Are you a chiropractor struggling to bring in new clients? If so, there are plenty of people in the same situation that you are in. Luckily, today we have plenty of tools to tackle this problem.
Effective marketing techniques bring in more customers than you thought possible.
Marketing for your business is not much different than marketing for any other. All businesses need to identify their target demographic. Then, they must create material to capture that demographics’ attention.
Finally, they must convert active prospects into new customers. The easiest way for you to do this is by asking them for the sale. If you do not, then you cannot say that you did everything possible.
Fundamentals of Marketing a Chiropractic Practice
Marketing is the industry responsible for bringing new customers to you. It is all about getting the word out. People cannot become your customer until they know about you.
Optimizing all of your online content will be your first step. You can use Google to determine which keywords are the most popular. Then, go through all of your posts and review them. Add keywords anywhere applicable.
When you want to increase your clientele, this is the primary tool you will use.
How to Come Up With Chiropractic Marketing Ideas
Content is king when it comes to marketing. Creative content ideas are always going to perform exceptionally. When you can stand out from the crowd, people will notice you. Thus, you can expect an increase in traffic.
We suggest keeping a journal. In that journal, write down any idea that pops into your head. Carry the journal with you throughout the day. You never know when a great idea is going to come up.
Above all, you want to exercise your creativity. When you rely on the example of other people, you can become Boring. Boring is the exact opposite of effective marketing. Creativity keeps things interesting.
Who Are You Trying to Target?
Before you start a marketing campaign, you need to identify who you are marketing to. Review your books from the last few months. Who would describe the average client of your practice?
If possible, you can even try to talk to some of them. Ask your previous customers, “what made you choose my practice?”. Most of the time, the customers will spill out everything for you.
Previous customers often tell you the most effective pieces of information you can get. Consider using an online and/or email survey to get feedback from your patients, for example:
What Gets the Attention of That Group?
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Now, you should have narrowed down your target demographic. Next, you must find a way to capture that group’s attention. Consider the things that they value the most. Does anything stand out?
Again, you can always try asking previous customers. Often, they will not have a problem telling you what would capture their attention if they were a prospect.
How Are You Using This Info in Your Marketing Materials?
Brainstorm until you come up with a few ideas. Then, you have to incorporate those ideas into your marketing materials. Posting new content online is only one avenue you can use to market.
Marketing for Chiropractic Office Fundamentals
- The Goal is to Bring in New Customers
- There Are Many Techniques You Can Use to Do This
- Measuring Your Metrics Is Crucial to Improving Your Technique
- It Takes Time to See the Results of Effective Marketing
Remember, success is something that requires consistency and dedication to find.
Chiropractic New Patient Marketing
So, you want to market specifically to new clients? That way, you aren’t wasting time and money to get the attention of people who already go to your practice.
Getting new customers is all about offering them something unique. If you can get people to feel like they must come to your practice, they will show up. In your materials, create a sense of urgency for new prospects. For example, this Chiropractic office makes sure you know which of their services are unique:
Attract New Customers
New customers always have a few things on the top of their minds. Primarily, they want to know what’s in it for them if they come to your business. Therefore, you need to focus on the benefits you offer.
Inspire Trust in New People
Before someone will do business with you, they must trust you. Without trust, business is impossible. Feedback from prior customers is one of the best ways to inspire trust in new clientele.
It would be best to constantly update the customer feedback on your website. That way, people can see all of your new clients. Plus, they can read the comments of your satisfied clientele.
A Strong Call to Action
At the end of all of your posts, you need to put a strong call to action. These are phrases that ask the reader to reach out to you. Tell them to give you a call or to stop by for a consultation. For example:
Asking for the sale is a key step that is often forgotten. When you are marketing, your call to action is the equivalent. Forgetting a call to action neglects the entire point of your marketing campaign.
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Making It Interactive
How do you make marketing materials engaging for your clients? The question seems more complicated than it is. In reality, it’s relatively straightforward. Make your marketing interactive.
Interactivity helps keep people on task. When you are trying to market, an attentive audience is essential. By increasing the interactivity of your content, you make this possibility of reality.
Raffles Can Be Fun for Everyone
Hold a raffle at your office. Then, invite as many people to attend as possible. When they arrived, give out the tickets. People will stick around to see if they won a prize. Meanwhile, you can be peddling your wares.
The prizes you give away do not need to be incredibly valuable. People love to take part in raffles simply because they are fun.
