6 SEO Automation Tools to Boost Efficiency and ROI
SEO or search engine optimization involves improving your site to increase its visibility for relevant searches. Increased visibility earns you more attention and attracts prospective and existing customers to your business. It uses an algorithm to analyze pages from an index of different webpages and takes account of ranking factors to determine the order pages should appear in the search results.
SEO automation is the use of fully or partial-automated SEO software or platforms to conduct SEO strategies with ease. It is quite economical, relatively cheaper, and faster to perform SEO tasks automatically than manually. It also allows you to analyze competitors’ backlinks, tags, keyword density, and Meta content and replicate what is working.
Automating SEO tasks gives you accurate and up-to-date data on your keyword rankings. It also makes it easy to handle monotonous and labor-intensive tasks like site audits. You can increase your ROI with automation since you won’t need to hire a huge SEO team.
Parts of SEO You Can Automate
Site monitoring is a key element of SEO that can be automated. It is obvious that you will need to keep track of the SEO campaign to know what needs improvement. Automation helps you to monitor the performance of your pages and simplify the process to collect data faster to put into action.
Site monitoring tracks elements like:
- Site uptime
- Broken links
- Page load time
Search engine optimization improves your rank in search engines for target keywords, and one of the vital operations is search engine rank tracking. It isn’t easy to manually keep track of individual page ranking especially when you have numerous pages on your site. Adding extra pages to your site makes it more challenging.
Automation tools help to simplify the process and keep track of your pages’ rankings. It tracks all your pages, both old and new, and monitors changes and improvements in their rankings. For instance, take a look at RankWatch:
(Image Credit: RankWatch)
Backlinks help to improve the site’s trust and authority, which increases your rankings. Monitoring your backlink profile ensures that you get authoritative links to your page. Automation speeds up the process of monitoring each page and all your earned backlinks and makes it easy to see who links to your pages.
How to Automate SEO
Using the right tools, you can fully or partially automate various SEO tasks. Search engine optimization automation helps to propel your website to the top or, at the very least, expedite your results and dedicate more of your resources to other growth areas. Here is how to automate SEO and save time and resources.
Ranking search results involve competing with numerous competitors for the top rank of the search results. Knowing about your competition helps you to come up with ways to beat them in the search results. Automating competitor monitoring helps you to see your competition and develop ways to stay ahead of them in the search. For example, Sprout Social has a competitor monitoring tool:
(Image Credit: Sprout Social)
Automatic SEO Analysis
Performing thorough research is required to identify all the aspects of SEO. It is essential that you are well-versed in SEO vocabulary for proper analysis due to the scope and complexity of SEO. You can use various tools to perform a quick analysis of your site.
These tools identify on-page SEO issues and offer actionable recommendations on how to solve them. There are also free audit tools like SEoptimer that conduct an in-depth investigation of your site’s SEO, including off-page aspects like the backlink profile of your site. You will also receive a host of data that will give you a deeper understanding of facets like loading speed, usability, social signal, and more. Automatic SEO analysis is usually offered for free by various small SEO agencies.
Automating Influencer Research
The success of link building and advanced strategies depends on an effective outreach strategy. It requires compelling outreach emails, stellar content and the right influencers. Conducting content research is a good way to discover fascinating topic ideas and popular publishers with a notable online reach.
Automating Keyword and Backlink Monitoring
One of the most tedious SEO tasks is monitoring for keywords and changes in the website’s backlink profile. When it comes to optimization strategies, there is no such thing as a one-size-fits-all solution. It mostly involves trial and error to determine what works and what doesn’t for your brand.
Some tools help you to save time in monitoring tasks by providing a unified dashboard. This helps you monitor your backlinks, social signals, keyword rankings, and details containing your competitor’s strategies. They can also help you to set marketing and SEO goals for your site by generating a list of objectives automatically based on preliminary analysis and your target keywords.
Automating Social Sharing
Social media shares do not have a direct impact on essential SEO metrics, but they are a crucial factor in SEO. Social media platforms create opportunities that usually lead to SEO benefits. They help you gain followers that drive massive traffic to your site and expose your content to niche experts, bloggers, and big influencers, which maximizes your content for potential backlinks.
Using social media scheduling tools like Buffer is more efficient rather than sharing every piece of content. It directly connects to your site via IFTTT. It is also used to schedule posts across networks and lets you consistently share content when your audience is most active. IFTTT allows you to create applets by connecting two services into one workflow. Here is what Buffer’s scheduling looks like:
(Image Credit: Buffer)
How to invest in your SEO for the highest ROI
Optimizing your website for SEO generates monthly recurring traffic, which in turn brings more consistent business growth. However, SEO is difficult due to various factors, including Google’s algorithm. It is not very clear how the algorithm works, and ways to unravel it are complicated.
