Establishing and growing a dental practice or your professional reputation as a dentist is not as simple as opening a practice in a local business area. In order to truly remain successful and create long-term patient loyalty, developing a presence for yourself, both online and off is a must.

Anyone managing or operating a dental practice understands just how important a professional reputation is, especially when appealing to new prospective patients and ensuring loyal clients over years and even decades. With the use of social media and SEO, or search engine optimization, the options become virtually endless as you establish a presence and brand for the dental services you provide.

When you want your dental practice to reach new levels of success, familiarizing yourself with online marketing tactics such as search engine optimization is the best way to begin.

What is SEO?

SEO, or search engine optimization, is the method of optimizing a website or online presence for top search engines such as Yahoo!, Google, Bing, and DuckDuckGo. Online shoppers and consumers are most likely to visit a website that appears within the first page of results, whether they are searching for a local business or an international brand.

When a website and its content are entirely optimized, it is more likely to appear on the first page of search results, even for some of the most popular and common search keywords and trends. Using various SEO and social media marketing techniques, you can significantly boost the overall ranking of your official website, blog, or social media pages.

Define Your Audience

When you want to grow your dental practice, doing so is only possible once you have identified and defined your target audience of prospective patients. Defining your audience sets the stage for what is to come in the following steps while planning your digital SEO marketing strategy.

What Demographics Do You Want to Reach?

When defining your audience, it is important to consider what demographics you intend to reach and why with your dental practice. If your dental practice specializes in providing dentures, you will likely want to appeal to an older audience. However, if you are an orthodontist who specializes in providing braces and various dental work for those in their teenage years, you will likely target adolescent teenagers as well as parents of growing teenagers.

Take time to consider the dental services you offer and provide to better determine which clients you should target with your SEO and digital marketing campaigns.

How Will You Use Your Online Presence to Reach Your Intended Audience?

Once you have determined the target audience of users and prospective patients you want to reach, consider how you will go about doing so with your online presence. Ask yourself the following questions while creating a digital marketing strategy that works for your dental practice:

• What online platforms and tools will I be using to appeal to prospective and current patients?
• What are my main goals of developing an online presence for my dental practice?
• How will my online presence help me to meet the goals I have set for my dental practice?
• How will I be tracking the results of my website, blog, and social media accounts as well as any SEO-driven campaign I launch and promote?
• Who is most likely to benefit from the unique and original content I create while working towards boosting the overall SEO of my dental practice’s website and online presence?
• Where will I be publishing the content I create for my dental practice? Will I be using my official website, an official blog, or multiple social media platforms to share my posts? How will I incorporate SEO tactics to help boost the visibility of my dental practice across all online platforms I am using?

What Pain Points and Problems Are You Interested in Solving?

Solving a problem after identifying and addressing pain points is key to building and establishing a credible and professional reputation for a dental practice or service online.

Knowing how to properly identify potential pain points of your patients and issues they may be experiencing when it comes to receiving professional and proper care goes a long way. The more in tune you are with the needs of your prospective patients, the easier it is to deliver content, deals, and promotions that are most likely to resonate with those you want to reach most.

Keywords and Trends

Without keyword and trend research, building an online presence for any business, brand, or idea becomes increasingly difficult, especially in highly competitive and saturated markets. When your goal is to improve your website’s overall SEO, keywords and trends should always remain a top priority.

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Why Does SEO Matter?

SEO, or search engine optimization, is essential for anyone who is interested in establishing an online presence as a business, brand, or even as an individual themselves. Whenever a user accesses the internet, they are most likely to use a top search engine to find information, products, or services they are interested in or seeking out. A website or brand that is not listed within top search engines is much less likely to garner the trust of visitors and prospective customers or clients.

SEO not only helps to boost the visibility of a website’s URL and content, but it can also help with lending credibility to a business, especially dental practices and other healthcare facilities or service providers. The higher up a website’s URL appears within the first page(s) of search engine results, the more authoritative it appears to prospective patients and clients. By taking the time to hone in on your SEO marketing plans, you can optimize your website, blog, and social media pages for all of today’s top search engines.

Regularly Conduct Keyword and Trend Research

Use various tools and websites to regularly conduct keyword research as well as market trend research for those who may be interested in the dental services you provide. Use tools such as Google Trends to familiarize yourself with popular keywords and search terms that are most relevant to your dental practice and the dental services you offer. For example:

(Image Credit: Oral Health Group)

Conducting regular trend research and keyword searches is also a way to learn more about the wants and needs of those who may require your services. Research keywords and trends at least once a month depending on the type of dental niche and market you are targeting.

Ways to Use Keywords and Trends for SEO Purposes

Using keywords and trends for dental SEO purposes is highly advisable, even if you are launching your dental practice’s website for the first time. One of the most popular SEO dental marketing tactics involves using keywords and trendy phrases within content marketing, headlines, tags, and even with the use of social media. Some of the most common SEO dental marketing tactics include:

• Meta titles, tags and descriptions: Proper metal titles, tags, and descriptions are an essential dental practice SEO tool to use. The image below shows an example of what a meta description looks like:

(Image Credit: ReliableSoft)

