Many people are using the internet to find the best answers for their questions and in the fastest way possible. This marketing strategy helps in maintaining top rankings while increasing optimization. Organic traffic is simply the number of visits to a website without any manipulation or coercion.
Organic traffic is used by digital marketers to help them turn those visits into a conversion and thereby increase companies’ revenue while meeting the users’ needs. To bring in more traffic to websites, individuals or companies use SEO tools to optimize their website, leading to a high index and ranking on the search engine results pages (SERPs).
The choice between organic SEO vs paid SEO may seem like a tough decision for businesses that want to rank high on the SERPs. Nonetheless, analyzing organic SEO vs local SEO can help them in this quest. For example:
(Image Credit: Rio SEO)
While organic SEO services help the website rank high on the global search, the local SEO is confined to its intention to rank highly only in a given geographical area. Depending on the kind of traffic you require for your website, it is essential to gauge organic SEO vs local SEO and determine which suits your need.
Benefits of Organic Traffic
When creating content, the focus is driven to the consumer. What they like, how useful the content will be, and the feedback they will give. Considering organic traffic is not paid, one may ask the question why is organic SEO important to a website owner. However, there are organic SEO benefits attached to having huge organic traffic on your website. Here is a list of some of the benefits.
i. Creates Site Credibility
Trust is an essential element in any business. Websites that have huge organic traffic are most likely to be trusted not only by Google but also by their clients. Organic traffic does not contain paid ads that will not feel compelled to believe or buy the information.
Paid ads tend to create a perception that a given website is pushing for a certain agenda through its content. The more clients trust a website, the more likely they are to be loyal and stay for a longer period. Loyalty is an asset to the business since it increases profit, and the brand is more likely to sell through referrals from these customers.
ii. Saves on Cost
The money injected in a business is a key determinant of its success. It also determines the loss or return on investment of the business. Every entrepreneur aims to have as much profit as possible and have the business do well without investing a huge amount of money.
Like any other website demands, the cost of creating and maintaining the website is required in organic traffic. However, since the users’ search intent determines the traffic flow, there is no need to pay for ads to attract attention to a site. This way, the website owner is spared from the cost of having to pay for ads.
iii. Inbound Marketing
Marketing refers to the strategies put in place by a business entity to promote the selling of a commodity or service. Marketing helps a business interact with its customers, build a brand, and ultimately make profits through increased sales.
Inbound marketing is one of the marketing strategies where a business or entrepreneur wins the consumer’s interest by making content that meets their needs. It draws their attention to want more from that business.
In SEO organic traffic, this marketing strategy works for most websites. In this case, customers come looking for what they want and are likely to make a purchase. The website owner will require very little to convince the customer to buy the service or product. Sometimes, they will not need to convince the customer at all since the product already suits perfectly.
iv. Organic Traffic is Sustainable
Websites that have organic traffic can last for longer periods. It may take a long period to get results when a site is relying on organic traffic. Nonetheless, the results born of this traffic will last for a long time.
The methods used to rank SEO sites keep changing, influencing how often owners are supposed to keep track of their website traffic. With the paid traffic, the owner has to pay for the website to thrive in the market. With organic traffic, the owner needs to activate the search engine visibility, and the business will keep afloat for several years.
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v. Improves the Websites Performance
Most users who search through the internet do not go past the first page of the SERPs. The search intent of users is what makes them visit or even stay longer on a particular website. Users want to find content that matches or exceeds their desired expectations.
Organic traffic is deliberate, and the SEO benefits allow a business to form an opinion around organic SEO vs local SEO. One of the organic SEO services that are sure to improve your website performance and ranking is keywords. Therefore, online digital marketers must understand and predict the keywords that potential customers will use in their search.
Organic SEO techniques narrow down the keywords likely to attract organic traffic based on the following four aspects. Navigation keywords occur when looking for a specific website, company, brand, service, or product. These keywords target those people who want an exact match.
Information keywords help ensure that users seek answers to their queries, researching to acquire more knowledge on the given subject matter, and solutions to issues are satisfied.t Transaction keywords that target users willing to make a conversion. In this case, conversion connotes signing up for an account, new followers on social networks, email subscription, doing free trials, or even purchasing your goods or services, amongst others.
