What are the keys to chiropractic SEO marketing? How do you build a website that Google sends daily traffic to? The right kind of traffic, with a targeted audience that converts to new clients for your business?

You don’t need to be an SEO expert to do this, though hiring one can always help. To get started with search engine optimization, you really only need to follow a few smart tips to optimize your website so it is relevant to the user’s search intent and provide the kind of value that makes a visitor want to do business with you.

The Benefits of Chiropractic SEO Marketing

This article will dive more into the benefits of SEO for chiropractors. You will develop a deeper understanding of exactly how search engine optimization provides value and builds your business over time. But to get started, let’s briefly go over some of the reasons you should care about optimizing your chiropractic website for search engine traffic.

1. It Provides Targeted Traffic

Because you optimized your website for specific search queries, you are bringing in traffic that is looking for you. You can compare this to throwing up an ad on the radio, where your message is being heard by more people not particularly interested in chiropractic care than people who are interested.

2. You Meet the Customer When They Are Looking For You

You can compare this to a pay-per-click advertisement you might see on a website like Facebook. While your social media ad can be targeted to users interested in chiropractic care, the user is on Facebook to look for updates from their friends and family, not learn about a chiropractor. When a user performs a Google search, they are actively looking for information on chiropractic care.

3. Your Work Builds Over Time

Every small thing you do to optimize your website compounds. When you spend an afternoon optimizing a few pieces of content, that comes together to improve how Google views your website by just a little. The more content you create, the higher your entire site will rank.

(Image Credit: BubbleLife)

 Understanding the Customer Journey With Chiropractic Website SEO

To truly understand the value of search engine optimization for a chiropractor’s website, you need to understand the customer’s journey.

A user comes to a search engine, like Google. They are looking for something specific. Often, they have a question. They type a query into the bar and a page of results appears. Most users will click open one of the first three results on this page, so ranking at the very top is most valuable for a website. Being on the first page provides a lot more value than the second page as well.

How do they choose which result they click on? They read the titles of the pages, and skim the short paragraphs below (the meta descriptions) and sometimes will read the URL below that. While they are skimming these, their eyes will draw to keywords that are relevant to their search.

If they searched for “Can a chiropractor help with my neck pain?” they will be looking for the keywords “chiropractor” and “neck pain” as they scan the page. For example:

They open the link, but they aren’t committed to reading the content yet. First, they skim the page. Again, they are scanning the content to see if this page seems like it will contain the information they need. If they see the words “chiropractor” and “neck pain” in content, they are more likely to be convinced this is the right page for them and make the decision to commit to reading it.

Assuming the content has made it this far by convincing the user of the content’s value, they then begin reading the page. By creating truly compelling content that is interesting and meets their needs, you improve the odds of the user reading to the end.

Once a user has finished a piece of content that has truly met their needs, they have developed a tiny piece of trust with that website. Now they are in a moment where they had a need, performed a search, found this website, and found it met their needs with useful information.

This is the moment where a smart chiropractor SEO expert will put in a call to action (CTA). This will read something like, “Want more information? Call our office today.” This call to action encourages them to further check out the website and learn about the chiropractic clinic. For instance:

There are many benefits to chiropractic SEO marketing, but one of the biggest is understanding how rare the opportunity is in marketing to meet a user exactly when they have a need and fulfilling it to their satisfaction. This opportunity to provide value and build trust is difficult to match with other marketing areas.

Test your SEO in 60 seconds!

Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

• Easy-to-use automated SEO tool
• Keyword and backlink monitoring + ideas
• Speed, security, + Core Vitals tracking

• Intelligently suggests ideas to improve SEO
• Over 500,000k global members
• Built-in benchmarking and competitor analysis

For example “www.diib.com”

Test Your Site for Free

Used by over 500k companies and organizations:

• 
• 
• 
• 

Syncs with

What’s so special about meeting customers this way?

Going back in the customer journey, there are many other websites in the search results for that query. The competition is out there. But once they’ve come to your website, found some value, and built some trust, why would they go to look for another chiropractor? Instead, they’ll follow down the funnel. Perhaps they’ll follow the advice of the CTA and call your office. Perhaps they’ll click on your “about” page to learn more about your office. Or maybe they will want to read your testimonials page or check your reviews on Google. The next step for them will be to continue forward learning more about the chiropractic clinic they already feel a bond with.

The Best Keywords for Chiropractors

If you’re going to optimize your website so that search engines like it and rank your page higher in the result, you will need great keywords.

This means you need keywords with some search volume but lower competition.

For example, the single keyword “chiropractor” is going to bring up millions of websites. Ranking number one will be difficult. The other problem with this keyword is that it is less clear what the user is looking for. This means you have less opportunity to provide exact value.

If your chiropractic SEO keywords are three to five words, a string like “chiropractor leg and arm pain” you have the opportunity to create content that meets their needs. How? By asking yourself about the user’s intent when you create your content.

What would someone who went to Google keywords for chiropractors want to read? What is their need? In the above example with leg and arm pain, they probably want to know if visiting a chiropractor will resolve a pain they are feeling in their leg and arm. You can then write a headline like, “How to Visit a Chiropractor for Leg and Arm Pain Relief”.

The user, who is looking for pain relief, will skim this title, see their keywords, and a promise for a resolution to their needs. They are more likely to click on that title and read through the content to find the answers they need.

How to Find Google Keywords for Chiropractors

Many SEO experts start with setting a timer and writing down every search query they can think of that a user might use to find your website. This can be a solid place to start brainstorming.

