Google serves millions of people, with approximately 3.5 billion searches

made on it every day. This search engine is viral, influential and many people rely on the results they get on Google. Statistics also show that 75% of people using Google do not scroll past the first page of search results meaning you need to know how to be the first on Google. 

With such immense influence, your website ranking among the first and top searches on Google may seem improbable. However, it is possible to work for this top rank and stand out by learning how to get your business to show up on Google first and tailoring your website to be in sync with specific Google algorithms. 

Why is the ranking first on Google significant to your business or website? Learning how to be the first on Google gives you the following benefits:

• High clickthrough rates
• Improved visibility
• Increased website traffic
• Attract and build an audience and more leads
• Earn Trust. If you consistently show on the first page of Google, it means the search engine identifies you as a trusted source of information.

Here is how to be first on Google search engine:

Design your website Architecture

Website architecture is a primary factor but essential in the growth of your business and target audience. By organizing your website and using clear URLs, you make it easier for Google to understand who you are and what you bring to the table. Remember to get this right up front when launching or relaunching your business since it is the one of the best options on how to get on the first page of Google without paying. Start with schema chart:

Build Your Content

Take time to research and build great content for your website. Visitors to your site are not merely looking for information; a great answer, trustworthy, easy to read, and engaging content will keep visitors coming back to your website. More clicks, more extended times of stay, and high ratings are some of the factors that Google uses to rank sites on their landing page. 

Structure your content with a variety of headers, supporting images, and numbered lists to keep your readers engaged. Furthermore, make your content long. Longer content covers a topic more thoroughly than shorter content. But, length only isn’t enough; remember quality is crucial to your audience too. These guidelines help understand the first page of content:

• Content-Type: Content-type defines the blog posts, landing pages, and product categories.
• Content format: These apply more to landing pages and blog posts in a descriptive way. A few examples are ‘how-tos’ and step-by-step-tutorials.
• Content angle: It allows you to determine and tell Google what your Keywords are.

Ask yourself what defines you as a business and the search queries that Google should answer with your website. These are the keywords that will drive visitors to your site. They should be words or phrases that Google users, and potential customers are typing on the search box to get the services and answers they need. 

There are several tools that you can use to do your keyword research as listed:

• Google Keyword Planner
• Ahrefs
• Google Trends
• KW finder

Here is an example of the Google Ads Keyword Planner:

Once you have determined your keywords, tell them to Google. Google crawls the web, picks relevant pages from the millions present on the internet, and stores them in indexes. 

When a search is performed, Google scans these indexes to find relevant results. You need to give Google easy access to scan and retrieve your site by doing this:

• Place your targeted keywords in your URLs to give Google a reason to consider your article.
• Include your keywords in the title of your website or website pages so that it appears as the title of that page’s listing in the search results.
• Include your keywords in your meta description. You are telling Google what your website is all about and quickly tell the visitor what to expect if they click on your page. Your meta descriptions should be attractive and click-worthy, capturing the viewers’ curiosity in 100 words. 
• Name your image file names using your target keyword to improve optimizations of your website. An attractive image will attract a click and more visits to your site.

Use LSI Keywords

Latent semantic indexing (LSI) presents the variations to your main keywords in the form of a word or phrase. They help in giving users the best content and keywords for search queries. For example, when you search a keyword like how to get on the first page of Google in 24 hours, scroll down the landing page to the ‘Other related searches’ button. It is here that you will find LSI keywords. For example, when searching for “Coffee drink recipes”, the LSI keywords are:

Identify your competition

Your competition will tell you the path you need to follow, the dos and don’t. Once you have decided what your website will be about, you need to identify the competition and study them. The list of keywords you have created will be a guide to knowing your competition. 

Search these keywords on Google; it will guide you on which businesses or websites are performing well. Investing in a tool like Ahrefs will enable you to know which keywords your competition is using and how much traffic these keywords bring to their respective websites.

