9 min read
How to Create a Business Presence on YouTube
How do I create a YouTube account for my business is a common question for many company owners. If you haven’t yet taken this step, it’s time to go ahead. There is such a market for video content that you can’t go wrong by making this choice.
One helpful thing to know is that your options for set up a YouTube account for business are virtually endless. You can use your imagination to get the full effects of the capabilities that come with a YouTube account. Here are some examples:
- Short commercials to attract new customers
- How-tos and tutorials to educate customers
- Behind-the-scenes looks
Knowing how to set up a YouTube account is crucial for you to take full advantage of this video platform. You should know how to set up and optimize everything before you start creating your content. If you know what to do to optimize your content, you won’t have any trouble getting visitors.
There are some steps that are crucial to getting your account set for success. When you follow these steps, you’ll be able to make sure your account gets set up properly. The sooner you have your account correctly set up, the sooner you can start attracting new leads and earning more of an income that can come from deciding to create a company YouTube channel.
Sign Up for a YouTube Account for Your Business
- When you create a YouTube channel for your business, you will need to sign in to an existing account or create a new account specifically for your business’ use.
- Your next stop will be YouTube’s main homepage
- Find your avatar icon at the screen’s top-right and click on it
- When you see the drop-down menu, select “My channel”
- Select the Use a business or other name” option (Image Below)
- Lastly, click “Create” to create your account
(Image Credit: Sprout Social)
Each of these steps is highlighted below in further detail. Even though setting up a YouTube channel may seem like a daunting task, there are a lot of benefits that come with setting up on this platform. Taking each of the steps involved with starting an account is an essential part of establishing a YouTube presence.
Benefits of a Separate Account
Your options include using your personal account or creating a business account YouTube from scratch for your company’s use. Theoretically, you could pursue either option easily. There are good reasons to consider the possibility of setting up a new account:
- Avoiding security issues that could come up with using one account for everything
- Greater convenience if multiple people will access the account
- Being able to keep personal playlists separate from your business activities
Even with standard precautions like two-step verification and strong passwords, accounts can still end up compromised. When something like a hack occurs, coping with the aftermath is bad enough without worrying about your personal account also being compromised. Keeping your personal and business accounts separate helps minimize the chances of this type of damage.
If your company has multiple employees, the sensible solution is to avoid using a personal account that would give others access to your information. Businesses that use a third party for social media management may also wish to prevent others from accessing their personal account. Using a separate account for your business resolves these issues.
There are also good reasons to keep your personal playlist content separate from your commercial content. For example, expression of personal religious and political views may be off-putting to some customers. Keeping these types of content separate is very beneficial for connecting with your customers.
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Start Customizing Your Channel
When you’re ready to create a company YouTube channel, you’ll start by going to YouTube’s homepage. Once you’re on the homepage, you can begin customizing your channel by clicking on your avatar in the upper-right corner. “My channel” will be the option that you need to select from the drop-down menu.
On the next screen, you can specify the business or product name you want to use for your channel. You also have the option of using your first and last name, but a company or product name will have a more significant impact. Prospective customers are more likely to search by business or brand name, which makes using your business name a wise choice. Here is what that page will look like:
(Image Credit: Sprout Social)
Consider the advantages that come with having a dedicated channel for your brand. Once you’ve taken the necessary steps to set up your account, you can work on getting more attention from the viewers and search engines. Becoming more involved in engaging with other YouTube accounts is a great way to start attracting more traffic.
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Setting Up Your Basic YouTube Details
The “Customize Channel” link will take you to where you need to go for the most critical updates. The updates that you make on the following screen will help you reap the benefits of YouTube for marketing. Following each of the steps will help you stand a better chance of getting the amount of traffic that you want.
(Image Credit: Sprout Social)
Some of the options when you create a YouTube account for business include:
- Picking an icon and artwork for your channel that represents your brand
- Crafting an effective channel description that entices visitors to subscribe
- Liking and commenting on others’ video content with thoughtful, non-self-promoting comments
Selecting Your Icon and Artwork
You’ll want to make sure any images associated with your brand make the maximum impact. Think of your icon and banner on YouTube as being counterparts to Facebook’s profile and cover images. Getting your audience’s attention is crucial, and the right images can help you achieve that goal.
The dimensions for these images are of great importance. The channel for the icon should measure 800×800 pixels, and the banner should measure 2,560×1440 pixels, with the mobile and web area measuring 1546 x 423 pixels. When you use images with the right dimensions, you can have greater assurance of having everything load correctly.
High-resolution images are always best because they are less likely to get distorted when cropped. A site like Canva can be useful for creating images that meet the size requirements. Making sure your sizing is correct is one of the priorities you need to think about when you’re setting up your channel.
When you upload your images, you will have a chance to preview them before going live. Being able to preview the images will ensure that they look good to your channel’s visitors. If any of your pictures are the wrong size, you will be able to correct them before fully launching your channel.
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Creating an Effective Channel Description
When you set up a YouTube account for business, you need to make sure you include the information that will bring you the traffic that you need long-term. You’ll not only be able to give your audience an introduction to your brand but will also have an easy way of directing visitors to your webpage and social media profiles. A well-crafted description can help make a curious visitor decide to learn more about what you have to offer.
