The dream to have your website has finally come true, and you have successfully set up an excellent and brilliant site. Congratulations on this achievement. In setting up a website, there is a lot of information and ideas that you want to put on your website in order to get a dedicated audience. Whether it is a business website or an educational site, getting your site to the world is a priority.

Launching and marketing your website is the only way to get and maintain traffic to your online site. For a businessperson, more traffic means more customers, and more customers increase your revenue. Therefore, the question you ask yourself is, how do I market my website to reach more people?

You can implement many strategies after getting the know how to marketing your website, both paid and free. All these methods require dedication and consistency to achieve a stellar internet marketing strategy. We have compiled ten effective ways that you can use to market your new website. Check them out below.

Build your SEO

Search Engine Optimization is, without a doubt, the most basic yet crucial website marketing strategy that depends on your site’s structure and content to drive organic traffic. It ranks high among the tips on how to market a website. Search engines like google use SEO to rank a website on the front of their landing pages, and ensuring your content is attractive and clickable is a free way to get your target audience’s attention. Unlike other marketing strategies like paid partnerships and endorsements, SEO is an open and competitive way to market your website based on how well your potential audience interacts with it. 

Several factors help build on-page SEO. Below is a list of the most used methods of solidifying your website SEO.

• Link Building: Get many viable internal and external links on your site. You can offer to fix broken links on other websites by replacing them with your useful links. Another way is to practice reciprocal linking with websites that have relevance to your content. Ensure the websites are reputable and take care not to over reciprocate or buy links. 
• Keyword Optimization: Spread your target keywords within your content, image alt tags, in your URLs, and your meta descriptions for search engines to notice your website. You can also make use of long-tail keywords with low competition that are relevant to your business. 
• Content Creation: Write content that resonates with your audience by asking yourself your target audience’s interest. Research what your competitors are posting and how much traffic they get and aim to create better content. Your aim should be to have informative content that will keep your audience engaged and answer their questions. Including clear downloadable images and videos in your content is a great way to increase your clickthrough rates. 

Start a blog

These days, blogs are increasingly getting popular as they provide a quick landing to educational materials and an idea-exchange platform. Aside from your main website, consider starting a blog that you can link to your site. This strategy can increase traffic to your site and keep you engaged in posting great content regularly. 

With an active blog, you can always research and build expertise in your field, thus attracting search engines that rank highly educational and reputable sites. Additionally, in doing market research for topics and ideas to write about, you will continuously find your target audience’s needs and work to achieve them. Your blog articles should offer loads of information that is easy to digest, even for a first-time visitor. 

Another advantage of blogging is that you get opportunities for guest blogging on relevant blogs in your industry and, as a result, generate traffic to your website. You can do this by adding a link to a pertinent article on your website within the discussion topic. This way, you quickly build backlinks that will drive more visitors to read your articles. Invite reputable bloggers to guest post on your blog to increase chances of backlinking for organic traffic. Here is an example of a guest blog:

(Image Credit: Ahrefs)

Commenting on blogs that you follow is a way to get noticed if your comments are insightful, and you leave links to relevant articles on your website. Be careful to accept only quality guest posts, as this will impact the reputation of your site. Avoid spammy linking since google negatively notices these discrepancies.

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Use Email Marketing

Email marketing is one of the oldest website marketing strategies in the history of online business. Apart from its simplicity, it gives you real statistics of customers you have retained and new additions. Email marketing involves sending regular newsletters, promotional emails, whitepapers, products on offers to your customers to maintain them and, of course, get steady traffic to your website.

Carefully selecting words and phrases to attract your customers to visit your site makes email marketing a highly ranked online marketing strategy. For a new website, when you seek the answer to marketing your website online with email marketing, the answer is simple. Add a section where your visitors can subscribe to receiving emails and newsletters from you. This way, then they add information, they will include their emails, and you will keep your word by sending regular updates and content.

Backlinking and guest posting becomes beneficial here because once visitors are redirected to your site from other websites, they will find the prompt to subscribe to get updates and new content as soon as you post. Please note that this form of marketing only works if your content is high-quality, trustworthy, and appreciative of your customers. Some factors to consider when creating an email marketing to drive traffic to your site are:

• Make your subject lines attention-grabbing. It would be best to capture the readers’ attention to not look elsewhere before opening this perfectly wrapped gift.
• Get directly to the point. Do not circle your intentions; since you already captured your customer’s interest in the subject line, deliver your point directly to avoid losing them.
• Incorporate a call to action in your email. Place it strategically so that it commands attention. Here is an example of a call to action:

Use Online Directories

Submit your site information to Google Local Business to have it placed on search result information. Google allows every business a fair and free online business registration to add website links, location, phone numbers, and a description of what your business is about. Google will then display this information above the search results. It will give your website visibility and increase the chances of getting more traffic to our site. 

The idea is to ensure you capture the correct information about your business in the data you submit to google and make your descriptions stand out. Always ensure you include your target keywords in the description. Google provides this data on the top landing pages with an additional direction map to your business’s physical location if you have one. 

Other online directories you can post your site information include Yelp, Yellow Pages, and Angie’s List. The more guides have your information, the more likely you will get traffic to your website.

Be Active on Online Forums

Question and answer forums like Quora and Reddit are great places to post and a useful tip on how to market your website. These forums have vast numbers of people looking for answers, sharing information and ideas, and reviewing great websites. For instance:

You can comment on an existing thread on such forums and, when appropriate, add your website. Or you can start a new thread and wait to see if members will engage and contribute to your line. Ensure the topic of discussion is relevant to your business or content. However, be careful not to spam these forums with links to your websites because members will notice this will not paint a good picture of your website.

