.
- As of April 2020, 35% of global Instagram audiences were between the ages of 25 and 34.
Marketing Towards Millennials: An Overview
So, you’ve decided that you are going to get serious about building up your brand. Consequently, it’s time for you to develop your marketing skills.
The more talented you are at pumping your information out there, the faster you’ll be watching the crowds gather at your business.
Before we begin, we recommend reviewing the following critical concepts. Each of them is relevant throughout the remainder of this guide.
- Millennials Are in the Midst of Their Careers by This Point
- They Represent One of the Fastest-growing Segments of Our Economy
- Marketing to Them Specifically Is an Effective Way to Boost Your Business’s Revenue
What Is Millennial Marketing
To begin, let’s define our task. If we want to market to millennials, we’ve got to understand our target. Plus, we need to delineate from traditional advertising. Otherwise, it’s easy for this to become confusing.
Demographically Oriented Advertising:
At its core, this practice is about advertising to specific demographics. Ultimately, our goal is to convert them from prospects into customers. To achieve this goal, we can use various methods. Needless to say, results will vary.
Your Targets Are People Who Belong to the Millennial Generation:
The millennial generation has now all come of age. Each of them is now in the world as an independent adult. As a whole, most millennials share similar attitudes with each other. By developing our concept of the millennial mindset, we can target our materials more effectively.
(Image Credit: Marketing Artfully)
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Why Should You Care About Marketing Towards Millennials?
Of course, it’s normal to wonder whether this is all worthwhile. Be that as it may, marketing to this demographic is an undisputed fuel for growth. In fact, plenty of executives believe that avoiding millennials is committing self-harm.
Great Way to Boost Sales:
When it comes down to it, what determines your volume of sales? Generally speaking, in our experience, traffic is the most important metric. The more people who check out your business, the more sales you will make. By marketing effectively, you’ll be improving the amount of traffic you receive.
Improve Your Brand Recognition:
How many times do you need to hear about a brand before you become a customer? In general, it seems as if people must hear about a brand several times before they even consider purchasing a product. Therefore, the more you put your brand in front of customers, the more your brand will grow.
Garner Greater Customer Retention:
Not only will you gain new customers, but you will also avoid losing all customers. For some reason, people love to be part of a trend. If they see other people getting on board with your service, your existing customers will be more likely to stick around.
The Best Marketing Channels for Millennials
Okay, at this point, you understand why millennials are such an important generation. Next, you just need to figure out where you can find them. Otherwise, you are just left with a bunch of knowledge. As great as that is, it does not drive your sales. So, let’s go over the different types of areas you can find millennials. Then, we will look at a few specific examples. That way, you can have a fully developed comprehension of the subject.
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Marketing to Millennials: The Top Venues
After breaking everything down, we can look at where millennials go to receive their information. It is in those places where they will be the most receptive to your marketing attempts. Above all, in our experience, it seems as if the Internet is the equivalent of Grand Central for millennials.
Social Media Platforms:
Social media platforms are among the most popular places for millennials online. Regardless of the specific platform, all of these websites operate similarly. Users create accounts on the websites. Then, they post content and share it with their friends. Here are the most common platforms Millennials use:
(Image Credit: Digital Marketing Community)
How many times have you been reading an article online only to see an advertisement right in the midst of the text? This is called contextual advertising. Depending on your business’s industry, it could be the most efficient avenue for you to use. We recommend using this if your business involves popular products. That way, when people are reading about them, they have a chance to see your ads.
Every time you search online, you’ll see advertisements along the side of your screen. These are called pay per click advertisements. Advertisers do not pay for them unless a prospect clicks on them. Considering the traffic, it could be the best source for new customers. For example:
(Image Credit: SEMRush)
The Best Websites
Now, we can look at specific websites. As of the moment, the following websites are all ranked among the most popular in the world. Plus, they are particularly popular with the millennial generation. Therefore, we believe you’ll have great success if you start with these.