They then use a tool, like Google’s keyword planner, to find relevant keywords. Remember that the longer the keyword phrase, the more valuable it is to your business. Here is an example of Google’s keyword planner:

When it comes to SEO for chiropractors, you may also want to zero in on more local results. This means you may find more value in keyword phrases that include the name of your city and cities in the surrounding area.

When you find a promising keyword, type the query into Google. Scroll to the bottom of the results. You will see a suggestion of related searches there. That’s a great list of keyword phrases you can use that will likely be relevant to your business. For example:

Content Ideas for Great Chiropractic Website SEO

Chiropractors are regularly asked questions. There is a lot of room for education and clarification on misconceptions about chiropractic care. When it comes to online content, it tends to be either entertaining or educational. A chiropractor’s website is an opportunity to create content that draws readers in by answering their questions.

What is a subluxation? How does spinal misalignment happen? These are a few basic questions, but there is a lot more room to dive deep with more personalized content, such as information on how a chiropractor can help a person with TMJ, sciatica, migraines, or manage their pregnancy.

This helps build your brand and relationship with your customer by providing value and building trust, as explained above.

To create great content for your chiropractic website:

1. Make a list of the best keywords for chiropractors.
2. Choose a keyword, and then ask yourself what the user’s intent was when searching. What are they looking for?
3. Create content that meets those needs.
4. Optimize your content for both the user and the search engines.
5. Write a Call to Action that gives them the next step. Put this at the end of each piece of content. Make this short and clear on the very next step you want the user to take after reading your content.

We hope that you found this article useful.

If you want to know more interesting about your site health, get personal recommendations and alerts, scan your website by Diib. It only takes 60 seconds.

Enter Your Website

For example “www.diib.com”

Test Your Site for Free

I have used Diib analytics for years. Their dashboard is addictive! The answer engine is my favorite feature. It is an invaluable resource for continually improving my site. Upgrading to the premium version was the best decision I could have made for my business.

Tom Lineen
CEO FuzeCommerce

How to Optimize Your Content With Chiropractic SEO Keywords

The term search engine optimization tends to intimidate people. It sounds like a complicated phrase and a difficult task. To optimize your website for the search engines really means that you are making it easy for the search engine to decide your website provides value.

Remember this: search engines want to please their users so they stay that user’s search engine of choice. To do this, they need to be linking to the best content. The best content is always the piece that meets the users needs.

So while you are optimizing for the search engines, you are really optimizing for visitors.

What do users and search engines want to see on your website?

Going back to the customer journey, you’ll remember that your relationship with the visitor starts on the search results page. There, they read your headline. The first step to optimizing your content is to write a compelling title for your page that makes the visitor want to click. This means it should include your keyword phrase and promise more information that the user needs.

This can be tricky. When you’re getting started writing headlines, it can be useful to practice writing a few options each time. You can also use free headline optimizer tools online. They will provide scores for your headlines and tips on how to improve.

The user then clicks on your webpage.

How long does it take to load? If it takes more than a second, you may want to optimize your website to load faster. It needs to load quickly both on desktop and mobile devices.

Chiropractors, as local businesses, will see a lot of users on mobile devices. These are users on the go, with a need for information at the moment. You want to make sure your website is optimized to load quickly for mobile.

If the page is slow, or the website loads strangely or doesn’t function well for them, they will immediately return to the search results page to find one that loads faster for them. Search engines like Google will notice this, and it will count against your website. You can test your mobile and desktop speed with a tool called Google’s PageSpeed Insights, for example:

(Image Credit: Search Engine Land)

Now the user will scan the page. Pictures can help a lot for making the content appear relevant while scanning. A hot tip for search engines here is to put keywords into the title for the image file and in the alt tag.

What else catches the user’s eye? Header tags, bolded text, and lists. A lot of white space on a page, through lists and shorter paragraphs, can also make the page easier to scan. Remember that while skimming, the user is looking to see if this information is relevant to their needs/search. Using some of your keywords in the headers and bolded text can be a useful way to draw the reader’s eye to those words and prove relevance. However, don’t go overboard with this.

Again: you want your content to please the reader. If you stuff the page with your keywords every chance you get, the content will read like word salad. If your content is difficult to read and doesn’t make sense, you are wasting the opportunity to create value and build trust with the user. The search engines know this. If they see that a website is stuffed with too many keywords for chiropractors, they will penalize a page for that.

Some other tips you can use to optimize your chiropractic content include:

• Link to a few relevant pages within your own website.
• Use your main keyword in the URL of your page.
• Where appropriate, link to a valuable piece of content on another website.
• Write a smart meta description. This will show up as the paragraph below the title on the search results page.
• Continue to create valuable content regularly. Consistently is more important than frequency when it comes to a posting schedule. Posting a fresh piece of content to a blog every Tuesday, or on the first of the month, is more valuable than posting five days in a row and then abandoning your blog for five weeks. The search engines prefer sending users to websites that are stable, fresh, and relevant.

Diib® Provides Actionable Analytics that Boost Website SEO

The more you implement SEO practices, the more traffic you’ll start to see. If you already have a website full of content, you may find it valuable to go back and begin updating your past content to better optimize it for the search results and make sure it’s relevant.

Diib Digital offers comprehensive analytics that provide daily tasks designed to improve your SEO efforts and improve your website traffic. Here are some of the features of our User Dashboard we’re sure you’ll love:

• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Technical SEO monitoring; including Alexa site traffic analysis

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.