The power of e-commerce to drive sales for many industries is not expected to wane anytime soon. In the U.S. market alone, the fashion industry is set to rake in $100 billion from e-commerce utilization. Online shopping, and consequently, e-commerce sites, continue to be popular. Today’s shoppers can access a wide range of products from different brands with just a few clicks on their computers, even from the comfort of their own homes. However, the number of fashion e-commerce players with an ever-widening reach has also gone up. How do you then stand out from the rest?
Just like how any clothing brand would have a marketing plan to drive foot traffic to their brick-and-mortar stores in the past, so does your brand need digital marketing strategies to increase the number of visits to your virtual store. The more visitors to your e-commerce site, the higher the awareness and recollection of your brand, and the better your conversion rate will be. Secure these must-have strategies for your fashion e-commerce site and be a season ahead of the competition.
Partnership with a growth marketing company
A growth marketing company is an agency that aims to grow your business by tapping opportunities and creating sales and marketing strategies in the digital sphere. Recent events have opened our eyes to the substantial business potential of securing digital retail space—one that is constantly evolving. An effective growth marketer can help you leverage technology better, help you improve speed-to-market performance, keep pace with the latest trends to stay relevant, and scale marketing activities based on your needs and objectives.
With several carefully chosen metrics, a growth agency can help you gauge your performance with precision, determine areas of improvement, as well as optimize your strengths.
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Clear value proposition
One thing that a growth marketing company can help you with is clarifying your brand’s value proposition. Your brand or value proposition is that unique concept that differentiates you and your brand from the rest. It is simple, can easily be understood, relevant to your target market, and should remain consistent for the rest of your brand’s life.
An excellent example of a brand proposition that stood out from among the balderdash propositions is Apple’s focus on innovation and user experience. And the company continues to be consistent to this very day. A clear value proposition gives credibility to your brand’s story and helps customers not just have product loyalty but also brand loyalty.
Great visuals
It is one thing to drive traffic to your fashion e-commerce site and another to make visitors stay and keep on coming back. And it is visually great content that can make them do just that.
For our purposes in this section, let us refer to visual content as “content.” Great content is so compelling and relevant that it will not just be read but will also be shared. It is content that can open and sustain conversations. With great content, you can captivate and engage your customers long enough to draw them to the consideration funnel and eventually make that decision to purchase.
To have great content, the images on your fashion e-commerce site should be of high quality. For this, the expertise of a professional photographer is recommended. Other visualization tools are attention-grabbing videos and unique and out-of-the-box dioramas.
Availability of relevant information
Do you know how often visitors to your site press the back button because they didn’t find what they were looking for? That metric is called bounce rate. If people don’t get the information they need from your site in a few seconds, customers will steer clear of your brand and instead jump into the welcoming arms of the competition.
To avoid high bounce rates and ensure customers stay long enough to navigate deeper in your fashion site’s pages, make information easily available and accessible.
Let us first dwell on the availability of relevant information. Does your fashion e-commerce site include a size guide that is geo-friendly? You may want to include the sizing charts of both the U.S. and the U.K. if you are tapping both markets. How about the colors and style variations? Is the whole range available to view?
Your product page should include not just a clear description of the products but also recommendations on related products and accessories. This will make it easier for customers to complete the look they are going for.
Another thoughtful touch is to include the different ways a product can be worn on different body types. Don’t forget to include a clothing or product care guide, as well as information on delivery and returns.
We hope that you found this article useful.
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Integrative and user-friendly platform
Difficulty in navigating can also increase your site’s bounce rate. Relevant information on your site needs to be accessible as well. Does your platform allow faceted searches for quick sorting? How about capabilities for multiple product views and “zoom-ability,” as well as live chat for quick and easy support? A platform with built-in features that allow advanced capabilities can go a long way in increasing “dwell time” on your fashion site and scoring a higher conversion rate for your products.
For more shopping ease, make sure you use a flexible platform that can integrate with other e-commerce apps, such as payment platforms, for more customer options. A platform that can allow such necessary integrations can create end-to-end operational workflows and also enable scalability.
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Continuous Customer Engagement
An effective inclusion in your digital selling strategy is leveraging user-generated content, such as product ratings, customer reviews, and feedback to keep the conversation—and the interest in your brand and products going.
Inviting customers to be part of your community allows them to have a more extensive brand experience, enabling more organic conversations. The customer insights that can be gathered from these conversations can prove to be invaluable to product research and development.