- Facebook: This is the king of all social media platforms. Despite not being the first of its kind, it has become the largest by far. Besides millennials, there are also a ton of older people on the website as well. Thus, you can take care of multiple things at once.
- Twitter: On this site, your posts are limited by their character account. Accordingly, things are kept pretty short on here. If your brand can make the statement in only a few words, this is the place to do it.
- Instagram: Does your brand do well with photos? This website is a huge Titan in the social media industry. Users post photos to the website and share them with other people. As a business owner, you can do the same for your company.
- Snapchat: Although this site is not as well-known, it is still a place with a ton of potential. When you want to market to the youngest demographic possible, it’s hard to do better than this.
- Youtube: More video content gets uploaded to this website each day than anywhere in the world. Are you a fan of creating videos? If so, you could create a popular YouTube channel promoting your enterprise. Plus, you could even generate advertising revenue yourself if your audience grows large enough.
Millennial Generation Advertising: How to Create Effective Marketing Material
After learning where to do your marketing, now it is time to learn how you can do it. While it’s possible to learn through experience, it will take a long time. By learning the fundamentals of good marketing, you can avoid all of this trial and error. That way, you can cut right to the chase.
What Do Millennials Like?
Marketing is all about catching the attention of someone else. However, that is not the entirety of the situation. Once you have their attention, you’ve got to impress upon them the importance of making a decision. The best way you can do that is by releasing engaging content.
Is there anything more engaging than something that is interactive? In our opinion, we do not believe there is. If you can be creative enough, creating interactive content is a surefire way to succeed. The image below shows one form of interactive content, quizzes:
(Image Credit: Typeform)
Highly Specific Targeting:
How specific are your advertisements? Generally speaking, advertisers shy away from being overly specific. Otherwise, they fear they might drive away potential customers. Consequently, they miss out on a ton of actual growth. Because of how much information you have when you are online, you can be much more specific when you are marketing.
Attention is everything when it comes to sales. If you can hold someone in place, they will give you everything. Nevertheless, people have much shorter attention spans than they used to. As a result, you’ll have to do some outside of the box, thinking if you want to create strong growth.
How Are They Different From Prior Generations?
Plenty of modern advertisers are becoming frustrated at how difficult it seems marketing to millennials can be. Unfortunately, expertise does not always work on our side. In some instances, like this, for example, it is counterproductive. Previous generations lived lives that were much more diverse than people do today. Therefore, different advertising techniques worked back then. What is it that separates millennials from previous generations so distinctly?
There is not a millennial alive who grew up without having the Internet as a part of reality. Of course, not all of them had it in their homes as children. Nevertheless, everyone understands how it works at this point. Previously, plenty of adults would describe themselves as technologically inept. That is just no longer the case.
In the past, people Were much more insular. Accordingly, they would not branch out very much. Everyone would hang out with people who were like themselves. Today, acceptance is much more popular than it was in prior generations.
Less Afraid of Change:
Decades ago, you could not emphasize how revolutionary your product was. To most people, change was terrifying. In the present era, things are quickly changing. Now, people eagerly anticipate the next revolutionary product to hit the shelves.
Selecting the Appropriate Vocabulary
Language is something that is inherently human. It separates us from all other creatures on the planet. However, very few of us spend much time thinking about the consequences of this amazing power. The way we articulate our words can completely transform the message your audience receives. By adaptively selecting vocabulary, you can drastically improve your odds of success. From our perspective, that’s a chance worth taking.
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Words to Emphasize
Which words are the most important to emphasize when trying to attract additional millennials? Depending on the industry, the most impactful vocabulary will differ. Nevertheless, consider the following subjects to all be of equal importance. Although you may select different words, the core concepts are what matter the most.
Authenticity is something that the younger generations crave. It doesn’t take long for them to drop a brand if they suspect they are disingenuous. You should accentuate how genuine your company is. That way, younger customers will begin to develop a favorable view of your brand from early in life.