Over 200+ ranking factors determine your website ranking, making it impossible to focus on them all. Measuring ROI is not easy, and what works today may not necessarily work tomorrow. Optimization needs to be continuous since Google’s algorithm is constantly evolving, and the customer journey is non-linear.
The cycles of experimenting with SEO take time to plan, execute, and measure. It is also near impossible to isolate variables because there is no controlled environment to compare with. SEO is a zero-sum game meaning there can only be one search result in position 1, and if your competitor wins, you lose it.
Having the right mindset is the best approach to planning an SEO strategy. It starts by setting clear goals and key performance indicators that you can reverse engineer. You need clear accountability in reaching those goals.
It is essential to think long term in terms of years rather than months since SEO is an investment-based marketing channel. Allocating proper investment into SEO initiatives ensures that you focus resources in the right area. Factors that are weighted heavily by Google’s algorithm include:
- Authoritative backlinks
- User experience and satisfying user intent
- Content needs to be long-form helpful, and high-quality
- Technical factors like architecture and page load speed
Aligning with Google’s mission ensures that you are more successful. Adopting a user-focused mindset increases your chances of ranking higher and getting more traffic. Aiming for google’s users ensures that you are in line with algorithm updates. You will start noticing a rise in your results and ROI.
Ways Marketing Automation Can Maximize Your Content’s Roi
Building the Foundational Pieces for Content Marketing
An advanced scoring system maximizes content’s ROI by including the apparent factors and advanced methods to better the ones already in use. The job title, budget, employee size, revenue, and the industry should be accompanied by webinars attended, email clicks, interactions in social media applications, among others. This is a perfect criterion for B2B marketers using advanced marketing technology.
Lead form fields host the content and capture contact information. Advancing them to synchronize with the CRM system automatically populates and updates contact records. This creation of a landing page is where content assets live.
Progressive profiling improves conversion rates to help gather information from your contacts. This is better than having contact forms with 10+ plus fields. This is a smart way to update contact profiles gradually.
Automating an A/B test that shows half the visitors one version and half the other helps in the identification of results to see which version has a higher conversion rate. This ultimately helps decide on images or headlines to use.
Promoting Your Content
With a primary goal of generating new leads, using emails from existing contact databases can help capture additional information about your established leads. This promotes content customization.
Scheduled social updates, either using built-in systems or third-party solutions, helps promote content largely. Business or website reviews on social media applications have been recorded to influence the growth of business positively.
Gaining Intelligence and Driving Actions
Automation tools can directly link responses with contact records from downloads and registration. This form of capturing contact information in a CRM system would significantly improve the marketing span of your website.
To help smoothen your workflow, create lists based on predefined criteria by segmenting and prioritizing contacts in lists.
Initiating automated email marketing through email marketing or third party integration is a highly efficient way to deliver value to contacts. An advanced way to do this is by adding resources that connect with content downloaded by contacts.
Through automated email workflows, monitoring contact interactions indicates the contact’s progress or position in the customer/business journey. This includes returning to your website, content download, or clicking on links.
Apply profiling techniques, segmenting, and nurturing methods used on existing customers to prospective customers with the aim to configure the full marketing funnel properly.
Setting up automated tailored reports to help contacts stay informed on your content. Automated marketing technology connects content campaigns to marketing metrics. This shows how much effort campaigns contribute directly to the realization of business goals. This automation process redefines the potential of a business and improves the ROI stakes.
Top 6 SEO Automation Tools to Boost Efficiency and ROI
Keyword search and content quality are essential factors when it comes to optimization. Search engine optimization automation tools help increase organic searches and, in the end, offer and perform advanced analysis of your website’s linking structure. These automated SEO software are categorized according to client preference with regard to aspects that need automation.
The search engine optimization automation tool chosen is based on:
- Technical SEO
- Keyword research
- Rank tracking
- Content optimization
- Backlink analysis
- Video SEO
- Link building
To make your job easier and faster, here are some of the six best automation tools to boost efficiency and ROI;
SE Ranking enables you to automate typical SEO tasks like keyword research, backlink monitoring, rankings supervision, website analysis, and more. It also offers insights into competitor’s strategies and creates a blueprint on how to rank top with minimum investments. It is all-inclusive automated SEO software, and you do not require any additional tools. The image below shows SE Ranking’s competitor tool:
(Image Credit: SE Ranking)
SE Ranking offers a user-friendly interface to perform all your SEO tasks on the same platform. It provides a very deep analysis of the quality and quantity of the backlinks that are connected to your website and your competitors. It offers 100% accurate data that you can verify by checking the cache copy.
