| Read time 9 min read

How to Check the Domain Authority of Websites

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How to Check the Domain Authority of Websites

Read time 9 min read
How to Check the DA or PA of Websites

Test your SEO in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.

Scan your website DA in 60 seconds! Diib is one of the best SEO tools in the world. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. We’ll even let you know if you already deserve to rank higher for certain keywords.


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DA and PA Meaning

DA or domain authority is your ranking score with the search engines. Moz developed DA and the Moz DA checker to predict the likelihood of your website ranking on the SERPs or search engine results page. The range of your score is between one and 100. Multiple factors are evaluated to calculate your DA score including your total number of links and linking root domains. You can use your DA score to track your ranking strength or compare other websites. Google does not use DA as a metric to determine your search ranking.

Your DA score will not affect your SERPs. Your PA is the page authority of your website. The SEO concept of website authority is in reference to your domain strength. The domain rating is a website authority metric of Ahrefs. This scale is also between one and 100. A higher Ahrefs DR or website domain rating means your website is more authoritative and stronger. Ahrefs also offers you a free tool to calculate your website authority. You can check your spam metrics and DA for a maximum of 10 URLs simultaneously with a bulk DA checker.

How to Check the DA or PA of Websites

(Moz domain authority score interface, seopressor.com)

You can check the metric information for your pages and your domain with a backlink analysis for your target URL as well as the identification of bad backlinks. You can use a backlink checker for monitoring your backlink profile. If you have any links to poor-quality sites, you will be notified immediately by your backlink checker. This helps you understand potential opportunities to build beneficial inbound links.

What is a Good DA?

Websites with a lot of high-quality external links are usually close to the top of the DA scale. This includes sites like Google and Wikipedia. The DA score for smaller websites with only a few inbound links has a substantially lower DA score. Your DA helps predict the ranking ability of your website but a high score is not your only goal. You can check your DA score to determine which websites you are competing with directly in the SERPs with the goal of receiving a higher score. Your DA is meant to be a comparative metric as opposed to a concrete score.

This means there is no specific good or bad DA score. The basis of your DA is data from the web index. Dozens of calculations are used to determine your score. A machine learning model is used to calculate your DA by predictively finding the algorithm with the closest correlation to link data and rankings for actual search results. The standards used to scale come from thousands of search results. Since the basis is machine learning calculations, there will be fluctuations in your score. A good example is if one billion new links were acquired by Facebook.

In this instance, everyone’s DA and PA scores would drop in relation to Facebook. This means your DA score should be used as a metric for comparison to other websites link profiles, not as an absolute to determine the effectiveness of your SEO efforts.

How to Check the DA or PA of a Website

You can check DA PA using the Moz DA checker. The Moz free SEO toolbar or the SERP analysis section is located in the Keyword Explorer section of the SERP Analysis. The Moz API and all Moz Pro campaigns incorporate the DA metrics. DA metrics are also incorporated into a wide variety of online marketing and SEO platforms on the web. To check DA or PA, type the URL into the input box, then click. You can then view your score in the DA column. If you want to check more than one URL, you need to enter one per line. The recommendation is beginning with one of your own pages and not a competitor.

How to Check the DA or PA of Websites

(Moz DA Checker, Moz.com)

Did you know? Moz developed the concept of domain authority, and is one of the most trusted SEO sites for domain authority scores.

DA Metrics and SEO

Google indexes more than one hundred trillion web pages. This means search results include a minimum of 10 good answers for search queries on the first page. To determine the highest-ranking pages, search engines use the authority of websites and pages. Search engines have learned more popular and authoritative web pages generally provide users with better answers. This means your SEO is partly determined by links from other websites to your site. The issue is search engines do not publicly release how authority is calculated.

This is the reason tools like the DA checker have been created with their own metrics. These metrics are used for both DA and PA authority. When it comes to your page authority, if your UR is higher you should receive a higher page ranking than with a lower UR. If the UR scores for two pages are similar, the tie is often broken with DR. Since this is not always the case, your best option is to use authority metrics as a guideline as opposed to a hard fact.