The most important thing to remember when you create a YouTube channel for your business is to avoid overthinking what you’ll put in your channel descriptions. Brief welcomes or mission statements are sufficient for most businesses’ needs. Calls-to-action and links can be very helpful, as well as an email address.
One part of your description you’ll want to give the most attention to is the last part. Links to social media profiles and landing pages on your website are useful additions to this part. You can add up to 30 hyperlinks, with each having up to 30 characters allowed in the text. Here is an example of a channel description that made sure to link to other places you could find the business:
(Image Credit: Hootsuite Blog)
Just remember to avoid keyword-stuffing. Placing too many keywords in your description pushes your channel further down into the search results. You simply want to give your audience a snapshot of what you do.
Liking and Commenting on Other Videos of Interest
When you create a business account YouTube, you are creating an online community. As a community, your channel will thrive on peoples’ engagement with it. Important parts of participating in your community include:
- Showing your viewers how engaged you are in your industry by demonstrating your knowledge of key subjects
- Liking other videos of possible interest to your audience that show your ability to curate important content
- Following other channels of interest to your viewers that will increase interest in what you have to offer
Showing Your Involvement in Your Industry
Even if your schedule doesn’t allow you to upload new content you’ve created too often after you create a company YouTube channel, you’ll want to be active in supporting content from other creators. Sharing others’ content helps give other business owners a bit of a hand-up. A fellow YouTube creator with a large enough audience might decide to return the favor by also sharing your content.
Avoid sharing content from competitors, as competitor content undermines your purpose. Choose content that complements your company but is different enough from your products or services that it does not take away from your business. For example, if you run a web hosting company, you could promote a company that creates logos.
Sharing this additional content will help you compensate for the times that your channel has gone without new content. If your audience enjoys the content that you’ve personally selected, they will await original content from you. When you have a schedule that allows your visitors to anticipate new video content, your audience will be more likely to wait for new videos.
Liking Other Videos of Possible Interest
One of the benefits of YouTube for marketing is being able to take advantage of getting more hits by liking other videos that might be of interest to your audience. You want to make sure the videos relate to your original content in some way without sending your viewers to a competitor. Another thing you want to avoid is sharing content unrelated to the business that makes you look unprofessional.
Consider liking content that is somewhat related to your business, even if it is not commercial. For example, if you sell holiday decor, consider liking videos that show fun recipes to try for the holidays. Add comments about what is in the videos that invite discussion while avoiding generic comments that come across as spam, such as “Good video.” Here is an example of a SEO business liking other SEO related content:
(Image Credit: Sprout Social)
Although it is tempting to like content from your favorite TV shows or celebrities, avoid doing so on your business YouTube account if it is unrelated to your business. You won’t reach the desired audience by following videos unrelated to your company’s industry. Save the likes and shares of non-related videos for your personal YouTube account.
Following Other Relevant Channels
When you create a YouTube account for business, following other channels is an essential part of building up your audience. You can easily find other videos to share that relate to your industry, boosting your authority level in the industry. Another advantage of following other channels is getting inspiration for new content.
Sharing videos that relate to your industry in some way shows your audience that you know what you are talking about. If you know which influencers are the most trustworthy, you will feel more confident about sharing their videos. When your audience sees what types of additional content you are supporting by following, they will have greater trust in your authority level.
No matter how much of an imagination you have, you might go through times when you’re out of ideas for new content. Following other channels can help give you the inspiration that you need. Even though you won’t want to “steal” other businesses’ content, you might get a spark of creativity from seeing what is going on with other YouTube channels that you follow.
Using Teaser Content
If your most recent videos are still in progress, you don’t need to run the risk of your followers losing interest. Instead, what you can do is create “teaser” content that gives your followers a taste of what is to come. Teasers can come in the form of shorter videos and include:
- A short message highlighting a fun fact from the upcoming video that viewers will need to view in its entirety to see an explanation for
- Brief message from a guest who might make an appearance in the new video, especially an influential special guest
- Some questions followers have asked that will come up in the new video, requiring audiences to view to get the answers
Here is a teaser of a conference that hasn’t been posted yet. This keeps their views curious about what else will be said.
Make sure you continue to generate interest in your content, even when you are in between new releases. Teaser content is ideal for this particular purpose. Make sure teasers, however, don’t constitute the majority of your content.
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Even though setting up a YouTube channel for your business will take time, you are likely to find the process rewarding in the long run. Using videos is an easy way to engage with prospects using a form of media they are already familiar with using. Diib Digital offers a customized User Dashboard designed to give you the most up-to-date metrics and statistics on your content. This gives you the unique ability to tweak the details of your campaign to see the best results in subscriptions.
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FAQ’s
In short, yes, setting up a YouTube business account is free and fairly simple.
The biggest difference is that a business YouTube account has the ability to add new admins/moderators rather than only one ID in the account. Adding new members in a business account is done easily.
As seen on Quora, “If your channel is already connected to a Brand Account: You can add channel managers or follow the steps below to move the channel to a different Brand Account. You can monetize either type channel. … Brand channels also offer options like the ability to add manager, or to transfer ownership of the channel.”
A brand account allows you to add users, managers or even change owners, where a YouTube channel is always associated with a specific person and their email address.
Navigate to your advanced account settings. Click “Move Channel to Brand Account” or “different Brand Account”. Enter your password and re-authentication.
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