The SEO industry underpins the majority of Internet companies. Search engine optimization drives many things that happen on the Internet. For the search engine marketing industry, building backlinks has become a significant industry of its own. Automatic backlink software sells like hotcakes, and there are even manual link building tools and services. These tools make the job easier, but these eight other tools are guaranteed to put you over the top against the competition. One of the best things that can happen to you in this industry is to get high quality backlinks free.

The Importance of Links for SEO Success

Search engine optimization might move away from link building in the future, but in today’s world, it is a huge part of search engine algorithms. Having a great link profile will not only help you get more traffic, but it will also help you rank better on every search engine. That is why the industry for link building has gotten so big. Links are a foundation of Google’s page rank algorithm, but it is something that they don’t publicly update anymore. The first versions of Google included Pagerank, which was their own custom mathematical formula for ranking websites based on the links pointing to it. They have slowly tried to move away from it, but there are no other viable options when compared to links. The main reason for this is Google does not have the computational power to rank websites without the use of backlinks. It might also turn out that they might never have such technology.

FACTS: 55.24% of pages don’t have a single backlink. In fact, the more backlinks a page has, the more search traffic it gets from Google.

Will Links Be the Future?

Google developed a new processor for machine learning and artificial intelligence. Their tensor flow processing units have improved the quality of search engine rankings. They are using machine learning and analytics as a bigger part of the algorithm, but it still hasn’t diminished the role of links. As they improve the way this processing unit functions, one might start to think that they will move away from links. However, they have tried to do that in the past and failed miserably. The quality of their rankings changes substantially when links are not factored in. Links are a huge part of building authority, so they will have to find a new way of gauging a website’s authority without any links. It is currently the only way for them to move away from using links as a method for rankings.

The Best Backlink Software

1. Ahrefs

The first piece of software is also the best. Ahrefs is the industry-standard software for doing a whole host of things. It has one of the largest backlinks databases in the entire industry. It also functions as an excellent backlink checker, and it can even help you find high quality backlinks free. The main way it does that is by searching the Internet as Google would, finding websites and only indexing the links. It then has its own algorithm similar to Google Pagerank to determine how valuable a link is. This database grows by petabytes every year, so you can be confident when you check it that you will see the most comprehensive link database on the entire Internet. It will also show you the most powerful backlinks for your top competitors. Ahrefs continues to be the industry standard backlink checker as it is the primary innovator. Here is an example of Ahrefs backlink tool:

(Image Credit: Ahrefs)

2. Majestic SEO

Majestic is like Ahrefs but cheaper. While it is a lot less comprehensive, it is also the first tool of its kind, so it holds a special place in many hearts. The majority of search engine professionals started their journey using Majestic. It offers fewer features than Ahrefs, but it is singularly focused. The interface to use it is quite simple, and you won’t be floundering around a lot. The backlink database is quite comprehensive, but it is still a bit smaller than Ahrefs. The main benefit of a tool like this is it allows you to spy on your competition. The easiest way for you to rank on Google is to find the links going to your competition’s website, and then you can simply match those links and add some more. By combining the link profile of every single competitor on the front page, you can quickly rise to the top by copying their links. This tool might also give you insight into how Google’s algorithm works. For example:

(Image Credit: Majestic Blog)

3. BuzzStream

The highest quality links you will get will be from people who maintain active websites that are well respected. However, it will be hard to get one of those links using traditional blackhat link building tools. You also won’t be able to get them from a backlink generator. However, this tool helps you by making it easy to reach out to these website owners. You will be able to contact them and put them into the pipeline to get the links you want. Having an outreach tool like this will shave hundreds of hours of your time. In some ways, this is better than automatic backlink software. Traditional backlink software only works on low-quality links. These are the types of links from sites that are almost dead. This program will help you find and contact webmasters to get you premium links. The image below shows a backlink analysis done by BuzzStream:

(Image Credit: BuzzStream)

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4. BuzzSumo

Natural link building is something that can happen, depending on how your content performs on social media. Having a piece of content go viral will ensure that it gets thousands of links from all over the Internet. It is an easy way to get 1000 free backlinks without having to go out there and get them yourself. What this tool does is show you the content that performs the best on social media. You can use that information and knowledge to create the perfect viral content. Once that happens, you will be able to ensure that your content spreads like wildfire on Instagram, Facebook, and even Twitter. These social media sites are where a lot of journalists and other professionals find things to write about. They will often write about your content and include a backlink right to the source. Not only will this get you a lot of backlinks, but it will get you traffic as well. Here is an example of BuzzSumo’s backlink tool:

(Image Credit: BuzzSumo)

5. Disavow.it

Spam links have been a major problem for Google in recent years. However, they have worked hard to detect them and have so far been very successful. That led to them being able to remove our website from their index quickly and efficiently. However, they created their own tool to allow webmasters to remove those websites from their backlink profile. This is another such tool that enables webmasters to quickly and efficiently clean up their backlink profile, so there are no more spam links that could influence rankings. This tool helps you clean up your disavow list and then submits it automatically to Google. It saves a lot of time and effort on your part.

(Image Credit: Ahrefs)

6. Moz Link Explorer

This tool is similar to Ahrefs and Majestic. It offers the same capabilities, but it has a much smaller database. However, it is one of the industry leaders, so people usually listen to what this company says. It allows you to track and monitor links and how they change over time. They also have their own proprietary algorithm for ranking the quality of a link. It enables you to quickly and easily find which links are the most powerful for your competition. This is what the Moz link explorer overview looks like:

(Image Credit: Moz)

7. SEO Powersuite

This is four tools in one that help you to do all manner of things with SEO. However, one of the first things it allows you to do is check the backlink profile of your competitors. It also has a link building and management portion that helps you do everything you need. For example, it can help you find the best links for your keyword and market. There are a number of search engine professionals that prefer this tool over others. It is better than having a backlink generator, and you won’t even need to log into a cloud-based system. This is a Java application and runs on almost every operating system. This takes link building software and turbocharges it. It could potentially even help you find free backlinks sites.

