12 min read
Webmasters who want success for their websites should align themselves with Google at some point, whether it is Ad revenue, Webmasters’ best practices, or analytics click tracking.
The 800 lb. gorilla in the room continues to be Google for WordPress. The most significant feature for webmasters, most Google applications are Free!
There are thousands of tightly integrated plugins available for everything a webmaster needs to start, run, and make money from their sites.
One area where Google and a lot of third-party vendors shine is analytics. Google Analytics revolutionized the way every type of customer interacted with a website. WordPress and Google started their collaboration early in their histories, and as such, there is integration like no other.
Several third-party vendors built their companies around Google and WordPress collaboration, such as Monster Insights and Analytify. With the popularity of WordPress reaching around the world, there are plenty more integrations coming, such as robust analytics click tracking.
The following six plugins are this author’s choice for best in class. As mentioned earlier, some plugin companies have built a portfolio around Google Analytics and WordPress. These companies may offer other applications, but their Analytics are top-notch.
Top Six WordPress & Google Analytics Plugins
Site Kit by Google
Site Kit by Google is the official WordPress plugin for everything Google including a track click event google analytics function.
A great feature of any application or plugin produced by Google, there is always extensive documentation. There are four main areas of the Google Site Kit Dashboard, Search, Analytics, Page Speed, and Adsense.
The best feature of Site Kit is Google in a bottle. Before this plugin, webmasters had to download and install each application for essential metrics and user counts. After the initial setup, metrics important to the website’s daily operation are handled by the Site Kit dashboard.
What applications are installed:
- Search console measures your site’s Google performance and traffic
- Analytics tells the webmaster how to use and engage with the site. It gives all the numbers needed to run a successful web site
- Page Speed Insights is a valuable tool telling the webmaster how fast their pages are loading. Page Speed offers solid instructions on how to improve
- Adsense is Google’s answer on how to make money on the internet. Adsense is the most popular ad click platform
Site Kit can be used for single page websites or for large agencies with hundreds of websites under control. Site Kit is ideal for scalability for any online business. The absolute best feature of Site Kit is its integration with all the truly important applications Google offers. Rather than spending the day analyzing each plugin, webmasters now have a single source of information.
Remember, the Site Kit is a dashboard, not the individual application. Webmasters need to sign up for each module. Once installed and integrated, webmasters need only go to the central dashboard for finding essential metrics. Deeper dives require heading to the individual application. Here is an example of the Site Kit dashboard:
(Image Credit: Press Wizards)
Documentation is off the charts with Site Kit, as anyone would expect. Webmasters should fully engage with Google and Site Kit.
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No other application is as broad in scope, feature-rich, and integrated with WordPress as Google Analytics. The track click event google analytics process can change how webmasters view their clients. Webmasters should first set up their Analytics account and then choose a favorite Plugin to interface the extensive information.
Go to Google Analytics and look around, become familiar with the interface and all click tracking code. The site may be overwhelming. On the left side of the dashboard near the bottom of the pane is Administration Control. This feature is where you describe your web property to Google. Administration has three main areas; Create Account, Create Property, and Create View. You get your all-important website tracking code at this point.
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MonsterInsights
Monsterinsights, Google Analytics Dashboard by Monsterinsights. In 2016, Syed Balkhi bought a Google Analytics plugin from Yoast, and as they say, the rest is history. Monsterinsights has gone from a single application to a substantial portfolio of tracking and analytics software.
The dashboard for Google Analytics is one of the absolute best in the industry. It integrates the click tracking code extremely well and blends nicely with other modules; WooCommerce, conversion tracking, and compliance.
Open the WordPress dashboard and see the critical information for your website or multiple sites in a single view. Make eCommerce decisions from substantial numbers the day before or in real-time. For example:
(Image Credit: MonsterInsights)
Customize your Analytic Dashboard any way you choose; find the numbers that mean the most. Look for the Google Analytics page click tracking. Make masterful data-driven decisions to drive your site. Dig deeper to find the best performing posts, exit pages, download links, and total revenue.
MonsterInsights offers three pricing plans, and the service is Pricey! However, when this author arrived on the page, there was a 50% off Special Offer. Even with this offer, it will be too steep for websites just starting.
MonsterInsights works only for the WordPress platform. The plugin is fully integrated into the WordPress Multisite Network. If webmasters can handle the monthly fee, MonsterInsight is the way to go.
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Google is continually adding new features to the Analytics platform. It is always a smart idea to log in and try them out and look for the Google Analytics page click tracking function. One of the new features is the Cohort Analysis. No, It is not THAT type of cohort.
Cohort Analysis takes a group of customers or clients and analyses their collective behaviors over time. Designate a Cohort start date and when each customer was added. Start adding metrics to see how this group aligns itself with Your goals.
