2020 was a shock for many people, but the biggest surprise in a bad sense was in sales. However, the ability of many companies and brands to adapt as quickly as possible to modern conditions has revolutionized commerce. In one year, new trends and digital marketing metrics have evolved at the speed of light, whereas in normal times, it takes a couple of years for trends to take hold. The following 2021 marketing strategies will have an impact on the world of sales.
➔ Online Presence
2020 has shown all businesses that online presence must be unconditional. In 2020, about two billion people made online purchases. By 2040, it is predicted that 95% of all purchases will be made online.
Having a website and being on social media creates more credibility for your business. When you enter the world of e-commerce, you will need to ask yourself the question: why is marketing important?
Consumers confidently navigate when they can find out all the information they are interested in, can study the product catalog, and also talk with a company representative to get complete information about services and products.
Building contacts, establishing trusting relationships with both potential customers and new ones – that’s what an online business needs. Customers will show more trust and loyalty to a company that has been able to provide them with excellent service at least once.
➔ Widespread Adoption of Chatbots and Automation With Artificial Intelligence
The invention of artificial intelligence has significantly minimized resource costs among marketers. Artificial intelligence software implies the introduction of automation and the creation of chatbots, the use of voice search, and other means. These tools are productively working with a huge number of customers, as well as increasing efficiency and quality service.
Each client wants to be able to get help or any information of interest at any time of the day or night. If until recently, at night, chats with clients were unavailable due to the fact that they were controlled by people, and they also cannot work 24/7, then the use of AI made this possible. Chatbots are financially beneficial and justifiable, and they can also be used to make payments without staff involvement. Therefore, this year, we will hear about chatbots much more often.
Recently, artificial intelligence has begun to be used to segment audiences, optimize push notifications, and monitor the number and direction of clicks made by site users. It is quite important that the AI prepares a list of recommendations for the buyer, compiled on the basis of their previous purchases, and offers commercials that could interest any user, taking into account their actions and choices on the site. In general, AI in marketing greatly improves the technology of your business and makes it top-notch.
AI takes over the processing of customer information. For marketing professionals, this is an integral part of helping marketers better understand customers and their needs.
“Hey Google,” “Siri” have already become an essential part of the lives of most users. In 2021, the use of voice search not only for search queries but also for finding suitable products will take root in digital marketing trends. You should take it into account and start optimizing your services, as well as setting up SEO optimization based on the fact that a huge number of search queries will come in the voice format.
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➔ Focusing on Instant Messengers and Social Networks
Social media for business is like food for people. Interaction with customers and potential users is extremely important. However, is it worth spending money on creating your own application, or can you still use existing social networks? Firstly, the use of instant messengers is cost-effective since to create your own application, you need a team that will deal with software development and design. Secondly, the application will always need improvements, bug fixes, and updates. Why spend even more at a time when the world is facing a global economic crisis.
Then, even if the application is developed, it is necessary to entice users somehow so that they download and use it. Social networks serve you all this on a silver platter. Everything is already there: technical equipment and the social activity of users. In this case, you are not forcing people to take unnecessary actions, but you are meeting your customers halfway.
Nothing inspires confidence like a personal approach to a client. For a great service, you need to study the users carefully. Track and analyze their visits to the website, view a selection of products, and create personalized offers based on this.
Newsletters can also be personalized. Personal appeal, an indication of up-to-date information about products from the cart, or recommendations for a specific subscriber can force the user to make their choice in favor of your brand.
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The more information about customers you collect and analyze, the more personalized offers you can make for the user, so it is also worth focusing on collecting and processing data.
➔ Availability of Video Content
According to video marketing stats, having a video on a website page also increases traffic by 150%.
Brand storytelling, stories about employees, work processes, or product or app explanations made with the help of the simplest software like screen recorder for Windows, can help to show your company without exaggeration, which can increase your credibility.
Only a small part of the written content is remembered by users, and a bright and entertaining video can clearly be remembered.
Questionable content and copied texts are unlikely to hook and engage the audience. Captivating and high-quality videos can increase the traffic of your page on the Internet. You can immerse users in watching video reviews, conversations with influencers in your industry, tutorials, spectacular presentations of your product line, and more.
Creating an impressive video that your audience finds informative can lead to people wanting to tell their friends about your company. One mention can result in dozens and hundreds of conversions to your site.
The most important thing is not only to present information in an interesting manner but also to deal with its technical preparation professionally. Online video converter can be able to help you change the format of your videos for publishing on various sites.
We hope that you found this article useful.
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➔ Using Authoritative Opinions
The Internet has already become an integral part of our life, and this cannot be changed. In this regard, people appear on the Internet, the so-called social media influencers, who demonstrate their life online and influence us and our opinion. It can also be used in commerce.
Influencer marketing is the trend of promoting a product or service with the help of opinion leaders. Any celebrity or blogger can share information about your company or product with their audience. It doesn’t look like an advertisement. Rather, it looks like a personal recommendation since a special trust arises between a blogger or celebrity and their fans due to the fact that they are public people, and the ability to follow the life of another person creates the illusion of a close friendship.
Influencers usually use their talents actively in one or a couple of activities. Someone creates beauty content; someone travels blogs; someone creates culinary masterpieces and helps others to learn from their experience. The most popular platforms for posting such content are Instagram and YouTube.
To conclude, communication with users is now in the first place in digital transformation. New tools help to ease the work of focusing on customers. Capturing a wider audience, building trust in your brand, and increasing sales is market targeting in 2021.