Add a Call to Action

A great story attracts attention; the same applies to a great title. Your headline should be able to attract an audience, get the audience to connect and click on the links, give them a story they resonate with, and then conclude with the purpose of your website on the page they land. A great title or heading will be clicked on, read, and shared.

Make it mobile-friendly

Google consumers are using phones and tablets more than desktops and laptops. Most local searches are performed on mobile devices, and as a result, you will not find a top-ranked website on Google landing on an unresponsive page. Google favors mobile websites, and that is why they are releasing the mobile-first index. Responsive design is a website that automatically resizes to fit the screen width of the device being used. Fluid Responsive Design is the recommended Google setup. For example:

Apply Video Usage

Make use of videos in advertising your website and services as consumers watch a lot more video content daily. A video is more likely to get ranked in a search in comparison to a landing page. Link your videos to a YouTube channel and get results at low costs.

FACT: Video content is 5 times more likely to drive a conversion than content alone. (Ahrefs)

Optimize Site Speed

A slow website is not only non-appealing for the user but also bad for SEO. When Google searches the stored indexes, and your site takes too long to load, it will be ranked lower in the search engine results. Optimizing speed is a proper solution on how to get on the first page of Google in 24 hours. Some pages are considered fast by loading in or under three seconds. 

Different factors can cause slow speed on your pages, including types and sizes of font and uncompressed images. Dense and complex media can also cause your website to take longer to load. Compress your files and images before uploading them and consider upgrading your hosting plan to VPS for faster speeds.

Understand the Impact of Backlinks

Links are a significant ranking factor in Google, and building quality links is the most challenging SEO strategy. Please note that without quality backlinks, your website fails to compete for high traffic keywords, and as a result, you will not have the desired traffic to your site. Pages with a high number of backlinks rank top on Google. 

Find an outline of ways that you can build quality backlinks:

• Build quality links by fixing broken links on other sites in your business line and replacing them with your active links. Search related websites and if you find a broken link, contact the owner, and inform them about it. You can then request to replace the broken link with a link to your website that should be useful and relevant to them. You will need a Google Chrome extension tool like Check My Links to find broken links.
• Guest posting on relevant blogs is another way of backlinking. Research your target bloggers, engage them and find out what you can write. 
• Answer questions on Quora and get upvotes to rank you highest. Of course, remember to use your keywords and links to your website here. Quora gets traffic from Ad publishers to SEO tool marketers.
• Commenting on blogs while linking your website URLs is a great way to drive traffic to your website and get Google bots to notice your presence. 

Diib’s Backlink Checker tool makes it simple to check for old or broken links. You can also check the links of your competitors to fine tune your own backlink campaign. Here is what that tool looks like:

Use Internal Linking

When the goal is to get your business to show up on Google first, the trick is to entice both the search engine and the visitors. Internal links help spread the link juice to different pages under the same domain hence keeping the user engaged. Google bots can identify user behavioral patterns and emulate them. 

Internal links keep your audience longer on the website, thus decreasing the bounce rate. Spreading your internal links within your site domain in a smart way enables Google crawlers to locate pages within your website that are rarely visited, thus boosting your visibility. They also improve usage through anchor texts.

Make use of TrustRank

Google uses TrustRank to determine which search results appear on the first page of a search. It means the more links you have from outside trusted sources and websites, the closer you will get to land that front-page space. Being careful, of course, not to overload your website pages with links from all over as you will lose relevance.

Domain Security

Google identifies and prioritizes secure websites. The ‘https’ at the beginning of a URL is transmitted from the site to the user’s browser. The’s’ at the end stands for security. You can secure your website by using an SSL certificate to ensure data between the web server and browser stay private, something that users appreciate. Diib also helps monitor your domain security and alerts you to possible threats. 

Emphasize on Location

Add the location of your business if you have a physical location in Google maps to enable users who use specific search phrases to locate you. For instance, a title like “The best plumbing shop in Minnesota” will help visitors using ‘Minnesota’ and ‘plumbing in their search queries easily land on your page. This is what a page looks like when you’ve been added to Google maps:

Add citations

Listing your website in other business directories like Yelp, YP.com, Foursquare, and ensuring the information is correct will help you create a secure profile link. This feature will, in turn, alert Google that the information on your website is reliable because it is found in other sites.