Data you can collect from SE Ranking include:
- Technical errors
- Meta tags and headers
- Website load speed
- Internal links
SE ranking offers data security by ensuring that all your information will never leak to public research tools. It also allows you to track search engine results page features like Adwords, paid rankings in Google, search volume, and a relative traffic forecast. SE ranking uses all major search engines and is one of the highest-rated SERP tracking tools.
SEMrush is an extremely popular tool since it enables you to automate various elements of your SEO campaign. Integrating relevant keywords on your page helps to determine your rank in search results. SEMrush helps you to find valuable keywords, and the way you optimize them impacts your rankings. For instance:
(Image Credit: SEMRush)
SEMrush allows you to keep an eye on the position of your domain and its competition. You can monitor your keyword rankings and track how you are competing against other domains.
Screaming Frog is a good choice when investing in SEO marketing. It enables you to analyze your site to rank higher and understand what is hindering your site’s performance in search results. It is a web crawling tool that troubleshoots your SEO to identify common issues like:
- Broken links
- Audit redirects
- Duplicate content
Screaming Frog analyzes your metadata and page title to make sure it is well optimized for search engines. You can set up regular scheduled crawls to save time from doing it yourself. This tool makes it easier to monitor your site and gain more understanding of how to improve your SEO.
(Image Credit: Screaming Frog)
Ahrefs is an automation tool that allows you to keep track of your site’s backlinks. Backlinks boost your sites ranking in search results. You will be able to track your ranking and monitor people linking to your site. For example:
Ahrefs also allows you to monitor your competitor’s backlinks. You will get more opportunities for potential backlinks for your site. You will also receive a detailed view of your profile and an automated process of backlink analysis for your company.
Ahrefs offers in-depth and detailed data needed to make strategic decisions. It also allows you to learn from the industry’s top-performing content through content explorer. You can study what your customers are searching for through keywords explorer.
Social media campaigns are essential in optimizing your SEO. Although it does not directly impact your rankings, sharing your pages has an effect on the amount traffic your site receives. SentiOne helps you to monitor chatter from users about your brand and valuable feedback. For instance:
(Image Credit: SentiOne)
You will also get notifications when your brand is mentioned on social media. You will be able to see other people’s posts about you and make a decision whether you will reach out with relevant content.
SentiOne helps you to stay up to date with online listening and data analytics. You will be able to reach your target groups and discover new sales opportunities. It also gives you an opportunity to explore the value of audience insights.
This SEO software enhances your customer service and saves your employees time.
It also gives you a competitive advantage. Interacting with customers online helps you avoid social media crises, build strong customer relationships, and extend customer lifetime value.
Google Search Console
This tool is offered free and lets you keep an eye and report on your website’s presence in Google SERP. To get started, you are required to confirm your website by coding your website or using Google Analytics and submit your sitemap for indexing. Google search console lets you control what gets indexed and how your website is represented.
It can also give you more understanding of how Google and its users view your website. You can also optimize your website for better performance in Google search results.
Google Search Console lets you analyze your site’s impressions, clicks, and position on Google search. It also alerts you of issues on your site so that you can fix them. You will also understand how Google search sees your pages.
(Image Credit: Google Webmaster Blog)
Diib®: SEO Automation Tools with Power!
Diib Digital offers automation tools that will help you keep your website running smoothly and efficiently. From keyword research to domain authority, we can help. Here are some of the features we’re sure you’ll love:
- Keyword, backlink, and indexing monitoring and tracking tools
- User experience and mobile speed optimization
- Bounce rate monitoring and repair
- Social media integration and performance
- Broken pages where you have backlinks (404 checker)
- Technical SEO monitoring
Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.
SEO tools help your website to place higher in the SERPs. They help with things like backlinks, keywords, your competition and technical aspects of your website.
Yes, it can be partially or fully automated and can save you time and money doing tedious and mundane tasks. Once you’ve tried out SEO automation, you’ll never go back.
If you’re hiring an SEO company to handle a local campaign, you can look at spending $500+ per month. National or international campaigns will be substantially more, from $2500 on up.
Generally, SEO will take anywhere from 4-6 months to start seeing results. You may get lucky and see some results sooner, but that isn’t usually the norm.
Without the automation we have talked about, you could easily spend 10-40 hours a week on setting up and maintaining your SEO strategy.