Cohort Analysis is still in Beta, now is the time to get in. Google likes early adopters.
Analytify
Analytify, Google Analytics Dashboard for WordPress. Unlike other companies in the WordPress eco-system, Analytify has been building websites and plugins since 2001, including the button tracking Google Analytics process. The company offers a reliable suite of products to make webmaster’s lives easier.
If you want numbers, graphs, and valuable insights, Analytify is the answer. Every feature in the platform revolves around and feeds off the Google Analytics Dashboard. Every number and client acquisition that can be tracked is accounted for and analyzed.
Set your dashboard up with just the numbers you need early in the morning or at any time of the day. Learn page views, time on site, bounce rate, and visitor devices in a few seconds. Dig much deeper if you have the chance and see what button tracking Google Analytics function can do for your website. For instance:
(Image Credit: WordPress)
Quick set up and friendly data makes getting to the numbers you need smooth and instantaneous. Check stats for every revenue channel and outlet you have.
- Social media and real-time stats
- Universal tracking
- Enhanced Ecommerce tracking
- Page-level analytics and custom post stats
- Front and back-end stats on anything you choose.
Analytify is extremely affordable, with three tiers of monthly pricing. Add-ons such as e-mail notifications and WooCommerce can add a few dollars. Look at the Bundle Pricing to find the right package.
ExactMetrics
ExactMetrics Google Analytics Dashboard, formerly known as the Google Analytics Dashboard for WordPress. (GADWP) Owned by Syed Balkhi (MonsterInsights) and Chris Christoff. These guys know WordPress and the Google Analytics plugin.
With over one million active installations, ExactMetrics must be doing something right. The company certainly has the right foundation for great success.
If you are a webmaster who really likes Google Analytics, you will love this plugin. ExactMetrics is almost a direct copy of the real thing, which is not too shabby. Integration is excellent with ExactMetrics, along with e-commerce tracking and custom report generation. For example:
(Image Credit: ExactMetrics)
The feature set for ExactMetrics:
- The advanced Analytics dashboard integrates into the WordPress startup screen. Customize with the insights you need.
- Real-Time information: find out who is viewing your site and where they came from. Know the pages and posts your customers are visiting in Real-Time!
- Enhanced eCommerce is a significant feature of ExactMetrics. Easily enable advanced Ad Tracking to know what banners and ads your customers are clicking. Dig deep into outbound link tracking and verify link effectiveness inside Google Analytics.
- Author, Page and Post tracking discover who is the most popular author. Find insights into what ads are converting; enable A/B testing to track performance. Use Google Analytics to uncover new opportunities.
- Page-Level insights are powerful webmaster knowledge. Find and track what areas of your site are most popular. Track how products and events are performing in each area. Use the robust Scroll Depth tracking to know how far down the page your customers are scrolling.
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Google Analytics allows webmasters to track everything associated with their sites. One of the most important, the Acquisition module. Knowing where your customers are coming from will lead to success.
Marketing tactics are changing every day; it is vital to the webmaster to know the effectiveness of banner ads, organic search, or social networks. Pouring valuable ad dollars into underperforming sales channels is bad business.
Google Analytics allows the webmaster to track each customer and source. Find out if a particular ad works better on Twitter, Facebook, or other social media channels.
Search Console is a powerful feature in Google Analytics. Connect a site or multi-sites to a search console, then measure the results. Find out which landing page has the best click-through rate (CTR) or your best queries customers use to find your site.
WooCommerce
Actionable Google Analytics for WooCommerce by tatvic. Google Analytics is an excellent solution for overall website tracking dynamics. However, eCommerce is booming for a lot of industries, and GA is the perfect tool.
Learn everything possible with this plugin. Use Actionable Insights to track and evaluate a host of new technologies most online retailers are not even aware of. Use Facebook Pixel Tracking to understand how Facebook ads perform on your site. Learn source, customer actions, and outcomes with Facebook Pixel.
A WooCommerce store anchored by WordPress is a powerful eCommerce solution for thousands of retailers. Combine the analytic abilities of the plugin, and it is a winning synergy.
The feature set of Actionable Google Analytics for WooCommerce:
- Product review score, compare each product in Google Analytics, and see where conversions are coming from. Compare products with page types and areas. Understand each score level and dig deeper to find new areas of conversion.
- Learn actionable insights into customer behaviors while on your site. Find out how long it takes for a customer to add products to the cart once arriving on the page. See what areas of that page are performing.
- Use all of the plugin’s standard and enhanced features such as sequence at the product page, user types, add-to-cart page position, and payment methods. These are just a few of the abilities.
