9 min read
What is a call to action?
A call to action is a prompt or statement on a website or blog post whose primary duty is to prompt users or potential customers to carry out the desired action. A call to action may be designed to encourage and increase customer subscriptions by prompting them to subscribe for free emails or encourage customers to buy products. Though it plays a vital role in the sales funnel and helps you make sales, you will be surprised that some business people omit the call to action as they assume that customers already know what is required from them or feel nagged to buy.
However, this is an inappropriate way to look at calls to action as they play an essential role in the overall sales of products and services. Whether you use call-to-action keywords at the beginning or end of a sentence or throughout a sales pitch, a call-to-action provides a clear directive on what you want the customer to do, enabling you close sales faster. They are strategic marketing tools that enable a business to grow and expand its prospects.
This article covers the different types of calls to action and the keywords. The different sections will ensure your business understands how to create and benefit from a call to action persuasive speech that increases business sales.
Types of Call to action
The different types of call to action keywords or call to action persuasive speech play a significant role in increasing your profit margin or visibility. There are seven different call to action types whose primary goal is to offer clear, precise direction on what you want to be done. The common types of CTAs include;
a. Leads
The CTA focuses on transforming visitors into customers or buyers. They have clear information motivating a customer to buy a product or subscribe to a service. Leads enable confused clients to make their decision by providing them with more convincing information on why they should consider buying from you. They also provide additional information ensuring even those who are not buying are continually won over, enabling them to commit to a purchase. For example:
(Image Credit: AdEspresso)
b. Events promoter
This type of CTA works by updating your contact list and visitors on upcoming events or ongoing promotions. By utilizing event promoters CTA, you can attract visitors and leads to your events, making them successful. For example, suppose you are planning an online flash week sale by having an event promoter, you can attract more people to your site using a promotions alert that encourages them to take advantage and get products or services at subsidized prices. Event promoters also work to increase traffic and promote visibility as more people are likely to come to your site to take advantage of promotions or win free tickets. For instance:
(Image Credit: Bizzabo Blog)
c. Sharing
The sharing CTA focuses on increasing your brand visibility. It encourages your visitors and contacts to share your information across social media platforms. It also enables you to tap into their networks and contact list, increasing your visibility. By having more people share your content, you are likely to increase the traffic to your website or online store, enabling you to maximize sales while benefiting from the increased traffic.
d. Continue reading
This type of CTA is wrapped in a button that enables clients to seek more information over a product or a service. Continue reading CTAs are essential to ensure visitors get a detailed short message of what they want. However, it offers you an opportunity to ensure that serious leads can access more information, enabling you to get quality leads.
Most people who click on continue reading are interested in the product or service and do not feel the pressure to go through a large document if they are not convinced. It also provides an easy way of capturing clients who need a brief description of a product and those who want to get an in-depth analysis before purchase. Here is an example:
(Image Credit: Learning From Lorelle)
e. Sale closer
Sale closer aims to convert visitors and prompt them to make a sale without placing pressure on them. It tactfully encourages customers to close a deal telling them what they stand to get by paying. For example, buying an item and getting free shipment is a sale closer deal that is likely to encourage a customer to commit.
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f. Forms
Form submissions are a type of CTA that converts visitors into leads. They allow you to get more information from visitors providing a chance to tweak your information to suit their needs. Forms allow you to know the visitor better and understand their need, making it simpler to transform them into buyers.
Benefits of having a call to action
Call to action in content writing is essential as you cannot assume that customers will follow the predicted sales funnel. Some of the benefits of the call to action include;
i. Eliminate confusion
Well written action speech examples and a call to action SEO example create a clear path of what they want the customer to do. This way, the next course of action is precise, guiding the customer onto the next step. Instead of a customer guessing the next step or being stranded after reading your content, call to action prompt them on the next action.
Whether it is signing up for your newsletter or proceeding to check out, this clear step ensures the customer knows what is required and helps you make desired results. Most websites end up confusing customers as they think the customer already knows what to do next. It is likely to negatively impact your sales as not all customers will follow the sales funnel as expected.
ii. Boost the success of digital advertising
Digital advertising is exceptionally demanding, and any small mistake may make customers opt for a competitor brand. It thus makes the field very competitive but highly effective if used properly. It is essential to ensure your digital campaign has action speech examples that match the ads placed and are strategically crafted to encourage customers to seal the deal.
Creating unique ads will bear little fruits if a compelling call to action speech examples do not accompany them. Thus, you need to keep your CTA as part of the ads formulation to ensure they are in sync. Significantly developing pay-per-click ads with strong CTAs will help you chart a path for your campaign and see you get positive results ensuring your campaign bears fruits and the money spent is appropriately used. The image below shows a pay-per-click ad utilizing call to actions:
(Image Credit: WordStream)
iii. Customers like them
Most clients are bombarded with several advertisements the moment they touch their devices. Some are thus not interested in reading descriptions or ads formulated on products they want. This type of customer’s focus on the call to action to give them further directions.
If your call to action is precise and straight to the point, it enables you to make quick sales from customers who already know what they want. It also enables you to avoid bombarding customers with unnecessary information making it easy to convince them to purchase a product.
iv. Grow your audience and sales
A call to action offers your business an opportunity to focus on what is important to you at the moment. For example, suppose you are trying to increase your visibility, having a call to action as simple as sign up to receive emails will enable you to increase your contact list and have more people knowing what you are working on or producing.
Having a call to action that directs people on payment modes leverages new visitors, enabling you to increase sales. It is essential to have a clear goal when constructing your CTAs to enable you to make the best of the opportunity at hand.
v. Increase your conversion numbers
The primary role of CTAs is to enable you to increase your conversion numbers. You may have excellent content, but if you are not specific on what you want from a potential buyer or client, you will likely lose the opportunity to convert the customer. Having short precise CTAs work in your favor by convincing customers to carry out the desired action.