(Image Credit: SEO PowerSuite)

8. Monitor Backlinks

One of the most important things in an SEO campaign is seeing how you stack up against the competition. This tool is an easy way to gauge how your competitors are building links. It will show you the best links your competitor has, but it will also help you find potential links you can get. This tool allows you to see how you are doing side-by-side with your competition. It is a SaaS, but it has a great user interface that allows you to get a lot of work done quickly and efficiently. It is used by some of the most prominent web companies, so you can trust that it is something that people think is great for enterprise users.

(Image Credit: monitorbacklinks)

Should You Use Blackhat Backlinking Tools?

All the tools above are great for finding and building backlinks. However, there are other tools you can use, but they are considered blackhat. Should you use blackhat link building tools? That is a question that every webmaster needs to ask themselves before getting started. Blackhat tools have the potential to help you rank a lot more quickly than if you went the other route. These tools also allow you to build millions of links with the press of a button. There are even many free backlinks sites that can be considered blackhat. These websites allow you to get links quickly, but they are usually not from the best sources. Blackhat SEO involves doing things that Google considers against their terms of service. Getting caught will mean getting banned from Google. They will lower your rankings and even delist your site from the index. If you aren’t careful, you might even risk your other websites getting banned and delisted as well. You have to be careful before you decide because, if your website cannot survive without SEO, it will die once Google delists it.

Scrapebox

The first of those blackhat tools is called Scrapebox. While it is not strictly blackhat, it is used for such purposes a majority of the time. This is a tool that allows you to scrape Google and amass thousands of links in a few minutes. It can help you find websites to get backlinks from relatively easily. However, it is difficult to use and prone to error. These things still make this tool a potent one for doing market research and helping you get the best returns on your time. For example:

(Image Credit: Scrapebox)

XRumer

This is one of the most popular blackhat link building tools on the Internet. It is also one of the favorites of Internet spammers the world over. It allows you to post millions of links on various open forums without too much input on your part. As web technology has advanced, this tool has gotten a lot less useful. However, black hat SEO practitioners have learned to adjust and adapt this tool for maximum results. It is a great tool for people looking to get the maximum link velocity possible. If you can identify CMS footprints, you will be able to build links quickly and efficiently. However, you should also realize that you are getting low-quality links with this tool. This is the type of link you would find on a 1000 free backlinks type of site. For instance:

(Image Credit: Tradebit)

GSA Search Engine Ranker

GSA is similar to XRumer in that it is a blackhat backlinking tool. It is one of those sets and forget it type tools that require no intervention on your part. It has integration with a CAPTCHA breaking service to allow you to solve these CAPTCHAs whenever it encounters an error. It can generate thousands of links for you, but they will still be low quality. Google has gotten really good at discounting low-quality links, so these tools might be less effective than they were before. However, they can work for some keywords, so you should look out for people using them. Ultimately, these are not strategies for a successful long-term site. The image below shows what the GSA Search Engine Ranker layout is like:

(Image Credit: Growtraffic)

ZennoPoster and uBot

These tools allow you to create your own Bots for doing specific tasks. For example, if you would like to register several Twitter accounts, you could create a bot that goes through that process automatically. This allows you to create many different bots for automating link building tasks. It is one of the most widely used black hat SEO software in the industry. The majority of links you will find today are not ones that can be automated. This is why having a flexible tool like this will help you tremendously in your SEO efforts. You will be able to automate link building tasks that could only have been done manually in the past.

(Image Credit: Softpedia)

Downsides of These Tools

These tools have a tremendous upside, but they will also destroy your website if you are not careful. As mentioned above, blackhat SEO is against the terms of service of Google. They are more likely to ban your website when they find you using these tools. As time has gone on, they have gotten really good at detecting people using these tools, so it might not be worth the risk. However, people use black hat tools because they offer quick results, and they are often more successful than going the whitehat route. These tools work and are standards in the industry. They also allow you to scale a lot better, so you can do more things than before.

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Private Blog Networks

The hidden secret of most SEO practitioners is the private blog network. No tool is worth more than having a great private blog network. In fact, all eight tools mentioned above would pale in comparison to having your own private blog network that you could lean on in every SEO campaign. Every SEO campaign needs that initial burst of high authority links to rank well. Having your own private blog network means you have access to tens or even hundreds of websites to place your link on. This is the best strategy for ranking in small markets, so it makes a lot of sense for you to build your own network. They can be whitehat or blackhat, depending on how you set them up and use them.

Expired Domain Finders

Ultimately, the best tool for finding cheap websites for a private blog network is to use an expired domain finder. These tools will scour the Internet looking for broken links that lead to domains you can register. They are an effective solution, but you have to be careful about how you use them.

Diib® Offers Backlink Monitoring Software

The eight tools mentioned above are guaranteed to give you great results. The smartest decision you can make is to focus your effort on building a holistic strategy that leans on all of these tools and methods. Diib Digital offers a comprehensive Dashboard designed to help you build high quality, successful backlinks, see those backlinks of your top 6 competitors and will notify you when suspicious backlink activity is detected.

Here are some of the features of our User Dashboard that set us apart from the crowd:

• Bounce rate, backlink and keyword monitoring and repair
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• Broken pages where you have backlinks (404 checker)
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• Technical SEO monitoring

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