Commerce keywords are used for buying intentions. This means that most of the searchers are looking to buy products or services. The image below shows a few examples of the different types of keywords:
(Image Credit: Mangools)
vi. Certified and Authentic Prospects
In the digital marketing world, entrepreneurs feel the need to have validation and affirmation from customers. This validation is measured by the number of times visitors access your site. It helps websites get their brands to the top and increase their conversion rates. The difference when analyzing organic SEO vs paid SEO is that paid traffic makes it easy to get clicks from artificial intelligence tools to help them rank better and earn more.
However, in organic traffic, the clicks are from visitors who access the website with a genuine need to find resources to solve a particular problem. Human traffic is real and also gives you good conversion rates.
vii. Advantage Over Your Competitors
As the world develops, new inventions are made. Some of these inventions are meant to keep you ahead of your competition. In the digital marketing world, there are tools developed to analyze and rank your competitors. They can also crawl on websites and find the keywords used to keep you at the top.
The tools can be used to spy on-site; however, it is impossible to recreate organic traffic content. This advantage allows you to dominate the market by giving your users a unique experience by creating exclusive content from you. On the other hand, you can see the keywords they are using and use appropriate strategies to create leverage. One of the tools is the Alexa keyword tool, for example:
(Image Credit: Alexa Blog)
viii. Valuable Ranking
Search engines play a significant role in linking users and potential clients with service providers. They give valuable insights and leads on where the user is most likely to have maximum benefits. Such can happen through suggestions such as Google suggest or through these engines’ top ranking of websites.
Paid organics are short-lived, and the ranking keeps fluctuating. If a website has not been paid for an ad, it is automatically removed from the top Pages. However, once a ranking is done for organic traffic, it is permanent, indicating a website’s value. Search engines are also likely to rank sites with organic traffic highly as they are credible.
ix. Enables Brand Building
Every time a user searches a word or phrase, and your website appears, the user’s trust in your content increases. These searches give you access to one of the most coveted assets in brand building, the people. The other asset is the marketing and referrals you get from the users.
Your presence in the search engine’s top pages makes it easy for you to create a brand around your service or product hence standing out and making significant progress in your website performance.
How to Increase Organic Traffic
Most users who search through the internet never go past the SERPs’ second page. Websites vary in size, content, and the type of audience or customers they attract. However, every website needs to have a measure of growth and progress and an increase in traffic. As a website owner, increased traffic is the right motivation to keep you going and maximize organic traffic benefits. Here are some organic SEO tips and organic SEO techniques to boost your organic traffic.
i. Use of Keywords
In Organic search engine optimization, keywords refer to highly searched words when a visitor accesses a search engine. Keywords fill the gap between what users and the content a website owner offers. Further to having a fair amount of keywords to include in your content, knowing the right keywords to use and utilizing them more often increases your website’s quality. You can find the right keywords by using keyword tools such as WordStream, for instance:
(Image Credit: WordStream)
In turn, quality increases its significance and ranking and eventually attracts users looking into that kind of content. As a website owner, incorporating important and trending keywords in a topic and accurately using them captures the user’s attention. With time, qualified traffic begins to flow into your website pages.
ii. Obtaining Backlinks
When a website links to another website, it creates a backlink. There are several Backlinks used in websites and blogs. It is essential to distinguish which ones will be of benefit to your site. Among the most common ways of obtaining Backlinks is to invest heavily in writing good content. That way, other sites will want to link to yours.
Although quality content will help you get some backlinks, it may take a while and fail to give you the intended number of Backlinks. The other way to earn backlinks is to build broken links. To do this, identify broken links on a website that is related to your primary subject. Please communicate with the link owner, notify them of their broken link, send them a related link from your website, and request that they include it after updating their site. You can identify broken links using the Ahrefs backlink tool. This is an example of what that should look like:
(Image Credit: Ahrefs)
Backlinks act as a referral. It is a way websites market each other and recommends their users to follow another website, increasing people’s flow to a site.
iii. Increase Social Media Presence
Social media is any platform that allows you to make content and share it with the public. Common social media platforms include Facebook, Twitter, LinkedIn, Snapchat, and Instagram. The world has had a revolution in marketing. With an increase in internet connectivity and communication devices, reaching more people via these platforms becomes easier.
