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Every modern business and website needs powerful SEO techniques to not only survive but evolve in today’s competitive market. SEO will bring your website to the top of search results, and you will finally be free from being stuck on page 2 of Google. A good SEO ranking will also boost your business’ positive and maximum visibility. Modern SEO practitioners recommend using powerful and relevant keywords when it comes to increasing SEO ranking.
For powerful SEO ranking, a website should be mobile-friendly, offer fast load speed, and have amazing and relatable content for the users. Moreover, it should have optimized images and META descriptions, along with plenty of reliable links. The content should have feature snippets for easy readability and Google visibility. Most importantly, the website should be optimized with powerful, high-ranking, and relevant keywords.
If your website is on the first page of Google, your business will have more than a 33 percent chance of being viewed by searchers. Today, you will learn how to maximize visibility and exposure in front of potential audiences with powerful and high-ranking keywords.
FACT: The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)
Keyword Ideas to Enhance Your Online Presence?
This is among the top local SEO tips. Content drives traffic towards your website. A website’s content is used to create backlinks for your website, and the more backlinks you have, the more rankings you earn in search engine listings.
- Ensure the presence of content that is:
- Customized
- Tailored
- Enticing
- Suitable
- Informative
- Up-to-date
Use appropriate keywords in all your content pages. It will expand the probability of your website’s relevancy when a certain keyword is searched.
Keywords are also necessary for amazing content. These are essentially the search terms entered by users on Google. Google also offers AdWords Keyword Planner, which offers a detailed and comprehensive explanation and usage of the most common keyword of your niche. Google AdWords Keyword Planner:
(Image Credit: Medium)
Adopt those keywords into your content, so that the next time a user searches for the keyword, your website should be there on the first result page. Next time, when someone searches the relevant keyword for your small business, your website will pop up on the top. This will help you earn a place among the top leaders of your genre, and SEO will pave new pathways for your success.
To generate more traction for your business and website, you need to give visitors a reason to keep coming back. Good quality, current, and appropriate content need to fill out every page of your website. Moreover, this content should be filled with high-ranking keywords to drive more organic traffic towards your website.
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Another aspect of impacting the SEO rating is the so-called “dwell time.” It refers to
how much time users spend on each visit to the website. If your blog contains interesting, entertaining, or brand-new content, it can hold people on your website longer and increase the time of interaction. Moreover, if they find relevant keywords on your page, they will spend more time interacting with your website.
Google monitors user time on every page, and if you have a higher dwell-time, your website will easily get among the top results. Websites that usually deliver extremely insightful material have higher dwelling periods and user retention rates. Websites with relevant and niche-oriented keywords also have a higher dwell-time and a higher SEO ranking. There are a couple tools you can use to track “dwell time” the image below shows how Google Analytics does it:
(Image Credit: Elegant Themes)
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How to Come Up with a Good Keyword for Your Website?
Before diving into research, you need to understand the proper and modern keyword definition. Keywords are basically search terms that the modern era users input in any search engine to find what they want.
For example, if a user wants to read more about the latest movies, they will search the term “latest movies” on Google and find top results. Therefore, if you want to be ranked among the top results on search engines and improve your SEO ranking, keywords are the way to go.
Keyword research is the study technique used to identify and evaluate search words used by users for a particular reason, mostly for the optimization of search engines (SEO), or general marketing. Keyword analysis can identify questions and search terms to be targeted, the importance of these queries, the complexities of ranking, and more. Let’s take a look at the best ways to come up with a good keyword for your website.
Understand Your Relevant Industry and Niche
As evident by keyword definition, these search terms are extremely important in enhancing the overall reputation of your website in terms of search results and SEO ranking. Before you ask yourself, “What are keyword ideas for your business and niche?” you need to understand your niche in-depth and come up with relevant keywords.
Think of outside-the-box ideas for keywords by understanding your niche. It would be best if you answered the following questions before moving forward with keyword research:
- What do your customers like?
- What do they often search for?
- What are the keywords that they have previously reacted to?
- What are their search engine activities?
