Running any kind of business is a major responsibility. It can be tough to get a small or a mid-sized business off the ground in this day and age. If you want to do so, then you need to have a grasp of the digital marketing world. It can help you specifically to have a grasp of social media marketing. Social networks such as Facebook, Instagram and Twitter have all taken the digital marketing universe by storm over the past few years or so. If you want to spread the word about your up-and-coming business to the members of your target audience, then you have to know how to break into social media marketing. A well-rounded social marketing strategy can accomplish a lot for any business.
Social Media Marketing: Getting Started
Identify All of Your Goals
No social media marketing campaign can go far without tangible goals. If you want to break into social media marketing, then you first have to identify and express all of your objectives. Ask yourself exactly what you’re expecting from social media marketing. What’s your specific motive? It may be to get more traffic to your business site. It may be to get people to register for your free email subscriber list. It may even simply be to encourage people to make purchases. If you can respond to these things thoroughly and eloquently, then you may be able to figure out the exact kind of content that you need to share via social media platforms. This type of free planning sheet can help to organize your thoughts.
List All of Your Existing Assets
Once you pinpoint your goals, you can identify all of the assets that you already have. Figure out who will be in charge of putting your social media content together. Determine who is going to be in charge of running your Facebook, Instagram and Twitter presences. It’s critical to determine who will tackle any and all customer service duties on the Internet. Put a lot of time into assessing your team members and all of their talents. You may want to figure out who possesses the best writing and editing abilities or maybe who is a particularly capable photographer or graphic designer.
Get Acquainted With Your Target Audience Members
Not being in the loop with target audience members can be a massive mistake for businesses of any size and type. The better acquainted you are with your target audience members, the easier it will be for you to reach them via social media. Figure out where these individuals hang out on the Internet. Figure out the topics that make them feel the most passionate. Ponder their preferences and pet peeves. Think about the details they want from any businesses that are part of their day-to-day existences. If you have no clue what these people want, then you cannot exactly satisfy any requirement or preference they have.
What’s the key to acquiring helpful information from target audience members? The key is having an open and engaging personality. If your audience members are drawn to you, they’ll be more willing to give you rock-solid advice. The Diib® analytical software offers insights into your social media campaigns. Information such as: best time of day to post, age and gender of your readers, their general location and analysis on specific posts. This allows you to adjust your goals according to your specific metrics. That page looks something like this:
Create Content That’s Out of This World in Quality
Businesses should never be okay with social media content that’s subpar. They should never be okay with any kind of subpar content for that matter. After you pinpoint your target audience members’ patterns, then you can put effort into managing any and all of their content wishes. Refrain from ever surrendering or taking the easy way out. It’s critical to consistently give your audience members content that epitomizes excellence. Content isn’t limited to social media posts, blogs, images, video clips or anything else along those lines, either. That’s because you can also give your audience members content through participating in discussions with them. Conversing with target audience members can help you establish a customer base that’s devoted and consistent. You want people to have full confidence in you and all of your offerings.
FACT: Facebook is the primary content distribution channel for marketers today. (HubSpot, 2020)
Combine Social Media and Marketing Activities
Your social media and marketing activities should work in harmony together. It can be a terrific idea to spread the word about your business website using your Facebook page. This idea also goes both ways. It can help you greatly to take this approach on the Internet. It can be just as beneficial to do so off the Internet “in real life”. You should see to it that your conventional marketing and social media marketing activities function naturally as a tight unit.
Come Up With a Content Schedule
Set aside time periods daily, weekly and monthly that are all about social media marketing activities. You may develop a routine of assessing your Facebook feed prior to eating breakfast in the morning. Or you may establish a routine of answering any and all social media messages and comments at the end of the evening prior to going to bed. Establishing a schedule can be a big help to people who have the tendency to get distracted. A schedule can keep you accountable and stop you from making excuses to not do anything. The free schedule mentioned above could be just the answer to your content schedule needs. Here is an example of an Australian keynote speaker website that regularly posts on social media, especially LinkedIn, when people are likely to be online.
FACT: The most common publishing cadence for social media marketers is three-to-four times per week. (HubSpot, 2020)
Prioritize Quality Rather Than Quantity
So many businesses make the huge mistake of thinking that quantity trumps quality in the social media marketing department. That couldn’t be further from reality. If you want to break into social media marketing like a champion, then you have to stress the value of quality. You shouldn’t think too much about quantity alone. Don’t fixate on follower counts and similar little details. Don’t forget that it’s preferable to have a smaller number of followers who actually care about your business and its offerings. If you have the biggest email list on the planet, it doesn’t mean anything if the subscribers don’t even open the email. It’s so common for people to follow brands on social media only to immediately forget that they ever existed.