Uncertainty is something that will prevent the sale every single time. What is the opposite of uncertainty? You might say that clarity would be the correct answer. Nevertheless, it does not sit on the tongue quite right. Instead, we prefer a guarantee. Because you cannot predict the future, you can offer a guarantee of satisfaction. If your customers are unsatisfied, promise them you’ll alleviate the situation. For example:
(Image Credit: Neil Patel)
You can call it peace of mind. We will call it a sense of security. Regardless, customers go to a business because they have something they need help with. If you can offer that help to your customer, it will impart peace of mind upon them. In this way, you can go above and beyond the call of duty during business hours.
As a customer, you want what you pay for. Otherwise, you could go to another company that will deliver on their promises. Reliability is central to the economy. By showcasing your ability to deliver results, customers will enter without any worries.
Perhaps, you may have been satisfied with the job done by a company during your first visit. What would happen if they did not follow through the second time around? Usually, customers will refuse to return if you do not meet expectations. After their first visit, these are set in stone.
Breaking Down Marketing to Millennials
Finally, it’s time for us to put it all together. By now, you’ve learned how you can attract their attention and where to go. Additionally, we’ve covered a few concepts to emphasize in your marketing materials. As you synthesize all this information, begin to think about how you’ll apply it in your life. With that being said, you should expect to encounter a few challenges. Even with all the information, you’ll still need to make a few mistakes on your own.
Selecting the Right Marketing Channels for Millennials
Before we depart, let’s talk about how you can decide where the best place to begin will be. Ultimately, it will come down to the specifics. Throughout this article, we’ve kept things general so as to focus on the whole. Now, it’s your turn to start thinking.
Consider Your Industry:
What kind of product or service do you offer? Look at other companies in the same industry with successful marketing campaigns. Typically, you can find easy inspiration by doing things this way. However, do not stop there. Once you have found your initial inspiration, it’s time for some brainstorming. What could you improve that would make their initial designs even better? Or, to put it differently, how can you add even more value to your customers than they did?
Where Is Your Audience:
Even though most millennials share many similarities, they are not homogeneous. If you have a niche business, you may not find success in all the same places as most other companies. You’ll need to search for places where your audience congregates. To do this, it would be best to consider where you can enjoy spending your time? More than likely, your customers will share those same tastes.
Following the Trends:
It doesn’t hurt to follow the trend. Despite being told not to as children, following the popular crowd can be a good idea sometimes. Have you noticed anything in your industry that is different lately? If so, you might want to investigate it further. It could be the next big thing. Using tools such as Google Trends can be useful in this department:
(Image Credit: TechSlides)
Diib®: Millennial Marketing Statistics that Work!
The Marketing Millennial is here to help you find a new way forward. If you are tired of using the same old marketing materials, then you are in the right place. The newest generation of adults is waiting for you to deliver the right results. With the help of Diib Digital, you’ll more than meet their expectations. In fact, we believe you’ll surpass them.
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There are so many ways to market, however, marketing to specific demographic groups can be tricky. Marketing to Millennials, for example, could include the following:
- Market products/services that are Instagram worthy.
- Let your audience play a large part in your popularity.
- Optimize your content for social media.
- Don’t underestimate the power of word of mouth.
- Meet followers in person.
- Strive to provide instant responses.
- Make sure your approach is adaptable.
A common misconception where millennials are concerned is that they aren’t brand loyal and are easily swayed by the latest and greatest products. However, millennials are loyal to brands that care about what they do; that “get them”.
The bulk of millennials are more socially liberal than other generations while their core values stay fairly traditional. They care about the environment and social justice. They advocate for tolerance, diversity, teamwork and balance.
A Millennial is anyone born between 1980 and 1995. In the U.S., there are roughly 80 million Millennials. A member of Gen Z is anyone born between 1996 and the early-mid 2000s. In the U.S., there are approximately 90 million members of Gen Z, or “Gen Zers.” (Adecco USA)
According to Wikipedia, “members of this demographic cohort are known as millennials because the oldest became adults around the turn of the third millennium A.D. Authors William Strauss and Neil Howe, known for creating the Strauss–Howe generational theory, are widely credited with naming the millennials.”