Contests Can Also Be Engaging
Another way to engage a ground is by holding a contest. You can get creative with contest ideas. The important part is that people show up to interact with you and each other.
We suggest creating a contest based on the ideas of your clients. Let them know ahead of time that you will be holding. Then, let them submit different ideas for the contest. Here is a good example of a contest you can hold for your chiropractic office:
(Image Credit: Dublin Family Chiropractic)
Live Streams Are Growing in Popularity
In some instances, interaction is impossible in person. If that is the case, you can use the Internet. Host a live stream. That way, you can have a conversation with new clients who join the stream.
Increasing the amount of online content you create is a great way to boost your public perception.
Chiropractic Practice Marketing Ideas Key Concepts
- Customer Engagement Determines the Success of a Campaign
- You Can Use Technology to Make Your Advertising Attempts More Interactive
- Creating Positive Memories in Your Customers is Phenomenal
- You Do Not Want Your Customers to Forget About You
Write Educational Posts
Why would someone visit the website that you run? Typically, there is something on your website they want to know. Therefore, if you have something to teach them, you should. It will get their attention.
When you are teaching people a new concept, it’s easy to go overboard. Remember, these people will not be taking any exams. They only need to know the things that are applicable to them.
Otherwise, you may end up overloading them with information.
FACT: 67% of companies use organic traffic to measure their content success. In fact, 86% of companies produce blog content compared to other formats. (Hubspot)
Teaching People What You Know
As a chiropractor, you know a lot about the human body that most people do not. Take that knowledge and put it to good use. Create content online that people will find educational.
Focusing on the aspects of your specialty that you understand the best is a great way to begin. The things that you have the most expertise on will be the easiest for you to explain simply. For instance:
So Simple a Toddler Can Learn It
More importantly, your content must be easy to understand. You could easily teach something to a graduate student. However, it takes a true master to explain complicated topics in a simple manner.
Be Relatable Whenever Possible
One key to keeping your customers interested in your content is to keep it relatable. When content is relatable, customers have an easier time staying focused. Attentive readers are the best readers.
Create a Reading Column Where Readers Send in Questions
Have you considered creating a question and answer column? People tend to love these because they let them talk to the author. Rarely, people get the chance to talk to someone like that.
You do not need to answer every single question that your readers send in. In fact, this is often a bad idea. Instead, we recommend answering questions that you receive commonly. That way, your material stays as relatable as possible. The image below shows a page that has the frequently asked questions for chiropractic offices:
Reading Columns Encourage Return Readers
Best of all, these columns encourage people to return. Why would they send in a question unless they expected an answer? Return readers are always going to be the best prospects. Over time, they begin to trust you.
Return readers are much more likely to become new clients than first-time readers.
People Love Having a Conversation
When you respond to questions, keep the tone conversational. People do not want to feel as if you are patronizing them. If you can make them feel like you are a close friend, you have hit a bull’s eye.
One on One Topics
Do not censor different topics. Columns are the most interesting when they are open. Therefore, encourage your readers to discuss anything that crosses their minds. Otherwise, they may find it somewhere else more provocative to read content.
Chiropractic Practice Marketing Ideas Central Tenets
- Make Your Posts Conversational
- The More Relatable You Can Be, The Better
- Customers Do Not Know as Much as You About Your Practice
- Keep Things so Simple a Child Could Understand Them
Social Media Platforms Are the Newest Avenue for Advertisers
Social media has taken the world by storm over the last two decades. Twenty years ago, social media was not even a concept. Today, everybody has it, including your grandparents. Consequently, it represents one of the largest sources of fresh clients.
Social Media Facts:
- By 2023, the number of social network users in the U.S. is expected to reach 257.4 million. (Hubspot)
- The number of global social media users is expected to reach almost 3.43 billion in 2023. (Hubspot)
Tons of New Traffic
Due to their massive size, social media platforms are a gold mine of prospects. If you can capture people’s attention, you can get more traffic from here than anywhere else. In fact, we recommend focusing on it.
Dynamic Content Platform
What makes social media platforms different from other websites? Instead of the content being controlled by the webmaster, it is controlled by the users. Moreover, the content dynamically updates.
Meaning, you can take advantage of this and stay at the top of other people’s feeds.
Keep an Eye on Your Prospects
Another benefit, you can keep track of your prospects’ activities. People love to post what they are doing on their social media. Then, you have a better understanding of what people think about. You can use this when creating new content.
We hope that you found this article useful.