Have Meaningful, Audience-driven Discussions
You should relinquish full power. That’s due to the fact that it can be smart to give your target audience members the ability to guide your Internet discussions. If your target audience members can do this, they’ll develop senses of ownership. That means that they’ll experience strong bonds with your company and all of its options. You should never forget that visibility is paramount on the Internet. Lack of visibility can be a recipe for disaster. It can be worse than having a lot of unflattering commentary, believe it or not. If you want to thrive in Facebook advertising for small businesses, then you have to stress being “front and center” on the Internet.
For example, this discussion with a yogurt company is a great example of being front and center. You’ll notice that, although the consumer has had a negative experience, the company responds quickly and with professionalism. It can be easy to be defensive and react rather than respond. However, the face and success of your business depend on professionalism.
Never Turn Your Back on Learning
It’s crucial to understand that you should never stop educating yourself regarding digital marketing matters. That’s because the digital marketing realm constantly changes. If you want to make good use of the top Facebook marketing strategies, then you should learn consistently no matter what. You never have the luxury to say no to opening your ears. You never have the luxury to say no to expanding your horizons in general. If you want to move forward with the greatest B2B Facebook marketing strategy, then you have to have an open mind. You cannot be rigid. It’s vital to embrace transitions and adjustments of all sorts.
Take Cues from Influencers
It can be wise to take cues from people who are influential in your specific field. It doesn’t matter if you’re in clothing, healthcare, organic food or anything else. You may want to emulate the things that influencers online do “right.” Since they accomplish a lot, they understandably do a lot of things correctly. If you take the time to meticulously assess influential individuals’ accounts, you may learn some invaluable things that can help your activities later. It may inspire you to post items at specific times of the morning. It may inspire you to come up with competitions and giveaways that may captivate your audience members. Here is a great example of influencer marketing.
Measure Your Outcomes
If you want to continuously hone your abilities, then you need to make a point to measure your social media marketing outcomes consistently. You should measure how far you’ve come regarding actually attaining any and all of your previously mentioned objectives. The majority of businesses these days are keen on boosting sales. If you assess your data, you want to make sure that your sales are indeed on the rise. If you don’t want to squander precious time making the same marketing mistakes over and over again, then you need to put time into conducting routine performance evaluations. Measuring your outcomes can help you figure out which actions you need to amp up. It can help you figure out which activities you would be better off eliminating as well.
Stay on Top of Your Public Image Online
A top-notch reputation has always been massive in the business world. If you want to break into social media marketing without issue, then you should put time into staying on top of your company’s online reputation and “public image.” It can help to be “in the loop” regarding praise you get on Facebook, Twitter and Instagram. It can be even more helpful to know about criticism. Social media praise can help you figure out what you need to accentuate for the future. Social media criticism, on the other hand, can help you figure out what you should cut out right away. If you come across kind words, then you should showcase how thankful you are for them in the form of a brief yet meaningful and poignant message or comment. If you come across words that are critical, then you should ask for feedback. Find out from the sources themselves what you may be able to do to make things better for all of your audience members. Remember, consistent enhancements are key for people who want to soar in Facebook advertising for small businesses and beyond. This is a great example:
Test Out Content Curation
There’s no arguing that content that’s 100 percent original is essential for any and all businesses that want to do well in social media marketing. You don’t have to limit yourself to this kind of content, though. That’s because a little bit of content curation can go a long way. If you want to be able to connect better with your target audience members, it can help to constantly keep your eyes peeled for details that may pique their interest levels. Don’t be afraid to share news stories that may be pertinent to your audience and their dreams and aspirations.
Ask Relevant Questions Any Time You Can
The most inquisitive people on the planet tend to be the ones who go furthest. That’s why you should never be afraid to ask relevant questions. Talk to other professionals who have accomplished things online and elsewhere. Find out about their approaches to social media. Ask them about how they handle posting times, negative commentary, persistent customers and anything else similar. Don’t assume that people who are part of different fields don’t have any insight to give you, either. If you’re a restaurant owner, you may be surprised by what you learn from a professional who heads a laundromat or a clothing store. Business is business. Here is a great example of using Quora for your business questions:
Create a Designated Social Media Crew
If you feel overwhelmed by all of your social media responsibilities, then it can help you greatly to set up a designated social media crew. It may be a good idea to recruit people who are savvy regarding Facebook, Instagram, Twitter, LinkedIn, Google+ and beyond. If you have a staff member who is especially talented in the writing department, you may want to select her to pen all of your posts and blogs. If you have a team member who knows a lot about graphic design, then he may be the person to take charge of your Facebook visuals. Don’t leave the burden all to yourself. Social media is something that you need to tackle round-the-clock. It’s something that calls for numerous brains at the same time.