Custom Metrics:
- Learn total monetary value at each customer session, understand product pricing and useful page areas.
- Track page and product clicks to understand how customers are engaging with your site. For instance:
(Image Credit: CodeCanyon)
Advanced Tracking
- Harness the full power of GA to track customers by ID. Advanced user ID tracking allows webmasters to track customers across devices. Use content grouping for brands and different customer types. Use the form tracking function and see how customers act at checkout.
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One of Google Analytics’ newest beta features is Google Signals. Advertising and sales channel marketing concepts have changed; online retailers choosing success must change with the times.
Consumers now use multiple devices during the day to access the internet. Mobile phones, tablets, and desktops are the primary devices. Progressive online retailers need to know how and where to find these new clients.
Online retailers must be able to follow their customers anywhere. Google has implemented its new Signals beta for capturing cross-device opportunities. Using Google data and existing capabilities, the online giant has recognized the importance of cross-device marketing.
Matomo
Matomo Analytics by Matomo is different; it is an open-source plugin. If you are not a fan of open source, look away now. While doing research, this author found no other Google Analytics open-source plugin worthy of mention. (that does not mean they do not exist) The Matomo plugin is intriguing.
Matomo is a Free plugin with a paid version for power users. The feature set for the free version is extensive and is ideal for most sites. The image below shows a peak at what the Matomo Analytics plugin is like:
(Image Credit: Matomo)
Matomo’s number one priority is user privacy and giving data control back to the customer. Matomo accomplishes this feat by hosting customer data on your servers. In other words, when a client buys a product or signs up for a service, their information is held within your WordPress application.
Resources over and above the regular WordPress operation are going to be consumed running Matomo. When a customer visits your site and interacts in any way, two requests are being made to the server—the user’s original WordPress page and the Matomo tracking.
If you are running several sites or a multi-site, it may be a good idea to check out alternative configurations. Matomo On-Premises and Matomo Cloud work out of the box with the original installation.
Matomo requires a higher level of system resources before installation.
- Minimum PHP memory is recommended. The current limit is 128 Mb; Matomo recommends 256Mb.
- PHP 7.2 is required
- Install Matomo Cloud if you run a Multi-site network or several sites.
- Here are the requirements to run Matomo on WordPress
Data is never sent to any third-party or country for storage. Data is kept within the confines of your WordPress installation. As mentioned before, User Privacy is Matomo’s claim to fame. The plugin offers several ways to protect user data.
- Features to anonymize data and IP addresses
- Short codes to enable opt-out
- Configure data retention
- Export and delete data for GDPR
We hope that you found this article useful.
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Final Thoughts and Recommendation
Google Analytics may be the most important application in Google’s arsenal of webmaster software. Many may feel AdSense and other revenue generating code is what is important. This author disagrees.
Knowing where your customers are coming from, and what they are doing once they arrive at your site in invaluable information. If webmasters disagree, how do marketers repeat the process? One and done, early in the business process is a recipe for failure.
Marketers must be able to repeat the process of getting customers in the virtual front door. Google Analytics gives webmasters the tools they need to track everything a customer does at your site. Above all else the application is free of charge.
No other software in the market, offers the abundance of knowledge, and does it free of charge. It is doubtful webmasters can use all the tools offered by the software, and Google keeps adding on.
After a deep dive into each plugin’s website, for the very experienced and established website; this author recommends MonsterInsights. Syed Balkhi has a proven track record of success and knowledge of Google and its products. The plugin is tightly integrated with WordPress like no other offering.
MonsterInsights is for the website that has solid revenue coming I, so the monthly fee should not be a concern. For new sites, there is no better offering than Site Kit by Google. Site Kit offers an unmatched number of features with great documentation. Did I mention it was free!
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FAQ’s
Web analytics, such as a Google Analytics plugin, is designed to give you detailed metric driven insights into your website and visitors. This allows you to make informed decisions backed by scientific data.
The following steps will help you add a plugin:
- Check your active theme’s header. php file to ensure it includes the wp_head hook.
- Create a new file in your plugins folder.
- Get your individual analytics tracking code from the Google Analytics site.
- Add some code including the tracking code to your plugin.
- Activate the plugin.
No, WordPress doesn’t come with an analytics interface built-in. This is why plugins are vital to the success of your WordPress site.
First off, sign into your Google Analytics account. Click Admin. Then: 1) Select an account from the menu in the ACCOUNT column. 2) Select a property from the menu in the PROPERTY column. 3) Under PROPERTY, click Tracking Info > Tracking Code. 4) Your Tracking ID is displayed at the top of the page.
Your initial WordPress account is 100% free of charge. However, if you want to further customize and add analytics to your account, you’ll need to purchase plugins.
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