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Multiple Platforms Further Multiplies the Effect
What is even better than A social media account? The only thing better than that would be multiple accounts on separate platforms. That way, you can cast as wide of a net as possible. You always want to appeal to the largest audience that you can.
The Benefit of Multiplicity
Some people have accounts on certain platforms without having them on others. Thus, by creating multiple accounts, you can expose yourself to everyone. If you only have one, you might be missing out on potential clients.
Why You Need Multiple Accounts
Since people do not always have multiple accounts, you only ever expose yourself to a portion of them. By creating multiple accounts, you widen your net even more.
Core Principles of Marketing for Chiropractic Office
- Set Up Active Social Media Accounts
- Create and Post Content Regularly
- Make the Content Easy to Share
- Encourage People to Subscribe and Share
Chiropractic New Patient Marketing Materials
What are the fundamentals of effective marketing? Boiled down, it is all about capturing people’s attention. When people are paying attention to you, you can influence them. Moreover, you can get them interested in what you have to offer.
Simple Is Often Effective
Marketing does not need to be a complex task. In fact, complexity often makes your attempts worse. Simplicity is often the most captivating thing of all. Use that to your advantage.
Prospects Are Not Customers Until They Buy
It is easy to feel excited about the vast number of new prospects. However, do not allow that to make you get too comfortable. Until they buy something from you, they are not customers. They are only prospects.
Adaptation Is the Keystone of Success
Your first attempt at a marketing campaign may not be the spectacular success that you hope. Do not allow that to dissuade you from attempting new strategies. When you fail, do not give up. Instead, you must adapt. That is how you will become successful.
Chiropractic Marketing 101: Top Chiropractic Marketing Ideas
Marketing is a relatively straightforward concept. However, there is a ton of nuance to the industry. When you can do it effectively, you can draw in new customers with ease. Nevertheless, plenty of talented people struggle to capture the attention of the public.
By following the tips in this article, you should make it a little bit easier on yourself. Hopefully, before you know it, your practice will be overrun with new customers. As long as you continue to learn, nothing can stand in your way. Any obstacle that poses a threat can be conquered. Remember, the fundamentals of marketing are always the same. You must design your content to capture the attention of users. Plus, you must never forget to ask for the sale. If you do, you never know what you are missing out on.
Chiropractic Practice Marketing Ideas Review
- Marketing Is About Drawing Positive Attention to Your Enterprise
- Different Customers Respond to Different Marketing Techniques
- Experimentation Is Vital to Discover What Works For Your Practice
- Do Not Allow Mistakes to Discourage You. Success Takes Time to Achieve.
Diib®: Making Your Chiropractic Marketing Campaign a Success!
As a Chiropractor, you are always looking for new patients and ways to reactivate past patients. With the marketing techniques we’ve discussed, this should be much more straightforward. Partnering with Diib can also provide you with an added measure of security. Our User Dashboard offers comprehensive metrics in an easy to read and understand format. These metrics will allow you to change minute details of your campaign, see what works and what doesn’t, to make the most of your advertising dollars.
Here are some of the features of our User Dashboard that can add to the success of your practice:
- Keyword, backlink, and indexing monitoring and tracking tools
- User experience and mobile speed optimization
- Bounce rate monitoring and repair
- Social media integration and performance
- Broken pages where you have backlinks (404 checker)
- Technical SEO monitoring; including Alexa site traffic analysis
Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.
- A positive social media presence is a must.
- Local SEO, such as Google My Business, is also a vital tool.
- A Google Adwords campaign can do wonders.
- An informative and fun blog can draw patients.
- Open houses will help you reach out to the community.
Digital marketing doesn’t have to be difficult. Start with one element, then add another. Most online advertising platforms are fairly straightforward in both signing up and starting a campaign.
There are so many businesses that offer digital marketing software solutions. Hubspot is one of the most popular and easy to use. They also boast a solid customer experience, in addition to an all-in-one tool.
There are some free resources you can use to beef up your digital marketing arsenal.
- Google Online Marketing Challenge.
- WordStream’s PPC University.
- Social Media Quickstarter Digital Marketing Course.
- Inbound Digital Marketing Course Plus Official Certification.
- Alison Free Diploma in E-Business.
Here are some of the trends that are projected to emerge in 2021:
- Facebook May Be Peaking.
- Instagram is a Hit with the younger generation.
- Chatbots Will Dominate Customer Service.
- Video is No Longer Optional, get started now.
- Killer Content Still Matters and Now Context Matters More!
- Email is Getting More Personalized.
- Interactive Content Will Become Mainstream.