What is a Home Builder Website Developer?

A homebuilder website developer handles the programming code instructing the site how to function correctly. A good developer creates the website from scratch to ensure the end users can navigate the website easily. If the site is too simple, advanced users will not be interested. If the site is too complicated, beginners will be unable to understand the process. There are three basic components of web development. These are:

• The code executed through the web browser determining what your clients or customers will view when landing on your site. This is called client-side scripting.
• The code executed on your site to power the mechanics behind the scenes determining how your site works. This is called server-side scripting.
• The database technology required for your site to run efficiently and smoothly.

If you have a large web project, there is a good chance you divide these tasks between several web developers. A home builder website developer creates and maintains sites while keeping the consumer in mind. Your final web design for home builders needs to include the services or products you offer so they can be accessed by your users. A good example is when one of your clients requests a form for additional information, wants to thank a client for their business or offers a newsletter.

Your client will need to capture the email address of the end user. Web development ensures your site offers your users a seamless experience, performs well and works fast. This is possible because the site was specifically built for your business. Web developers also need to know how to use a fairly wide range of coding languages. Your website is important because it helps determine whether or not you are successful in the home building industry by providing you with new clients for the future.

You also need to create an impressive portfolio. This is necessary because you might need to show clients your work at any time. Think of your site as a virtual business card. Custom home builder websites need to be designed to attract the attention of new clients by providing them with a complete view of the services you are offering.

Static and Dynamic Website Design

Your website has a technical layout. This can be either a dynamic or static design. The static design has been around for a long time. If you have a static website designed, it is created using a series of pages coded using HTML. Making any changes to your navigation or content is difficult because every page is separate. Static design is popular due to the wide variety of beautiful designs available. Custom home builder websites are different when you use a dynamic design.

A dynamic design website is reliant on a CMS or content management system. The content necessary is essentially built for you. The information you want your visitors to see is pulled from a secure database. Cutting-edge technology is required for a home builder website to enable you to present your clients with your best work. If you want your website to be extremely successful, it needs to be both highly visual and interactive. Here is an example of a CSM website designer:

(Image Credit: Webflow)

The best way to accomplish this is by using CMS. This will also provide your users with a unique experience. Since dynamically designed sites are known for being user-friendly, you can make any changes you want a lot easier than with a static website. Only seconds are required for making small changes to your individual content. You can also make a major change to your entire website. Creating and maintaining a dynamic website on your own can be difficult. For this reason, many companies hire a professional service for development.

The Diverse and Accessible Portfolio

Every successful home builder website design requires a diverse and accessible portfolio. This is what shows your potential clients the versatility you are offering as a home builder. This is important because it helps ensure the client you are the right home builder for their needs. Your portfolio needs to be a reflection of your values as a home builder. When a client visits your site, they need to understand what you are able to produce and how.

This can best be accomplished with a portfolio both diverse and accessible. You can make certain your portfolio is easily accessible with a clear definition in your menu. Your portfolio label must also be clear. When you display examples of your accomplishments or work, you need to be careful. The images you select need to be as different as possible to ensure your potential clients are aware of the range you are capable of providing.

Your clients will not be happy if they have to scroll for a long period of time to reach the bottom of your page. You can prevent this issue by being concise. If you use too many examples of your work, your page will be difficult to load. The result is often a higher bounce rate leading to decreased conversions. You have a lot more versatility when images of your work are displayed on this tab because you can take the direction of your choice.

Whenever possible, use 3-D renderings as opposed to standard 2-D JPEGs. If you like, you can include a mixture of 2-D and 3-D. There are a number of website platforms created to show all different types of portfolios. If you want to handle your digital platforms, you will need to conduct some research to find the best option for the requirements of your company.

Visual and Interactive Elements

The construction is critical for your website. Home builder websites are highly visual by nature. Your industry needs to be reflected through the incorporation of both visual and interactive elements in the actual web design. If you want a more interactive website, your best option is a dynamic design. You can take the next step with the incorporation of additional visual pieces. A good example is the incorporation of a virtual tour mechanism. For example:

(Image Credit: Hattas Public Murals)

This will provide your clients with a 360-degree view of one of your existing homes. Built-in infographics can be used to show your clients how the home building process progresses once you are hired as their home builder. Always remember video has a lot of power. You can embed video tours or introductions for a couple of your past projects. Make certain your videos are both useful and concise. Take care with the visual elements you select because you do not want to overwhelm your clients.

Your Testimonials Page

Consumers have become a lot more selective when they hire any type of service. If you have a potential client extremely careful regarding the builder they select for the creation of their dream home, be prepared for numerous questions regarding the design process. For the majority of consumers, building a home is a major financial commitment and a deeply emotional experience. According to recent studies, more than 85 percent of all consumers rely on online testimonials or reviews before making their final decision.

Your website needs to take this into consideration when designed. Your site should have either a testimonial page or an online review system to ensure your prospective clients are able to clearly see what your company is capable of providing. Once a project is complete, you can ask your clients for a written testimonial. You can also create a survey system enabling your previous clients to discuss their experience working with your company. The image below shows a couple testimonials written by happy customers:

Your testimonials page needs to be diverse and concise. You do not want to paste text paragraphs. Use a couple of statements for each client, then align them with images of your project. If you want to ensure excellent symmetry, use testimonials for the home you are featuring on your site.

