| Read time 10 min read

Tips to Start a Captivating Lifestyle Blog

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Tips to Start a Captivating Lifestyle Blog

Read time 10 min read
Tips to Start a Captivating Lifestyle Blog

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If you’re passionate about the lifestyle you’re living, enjoy writing, and want to share your experience with people, learning how to start a lifestyle website can open up many opportunities for you. A lifestyle blog can help you build a strong network with people who enjoy your interests and it can lead you to create an exciting career. It may become a lucrative source of income and allow you to spend time doing something fun you enjoy. Chances are you already spend lots of time sharing your passions, so why not make it formal and profitable. Plus, it can give you the possibility of influencing others and helping them improve their lives.

We will give you our best advice on how to start a successful lifestyle blog that will allow you to continue to enjoy your passions, give you an avenue for creative expression, and provide you with an opportunity to turn an activity you enjoy into a profitable business.

Did you know???

  • Blogs are among the primary three forms of media used in content strategies today.
  • 73% of people admit to skimming blog posts while 27% consume them thoroughly.


Focus Your Niche

If you’re wondering how to become a lifestyle blogger, the very first consideration is your topic. When you focus on something you’re absolutely enthusiastic about, you’ll have a bigger chance at being successful at it. Choosing a topic simply because you think it will be popular is not a good way to pick your niche. When you do something because you deeply care about it and enjoy doing it, your passion will show. This is far more important than choosing something because you think it will give you money or fame.

It is certain that if you dedicate yourself to your passion, success will follow, you just have to be committed to it. When that’s the case, you’ll transmit enthusiasm through the content you create. The business and technical aspects will eventually fall into place, however, the backbone of the blog revolves around how passionate and knowledgeable you are about what you’re writing. Combining your interests and expertise is key in how to make a lifestyle blog profitable and successful. Let’s explore these two factors further:

Your Interests

In general, the blog will revolve around sharing your life with the audience. However, as you develop your content, you’ll notice that there are one to four major topics you lean towards. It’s great to give your audience a bit of variety, however, make one or two major topics stand out. For example, if you’re into fashion and travel, these will be your major topics, but there could also be content about design, grooming, and decorating. Although the home page should focus heavily on fashion and travel, distinctive interconnected categories create a well-curated lifestyle blog. For instance, this blog’s homepage is focused on recipes because food is this author’s main interest however, they also have tabs for other things:

Tips to Start a Captivating Lifestyle Blog

(Image Credit: BOYO)

Your Expertise

Your passion will naturally drive your expertise. Since you spend a lot of time enjoying your passion, you’ll be filled with knowledge about it. Think about a topic you find yourself talking about nonstop. Examine yourself and detect how you spend your time. If you’re into food, you probably spend a lot of time reading recipes, checking out new markets, or watching shows about food. And, that means that you’ve become really good at the lifestyle.

You also probably have a high desire to want to share your passion with others and you’re known for that particular topic. People that you spend time with usually know exactly what you’re passionate about. Even if you think your passion is silly, you’ll find an audience for it, so don’t be shy to share it with the world. You’ll be an inspiration to others and help to enhance their life with whatever topic you choose.

Choose a Platform For Your Site

It is best to purchase a platform for your website, free platforms will not provide the type of quality you need to run a professional blog. One of the most popular platforms is WordPress, especially for people starting a lifestyle blog.

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Why WordPress is Popular

One of the factors for WordPress’ popularity is that it is great for beginners. The platform has a wide selection of free themes that you can easily use without knowing anything about coding or website building. With the service, you’ll receive a large number of free plugins to make blogging easier. There are many resources about WordPress, you’ll find plenty of guides, video tutorials, and other tools to help you along the way. The image below shows a few things WordPress can do:

Tips to Start a Captivating Lifestyle Blog

Select a Domain Name

Your domain name is the first impression people get about your blog, thus it should be captivating and memorable. Make sure it is a .com since it is the most popular and trusted type of domain name. You want an URL address people feel comfortable visiting instead of one that looks suspicious, which is why the .com is preferred by many.

