The role and importance of SEO for financial advisors is growing in the current world. People are seeking out the services of financial advisors as they strive to reach their financial goals. Most financial advisors implementing SEO are getting more referrals, walk-in clients, and this has proved a steady flow of business and granted them considerable growth. With the changing times where most people seek financial assistance and professional guidance, having an online presence is vital.

An online presence does not just entail having a regularly updated website, but paying attention to search engine optimization is essential to ensure your efforts are directed towards the right people. Suppose you are not aware of the importance of financial planners, carrying out proper research, or hiring an expert in SEO for a financial advisor is essential for your success. However, we will try to give you an overview of what SEO for financial planners is, how to use top keywords for financial advisors, among other strategies that will help you be an SEO advisor and improve your brand.

FACT: About 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot)

What is SEO for a financial advisor?

SEO is the use of keywords and strategies that help in web pages’ ranking process. Search engine optimization uses various methods as a benchmark to rank web pages. SEO for financial advisors refers to using words known as keywords as a guiding tool in ranking pages and helping their users find such sites. SEO uses keywords for financial advisors by checking the number of relevant keywords your page has. These links have to be to the various financial topics and should be adequately placed to answer a need.

The key to better SEO ranks is not just bombarding your content with keywords but also correctly using them to meet the users’ needs. You can think of SEO as a teacher marking your assignment to see if you meet all the criteria to graduate. Thus, it is not just writing what you have learned but strategically and correctly getting the answers to help you pass. The same is with SEO; you have to focus on keywords and regularly update your content.

What are the benefits of SEO for financial advisors?

Higher ranks

When Search engine tools scan through your site and find what they are looking for, including strong links, regularly updated content and required keywords, they highly rank your website, giving you an upper hand. A highly rated website means that your page appears at the top of search engines. Most people are likely to see your content, interact with it, provide proper feedback, and increase sales. Higher ranks mean more business coming your way. You do not have to rely on referrals but can widen your scope to cover a more comprehensive geographical location and expand your business.

Better visibility

Higher ranks mean you are well visible to people who seek your services. It provides a throughway for you to meet clients as it gives credibility to your brand. Credibility is essential, especially in an online platform, as people want to do business or get advice from people they feel understand what they are doing. Being ranked highly in the search engine sends a message of your credibility and professionalism, providing a chance to tap into a broader market.

Increases traffic

Higher SEO ranking means your site is likely to appear at the top of every search. When individuals looking for financial assistance type in your keywords, the search engines match these keywords with those in your site, driving them to your website. This action means that you enjoy high organic traffic as you do not have to invest in advertisements or paid clicks to attract people to your site. The search engine helps you generate steady traffic.

It helps you build your authority in the field

Having content that is read, quoted and used for financial decisions increases your expertise in the field. It provides a platform for you to share your knowledge and skills, strengthening your expertise. Professional expertise is essential to opening more business platforms and generating more leads and conversions. You thus gain respect in the business and increase your chances of being called an authority by your peers and upcoming financial advisors in the field.

Provides an opportunity for networking

Websites with higher ranking have an easier time trying to network with other financial advisors in the field. A high rank means you can add value to the clients and organizations who seek your services and advice. It also helps in expanding your networks. High rankings make it easy to get links from reputable organizations, peers, and upcoming financial advisors. These networks work to your advantage as you can tap into their audience to increase your traffic, get more links to strengthen your site and provide your audience with fresh content and new perspective through hosting other advisors.

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7 SEO tips for financial advisors

Over the years, financial advisors have relied on referrals and recommendations from individuals and clients. Though this is an excellent initiative, the number of people who go online looking for money management courses and financial advice clearly shows that a digital presence is vital to a financial advisor’s success. The SEO tips. Below show how Financial advisors can use SEO to their advantage. Some areas to focus on for their success include;

1. Unique Content

One of the essential things search engine optimization for financial advisors focus on is the originality and uniqueness of content uploaded online. Having unique content is critical to help you express your skills and is vital in building trust between you and current or potential clients. Remember these are people who may not know about you or are looking for someone to trust with their money and get sound advice; thus, any red flag in terms of copied or span content is likely to throw them away.

SEO for financial planners is also looking for new content to help them rank your site as web crawlers actively search for new content to inform the millions of people online. Posting unique content helps SEO for financial planners rank you highly. It provides an avenue for you to create an audience and have your content get to the right audience.

Imagine your website being at the top of every search engine due to the availability of new content. This ranking means that more people get to interact with you increasing the number of leads you receive. Ensure your content seeks to answer questions people seeking financial advice would ask, fun facts about money and wealth creation, and other topics about money that people may be struggling to understand on their own.

How this content is packaged is also crucial for your success. You do not want to formulate boring content. Using word, image, and video ensures your content stands out and entices your readers, helping pass your message.

FACTS: 77% of companies say they have a content marketing strategy. ADditionally, 94% of marketers use social media for content distribution. (Hubspot)

2. keywords

Getting the top keywords for financial advisors integrated into your work improves your search engine rankings. Web searches contain tools that award sites with the top keywords for financial advisors.

They crawl through your content, identifying the number of financial planning keywords available in your content to enable them to rank you. Thus, focusing on getting this right ensures your site is acknowledged and passes the search litmus test.

