8 min read
The internet plays a significant role in connecting the world and supporting businesses. One of the fields that have benefited extensively from digital marketing for real estate and the internet is real estate, as buyers and sellers get connected across the world. It is now possible to enlist a real estate agent’s services and purchase or sell a house miles away from their location.
Most people are slowly embracing luxury house purchases, among other high-end deals that enable people to make a fortune online. Thus, a real estate agent needs to have a robust online presence and utilize the best digital marketing plans for real estate agents to increase their sales and improve their brand.
A digital marketing plan for real estate agents entails using the internet, social media, electronic devices and search engines to reach clients and close sales. This article seeks to provide insights on real estate online marketing and the best digital marketing for real estate agents that will enable you to shift your sales and overall business portfolio and the advantages of using digital marketing. Some of the best digital marketing ideas include;
Have a functional, user-friendly website
A website is key to your digital campaign as it provides a space that allows you to share your ideas and build your brand. An excellent user-friendly website goes a long way in creating traffic and helping you build an audience. Your website becomes more of a landing page where people not only come to learn but have their questions answered and share ideas.
Having a user-friendly website increases your engagement level generating quality traffic and authentic leads. Investing in your website also ensures you post things you agree with and those that speak to your style, helping you keep your audience engaged and build a reputation. With the world going online and everyone looking for what they need online, most home buyers confess that they met their realtors through Google searches and online referrals.
Before making a call, most potential clients visit your website to learn more about you and your style. This action means that your website acts as your CV, giving information on you, and advocating for your experience and work. Thus, it is essential to fill it with testimonials and make it appealing to ensure you generate quality leads and close sales. For example:
You should ensure that the website is easy to navigate and has clear instructions that enable your client to get the information they need and understand your style and journey. They should also be able to see your current listings, offers and the deals you have closed to help them build trust and reach out to previous clients for testimonials.
Create valuable content
One way to succeed in digital real estate marketing is investing time in creating quality and valuable content. People are looking for fresh ideas and ways to improve their houses, build or spruce up their spaces. Investing in quality content ensures you are feeding your audience with solutions enabling you to make a brand. You can also create content on new and upcoming designs, helping you introduce new styles to the market and sell unique spaces.
Real estate is currently taking different forms as people shift from the regular buying and selling of homes to include commercial spaces, getaway destinations and business spaces. Having content on all these spaces ensures your audience not only feels like you want to make a sale and go but gets a chance to learn and know more about how to take care of these spaces. You can start a blog that helps you share information on house hunting and create a space for you to invite guests and capitalize on their traffic.
Having guest bloggers works to increase your audience and is an excellent real estate marketing tool that lets you grow your following as they bring a fresh and new angle to your blogs. A blog also ensures that your website gets continually updated with new content, hence maintaining visitors who come in for more information and attracting others. This action ensures your website remains active and your chances of making more sales higher.
Did you know??? 24% of marketers plan on increasing their investment in content marketing in 2020. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. (Hubspot)
Invest in SEO
You may have a well functional website and great content, but low investment in SEO sabotages the sharing of this information. Thus, one of the best digital marketing strategies for real estate agents is to invest in SEOs tips and options that help them get their information to the right audience.
SEO refers to optimizing a site, increasing its traffic in order to appear on top search pages. SEO generally works to ensure the right information reaches the right audience. It thus connects you to people searching for news you can offer and help you identify sales, missed sales, and targeted audience to enable you to close a deal. The role of SEO cannot be ignored and must be well thought out to ensure your efforts are properly aligned.
If you are not conversant with the role of SEO as far as digital marketing for real estate agents is concerned, then hiring an SEO expert is essential to ensure you understand how it works and how best you can reap from this tool. The expert will focus on getting your site quality backlinks, landing pages and keywords that help in content creation. Since SEO works to ensure your web pages rank highly on searches, it is essential to monitor them as Google periodically changes their algorithms. Thus having a team ensures there is someone focused on keeping your site correctly optimized.
