8 min read
Social media has become one of the most prominent communication and marketing tools used by both individual entrepreneurs and professional marketers today. Using social media to improve your own SEO, or search engine optimization, is a way to effectively grow and expand your business with just about any budget in less time. Once you know how social media helps SEO, you can devise and execute a working strategy for your own business or brand in no time.
Why Businesses and Marketers Use Social Media Today
When social media originally launched around 2005, just 5% of American adults used the platforms. By 2011, more than half of all adults in the US were using social media. Today, approximately 72% of all US adults are using social media regularly today, making it an optimal marketing vehicle and tool for both individuals and corporations alike.
Using social media is key for many marketers, providing them with nearly instant access to hundreds of thousands, if not millions of prospective customers and online shoppers. With the use of social media, building a brand from the ground up has never been easier, even if you are limited with the budget you have available and your advertising power.
Social media is also an ideal tool to use for those who are interested in boosting and improving their social media SEO or website’s overall SEO, or search engine optimization. With a highly optimized social media marketing plan and a thorough understanding of the demographics and audience you intend to reach, you can maximize your online visibility and your ability to appeal to a much larger audience altogether. The right social media and SEO strategy can make all of the difference when it comes to building and growing an online presence.
Using Social Media for Branding Purposes
One of the greatest benefits of using social media to promote your business or idea is the ability to do so with visual branding. Most popular social media platforms such as Facebook, Twitter, and Instagram, all provide users with the ability to brand their own page(s) using selected profile photos or logos, official website URLs, as well as descriptions to share more about their brand, business, products, or services. For example:
Once you have created the social media pages you intend to use for your business and brand, be sure to upload the same logo and main profile photo across all of your company pages for seamless branding and integration. Ensuring all of your profile photos for your brand’s pages are the same is essential if you are launching a business from the ground up and establishing your brand’s image and aesthetic for the first time. In addition to traditional social media and SEO tactics, branding goes a long way for any business or brand just getting started online.
Remember, you only have one opportunity to make and leave a lasting impression on visitors to your social media pages as well as prospective customers.
Content is Still King, Even on Social Media
It’s not enough to simply have social media accounts that represent your business. Without a working content strategy, the likelihood of your social media presence succeeding will suffer. Using social media for SEO is possible by launching a content strategy that is most relevant to the audience and consumers you intend to reach.
When developing a content strategy for social and SEO purposes, it is imperative to keep the goals of your content in mind. Consider the following while you are putting together a working content strategy for social and SEO purposes:
- What is the purpose of the content I intend to create and publish?
- Where will I be publishing the content for my website or blog? Will I be solely using social media for SEO purposes or to connect and communicate with my audience via a content strategy?
- How will I measure the overall engagement and results of each of the updates and posts I share?
- Who am I looking to reach with my content strategy? Am I interested in appealing to new users and prospective customers, or social media users who already have a genuine interest in my business and brand? What demographics (age range, gender, location) am I interested in targeting and why? Am I looking to appeal to a close community, a specific region, or to an international audience?
Once you understand the basics of your content strategy, it is important to begin conducting adequate keyword and phrase market research. Developing the right content is essential for any social media and SEO strategy or campaign. You can do keyword research with one of the many tools available, such as keywordtool.io:
(Image Credit: Sprout Social)
When choosing the type of content you plan to create for your audience, be sure to verify that the content is not already available elsewhere on the internet. If your topics and subject matter are generalized and oversaturated, you are less likely to receive traction on your posts and updates. Providing your readers and prospective customers or followers with unique, interesting, and highly engaging content is key to optimize your social media SEO strategy.
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The Importance of Keeping Up With Keyword and Phrase Trends
Spend time researching keyword and phrase trends to gain valuable insight into the current wants and needs of your audience as well as the market you intend to appeal to with your brand and business. Researching keywords and trends often is essential for social media and SEO strategies, especially if you are interested in optimizing your ad campaigns and the users you reach with your promotions and updates.
Use tools such as Google Trends as well as third-party service providers to keep track of the latest keyword trends as well as phrases that are most relevant to your business, products, or the audience you want to reach. When you know what your users and prospective customers are searching for, it is much easier to create content that is extremely useful and informative for those who need it most. For example:
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Consistency is Key
In order to establish and achieve long-term success with an online presence as an individual entrepreneur or business owner, consistency matters. Consistency is key when it comes to building a brand or business, whether you are doing so in a niche industry or an overly saturated market. Even if you have a great product or service, you will not likely succeed without consistency and a commitment to building a loyal and stable following.
In order to succeed with your social media and SEO strategy, it is imperative to remain consistent when it comes to sharing new updates, creating new blogs, and even updating your social media accounts for your brand and/or business. Using social media frequently with relevant, interesting, and one-of-a-kind updates is another way to help your business and brand also remain within newsfeeds due to current social media platform algorithms in place.
In order to remain visible within newsfeeds, it is important to create updates for your current followers and prospective customers on a regular basis. The more time you spend between sharing updates, the less likely your business or brand is to appear within newsfeeds and timelines on social media.
Consistency also matters when it comes to establishing a professional reputation and building loyalty among your followers, fans, and customers. The more consistent you are in sharing updates, news, and product releases, the easier it is for consumers to place their trust in you, effectively helping to generate leads and future sales. You can develop consistency by using a content calendar, for instance:
(Image Credit: Cowgirl Media)
Showcasing Transparency With the Use of Social Media
Social media is a great place to showcase transparency, especially for professional contractors and business owners. Building a professional reputation and brand for a business is not always simple, straightforward, or instantaneously, which is why it is essential to take the time to showcase transparency whenever an opportunity presents itself on social media.