People on the Internet are smart. People who spend a lot of time on social media aren’t exceptions. If you want people to not consider you to be a phony, then you need to prioritize behaving in a genuine and honest manner. People can spot phonies online from miles away. How can you be genuine? You can tell sincere stories about your childhood. Post video blogs or “vlogs” that talk about what got you started in your specific field. Tell your audience members that you’re willing to answer any questions they send your way as well. If you portray yourself as being a bona fide human being, your social media audience members will pick up on that rapidly. You’ll see this illustrated perfectly here:
(Image credit: Constant-Content)
Take Full Advantage of Links
Prioritizing links can do a lot for people who are getting started in social media marketing. If you establish a social media system that’s consistent and solid, then you should make links one of your focal points. Make sure that your Google+ account links back to all of your other social media pages. Make sure that you make your social media links obvious across the board. If people visit your brand’s Facebook page, they should be able to rapidly find the links to your Instagram and Twitter accounts. Leave no room for social media confusion. If you want your social media strategy to go off without a hitch, then you have to be thorough. For instance, when you Google Target, you can easily link to any of their social media profiles right from the SERP.
Give Your Customers True Value
If you want your social marketing strategy to go well, then you have to provide people with actual value. Perceived value just doesn’t cut it. Giving people value doesn’t have to be as tough as you suspect. Try to respond rapidly to customer messages. If your customers have questions about your products or services, concentrate on providing them with suggestions that are actually effective. You can give them suggestions that they can apply to their interpersonal relationships, careers and jobs. A little bit of value can be a game-changer for your business style and outcomes. If you want to discover the top Facebook marketing strategies, you have to be clever. A strategy may be as simple as offering a little bit of practical advice. A superb B2B Facebook marketing strategy may be as obvious as pointing your customers into the direction of helpful video tutorial clips online.
Diib®: The Positive Change You Should Make
Change is often a positive thing in the fast-paced social media realm. If you want to get your social media journey off to a great start, you have to throw all of your fears out the window, pronto. Don’t be reluctant about breaking social media rules. Test out new ideas for contests, posting times, video clips and more. Don’t shy away from presenting your audience members with content that isn’t too familiar to them. Trial and error can always be your friend. With Diib, however, you can eliminate a lot of the error portion of your campaign. Diib’s predictive analytics brings you the following social media features:
- Social media integration and performance
- Platform specific audience demographics
- Keyword, backlink, and indexing monitoring and tracking tools
- User experience and mobile speed optimization
- Technical SEO monitoring
Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.
As tempting as may be it is to increase your visibility by jumping on every social network, a lot of times it’s too much to take on. Rather than creating accounts just for the sake having a profile, get strategic with the networks you choose. Research where would be the most valuable.
Even though your social media signals don’t have a direct impact on search rankings, they affect your search engine optimization efforts. They do this by increasing your online visibility and overall traffic to your website. It also increases your authority and brand recognition and your local SEO.
There are so many ways to get more followers on your social media channels. The most important, we feel, is to be genuine and use positive engagement strategies.
Find the 10 most relevant hashtags in your niche and follow those hashtags. Establish a regular posting strategy and stick to it!
Paid social media advertising can be a cost-effective way to promote your business. Each platform uses the pay-per-click (PPC) model. This means that you pay only if the user takes the action you want.
According to Hootsuite.com, “if you made $1,000 in revenue from social media on a $500 investment, your profit is $500 (remember: profit = revenue – investment).” And then your calculation would be: $500 profit / $500 investment X 100 = 100% return on your investment.
Yes, but don’t overdo it. There’s a fine line between using social media to promote your brand, and spamming. If every other Tweet or post from your company is promoting your products and services, you risk losing your audience.
With over 2.3 billion users, Facebook is the far and away the most popular social media platform today. YouTube, Instagram and WeChat follow, with more than a billion users. Tumblr and TikTok come next, with over half a billion users.