Have a social media marketing strategy
Having a powerful, useful social media marketing strategy requires a lot of thought and planning. You need to sit down with your team and build a solid social media marketing strategy that ensures your posts are not only listings. Working on providing varied content ensures you target a broader market, increasing your usefulness and the audience, not just homebuyers but also home enthusiasts.
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You can come up with a Rota of when you post what to ensure order and keep your clients engaged. Increasing social media engagements like carrying out campaigns, having interactive sessions, and setting aside time for a Q&A ensures you have new content and helps you keep your audience engaged. Social media is one of the digital marketing for real estate strategies that help agents build a brand. To figure out the best time to post on your social media you can use social analytics tools like this one from Diib:
You get to closely interact with your audience, know their preference, answer their questions, and develop a relationship with them. It also makes them trust your brand and believe in it, which in turn helps you grow. Proper social media presence also helps generate traffic to your website allowing you close sales. When developing a social media strategy, ensure you are specific on what areas you want to focus on and have them divided into days to ensure organization and professionalism.
A well-managed social media page speaks volumes about the brand and the person. It also acts as a marketing tool by being an ever-present CV to enable potential client’s vet your work and understand your style. This way, only serious clients get to call or reach out. You also have a useful guide that keeps you in check, enabling you to carry out self-assessment to help you stay focused on your goal. Knowing what areas you are succeeding in and which real estate online marketing angles your social media campaign is not capturing is an essential self-audit to help you keep on track and realize your digital marketing goals.
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Use marketing automation
One of the best digital marketing plans for real estate agents’ strategies is marketing automation that enables you to reach your target audience at all times. Marketing automation works by helping you identify potential clients, see when they visited your site, and offer channels for further engagement. By identifying where a client fell off or what they searched on your website, you understand the client and know how to package yourself better to help you meet the client’s needs.
Marketing automation also helps you engage new visitors by having pop-ups that welcome them to your site and offer further guidance. Think of it as the use of an AI customer service person who is there waiting to answer their questions and offer them more help at all times. Marketing automation helps optimize your sales and marketing options by auto-generating emails to keep potential clients involved, helping you maintain an electronic calendar and understand client behavior. For example:
These actions ensure you are dealing with clients from the point of knowledge, enabling you to keep a professional relationship and ensuring clients get prompt feedback and information needed to ensure the client is not lost. It also helps you provide personalized services to everyone who visits your website, or social media handles, putting you above the competition.
Carry out email campaigns
An email campaign is a real estate online campaign strategy that helps you keep in touch with previous clients and develop a relationship with potential clients. Carrying out an aggressive but well-targeted email campaign ensures your client base stays informed on your ongoing projects. It helps them know what is coming and provide accurate information that helps them recruit more clients your way.
A well-organized email campaign starts by dividing your contact inventory and forming content that suits clients’ varied lists. It also ensures information on new listings and current projects reach your clients while ensuring your projects don’t stay in the market long. Email marketing also provides an avenue to keep in touch with previous clients and meet any grievances they may have. It allows you to offer excellent customer service and after-sales that improve your relationship with them and increase your referral chances.
You also get an avenue to keep them engaged, know what they are interested in and carefully monitor their buying behavior to enable you to cross-sale or resell other products to them. Email campaigns can focus on lost clients allowing you to carry out a resale campaign and helping you identify where clients fall in the sale funnel; this way, you can turn cold clients into warm clients opening doors for you in the future. Here is a template of an email that can be sent to a cold client:
(Image Credit: Contactually)
From client email response or engagement, you and your team can know what trends are most sought after, which houses are clients more interested in and what got the most feedback. The information is valuable, especially for real estate agents who carry out house flipping to ensure you use materials and designs to help you sell a house faster.
Have a YouTube or IGTV page
YouTube and IGTV allow you to post videos on house tours and training, targeting home buyers and sellers and people generally interested in real estate. Frequently posting videos on these sites is a digital marketing plan for real estate agents that ensures you keep your clientele involved and informed. High-quality videos on current listings and what they stand to gain by attending your open house tour helps you make these events a success. Invest in the use of quality images and a well-edited piece that helps you capture your audience’s attention.
