When YouTube was originally launched back in 2005, no one could have predicted its massive success. With billions of users accessing YouTube each month and millions of hours of YouTube videos being uploaded and streamed each day, it is no wonder that so many professionals and digital marketers alike have turned to YouTube for their content marketing strategy.
Whether you are launching a YouTube channel for your own business or brand or if you are simply interested in boosting an idea, service, or product, there are a few tips to keep in mind. From improving the SEO, or search engine optimization of your YouTube channel to honing in on keywords and the latest trends, there are many different ways to help take your channel to the next level. Knowing how to SEO YouTube videos and how to do SEO of YouTube videos can make all of the difference with any channel you decide to launch.
What is SEO on YouTube and Why SEO Matters
SEO, also known as search engine optimization, is one of the most well-known and popular techniques used by web programmers, designers, and digital marketers today. Optimizing a website, application, or even a YouTube channel for top search engines such as Google, Yahoo!, Bing, or even DuckDuckGo is one of the fastest ways to reach an audience and to garner new followers and prospective customers.
The use of SEO became extremely popular during the Web 2.0 boom, where individuals across the world began generating income with the use of third-party advertisements, banners, and through the use of email marketing. Websites that are optimized properly to target specific niche audiences are much more likely to appear on the first page of search results.
Because users who access and use search engines typically click links that appear on the first page of search results, it is extremely important to work on improving your website’s SEO and overall optimization across all networks and platforms. The more optimized your website and YouTube channel are, the easier it becomes to reach those who have a genuine interest in learning more about your website, products, or services.
Understanding the YouTube Algorithm
Like most websites including search engines and user-generated content, YouTube is no stranger to its own unique and individual algorithm. Content algorithms determine which content is shared and what type of content is promoted to a user based on various input and different targeting methods. Long-time users of YouTube know what is SEO on YouTube, but newcomers may require a bit of a refresher.
YouTube’s algorithm is constantly shifting, changing, and being updated, which is why it is essential to stay informed of the latest news and programs that are being rolled out on the platform at all times. Understanding SEO for YouTube channels and creators is not always easy, but can be done with a bit of research and context clues. Although it is not possible to view the entirety of the YouTube algorithm from the user end, there are a few important factors to keep in mind before you begin attempting to optimize your own channel and account, such as:
- Time Viewed: Not only is the number of views considered when determining your YouTube ranking, but also the time spent viewing your uploads (individually and altogether).
- Meta Details: Is your meta title, tags, and description accurate to the content you have uploaded?
- Engagement: The engagement of your channel and videos goes a long way. Videos with little to no engagement are less likely to be boosted or promoted with YouTube’s algorithm and search engine. More likes, comments, and shares on social media will help to boost your video’s visibility throughout the entire platform.
- Video Watch Count: It is also important to consider how many of your videos have been watched by an individual user as well as your group of followers. The more immersive your channel appears to users, the easier it is to boost your channel’s SEO and overall ranking within YouTube itself.
You can track these factors using the Youtube Analytics Dashboard, for example:
(Image Credit: Tubefilter)
Keyword and Trend Research
Successful YouTube marketers and channel owners know the significance of keyword and trend research when it comes to SEO for YouTube channels. Spending time researching popular trends within your niche and industry is a must, more so if you are entering a highly competitive or saturated market. Some of the best SEO for YouTube videos comes from traditional keyword and trend research.
It is important to steer clear of generic industry keywords that are extremely common or already overused, as this may weaken your chance of appealing to a broader audience. If you choose keywords that are too saturated and overused, your website and YouTube channel will likely get lost in the mix, especially if you are starting your channel from the ground up. Finding the right keywords can help you to implement the best SEO for YouTube videos on any channel without the hassle.
Take time to research current industry trends, topics, as well as YouTube videos that have become increasingly popular in the past week, month, or year. Take note of specific tags and keywords used within video descriptions and titles and consider how you may use them yourself in the videos you upload. One way you can do this is by using the Youtube Trending Tab. It should be located here:
Immerse yourself in the YouTube community with other users who follow your competitors and other similar channels as your own. Get to know more about how users of the YouTube community feel about videos that use the same keywords, tags, titles, and descriptions that you intend to use on your own channel.