Use Pay Per Click

This form of marketing will require you to set a budget and work with that budget. It is perfect for small and new websites that are looking to get traffic. PPC uses your target keywords to place your website into visibility, and you only pay a certain fixed amount anytime someone clicks on your website links. 

However, it would help if you created excellent Pay per Click marketing content because those clicks will land visitors in pages where they expect to get information. Your target is to generate and maintain traffic to your site and convert this to revenue. Focus on keywords and target phrases that will get your ads right in front of your audience and increase conversion rates for a high return on investment. 

Use your Social Media

Social media plays a significant role in business growth in this era, where billions of people are active on different social media sites every day. Your potential audience is part of these significant numbers of social media users, and you want to connect with them on these platforms. Social media sites like Facebook, Instagram, Twitter, and LinkedIn are ripe with traffic that you can drive to your website. 

If you are not on any social media platform, join one, and post relevant content on these sites, linking to your website. Posting on one or a combination of social networks engages your audience and builds relationships. When your audience shares your great content to their own social media pages, this is an additional promotion of your website as you get more visitors. 

Create contests or a giveaway and post them on social media to draw attention to your brand. Many people will click on the call to action links you provide, which should typically land them on your website. You can also encourage participants to share these contests on their pages, and as a result, you get more visitors and an email database for your marketing campaigns. Check out this contest done through Facebook:

Understand where your target audience hangs out on social media and take your content to them. You should also regularly analyze your performances on social media to see what works and what needs improvement. 

Video Marketing

Content creation sites like Tik Tok, YouTube, and Instagram have grown so popular and amassed millions of users because people appreciate and remember visual content. Statistics show that information retention is higher for graphic material than written content. Take the hint and incorporate videos in your content as a tip on how to market your website. 

YouTube is a great platform to create and post videos that you can also share on your social media sites. Straightforward video content with a direct call to action messages directing viewers to your website will give you more traffic than merely aiming to hit a million views. Plus, shareable content allows other web users to embed your video in their content. Look at this example of an SEO tips video:

(Image Credit: Neil Patel)

Include your target keywords in your YouTube videos and add a link to your website under your channel’s description field. Similarly, create links to your videos on your blog for visitors to easily access your content back and forth.

Get the help of influencers

Social media influencers are instrumental nowadays in driving traffic to websites or marketing your products on their pages. The aim is targeting their large number of followers and their online visibility to get similar visibility to your products or website. Some influencers have their blogs, which are great for guest posting.

Influencers become brand ambassadors when you pay them to market and talk about your products for a certain number of times daily, weekly, or monthly at a much cheaper cost. If you are not ready to invest in big names in the industry, you can start with micro-influencers who have an equally significant circle of influence.

Reputable bloggers and influencers can promote your visibility by partnering up with them for outreach marketing. Pick a worthy cause that is in the hearts and minds of your followers and have the influencers share the purpose of the motivation and your business involvement. On online platforms like Twitter, hashtags work well to sell the idea and get more people to view and participate. In turn, it will increase traffic to your website.

We hope that you found this article useful.

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Improve your website navigation and accessibility

While you strive to get the know how to marketing your website and get eager visitors, you should make the experience pleasant. Ask yourself this: What does customer experience have to do with marketing my website? Customer experience will determine how often your visitors come, how long they stay, and if they can recommend your site to their friends. 

Several factors will enhance your visitors’ experience on your website and encourage them to come back again. These include:

• Intuitive dashboards: Arranging your website’s structure so that anyone who lands inside your pages can easily find what they are looking for is crucial in maintaining an audience. Have a home page and subcategories that take visitors to different pages of your website.
• Improve Speed: Improve your website’s speed and promote faster image downloads and video streaming to keep your visitors.
• Internal Links: Spread internal links within your website to increase your audience’s amount of time navigating your page. Optimize your image sizes, page structures, and third-party plugins so that they do not slow down your webpages. 
• Mobile Friendly: Make your website mobile-friendly. There are many users of mobile gadgets nowadays, and most searches originate from these devices. If your site is not mobile friendly, then consider upgrading it to reach more people.
• Shareable Content: Make your content shareable by your audience on other social sites. It is an excellent way to increase traffic to your site. 
• Focus on Quality: Great content will always have an audience because even search engines will rank you higher. If your visitors know they can always find what they are looking for on your site, you will be on the right track. 
• Eliminate 404 errors: Instead of leaving broken links unfixed, clean up regularly and replace them with working links.
• Keep Audience Informed: Keep your audience updated whenever you make changes like moving domains or scheduled maintenance.

Excellent customer service does not just apply to physical businesses, but even your own websites. A content audience will always leave great reviews about your sites, which are also promotional. 

Conclusion

Once you answer the question how do I market my website, you will experience an enjoyable journey of growth and discovery. You will learn to undo things that worked initially and implement other tricks to get higher rankings. To market your website, you should prepare to learn new strategies and improve your content quality continuously. It is not a task you can do in one day and leave it. 

The idea is to stay focused, consistent, and on the top of your game. When possible, talk to experts in your field to gain insight into making your content better. Attend conferences that are relevant to your business to expose yourself and your website. Embarking on the journey of how to market a website doesn’t have to be daunting because you can always seek out help from experts to do the marketing for you.

Be open to changes and flexible enough to adapt. The online platform keeps changing every year, and some things that worked in 2019, may not be practical in 2020. But come 2021, these strategies may become a hot pick again. Experiment with new techniques and get creative; no one approach will work alone. In the end, we want you to own this statement: marketing my website is a continuous journey of growth.

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