Here are some important tips for choosing a powerful domain name:

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  • Keep it short: The shorter the domain name, the better. You want something easy to type and remember.
  • Easy to spell: Make it easy for everyone to say and spell. This will make it easy for people to find your name and will also make promoting it much easier.
  • Tie it to your message: The name should convey the core message of your blog. Be sure the name includes something about your blog’s message or yourself as the creator.
  • Create a unique name: The more unique your name is the better. You’ll want to create an original brand that represents what you’re about. You should never consider copying someone else’s idea. Being unique pays off in the world of marketing.
  • Make branding a priority: You want your brand to stand out from the rest, not become just another WordPress blog. Creating a tagline to go along with your blog’s name will give your audience an insight into the personality of the page. Your page theme, color palette, and logo will become its immediate presence. You’ll decide on your writing voice and publishing schedule to tie together. A strong brand will bring your page more traffic, increase your email subscribers, set it up for collaborations, and will create a profitable platform.

Tips to Start a Captivating Lifestyle Blog

(Image Credit: Love2Dev)

WordPress Themes

By far, WordPress is the best option when creating a blog. It has hundreds of themes to choose from, some free others paid. It also connects you to support forums where you can find FAQs about their customization options.

Keep these factors in mind when choosing a theme:

  • Display of home page. Perhaps you’ll prefer to show a static landing page that people can read as they arrive at your site. Another option is to show your latest post as the first thing your visitors see when they arrive on the page.
  • Advertising friendly themes. Having a page that is advertiser-friendly will allow you to keep the option open to work with advertisers that can generate lots of revenue for you. You can work with the types of advertisers that are related to your niche. Wouldn’t it be great to have organic food brands advertise on your page if your blog is about sustainable recipes? Not only will you get paid, but you’ll also give your audience options for buying products recommended by you.
  • Accessibility to tech support. Some free themes don’t include tech support, which is another reason why paying for your site and hosting is a good idea. Having access to tech support is key in having your blog up and running consistently. A reliable blog will create a loyal following.

Tips to Start a Captivating Lifestyle Blog

(Image Credit: EasyBlog Themes)

Let’s review how you can host your site and share it with the world in the next section.

Hosting Service

Once you create your website, you’ll have to decide who will host it. A web hosting service makes your website accessible to the world via the world wide web. Web hosting companies rent their services and technologies to host websites on the internet. Once you sign on with a hosting service, your site can be accessed by typing the URL name on a web browser.

These are the reasons why a quality hosting company is a crucial factor for the success of your blog:

  1. Uptime – this represents the amount of time your site is available online. An excellent service will provide an uptime of a minimum of 99.9%. Downtime happens when there are technical failures, heavy traffic, hacking threats, or natural disasters.

Excellent uptime can benefit your blog by:

  • Reliability and maintaining a good reputation. You want your visitors to count on your site being available almost always. Having frequent downtime will drive away viewers and will make you look unprofessional.
  • Ensures uninterrupted income. If your site is down, it can interfere with your profits, especially if you have a subscription or membership model or make money from advertisers.
  • Keeps your Google search results at an optimum level. If Google notices that your site is down often, it will exclude you from search results.
  1. Speed – a great hosting service will provide a fast upload. If your audience has to wait a long time for your site to upload, they may lose interest. We live in a world where speed is expected from the technology we use. Make sure to test your website with tools such as Google’s PageSpeed Insights to make sure your website is running as fast as it can, for example:

Tips to Start a Captivating Lifestyle Blog

(Image Credit: Google Developers)

  1. Client Support – Working with a hosting company that has reliable, efficient, and knowledgeable tech support is key when having a site. When an issue comes up, you’ll want it fixed quickly. It is all part of the reliability your audience expects from a professional site.

WordPress recommends using Bluehost for hosting. They are one of the best in the industry, their sites load quickly and they are easy to use. They host more than two million sites worldwide and have kept a strong reputation for reliability.

Make It Profitable – Monetize!

One of the biggest challenges people face when they are figuring out how to start a lifestyle blog is to make it generate consistent income. People dream of the lifestyle one can have by making a living from writing a blog. Imagine dedicating yourself to one of your passions and sharing your creative works with an audience that benefits from what you’re putting out there…and making a sustainable living from it! It truly is a dream come true for many and it is all about strategy.