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Identify and Get to Know Your Audience
Once you have immersed yourself in a variety of YouTube communities and channels, you can then begin to hone in on the target audience and demographics you want to reach. When launching your YouTube channel and creating new content, consider the users you want to reach and how you intend to do so with your messaging. Ask yourself the following questions to get to know more about your YouTube audience:
You will be interested
- What ages, gender(s), and locations do I intend to target with my YouTube channel and content?
- Am I targeting individuals from a specific region or area? If so, how should I format my videos to appear as relatable and authentic as possible?
- How often do I intend to upload content, and what type of content do I intend to create on a regular basis for my followers and prospective customers?
- How does my target audience typically watch videos, explore brands, and find new content and channels? How can I ensure that my YouTube channel stands out and provides something unique and unforgettable to my users and loyal followers?
- What pain point is my YouTube channel responding to? How does my YouTube content help my users with an issue in their everyday life?
- What persona or voice should I use to communicate with my users and why? How will I be tracking to know if my videos and their content are sufficiently reaching my audience?
Individuals and digital marketers who have a keen sense of what an audience wants and can maintain a genuine connection with users are much more likely to receive repeat visitors and viewers. YouTubers who know are youtube videos good for SEO know that authenticity goes a long way.
The more you connect with your audience, the easier it is to gain genuine affection and loyalty. YouTubers and YouTube channels that appear desperate to generate sales or callous when it comes to their own followers are less likely to reach long-term success, especially if they are reliant on user-generated shares, promotions, and sales.
Translations and Captions
Knowing how to do SEO of YouTube video requires more than simply choosing the right title, tag, and meta description. In order to truly maximize your online reach and capabilities, it is important to consider your international viewing audience as well as individuals who may be visually or hearing impaired.
One of the ways that a YouTuber can help to increase engagement and the shareability of their videos is to implement a variety of translations into the video itself. If you are unable to provide voice-over translations for your video(s), consider using YouTube’s automated translator to translate all of the content you upload into multiple languages. For example:
Adding captions to each of your uploaded videos is also highly advisable to maximize your reach and your ability to spread your company or brand’s message. Many users prefer to watch YouTube videos with the use of captions, including the hearing impaired. By providing captions to your videos, you can help reach a community that may find it challenging to find information or content similar to your own elsewhere. The image below shows where to go to add captions onto your videos:
(Image Credit: Happy Scribe)
Additionally, by providing more translations and captions with your video content, you will also help to increase the engagement your channel receives. The higher the engagement level of your YouTube channel and uploaded videos, the more likely you are to receive a boost of your YouTube channel’s SEO within the YouTube search results.
Create Useful and Unique Content
There is nothing more boring than a YouTube channel that is redundant and unoriginal. If you want your YouTube channel to grow and become a success, it is imperative that your videos reflect that sentiment. Take the time to create useful, unique, and unforgettable content that is not only high-quality, but also relevant and fitting for the times.
Your content is a direct reflection of you and the YouTube channel you are building or represent, which is why it is so important to take the time to craft professional, informative, and authoritative videos for each of your viewers.
Create a Content Schedule
The most popular YouTube channels post and upload content regularly, helping to keep their channels relevant and in the eye of the YouTube algorithm. If you spend too many days, weeks, or months away from uploading and sharing content, your users will be less likely to see your content once you do decide to publish and go live again.
Creating a content schedule is highly advisable if one of your biggest goals is to boost the SEO of your YouTube channel along with the ranking of your channel and videos. If you want to be taken seriously by your audience, you will first have to prove yourself to the algorithm of not only YouTube, but other search engines such as Google and Bing.