With the use of social media, it has never been easier to respond to comments, questions, and even criticism from unhappy users, customers, or clients. When managing accounts for your business or brand, it is important to answer comments and to respond to criticisms directly and with full transparency. If you choose to delete, ignore, or remove comments that show your business or brand in a negative light, other followers and fans may notice this and spread the word, resulting in additional bad press for your business or brand.
Never ignore or delete negative comments or criticism. Instead, remain professional and optimistic at all times, providing top-notch customer service, even if you believe you and your staff are in the right. If you wish to discuss the matter further with a patron or user who has left a negative or damning review, be sure to message them in private while always remaining professional at all times.
Just one negative interaction with a patron or customer can lead to an avalanche of negative reviews and press, which is why it is highly advisable to remain professional and courteous at all times, even when dealing with an unfair client or online troll. For instance:
(Image Credit: Vendasta)
Create Funnels Around Social Media Marketing Campaigns
With the use of social media, you can create an email newsletter, eCommerce, and even complete sale funnels that help your business and brand grow. Creating funnels around your current social media marketing campaigns can help you to determine the best method of reaching your users and which method is most likely to result in lead generation and sales.
Using social media marketing with your current business model as well as sales funnels you have in place is a way to further optimize your website as well as the type of content, services, and products you offer.
What is SEO?
If you want to know how social media helps SEO, it is essential to understand the very definition and purpose of SEO itself. SEO, also known as search engine optimization, is the process of optimizing a website or web presence for top search engines such as DuckDuckGo, Yahoo!, Google, and Bing.
When users and online shoppers browse the internet for products and services, they are much more likely to click on a link that appears on the first page of popular search term results. If your website, blog, or social media presence does not appear when searching for the most popular and relevant search terms for your business and brand, you are missing out on generating clients and potential revenue.
When a website is optimized for search engines, the official URLs and pages of content available on the website are more likely to appear within search engine results. By taking the time to optimize your website as well as your social media presence, you can significantly boost the overall ranking of your website within all of the top search engines available today.
How Social Media Can Help Improve Your SEO
Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are all extremely popular and well-known by top search engines, giving them more power and weight when it comes to SEO boosts. When you choose to create updates or publish content directly on social media, your words will hold more weight as well as any links and headers you implement into the content itself.
The more frequently you post unique, interesting, and useful content, the more exposure your page(s) will get within your preferred social network(s). By using relevant keywords, hashtags, and trending phrases, you can hone in on targeting specific demographics and audiences while also helping to boost your own brand’s SEO as well as the website that is attached to your social media account’s page.
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Tips for Using Social Media to Boost Your Website or Brand’s SEO
Using your social media presence to boost your website or brand’s SEO does not require extensive programming, marketing, or development skills. Before you get started with an online marketing strategy and campaign that involves your social media presence and SEO, it is important to keep the following tips in mind:
- Names and URLs: Always use the same name or URL for your business and brand on social media accounts you use to represent your company. Match the name and URL you choose with your official website whenever possible for SEO purposes.
- Use Easily Accessible Names: Use an easily accessible name for your business and brand whenever possible. Avoid registering domains with numbers, hyphens, and other special characters or alternate spellings.
- Branding: Use the same photos, logos, colors, and descriptions for your website and business across all of your social media platforms and pages to boost your SEO.
- Website URL: Be sure to implement your website’s official URL into all of your social media accounts individually. Always use the same website URL and the same formatting when adding a URL into a social media profile area.
Posting Times
Research the best posting and update times for your preferred social media platform(s) before sharing various content and news with your followers online. Not all platforms operate in the same manner. In most instances, posting on social media at least once a day but no more than 3 times is highly advisable, especially for businesses without an extremely active or cult following.
During the weekdays, optimal posting times typically range from 11AM to 1PM, depending on the type of content you are sharing as well as the platform(s) you prefer to use. It is also important to keep in mind the type of audience you intend to reach, their age range, as well as the time zone they are in before scheduling posts and updates for the future in order to maximize engagement. You can discover the best time to post for your target audience by using social analytics tools, for example:
Building Your Following
Combining eye-catching headlines, questions, and engaging promotions, you can use social media to develop and garner a massive following online in just about any market or niche. Using social media to build and expand your following is a great way to instill brand loyalty into current customers while also appealing to new prospective buyers, followers, or online fans. Using current trends, keywords, and phrases, share unique content, intriguing updates, and useful information with followers at all times to help boost your brand’s overall SEO while keeping your users coming back for more.
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Knowing how to put social media to work for your business and brand can make all of the difference when it comes to establishing a reputation, garnering online followers, and generating sales and revenue. When you have an understanding of your online audience and the demographics you are appealing to you and you have a working content and update schedule in place, use social media to maximize your online reach, visibility, and opportunities to generate leads and sales.
Diib Digital offers comprehensive statistics that can help you fine tune your social media strategy and know quickly what is working and what isn’t. Here are some of the features of our User Dashboard that help us stand out from the crowd:
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FAQ’s
Social media does not have a direct affect on SEO. However, it does impact other factors that will affect your ranking. One of the factors social media will affect is your traffic, the more traffic you have the higher your rankings tend to be.
Social media affects SEO because it is meant for mass sharing. If you want more visibility for your content or products you want to share it with other people through social media. The more people see it, the more people will share it and link to it which will affect your ranking.
The top social media sites to help boost your SEO are: Facebook, YouTube, Twitter, Instagram, LinkedIn and Pinterest.
Social media backlinks are links that users can click on usually located on newsfeeds. These links are presented to an audience that Facebook believes can benefit from that site.
Facebook can help you generate beneficial links back to your site and generate traffic you might not have gotten otherwise. Sharing your business on social media sites such as Facebook is good for SEO.
See how to easily grow your traffic!