It also acts as a final sales pitch that tells your clients how they are likely to benefit from partnering with you, convincing them to take the leap. CTAs mainly leverage the person’s need and emotion by having compelling facts and ideas that make it easy for a customer to choose your product or service.
vi. Help you perform better on Google searches
Call to action speech examples makes it easy for search engines to identify your content and websites. By having CTAs observant of what Google is looking for, your content ranks highly on Google searches enabling you to attract more people to your site. It also gives you a competitive edge over your rivals. Differentiating how you package your call to action SEO example can make the difference if you have similar products or services, compelling buyers to opt for your products or services.
Tips to writing the perfect call to action
Here are a few tips on writing the best call to action.
Use action-oriented words
Action-oriented words guide your audience on what action you want them to execute. Using words such as subscribe, buy now, or download provides a clear direction on what you need from the clients. Depending on which type of action you want to be executed, picking an accurate action-oriented word will see you get your desired results. Here are a few examples:
(Image Credit: Sixads)
Be creative with your choice of words
As much as it is essential to pick action-oriented words, you should also focus on ensuring that these words are creative and not generic. Utilize creative expressions that are likely to prompt your customers to carry out the task you want. For example, instead of just writing “click here,” you can be creative and say, “enjoy an excellent read by clicking here.” It compels your clients to your CTA instead of all the “click here” they see online.
Use words that provoke emotion
An enthusiastic CTA is likely to stir up your readers and give you the same response. When formulating CTA, use call to action keywords that appeal to the customer’s emotion and make them not want to miss the action. For example, phrases such as “buy now and get 50%off” act as the right way to trigger thrill through your viewers.
Such offers will see people click on your CTA without thinking twice. It also provides an avenue for you to tell them what is in it for them while still making your sale. CTAs with exclamation marks pass as more enthusiastic and can attract more people to your flash sale or see them subscribe to your newsletters. The image below shows a few more enticing words you can use while creating your call to action:
(Image Credit: ConvertKit)
Use unique and exciting font
Font plays a significant role in how people see, perceive, and internalize your CTA. It would help if you focused on having CTA stand out by ensuring that it has a unique font. You should also ensure that the color of the CTA is catchy and inviting. However, be careful to ensure that you use a font that is legible and well visible colors. Some common but effective way to carry out this can be using italics or bold to help your CTA stand out.
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Use numbers
When forming a CTA, placing prices or numbers works to help you generate quality leads. For example, instead of having large traffic of people who end up not buying, putting a price tag as part of the call to action means only serious buyers will click through to find more information. It also psychologically prepares the guest and gives them a rough estimate of what they may be intending to buy. For example, using 25% off or 10% on orders above a certain amount makes it easy to attract quality leads.
Take advantage of FOMO
Fear of Missing out (FOMO) is an ideal way of driving the success of your CTAs. You can use words such as buy while stock lasts or offer runs out on Monday if it’s a weekend to encourage people to take advantage of the opportunity and not miss out. For instance:
(Image Credit: AdEspresso)
You can also use a call to action that capitalizes on the business celebrations. They make people see that the promotions you have are pegged to your business celebrating a milestone. Thus, buying will see them enjoy good deals that may not come any time soon. By appealing to your target audience’s emotions, you can make more sales.
Take into account the different devices used
When formulating CTAs, consider the different devices your clients are likely to use and have them in mind when developing ads. For example, you can place a call button instead of having people go to your site. Those with mobile devices get a chance to call you or seek more information enabling you to close deals faster. It is essential to ensure that your ads are easily accessible on laptops, desktops, and phone devices. This variety allows you to tap into a broader market.
Make your client see what is in it for them
Most people purchase a product or subscribe to a newsletter when they see something to benefit from. Using call to speech examples that explain to a customer what they stand to get, they are likely to carry out the required action rather than a random click button. You can formulate a call to activities such as enter your email address for a free newsletter.
It prompts the person to give you their email address in exchange for a free newsletter enabling you to increase your contact base. You can also encourage people to share a link as a chance for them to win your product or service for free. This act enables you to access their contact while focusing on what they are getting. Thus, both parties get what they want.
Make the CTA personal
While formulating a CTA, ensure you use personal words that make the person feel involved in the process. Terms such as sign me up can trigger a client to sign up and offer a positive response. When a person feels like you are more focused on them other than just getting information from them, they can trust you and spend more time on your ad. For example:
(Image Credit: WordStream)
You can also create a feeling of belonging by encouraging the person to join your network, making them feel part of a community. These tactics are essential in helping you improve brand awareness and your visibility. Also, if you want to increase your sales, focusing on things such as don’t be left out, make someone feel like everyone is participating, making them want to join in or purchase a product.
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Call to action in content writing plays a vital role in enhancing one’s marketing experience. When properly used, a call to action not only helps you increase sales but enables you to get steady traffic and increase your brand awareness. Partnering with Diib Digital will bring you an added measure of confidence in your call to action game. Here are a few of the features of our User Dashboard we’re sure you’ll love:
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FAQ’s
A call to action widget is a tool that can make it easier and almost automate the call to action process. The widget uses animations and CSS effects to create user interactions that appear when the user hovers over the box.
The ideal call to action phrases provide the customer with a sense of urgency and need to take action.
On your facebook page, click on the “Create Call to Action” button. It’s right below your primary image. You then select the copy you want to use for your CTA button.
They should be short in length; a short phrase no longer than 5-7 words.
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