What is SEO marketing and how will I know that it is right for me and my business? How does SEO marketing work? How to do SEO marketing and where do I begin? You may have many questions regarding SEO marketing and where to begin. Do not let the many questions that you have intimidate you and leave you wondering about the best e-commerce search engine marketing strategies that can catapult your business to being a successful on-line internet business. Let us look at the SEO definition and find out the specifics of SEO marketing.

SEO stands for Search Engine Optimization. It is what drives website traffic and directs that traffic to a specific site or page based on the user’s question. It increases visibility and grows both quality and quantity of traffic through a web search engine. Please refer to What is SEO marketing? 

SEO is an important part of online marketing and can exponentially help you grow your customer base. Online marketing is purpose driven; the purpose of that drive is to navigate customers to your site. Customer service is, quite possibly, the most important part of e-commerce. Although you may never personally or physically assist a customer face-to-face, you can still provide an excellent customer service experience through the ease of a quality navigational process. Let us get to answering some of the questions that you may have regarding SEO marketing.

FACT: 52% of users said that a bad mobile experience made them less likely to engage with a company. Moreover, mobile users are 5 times more likely to abandon a task if a site isn’t optimized for mobile.

WHAT IS SEO AND HOW IT WORKS?

What is SEO and how it works? We learned that the SEO definition is Search Engine Optimization that is a process of growth for your e-commerce business that drives traffic to your site. Now we need to learn how to do SEO. When building anything in this life it is most significant that we establish a solid foundation to build upon. There is no difference with building an e-commerce business. You still need a solid foundation established on the internet. 

E-commerce is when we conduct commercial, electronic transactions over the internet. It’s having a business and establishing that business online through the internet. It is utilizing a search engine and driving traffic or allowing us to get more customers to our website where they can get their questions answered by the information provided; helping them find the product they are looking for, and make a purchase with ease through e-commerce. The foundational base of search engine marketing and e-commerce is your website.

FACT: 70% of marketers see SEO as more effective than PPC.

SEARCH ENGINE MARKETING: Sure Foundation

The website that you have developed for your brand is the foundational base for search engine optimization. The content that you have developed or have created on your own for your website is the most important part of your foundational package.

FACT: 57% of marketing executives say on-page content development was the most effective SEO tactic.

If you are in the process of developing a website for your brand, currently have a website and are researching SEO marketing, or are currently utilizing SEO marketing but are not getting the traffic that you desire, then the next information that I am going to share will be a significant help to you. Your website content is EVERYTHING!

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Content Requirements

• Brand information
• Product descriptions
• Visual images
• Category descriptions
• Guides
• Social Media
• Emails
• Blogs

Again, we cannot emphasize enough, “Content is EVERYTHING!” Your content is the representation of your brand and product(s). It represents who you are as a business and what the products are that you are providing for the needs of your customers. Your content is the guide that navigates the customer to the product that they are needing at that moment in time in their lives. You have probably heard the saying, “The best advertisement is the word of mouth.” That is still true through e-commerce. Great content providing the needs of your customer with ease will be shared with others through modern day technology. That is the word of mouth advertisement of the day. When your product is shared it advertises your brand name and products to more people who will use a search engine to navigate to find your brand and product. 

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Make sure the content that you provide is high quality information regarding your brand and describes your brand precisely. If your product is marketed as uniquely one-of-a-kind then it could get lost in a search engine traffic jam. Make sure the wording within your content stands out. 

Provide appealing images and videos of your product(s). The more time a customer spends on your site viewing images or videos the more attention it will get from search engines like GOOGLE. They are monitoring and want the individuals utilizing their search engine to get questions answered regarding what they are looking for. The time a customer spends on your site getting their questions answered, finding the product they are looking for, and putting that product in the cart to purchase helps optimize your website business to search engines like GOOGLE.

Social media, emails, and blogs are beneficial to your site to help get your brand and product out there and in the face of everyone that uses these venues of digital marketing. What is SEO in digital marketing? I am glad that you asked.

WHAT IS SEO IN DIGITAL MARKETING?

Digital Marketing is utilizing every aspect of online marketing such as social media, search, and email to help promote and sell products and services to make brands and products more visible to the consumer marketplace. It is digitally optimizing the advertisement of your brand and/or product by using every form of social media, search engine, and email listing to drive traffic to your site. It will help set your site, your brand, and your product apart from the crowd by making it more visible to consumers.

CONTENT OVERVIEW

• Count your cost
• Purpose driven
• Lower cost
• SEO relies on content

It can be costly to build a website and have content developed and only you can decide if it is worth the investment. Make sure you take the time to count the cost and what you personally want to invest in your time, energy, effort, and finances. Your investment up front regarding SEO marketing can be a bit costly but you are in this for the long haul when it comes to building a business. For long-term purposes SEO marketing can be the least expensive. There are some cost cutters.

If you can develop the website and write quality content being thorough with descriptions then you can save a lot of money by lowering your cost to drive store growth through SEO marketing.

Make sure your purpose is customer base growth and not just search engine driven. Do not lose the personal aspect of customer service. You can still provide an excellent customer experience using SEO.

Remember, Search Engine Optimization’s main reliance is the written content that you provide on your website.

WHAT ARE SOME OF THE POSSIBLE PENALTIES?