It would help if you also remembered that these financial planning keywords keep changing; thus, regularly updating keywords will see your score improve. Please carry out your research to know what your competitors are using, which keywords they have that are not on your site, and then integrate them to ensure you do not lose out on the potential market. Use tools to help you research your competitors, for example:

(Image Credit: Alexa)

When dealing with keywords, do not just focus on driving traffic but carefully select your keywords to ensure they target quality leads and lead to high conversions. Keywords that seek to provide a solution to an individual are likely to bring more value than random keywords carelessly thrown into the content. For example, using a keyword such as the best financial options in a mortgage is likely to bring in a quality lead rather than financial options. Thus, getting this right ensures you are giving search engines what they want to see and getting what you want to ensure you grow your brand.

Also, having local keywords such as financial advisors in Washington ensures you get clients from around your area and validates you as a financial expert in the area. You are likely to get more leads from people who can easily visit your office or know about your firm than a random stranger thousands of miles away who may not be able to see your office.

3. Links

Links play a significant role as an SEO advisor for financial planners as they play a significant role in helping you interact with people in your field, beat your competitors, and build a name for yourself. The major types of links include;

1. Inbound links

Inbound links refer to links on other pages that direct people to your page. They are the number one factor used by Google when ranking pages. The calculated use of inbound links ensures your page ranks higher, placing you on the road to success. Here is an example of an inbound link:

(Image Credit: Turnkey Website Hub)

Having inbound links from authoritative sites and established websites is essential in stamping your authority. One way to get quality inbound links is by creating quality content that is likely to get the attention of the sites you aim to attract. You can write a review of their product or service, ensuring you bring something to the table that makes getting an inbound link more comfortable.

1. External links

External link refers to a link that directs a person to an external page. External links are you connecting your site to relevant websites that align with your interest. The more relevant and informative your external links are, the more likely you are to score higher searches as the internet is interconnected and uses these links to rank you. Having quality external links is a subtle way of building relationships with established or upcoming sites and ensuring that you are connected with the industry experts in your space.

1. Internal links

Internal links refer to links within the site. For example, suppose you write something similar or related to your previous post and link the last post. In that case, this qualifies as an internal link allowing you to provide traffic to current or previous posts. Internal links help you create relevance to your previous work and ensure they stand the test of time. For instance:

(Image Credit: Databox)

The proper utilization of the above strategies ensures you are building quality links that help you stand out and establish your authority. They provide you with a language Google understands, generate traffic, and make your work visible to the right audience. Most people rarely search for something past the first three pages of their search result, thus ensuring that you appear essential for your growth and success.

We hope that you found this article useful.

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4. Optimized speed

An SEO advisor encourages the optimization of their pages to ensure their speed is fast and efficient. Your page is ranked based on its ability to show its content quickly. Also, most internet users are impatient and flooded with a wide variety of options that will see them leave your page if they experience any delay. Page speed optimization is thus one of the vital points for financial advisor SEO rankings.

Ensure you utilize the latest technology in hosting your site to ensure your load time is at least 2 seconds. You can also invest in using quality and light images to prevent more downtime and use various plugins and tools to help you get your information faster. Investing in proper page speed begins with creating your website; thus, work with experts to ensure your code is light enough and has very few errors.

Avoid unnecessary lines of code or code referencing that make them bulky, making your site slow. It would help if you also employed a web developer to maintain your site to ensure you adhere to online laws and your site is kept updated. Updating your site ensures you use the latest tool version and plugins, which provide an avenue for you to share your information faster. Using the latest tools and plugins ensures you do not suffer compatibility issues making your website quick.

Newer technology is also improved to enhance their speed. Carrying regular optimization tests again helps you see your lag time areas or pages that may be experiencing challenges helping you work on the specific site that may be posing a challenge. An optimized page is of utmost importance. The image below shows an example of an optimization test:

(Image Credit: Speed Boostr)

It ensures your visitors get to read your content, engage with your website, and provide a proper leveling ground to help you get accurate feedback and information on your data. It also helps the client get comfortable with you and builds trust as they are confident that your services are as fast and efficient as your site.

5. Mobile friendly

Most people carry out their searches through their mobile devices. Search engines use your mobile-friendly app to rate you and are likely to give you a higher rank due to a well optimized mobile app. Most people focus on their website and ignore their mobile apps, frustrating clients who try to access them using the phone.

Having a mobile app optimized for speed and having an easy access UI goes a long way in helping financial advisor SEO rank better. You get to have more traffic, helping you build your brand. Thus, it would help if you focused on building a mobile app that is easy to use, light, and helpful to your users to increase conversions. Test your website’s mobile friendliness using online tools, for instance:

(Image Credit: Search Engine Roundtable)

6. focus on indexing and crawlability properties

SEO uses how easy a site is to crawl and index to help you score higher. If you follow your pages’ indexing, they are likely to be indexed faster and provide an opportunity for search engines to crawl through them. You should ensure that Googlebot can crawl and index your page to ensure your information is available and recognized by search engines. some of the things that help Google crawl and index your page is frequent posting, having quality internal links, and submission of a sitemap

7. Get your business registered in local listings

Being registered in a local listing is vital for a financial advisor’s success because every time a person looks for something within your geographical location, you are likely to appear at the top of the list. Registration also helps Google acknowledge your geographical location bringing quality leads and traffic your way. You are thus assured of making more business moves and being identified by companies and institutions in your area. One of the local listings you should be registered on is Google My Business. When you register you get put on the local map on Google, for instance:

(Image Credit: The Quantum Group)

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Understanding search engine optimization for financial advisors is essential to ensure you properly strategize yourself for victory. Teaming with Diib Digital will give you an added measure of security and will provide customized metrics designed to improve your overall website performance. Here are some of the features of our User Dashboard we’re sure you’ll appreciate:

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