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An Optimized and Active Blog

One of the most critical components for any type of business website is a blog. Your blog offers you the opportunity to provide your clients with relevant and unique content. If your blog offers useful content, it provides your site with improved digital authority. Your chance of a higher listing with the search engines improves when you optimize your SEO or search engine optimization for specific phrases or keywords.

To have a successful website for your industry, you need an optimized and intelligent blog. Optimize your blog with key phrases many potential clients will search for using Google such as home builder in my area or home builder in Los Angeles. Optimize each blog for a different phrase for the best results. For your blog to remain active, consistent maintenance is required. Do not overwhelm your clients with unhelpful daily blogs or postings.

Make certain the content you use is rich and demonstrates your authority for your industry. A good place to begin is with a weekly blog. Your blogs should be written and posted at the same time every week. Make certain your new posts are also shared on social media.

Easy Navigation

Your website should be simple, informative and direct. You should prioritize the experience of your users while making certain the information is easy to access. You need to take this into consideration when you design your home builder website. The best home builder websites are uncomplicated and simple to navigate. You can improve your site navigation with a concise and clear menu bar containing the most important options. Here are two examples of navigation bars:

You need to be certain your content for each individual page is not the same as your other pages. For easy navigation, your website must function at a high speed. Selecting the right hosting platform will increase your loading speed. Your loading speed can be decreased with a dynamic design. If you choose dynamic, make certain your platform supports virtual tours and 3-D renderings.

Your website speed can also be improved by ensuring you have optimized all of your images for quicker loading including bitmap files. If you are uncertain how to improve your website speed or navigation, consider hiring a website developer.

Simple is Best

As a home builder, you have a busy schedule. You have to help your clients while building your reputation. If you want your clients to be impressed and make everything easier, design a streamlined and simple website. You can use any of the following ideas.

• Select a classic color scheme to make certain you do not overwhelm your clients.
• Be concise for your actual page content. Length is not a major factor, but filling your content with fluff will most likely increase your bounce rate. Your search engine authority and rankings will also decrease.
• When you select your design or layout, choose something professional and minimalist.
• Do not have a cluttered menu bar. Only use the essential tabs such as blog, services, contact, portfolio and an About Us page.
• Remember the attention span of your users is generally short and their needs localized. You can accommodate them simply by selecting a simple design for your site.

Your FAQ Page

Having a FAQ page for your site offers tremendous value. If you have a diverse portfolio and a lot of information you want your potential clients to see, a FAQ page is essential. Use your page to help streamline your conversion process to ensure you get more new clients quicker. The best place for your FAQ page is next to your Contact Us tab. When you write your page, be brief and try to think like one of your clients. Every question should be distinct, to the point and include a useful answer. For example:

Make certain your directions are clear so your clients will know what to do if they do not find the answer to their question. If you are unable to have a FAQ page, there are other ways to answer client questions. You can use your design tips or services pages in other areas for questions. Your goal is to make certain every visitor you receive leaves your website with a clear understanding of the services offered by your company. You want your clients to be confident that working with you is the correct decision based on your website.

Optimizing for Local and Mobile Searches

Mobiles have become extremely popular for searching for online information. Consumers are using tablets and cell phones for social media engagement, conducting local searches and accessing the news. The majority of consumers are constantly moving so you need to reach them where they are. The most successful websites for home builders take full advantage of mobile platforms by optimizing for mobile devices. The format of your website needs to shift to accommodate every screen accessing your site. You can see if your website is mobile friendly by using Google’s mobile friendly test, for instance:

(Image Credit: Search Engine Roundtable)

Optimizing your website will result in a lower bounce rate because potential clients can access your content no matter where they are or the time of day or night. This is a good way of ensuring you are accommodating the most important digital trends. Make certain the content of your site is optimized for local searches. To help ensure good local SEO, your pages must be optimized to appear for local searches such as home builders in New York or home builders near me. Using this kind of content ensures local clients can find your website quicker.

We hope that you found this article useful.

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Hiring a Professional Web Developer

If you want to be certain everything is covered by your website, consider hiring the services of a professional web developer. An experienced web developer will ensure you select the right design and platform to bring in new clients. They understand all the details necessary for global and local SEO including showcasing your work in the best possible light and writing content both authoritative and engaging. The cost of professional services is not cheap.

If you decide to make the investment, your ROI or return on investment will be high. You can place your focus on your current clients instead of designing your website to bring in new ones. Be very careful of any service using a proprietary system. This generally means you will be tied to the software of the company after your website is created and the job is finished.

Diib®: Tips for Home Builder Website Design

One of the most essential components of your company is your website. An effective site will highlight your work from beginning to end to inform your clients about what working with your business entails. To make certain your site is effective, you need to prioritize the experience of your users. It should be simple and streamlined with a dynamic design and simple navigation.

It should also have visual features and be interactive to increase your conversion rates with a diverse portfolio. Optimizing your website for mobile users and search engines will help ensure your success. Keeping up with digital trends is a reflection of your authority in your industry.

Diib Digital gives you the feedback, backed by statistics, that can help you to optimize your site and improve SEO. Here are the features of our User Dashboard we’re sure you’ll love:

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