SMS marketing can be a great way to inform customers about the current offers of the company. Proper campaign planning helps to achieve long-term results and increase sales.

However, this is possible only with high-quality texts. Today we will tell you how to write quality content for SMS marketing.

How to write content for SMS marketing

Many specialists ignore SMS marketing as a tool to increase sales. This is due to the fact that recipients regard a large number of mailings as spam. This state of affairs greatly reduces the effectiveness of such campaigns. However, a competent approach to writing messages can achieve the desired results. According to research, 75% of customers prefer to receive offers via SMS. In addition, the percentage of such mailings opening reaches 98%.

Write specific offers in SMS

Tell the user right away what you have to offer. No need for loud, but general phrases, such as “Great news!”, “Incredible offer!” etc. Immediately indicate what an incredible discount you are offering, whether you are inviting to an opening, or giving gifts.

As a rule, the client remembers what they saw immediately. Do not write a lot, most people do not read long messages on mobile phones. But if they are interested in your offer, give them the opportunity to take advantage of it right away. For example, if you have a website then leave a link to it. Ideally, you should redirect users directly to a purchase or signup page if you provide services.

Remember that the success of your SMS mailing largely depends on the quality of the text. To do this, use Essay Tigers services. They will help you avoid mistakes and typos and make your SMS Marketing Copy successful and presentable.

https://blog.vertexsms.com/bulk-sms-marketing-and-text-message-marketing-101/

Respect the reader – don’t shout, don’t overdo the emoji

Your appeals to the user should not be too emotional. It is better to transfer all your feelings and emotional coloring to the verbal plane. Let there be only a few of these words, but such that will not leave potential consumers without action.

Do not experiment with different emojis, because the client should understand your mood and aspirations even without them. If you still cannot imagine mobile communication without its use, then do not abuse them. One will be enough so as not to spoil the impression and not push the recipient away.

Don’t use too many punctuation marks, especially exclamation marks. The reader may get the impression that you are yelling at him. This can spoil the first impression of getting to know you and further cooperation.

https://koronapos.com/blog/retail-sms-marketing/

Write the sender’s name, phone number, and email address

Be sure to include your contact details, there are several reasons for this. Firstly, due to a large number of frauds on the Internet. People do not trust the messages they receive and do not want to click on links if they are not sure of the integrity of the recipient. And the presence of the company’s official contacts will give them such confidence.

In order to leave recipients with the option of choosing the most convenient method of communication for them, indicate the e-mail address, and phone number, and do not forget to indicate the name of the sender.

Write call to action (CTA)

The main purpose of mailing is to increase sales and customer base. Therefore, there should be a call to action at the end of the SMS message. Remember, recipients expect specific instructions from you, so make sure your CTA is clear, strong, and transparent. Great examples of effective calls to action are:

• Buy Now
• Book with discount
• Hurry up!

https://www.vfirst.com/post/emojis-in-sms-marketing-business-communication

Write SMS up to 70 characters

To ensure high campaign effectiveness, SMS should be short, but to the point. They should convey the basic information and your offer to the end user clearly and succinctly.  You have only a few seconds to interest the recipient. Therefore, complex and long messages will most likely not be read. Therefore, the optimal size of SMS notifications is up to 70 characters.

Conclusion

SMS marketing is one of the most powerful tools for increasing sales and maintaining communication with existing customers. Thanks to its efficiency, it helps to quickly carry out sales, offer exclusive offers, invite participation in contests, sell services, etc.

However, only competent planning, knowledge of the target audience, and proficient texts for mailings can make SMS marketing an effective tool for your business.