How to Check the DA or PA of Websites

(DR and UR score in Ahrefs, ahrefs.com)

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Increasing DA

The determination of your SEO is mainly due to links from other websites to your site. Each link is similar to a vote for your website. Search engines consider these links as an endorsement for your website content. Link building or off-page optimization is the strategic process of acquiring third-party links for increasing the authority of your web pages. In most cases, you have more authority when you have more links. This does not mean all links are the same. You should take the following points into consideration.

  • Your links are more valuable if you obtain them from high-authority websites and pages. These are websites and pages with a lot of links.
  • Your links become more valuable when they include relevant words. A good example is a link with your target keyword as opposed to just “click here.”
  • You will gain more value if your links come from unique domains. Five links obtained from five different websites are more valuable than five links from the same site.
  • To ensure value, your links need to come from websites with relevance for your content topic or theme. Links from a website offering a similar topic have more value than links from websites with unrelated topics.
  • You should place your links inside the body and on the higher areas of your page as opposed to in your header, sidebar, footer, or the lower section of your page.

Most people believe the most difficult part of SEO is link building. If you understand SEO and how to improve your results, you are already ahead of your competition. A good example is choosing smart keywords with the following criteria.

  • Gets adequate traffic with easy conversion ranking
  • Not too broad
  • Not focused on a higher page ranking
  • Do not have much competition

There are numerous common mistakes made when using keywords to achieve a higher ranking. By using specific concepts you can increase your DA and improve your SEO efforts.

How to Check the DA or PA of Websites

(Moz’s spam score is one way to find out if you have bad links, and disavow them from your site to increase you DA score, (blogcharge.com)

Using Keywords with Correct Qualifiers

The qualifier you choose will direct consumers to your website. When you design the top of your site, make certain you use top qualifiers. The idea is to add more specificity to your topic. A good example is using the current time and date. This provides your website with the specificity for a higher ranking including portions of your topic users are searching for online.

Adding Value to Your Website

Add high-quality value to your website by checking on your backlinks and using infographics. This provides your users with higher quality content and information. Think about what your readers want and consider a new tool to help your users or even create a video series to explore what your readers are interested in. Do not underestimate the value of a how-to-guide because it can be extremely effective for your website and DA. The bottom line is value sells.

Even if you desperately want to improve your ranking, do not create blogs unless they offer your users value. Your ranking will drop, impacting your other pages. When you offer value, make certain it is useful. When a consumer reads your content, you want them to continue to come back to read it again and again.

Keywords for Specific Ideas

Many people include unrelated keywords in their pages because they believe they can get a higher ranking. You will have much better results if your keywords are incorporated into a specific idea. When consumers read your pages, you want to elicit a strong emotional response. This means you may need to reconsider the way you are thinking and your point of view. A good idea is to include a famous person in your post. Consumers generally take someone famous more seriously than the average individual.

The Importance of a Great Design

Making certain you create your pages and website using the best possible design exposes you to the potential for a new and higher ranking. When a consumer visits your site, one of the determining factors is your design. If the person does not like your design, they will not explore your site. Satisfied users will help establish trust and increase your page views.

How to Check the DA or PA of Websites

(Example of a quality website design, easy to navigate and responsive on mobile, designmodo.com)

High Quality Content with Depth

The number of words you use for your blog post is generally very important. However, whether your post is long or short, you need to have depth to be successful. Consumers want to know how many researchers were involved with your post. This makes checking your page a lot simpler. The result is a higher ranking for your website. You can then check DA or PA to see the difference in your results.

If your intention is the creation of a website offering authority, you need to put in a lot of work for your longer posts. Read your post to determine the way it will sound to your users. Your post should have external links whenever possible and plenty of depth. Your links are incredibly important for the Googlebot spiders. This is how you achieve growth.

Did you know? Domain authority is one of the most important factors Google uses to rank websites in their SERP.