Using social media, you can begin by creating a brand for yourself as a way to introduce yourself to anyone who comes across your pages. Make a habit of posting regularly. You could make simple messages or videos to sell your brand. Also, engage your viewers and followers by asking questions and asking them to give you feedback.
Using these platforms, you can connect with your customers and know what content attracts your customers. It is also among organic SEO techniques that can improve your ranking and increase your traffic, direct to other sites.
iv. Create Intriguing Content
The online world is dominated by marketers and service providers working to reach as many people and get high rankings as possible. Therefore, it is important to keep up with the trends and learn the ropes and your content’s consumers. This way, you will be able to stay top of the game and compete effectively with others in this space.
Most people are looking for ways to solve a certain problem. Your ability to recognize that as a gap and provide solutions will help you break even in the marketplace. Whereas it is impossible to have perfectly written content, ensure that your titles capture your readers’ attention, and the rest of your work keeps them interested.
Research on topics that are most sought and focus on that topic. Also, always go through your blogs and websites to ensure no mistakes or the mistakes are fixed. Intriguing topics and contents that meet the needs of your users will raise your organic traffic.
v. Use SEO images
Images are more captivating and easy to remember. Visual content helps your website rank highly and increases the user experience, and tells a story. Also, content that has visual elements is likely to go viral in a short time.
SEO images add value to your content. Correct use of image and blending the image with the content is part of a marketing strategy that takes advantage of the fact that people are likely to respond positively to an image over text.
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vi. Use Long-tail Keywords
Keywords are one of the most competitive fields in Organic SEO. Using long-tail keywords will get you more organic traffic than using short two-three keyword terms. Long-tail keywords are likely to be used by customers in a voice search or search engine when they are about to buy a product or service. One way to find long-tail keywords is to type in a short keyword phrase and look at the suggested results. For instance:
Using short keyword phrases may take you longer to get to the top-ranked pages due to stiff competition by other user-preferred websites. It is safer to begin with long-tail keywords as they take a shorter period to perfect and search for pages.
vii. Constantly Update Your Site
New trends keep emerging, and so does information and people’s need to feed on new information. As a blogger or a website owner, always keep your site clean of any outdated information.
Check your website to update content. Also, ensure that you upload content regularly. Staying for long periods without creating new content will have you lose some customers. Being constant at creating relevant content makes you reliable, and customers can get what they need.
While updating your website, take note of the formatting and font. The real work is in the details that are important to your clients. In formatting, create a user interface that is friendly and easy to navigate. Be sure to use font size and color legible and accessible to your user through different devices.
viii. Comply With the Rules
It is easy to be tempted to use shortcuts and easy routes to get to the top. Remember, these shortcuts have consequences. Google penalizes sites that go against the ethical methods of creating organic traffic.
Penalties may result in your website pages being banned or taking longer to get a good ranking. Also, keep yourself abreast of ways of increasing organic traffic. You can read online materials to get organic SEO tips, obtain information on how to do it, and finally practice what you have learned and see the results.
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Organic SEO, with high quality content, will generate more traffic and clicks. As you provide genuine, real answers to user queries, you’ll quickly become trusted among users and Google.
While you can pay to have help with your SEO efforts, SEO is the method by which you gain more organic traffic. SEO is long-lasting, while PPC (paid ads) are more for short term, quick conversions.
SEO, or search engine optimization, is the process of optimizing your content and website so you can achieve a top spot in search engine results for your target keywords. This is also making your website faster, providing quality content, building links and other techniques.
SEO has never been more relevant or important as it is in 2021. It helps to drive organic traffic and give you long term website health and strength.
Google Ads don’t actually help your SEO efforts at all. They can, however, help you to connect to a wider audience and create brand awareness.