With a content schedule, keep track of the content you are creating, your data and analytics, as well as the responses and engagement you receive for each video you upload. Avoid going extended periods of time without uploading a new video, as this may cause users to forget about your channel and the content you are creating altogether. The more consistent you remain, the more likely you are to appear within the newsfeed or recommended videos of current subscribers and potential followers. Here is an example of a Youtube content schedule:
(Image Credit: HigherVisibility)
Say Target Keywords in Your Video
As technology ramps up and algorithms become more intricate and personal, creating content is becoming increasingly challenging for those who are seeking to strike gold within the YouTube vlogosphere. Whenever you are creating a new video for your YouTube channel, be sure to say the words of your video’s title as well as any keywords and tags you use in the video you create itself.
YouTube’s scanning and tracking technology have become extremely intelligent, allowing it more capabilities to match video content with various text and tag-based keywords. By speaking your video’s tags and title into your video’s content, you can help YouTube’s algorithm to properly sort and identify your video for its own search results. The more accurately your video is tagged and identified, the more likely you are to appear within search engine results that are relevant to your subscribers and viewers.
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Use Visually Appealing Thumbnails
Internet users today are extremely visual and are well-versed in clickbait, advertisements, and spam. However, a visually appealing thumbnail should never be underestimated, especially in a time where content is overflowing and difficult to keep up with on a daily basis.
Select a thumbnail from your video that is not only colorful, but one that includes your branding or the title of your video itself. While it is not always required to showcase the title of your video, it can help to catch the eyes of users who are otherwise unfamiliar with your channel and the type of content you create. The more appealing and attractive your thumbnails appear to users, the more likely your video is to receive clicks and engagement. For instance:
Avoid Videos That Are Too Short
While some of the most popular and infamous YouTube videos and memes are extremely short, it is important to remember that those videos rarely appear in search engine results regularly. Shorter videos are less likely to be captured and analyzed by YouTube’s algorithm, especially if your channel does not already have an established and loyally engaged following.
YouTube videos that are longer than 10 minutes in total are not only eligible for increased advertisement revenue, but they can also help with boosting your SEO and overall ranking within the platform itself. When users spend more time watching videos, the YouTube algorithm detects this as a success, thus helping to boost your channel and your video higher within rankings and search results.
Connect With Your Followers
One of the best ways you can build a YouTube channel and following is to connect and communicate with your users and fans. Spend time responding to comments, featuring your user responses, and even hosting giveaways or contests for those who are loyal to your channel and the videos you upload and share.
Giving back to your YouTube followers and the community is not only a way to increase the loyalty of your current subscribers, but it will also help to boost engagement, shares, and likes on all of your content. Simple communication goes a long way when establishing an online presence and building a home for any YouTube channel.
Building a successful YouTube channel and persona is rarely an overnight process. Even though there may be individuals who seemingly became popular overnight, becoming a popular and well-liked YouTuber requires plenty of hard work, consistency, and complete dedication to your user and fanbase. Knowing are YouTube videos good for SEO can go a long way when it comes to becoming a success online. When you know how to SEO YouTube videos while building your online following, there are no limits to what you can accomplish and achieve.
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By taking the time to learn more about YouTube, SEO, and your audience, you can begin creating unique, original, and engaging content that is not only authoritative in nature, but is relevant and relatable to those you intend to reach. With a deeper understanding of your audience, SEO, and how to gauge current YouTube trends and algorithms, take control of your next digital marketing campaign to guarantee success.
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This is optimizing your channel, playlists, metadata, descriptions, and the videos themselves. Vital to a YouTube channel SEO campaign is written text in the form of transcripts, closed captions and subtitles.
Because Google owns YouTube, videos are often displayed in relevant search results. A popular, well-ranked video with good SEO can help to increase exposure even in standard SERPs.
To get more views and organic results, there are many things you can do. 1) Use descriptive keyword rich titles. 2) Have quality descriptions. 3) Utilize tags. 4) Optimize thumbnail images. 5) Create transcripts. 6) Entertaining and educational content.
While you can’t actually buy YouTube subscribers, you can pay to have your video show up in search. If you have quality, entertaining content, this will lead to more subscribers.
A good rule of thumb for a YouTube video is between 7-15 minutes. This is totally dependent on your audience. Get to know them, check out your competitors, you soon be able to gauge the ideal length of a YouTube video.