There are several ways you can make money if you know how to start a successful lifestyle blog. The best four include:

  1. Affiliate marketing is a natural method for generating income through promoting products and services you probably use or admire. Depending on your topic, your audience may have an interest in the kinds of products and services you use.
  1. Sponsored posts are perfect when you have a large audience. There are networks such as TapInfluence you can sign up with and you can also publish a page for advertising. For example:

Tips to Start a Captivating Lifestyle Blog

(Image Credit: TapInfluence)

  1. Sell ad space with networks such as AdSense. Integration to your site and maintenance is simple. To qualify you must make your site search engine friendly and have quality content so that your traffic is strong.
  1. Sell your own merchandise by using WooCommerce, which is available on Bluehost hosting services. You can sell books, apparel, and other items, the possibilities are endless. The things you sell can help you build your brand as well.

The following ways are also great for generating income:

  • Start a podcast.
  • Offer coaching or consulting services.
  • Have a section for donations and sponsorships.
  • Offer subscriptions or memberships.
  • Sell leads to other companies.
  • Create a job board on your site..

You can mix and match the strategies that interest you and generate multiple sources of income. It’s not a good idea to rely on one method for making money. If something happens to one source of income, you’ll have others to fall back on and you’ll be able to stay afloat.

Ideally, you’ll have your blog up and running without any gaps, so be smart with planning and dedicate yourself fully. If you decide to make things work no matter what happens, you can get there! Determination and resourcefulness are key characteristics of a successful blogger.

FACTS: The most common measurement of success for content marketing programs is Total Sales. In fact, 24% of marketers plan on increasing their investment in content marketing in 2020. (HubSpot)

We hope that you found this article useful.

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Make Posts About Quality vs. Quantity

You only have one first impression with people who view your blog for the first time, therefore, make sure every post counts! You might feel pressured to publish as many posts out there as you can, but you’ll find that it is much better to aim for quality as the top priority. Even if you have the coolest brand and greatest idea, if your content lacks inspiration and seems like fluff, you won’t captivate readers.

Ask yourself a question each time you create a post. “Can this post enhance someone’s life in a meaningful way?” Even if your blog is not about a serious topic such as fashion, you can greatly enhance someone’s life with the content you publish. Your brand is certainly important, but not as important as the quality of your content.

If your content is awe-inspiring, your readers may overlook a boring theme or bad URL name. Therefore, make your content super uplifting, fun to view, shareable, and informative. Even if the topic is common, find a way to make it unique by adding your creative twist to it. Just make sure it is credible because if you can’t back up what you’re writing about, it can create a negative impact on your credibility.


Learning how to start a lifestyle blog provides ample possibilities. You can utilize your passions and knowledge to monetize a popular site that may become a reliable source of income and a fruitful career path. When researching on how to start a lifestyle website, you’ll find many resources to help you every step of the way.

One must not be discouraged if they are completely new on the subject of how to make a lifestyle blog. If you have made the decision that you want to embark on the challenge, you are sure to get there. It is much simpler than what it sounds like. Today’s technology allows us to quickly and efficiently get a site up and running, so don’t let the thought of starting a lifestyle blog intimidate you.

Make your blog unique and captivating. Your passion will most definitely inspire your viewers and make them want to come for more. The sky’s the limit! It is up to you how far you want to take this project. It can be an avenue that opens up opportunities for podcasting, books, and many other strategies that will help you grow and will create a source of income. Create multiple streams of income so that you stay free from financial setbacks.

Most of all, enjoy yourself! A lifestyle blog is a creative expression of who you are and what you like to share with the world. Have fun and have a thirst to continue to evolve your site as you evolve as a person. Now that you have an idea of how to become a lifestyle blogger, it’s time to roll up your sleeves and make it happen!

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The two main ways many lifestyle bloggers make money are by sponsored posts, working with brands, and affiliate marketing.

There are so many topics you could write about. Here are a few of them:

  • fashion
  • home decor
  • beauty
  • wellbeing
  • family life
  • DIY
  • small business
  • shopping, fitness
  • travel
  • food
  • photography

Lifestyle blogs can be profitable, however, it takes a lot of hard work and creativity for this to happen. The easiest way, when you’re a new blogger, is through advertising and affiliate marketing.

Here are a few tips to getting started. 1) Choose a name and hosting site. 2) Add WordPress. 3) Pick an attractive theme. 4) Add plugins for stats and to find readers. 5) Write high-quality, compelling content.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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