• Headers: Using proper header tags within pages of content is a must to optimize your dental SEO techniques.
• Bolding and Links: Implementing links throughout pages and content can help with boosting dental practice SEO within top search engines.
• Content marketing: The use of content marketing is not only extremely popular, but it is also highly effective for those in the dental market. Using content marketing can help with establishing yourself as an authoritative source while also maximizing your reach and visibility to new patients and future prospective patients.
• PPC: PPC, or pay-per-click advertising is one method of marketing your dental practice that will help to boost your website’s SEO in less time. With PPC, you have the ability to bid on each click and visitor your website receives, putting you in complete and total control over your marketing and advertising budget. Using PPC campaigns, you implement specific keywords, trends, and target groups of users to appeal to based on your budget and the audience you intend to reach. Choose specific groups of users as well as specific URLs to target with each of the PPC campaigns you launch to better optimize your marketing strategy for search engine purposes.
• Social Media Marketing: Using social media marketing, or SMM, is another method to help boost your dental practice SEO, even without the help of a dental SEO agency. You can reap the benefits of professional dental SEO services with a properly branded and established social media presence. Social media marketing provides you with unlimited potential when it comes to reaching thousands, if not millions of users across the globe. Here are a few social media platforms that dentists love to use:

(Image Credit: Practice Builders)

Content Marketing and SEO

Content marketing is one of the most important dental SEO agency tools used to help with boosting a website’s SEO and overall visibility online. Without an effective and relevant content strategy, growing your dental practice online becomes increasingly challenging, especially if you are in a competitive local area. The right content marketing dental SEO services can help you to optimize your strategy while honing in on new patients who have a genuine need for the services you offer and provide.

The Importance of Content Marketing

Content marketing helps to establish your dental practice as an authoritative source as it provides a vehicle to share useful and informative content with followers, subscribers, and even current patients. Using your content marketing strategy, boost your website’s ranking within top search engines while also helping others to learn more about your dental practices and the services you provide. When you take the time to create unique, original, and refreshing content that is not only interesting, but also useful, you can quickly begin to gain followers and garner attention from potential future patients.

Creating a Content Marketing Strategy

Creating an effective content marketing strategy requires an understanding of your intended audience as well as the type of services you provide and how they can help your patient each day. Once you have the basics down, you can begin conducting keyword and trend research to better understand your current market.

Optimizing your content marketing strategy is possible by using the right keywords and covering the right trends. It is also imperative to utilize links, headlines, and other bolded elements used throughout each piece of content you create to maximize its overall effectiveness in terms of SEO and reaching top search engines.

Social Media Marketing

Social media marketing, commonly referred to as SMM, is another practice used to help with boosting the overall search engine optimization of a website or online presence. Using social media marketing can help you to outperform other local dentists and dental practices as you work towards establishing yourself as a professional and your dental practice as a credible and authoritative source for any and all dental needs.

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Why Use Social Media Marketing for Your Dental Practice?

Using social media marketing for your dental practice is not only a way to expand your reach online, but it is also optimal for boosting your overall search engine optimization.

Because top social media platforms such as Facebook, Twitter, and Instagram are all extremely popular today, they hold more weight within search engines. Any piece of content, website, or another trend that is pushed through various social media platforms is much more likely to wind up within top search engine results in less time.

Types of Social Media Marketing Practices Used Today

There are many types of social media marketing practices used today by both individual professional dentists as well as entire dental practices. Some of the most common types of social media marketing tactics used for dental practices and services include:

• Blog promotion: Sharing your blog and blog content directly from your website is one way to put social media to work for you. For instance:

• Content sharing: Cross-promotion of the content on your website or blog to your social media can help to effectively boost the overall search engine optimization of your website’s official URL.
• Content marketing: Using social media to promote your content and to market specific content on your website can also help significantly when it comes to boosting your website’s overall SEO.
• Communication: Connect and communicate with followers and locals in your area who may be in need of the dental services you provide. Use social media as a means to connect with current and prospective patients as you work towards establishing yourself as a professional resource and service provider in your area. Also, respond to reviews to show your appreciation for your patients. Here is an example:

(Image Credit: SproutSocial)

• Cost: The cost to get started with a social media presence is free, making it extremely attractive to anyone who has a vested interest in boosting their SEO for business and practical purposes.

Advantages of Using Social Media Marketing With Your Dental Practice

Putting social media marketing to work for your dental practice and your search engine optimization is a way for you to attract new patients and to create a professional reputation for yourself. Notable advantages of using social media with your dental practice online include:

• Save time: Save time when boosting the SEO for your dental practice with the use of social media. Social media can help you reach thousands, if not millions of users in the same time as massive long-term offline campaigns. Due to the powerful nature of current social media platforms and tech conglomerates, it is much easier to boost SEO for any website, business, or brand once you have established an online presence with the use of top social media platforms.
• Save on cost: Saving money is also possible with the use of social media. Regardless of your current advertising budget, getting started with social media is possible for as little as zero dollars.
• Specific Audience Targeting: With the use of top social media platforms such as Facebook and Instagram, it is now easier than ever to hone in on and target hyper-specific users and groups, based on demographics you want to reach most. You can track your demographics using social analytics tools like this one:

Becoming familiar with various SEO marketing strategies and digital advertising tactics can help you to establish your own dental practice, even if you are doing so from the ground up. With the use of trending keywords and phrases alongside a proper content and social media marketing strategy, the opportunities are virtually endless when it comes to what you can achieve.

Diib®: Improving Your Dental SEO Results Fast!

Creating a working dental SEO strategy is not always an overnight process, and often requires plenty of commitment and a deeper understanding of the patients you want to reach. By working alongside a professional dental SEO agency, tap into what your local patients want and need in their next dental appointment to better optimize your own digital campaigns and overall online presence.

Diib Digital will give you minute-by-minute details on the strength and weaknesses in your SEO campaign, allowing you to change mid-stream, if needed. Here are some of the features of our User Dashboard we’re sure you’ll appreciate:

• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Technical SEO monitoring; including Alexa site traffic analysis

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