Content vs Link-Building

You should concentrate more on your content than on building links. Yes, links will help provide you with a better ranking but this point is mute if your pages are not high-quality. Poor content, unnecessary links and sketchy navigation can prevent you from getting a higher ranking right from the start. Consumers need to be able to navigate your site easily and enjoy the content.

Meta Descriptions and Title Tags

Meta descriptions and title tags show consumers you made an effort when creating your site. Consumers will easily be able to determine the main topic of your page on all of the search engines. By providing your users with these features, you will gain trust and eventually improve your rankings.

How to Check the DA or PA of Websites

(This is an example of a quality meta description, Moz.com)

Your Title

Make a strong effort when creating your title. This is what will help draw consumers to click on your website. A catchy title is a good way to improve your ranking. Spend some time looking at titles used by the more popular websites to get an idea regarding how you can effectively link your topic to your title.

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Your Perspective Regarding Personal Linking

You might need to change the way you think about personal linking. You can acquire good links just by taking pride in your website. If you want to improve your ranking even more, you need to understand internal links and how to use them. These types of links are even more important than your navigation keys. One of the key reasons this will help you improve your ranking is because they can be accessed easily and quickly from the top of your page.

Increasing the Number of External Links

You can get a higher ranking by including more external links on your site. The performance and quality of your links are critical for your DA and SEO rankings.

Slow Loading Pages

If your page speed is too slow, you are going to lose a lot of your users. Your website needs to load quickly or your users will go somewhere else. You can accomplish this by decreasing your media size and what you include on your pages. Your users determine whether or not your website is successful. Faster loading speed is one crucial element you need to get a higher ranking.

Know Your Competitors

You should know your competitors. Overlooking your competitors is a recipe for disaster. Conduct a search for your keywords and topics, then make a comparison with your competitors to help learn where your site is lacking.

Why Does DA Change?

Both domain and page authority consists of numerous calculations and metrics. This makes finding the specific reason your authority has changed difficult. If your score is higher or lower, there are numerous factors you need to consider including:

  • The web index has not had sufficient time to capture the growth of your link profile.
  • The places from which you are receiving your links are not contributing to the Google rankings.
  • The scaling process can become slightly skewed when high-authority websites obtain substantial link growth.
  • Your DA authority is located on the bottom end of the spectrum for scoring so it will be more significantly impacted by fluctuations in scaling.
  • Your website was crawled with fewer or more linking domains included in the index than in the past.

Understanding fluctuations in your PA and DA is complex because these metrics are dependent on a lot of negative and positive factors. Just because the SEO of your website has improved does not mean it will be reflected in your DA. You need to understand the way ranking works. A good example is if Wisconsin offers the best air quality for 2017. Just because the air quality improves for 2018 does not mean Wisconsin will remain in the number one position. A different state can significantly improve its air quality or join the rating system.

If several different states have dramatically improved the quality of their air, Wisconsin can fall to the second, third or even ninth position despite past rankings or the current air quality. When the rankings of the other states change, Wisconsin can easily be affected because other states now offer better air quality. The way PA and DA work is very similar to this example. Keep in mind, a system with 100 points is used for scaling.

Every time there is an update, your domain authority is recalculated. This means the authority score for your website or a specific page can decrease even when you have improved your content and link quality. As a scaled system, there is no way to guarantee your ranking at any time. For this reason, you should always think of your score as a comparative metric as opposed to an absolute.

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Domain authority is a search engine score developed by Moz, and helps Google rank your site in its SERP.

Any domain authority is between 50-60 is common for most sites who have decent authority with Google

You can find domain authority in Moz’s domain overview.

Usually, it only takes around 3 years to build domain authority if you follow all the common procedures such as content creation and link building.

Page authority was also implemented by Moz, and ranks the authority of just one page on your website. This score also ranges between 1 and 100, and is important because it is similar to DA, and affects your site’s standing in the SERP results.


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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.


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