When developing SEO marketing strategies and website content it is imperative that you be genuine in your motive behind what you are doing and why you are doing it. you do not want to manipulate the system for your own selfish ambition and selfish gain by not respecting the rules and regarding the system.

Google Penalties

The search engine GOOGLE will penalize for what is called “Gaming the System.” Gaming the System is when you do not use the system in accordance to the procedures and rules that it was intended to be used in but choose to manipulate the system in a manner that makes it advantageous to you by breaking the system through bending the rules. GOOGLE takes this act of manipulating the system seriously and will penalize you by removing you from the search engine. This can have a high e-commerce impact on the business. For example, take a look at one example of a manual action penalty:

It can take months for a business to recover economically from being penalized. Also, it affects the reputation of the business and breaks trust with the search engine and consumers. Search engines are there to help consumers navigate to the sites that they need to find information and products that they are looking for and are consumer based. They are there to help businesses provide the need by displaying information and products. Follow their procedures and rules, do not try to manipulate the system for your own selfish gain, and avoid being penalized.

The loss of e-commerce for a business in the day and time that we live in can be highly detrimental and can, quite literally, shut a business down. More and more consumers are using search engines to find what they need. They have access 24-7; no need to wait for a store to open, get dressed or even leave their home. E-commerce is mutually beneficial for both businesses and consumers and is vital for your business. 

We hope that you found this article useful.

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Inbound Links

There are a few things to pay close attention to with inbound links. An inbound link is a link from another website that comes into your website. It’s an outside link to your site. When linking to another site that will lead to your own make sure it is a reputable and trustworthy website. A top quality link will lead to a top quality site. That is the reputation that you want for your business. You want to stay away from purchasing inbound links. Also, you do not want to get a lot of links all at once. These are things that can get you into trouble with the search engine and can be costly for your e-commerce business. Pace yourself when getting links and completely try to stay away from spam links. GOOGLE is a search engine that dislikes spam links and this can get you into trouble with them as well. Again, be cautious and wise with inbound links. This is a great example of a good link:

As you go forward in building and establishing an e-commerce business using the advertising tool of a search engine to optimize your brand and product(s) take the time to research, evaluate, navigate, and establish a reputable and trustworthy business on a solid foundation. Rome was not built in a day and neither will a successful business be built in a day. Here are a few things to strategically focus on.

• Website evaluation
• Consumer needs
• Keywords
• Content writing
• Website optimization
• SEO submissions
• Link building
• Monthly reporting

As we learn about SEO and what it means for business today we can see the potential that it has in helping business growth. There are eight specific areas regarding e-commerce and utilizing an SEO strategy that are important and are main focal points for working toward consumer traffic, store growth, and for a successful business that will have a longevity of business life.

Website Evaluation – It is important that you take the time to evaluate your website. Ask yourself these questions:

• It is customer friendly? 
• If you were the customer would it answer the questions that you have about a product and provide you with the information that you were looking for? 
• Is it easy to navigate? 
• Is the purchasing process easy and convenient? 
• Is it engaging traffic? 

You have to gauge your website business on a regular basis so you can evaluate if it is functioning and providing the growth that you need. Evaluate and adjust to boost overall optimization. 

Customer Needs – You must always look through the lens of the customer. It’s not about you when it comes to your business. It is about the customer that you are wanting to become converted on your website. You want to create an amazing customer experience that will continue to drive traffic to your site and grow your business above and beyond what you could ever imagine. You do that by first being the customer.

Keywords – Keywords are like the cattle driver that drives the cattle to sale. Being creative and strategic in the usage of keywords is the key that unlocks the search engine door. Keywords are the driver that drive consumer traffic to your door for a potential sale. Be creative, be unique, and be strategic in your keyword usage. Diib’s keyword tool will help you find just the right keywords for your niche. You can also look up the keywords of your top competitors and align your strategy with theirs. Here is what that tool looks like:

Content Writing – Again, look through the lens of your customer as you are creating website content. What questions do you have? Answer them. The search engine’s goal is to deliver the best answer to the customer’s question. The best answer will be highlighted by them. Make sure you represent your brand and products well and help your customers navigate with ease to meet their personal needs. Blogs are a great way to answer these questions. Here is an example:

Website Optimization – Using a search engine will optimize your business and give it the visibility that it needs to bring it to the forefront of the consumer’s eyes and mind and right at their fingertips for a convenient purchase. 

FACT: 79% of people who don’t like what they find on one site will go back and search for another site.

SEO Submissions – Always follow the procedures and rules of the search engine that you choose to use. The procedures and rules are there to protect the system, provide a means of advertisement for businesses, and convenience for consumers to find what they are looking for. Choose your search engine, follow procedures and rules, and submit.

Link Building – We covered link building earlier but I want to recap with caution.

Monthly Reporting – Monthly reporting will help you gauge your e-commerce business. Traffic, growth, and sales. Track on a regular schedule and stay focused on the eight main areas of growth using a search engine to optimize your business.

Diib®: Your SEO Marketing and Growth Experts!

Never be afraid to branch out for new growth. Trying something new can be intimidating especially if you’re new to SEO its accompanying terminology. Diib works with thousands of small to medium sized businesses worldwide to bring them customized metrics and statistics that can help them build a more optimized, SEO friendly website. Here are some of the features of our dashboard that can help you in your SEO efforts:

• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Click here for your free 60 second website scan or simply call 800-303-3510 to speak to one of our professional growth experts.