You can also talk to your existing customers via emails or surveys, and try to understand your niche in a better way. Moreover, you can also browse through social media platforms and forums to better understand your market and targeted audiences. Once you know what they like and what they are most likely to search for, you will be better prepared to come up with a good keyword.
Clarify Your Goals
Before moving onto thinking about, “What are keyword ideas?” you need to define your goals so that you can align your keyword with your goals and objectives. All good plans begin with a clear definition of goals and key objectives that drive up the success factor for a masterful execution.
It would help if you answered the following questions in order to outline your goals and key objectives properly:
- Do you want to sell a product or increase the number of subscribers?
- What is the expected outcome of these keywords?
- Who are you and what is your website about?
- What is your unique value proposition that your competitors don’t have?
- What do you promise to your customers?
The clarification of your core objectives will give you a roadmap for developing high-ranking and powerful keywords for your website.
Break Down Your Brand into Subsections
Divide your main topic and brand into smaller categories based on the brand’s key division and the goals you intend to accomplish. Create a list of the topics you want to rank highly on Google for your website.
This way, you will be able better to control the flow and authority of your keyword optimization. You will not have to use a set of broad and vague keywords for your website.
It would be best if you made sure to divide your main topic into several sub-topics and keep the topics relevant to your business. This is where your initial competitor and business research will come in handy, and you will be able to use that research to understand further what keyword the audience will search on Google and other search engines. With the help of this research, you will be able to categorize your primary category into different categories so that you can cater to a wider pool of audiences. For example:
Brainstorm Initial Keyword
The next step is the brainstorming and creation of a list of relevant keywords that will further help you make good keywords for your website. Now that you have a list of subtopics, you can easily create a list of relevant keywords for each one of these topics and further enhance and improve them for your SEO ranking.
This list will also serve as the foundation of your research and will help you find more keywords for your website. You can list all the focus keywords into a keyword planner, and use this keyword planner for future research. Create a list of relevant keywords, and use this to fine-tune your research further.
Use Good Research Tools for High-Ranking Keyword
Once you have a list of your goals, key objectives, subtopics, and focus keyword, you can use any good free keyword tool to find more relevant and high-ranking keywords for your audiences. Any modern free keyword tool will help you find the top-ranking keyword for your niche or will help you find more keywords based on focus keywords.
You can easily use google keyword planner free for your needs. The google keyword planner free is an amazing tool to find the top-ranking keyword on Google search engine based on user searches from the past weeks, months, and years. This tool allows you to base your research on a focus keyword or a niche, and also allows you to set the duration to find the most relevant and latest keyword for your websites. Here are a few options you get when keyword research is searched:
(Image Credit: ShoutMeLoud)
There are hundreds and thousands of other free keyword tools that will allow you to input just the topic on the seed keyword and will offer you a wide array of alternative keywords with prepositions and question statements. These keywords can further help you enhance your existing seed keyword list, and you will be able to find hundreds of keywords that are relevant to your website. You will also be able to see their search amount and ratio in the past week, month, or year. This way, you will be able to make a well-informed decision about using the right and high-ranking keyword for your website.
We hope that you found this article useful.
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Understand User Intent Behind the Search
Back in the day, plugging in a high amount of high-ranking keywords used to work wonders for your website. However, Google and other search engines have recently upgraded their search engine algorithms to make sure that you cannot just spam or overcrowd your website content with high-ranking keywords and place it on the first page of search results.
The majority of modern era search engine algorithms use AI algorithms to understand the intent behind user queries to offer them the appropriate website. This is why you also need to spend some time and invest your resources in understanding the user intent behind the search terms and implement the intent into your keyword.
The intent is basically the reason why people search for specific keywords on the search engine. In order to understand the intent, you need to understand the following questions:
- Why are users searching for specific keywords on a search engine?
- Are the users looking for a specific product or website?
- Do users want an answer to the question or want to read an entire article with smaller sections?
You can understand the users’ mindset and get into their shoes in order to better understand the search intent behind the search queries. Once you have understood this search intent, you will be able to fine-tune your existing keyword list and filter out all the irrelevant keywords from the list. It would be best if you made sure that the user intent aligns perfectly with what you are offering via your website.