Make Use of Other Search Engines

Bing has a powerful user interface in the United States and other countries. Please take advantage of this and market your services and products on their webmaster. As you work on how to be first on Google search engine, work to achieve top rank in Bing, Yahoo, and other significant search engines to make your site Google first page guaranteed.

FACT: Over 82% of business owners haven’t claimed a business listing on Bing which is used for 1 in 5 US web searches.

Maintain your online Activity

The point of working hard to achieve a first place on the Google search engine is to have an audience and to keep the numbers going up. The only way to do that is to have regularly updated content. It is one of the ways to get on the first page of Google without paying. Your online presence, uploading photos from an event, makes a huge difference. Optimize social sites like Facebook, Twitter, and LinkedIn to promote your website. You can study some online tools on how to keep updating your website frequently. For example, this car dealership does periodic giveaways on Facebook. 

Improve the content that is already present on your website. Watch out for updates on Google ranking algorithms as they keep updating them. Ensure you adhere to them as you watch out for deceptive techniques that can harm your online image. Avoid deceiving your users in a bid to get higher search engine rankings. 

Promote your website

Promoting your website is a great way on how to get your business to show up on Google first and let people know of its existence. Reach out to bloggers and content marketers in your industry. Request them to reference your site, and you can also reference them when you update new content. Backlinks come in handy here. 

Please include a link to authoritative bloggers’ articles in your content and inform them when you do so. Content marketers or content marketing companies have a vast knowledge experience on which wording works. They can create quality content using keywords that are relevant to you.

You can also build a blog on your website such that every article you publish serves as a keyword highlighter for your website. Draw your audience in by writing about things they care to know and will be of interest. These can also serve as excellent internal links on your website. 

Think Data Fast

Focusing on getting clicks to your website before the competition catches up is a great strategy on how to get to the top of Google search results. Research content on upcoming trends to stay ahead of the competition. If you want to sell an idea in 2021, tailor your content to attract clicks as early as now such that by the time competitors start creating content in 2021, your website will be ranking top because of previous visits. 

Track your Progress

If you want to get to the top, you should be aware of your current position. Tracking crucial metrics will tell you what you need to improve on. Using Google Analytics should be able to track your efforts to find elements you need to change. Such Metric include:

• Click-through rate: The percentage of clicks on your pages from the Search Engine Results Pages (SERPs).
• Organic website traffic: Number of visits originating from SERPs.
• Time on page: The average time a visitor took in your page before exiting
• Bounce rate: Sessions on the page with no engagement. 

Google Advertisement

In this factor, you pay for a targeted keyword, known as Pay Per Clicks. Google will compare the ads bidding for the targeted keyword, and you may appear at the top depending on the relevancy to your keyword, budget, among other factors. PPC may require an expert, although it is still possible for you to run the ad yourself. Read more about how to do that below!

Create and Optimize a Google My Business Account

It is a free tool that is used by Google Maps and Google Search to produce local listings. Creating a profile is an easy way to add information about your website profile, and when users search through Google, your website can appear on the first page on Google maps. How do you optimize your Google My Business Listing?

• Complete your profile. Include as much information as possible.
• Do not change your name. Keep it consistent with what you have in all other search engines.
• Obtain a Google review. People tend to visit websites with great reviews more.
• Upload great and quality photos to your listing.

Further Reading: Tips to Setting Up Your Google My Business Profile

Diib®: Let Us Help YOU Rank First on Google!

In conclusion, how to get to the top of Google search results will depend on your hard work and dedication. Diib works hard to help our clients with all aspects of their website health. Our goal aligns with yours…to be #1! Our success depends on your success. Some of the features you’ll love about our User Dashboard are as follows:

• Bounce rate monitoring and repair
• Social media integration and performance
• Broken pages where you have backlinks (404 checker)
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.

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