Research Your Competitors
Once you have a list of all the relevant and high-ranking keywords for your website after understanding the user intent, you need to research your competitors and find out what is making their business and website a success in front of the audiences.
Since your competitors are also offering the same thing via their website, you need to understand the kind of keyword they are using and how they are using a relevant keyword to increase their SEO ranking for search engines. Therefore, competitor analysis will help you understand your niche in a better way and will also allow you to come up with a powerful strategy that is not only proven but will also work for your customers. SEMrush and SpyFu are both tools you can use for competitor analysis. Here is what SpyFu looks like:
(Image Credit: SpyFu)
You need to understand the content landscape of your industry with the help of competitor analysis. The first thing you need to do is find out all the keywords that your competitors are using and compare them against your keyword. You also need to make sure that you understand the difficulty of your keyword, and you have the search ratio for the keyword used by your competitors.
Therefore, if your competitors are using a high-ranking keyword that brings in a lot of traffic to their website and you do not have that keyword, you will be able to add that to your list and enjoy the benefits without having to go through any hassle of doing extensive research. Reverse engineering their SEO strategies and keyword implementation will offer you better odds at leaving them behind, and building a strategy on top of an existing successful strategy.
Use Google Keyword Research
This is the last step in coming up with good ideas for keywords. You need to use Google keyword research to your benefit and input your keyword into the Google search engine to find out what comes on top.
Once you have understood your competitors and finalized a list of focus keyword and long-tail keyword for your website, you need to input the keyword into different search engines and take a look at the top websites and search results.
This way, you will be able to understand the top results and formulate your website content according to those results. If your keyword is showing snippets in top results, you need to make sure that your website content also has enough snippets that it should be ranked on top in terms of SEO ranking.
This is how you can use Google keyword research to your benefit and finalize the list of keywords that you want to use and also finalize the strategy that you want to use to implement this keyword into your content and website.
(Image Credit: Hatchbuck)
Don’t Overcrowd Your Content
Now that you have a list of keywords that you want to use for your website, you need to make sure that you do not end up overcrowding the website with high-ranking keywords in every single sentence.
This is considered a bad habit by several search engines, and you need to make sure that you place and implement the keyword without overcrowding or spamming the post or content. You can take a look at the optimal keyword ratio for your niche and make sure to include the keyword only a specific time throughout your content.
What Is The Bottom Line Here?
Without a proper definition, search engines don’t know who you are or what your website is about. How do you create a definition for your website? With the help of appropriate and relevant keywords.
Google and other search engines understand and prefer the use of keyword and meta titles for defining a website, and a well-defined website ranks higher than the competition. Rather than randomly inserting irrelevant keywords, you should make sure your keywords are:
- Appropriate
- Well-researched
- High-ranking
- Niche-oriented
These elements will easily highlight your website’s core purpose and content niche. Additionally, whatever keyword you choose for your page will be highlighted on Google results. You need to research your competitors, understand the market, use relevant keywords, and remember not to overcrowd the content with keywords. If you stick to these tips, you will not only be able to come up with good keywords, but also use them to your benefit.
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FAQ’s
A good keyword can be defined in different ways by different people. A general term may actually result in a higher search volume than other terms, however, targeted keywords/phrases will often result in higher conversion rates.
Keyword difficulty is assessed on a scale of 0 to 100. The lower the value, the easier it becomes to rank for the keyword on SERPs.
These are the main keywords that most closely and thoroughly explain your business. For example, a primary keyword might be “shoe”, while words like “running” or “basketball” would be secondary keywords that further describe your primary keyword.
Finding out how competitive your keyword is may go beyond a keyword tool. Keyword competition, in fact, is the level of difficulty involved in ranking for a certain keyword. This gives you an idea of how many competitors you need to beat out to claim the coveted #1 position on SERPs.
SEO, especially keywords, are more relevant than they have ever been. It is vital for your keyword to show up in your page title, url, h1, h2 tags ect.
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