A YouTube or IGTV page increases your search on local pages as more clients who get enticed by your videos search to take a closer look at your work. It also helps you close deals faster as interested clients satisfied with what they saw reach out with deals. This action means that people you meet for viewings are not only potential buyers but those with ability. Thus, it provides you ample time to plan the visits and gather enough information on the client to ensure you are meeting their needs and speaking their language.
Posting videos regularly helps you build a name and a brand for yourself. It attracts clients who appreciate your style and agree with it, easing your work. Most clients who reach out have similar taste as yours, giving you an easy time trying to get something for them. It also provides an opportunity for future home buyers to see where the current market is what they need and the options they have.
This information helps them tone their expectations and eliminate the dreamy thought of house ownership, leaving them disappointed. They become aware of the cost of housing in areas they love, additional charges and other detailed information that ensures you have an easy time explaining to new clients what one requires and the type of house they can afford.
FACT: 43% of survey respondents say that branded video is the most memorable type of content shared by companies. 43% of video marketers say video has reduced the number of support calls they’ve received. (Hubspot)
We hope that you found this article useful.
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Utilize pay per click (PPC) advertisement
By now, you can see the importance of digital marketing for real estate agents and agree that it plays a vital role in the current market. Because most people go online to research houses or look for one, investing in this space is essential and promises returns. One of the ways you can invest is by carrying out pay per click advertisement.
Pay per click advertisement is a reliable strategy where a real estate agent enlists Google or other digital agencies for their services. Material is made with a call to action and sent to the targeted audience directing them to your page and social media handles for more information. As a real estate agent, you pay individual clicks on this advertisement directed to your page.
This process is an excellent strategy, especially for driving traffic to your website. However, you should understand that traffic does not necessarily translate into a sale, but it helps improve your Google ratings and allows you to come to the top in the search engines. When properly executed, pay per click is an avenue that sees you use the money to generate more, helping you stay relevant, ahead of your competitors and stamp your place as a professional in the field. Here is an example of a pay per click advertisement:
Take a digital marketing course
The internet and digital marketing are relatively new and fast-growing. Not everyone understands how it works or reaps from it, making it an open gold mine. Thus, it is essential if you are not oriented to this strategy to learn more about it and how it functions. Understanding digital marketing ensures you know the impact of online activities and know which strategies are working for you as an agent. Enroll yourself in a digital marketing course to learn more about how to use it.
However, if you are extremely busy and may not find time to pay attention to your online presence, hire a digital real estate marketing team or expert to manage your professional networks and experience to grow your business and maintain your authority. If you are a seasoned agent, then having someone handle your digital marketing will help you make more in a short period and improve your business.
Conclusion
The digital field is continually changing as new tools, ways and ideas are formed every day to improve the online space. Ensure you have a team that stays up to date and is versatile enough and willing to carry out different experiments to see what works for you. When you team up with Diib Digital, you have an entire team of professionals and a User Dashboard with features such as:
- Keyword, backlink, and indexing monitoring and tracking tools
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- Alerts to broken pages where you have backlinks (404 checker)
- Alerts and Objective that guide you to strengthen your website
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FAQ’s
Here are just a few examples of marketing strategies for real estate:
- Sign-up for different social media platforms and post regularly.
- Put social sharing buttons on your blog or website.
- Study your competition.
- Use images that relate to your content.
- Be easy to contact and answer questions.
Below are a few ideas on how to advertise as a real estate agent:
- Set up social media business accounts separate from your personal accounts.
- Design a well put together blog and/or website.
- Create an email list and practice email marketing.
- Get listed on Google My Business and other listing sites.
- Utilize PPC advertising on Google, Facebook, and other platforms.
- Encourage testimonials and reviews from happy customers.
With digital marketing you can reach the audience you want to target easily. Digital marketing makes targeting your audiences as simple as can be. It can also be tracked and measured with online tools.
When choosing your social media platform you need to look at your target audience. Different types of audiences use different social media platforms. In a study made for realtors they found that these platforms work the best for real estate audiences: Facebook, LinkedIn, and Instagram.
With the right tools digital marketing can be simple and easy. Most platforms and tools will explain everything for you so you know how to utilize those tools in the best way possible. Make sure to do your research and you will be able to utilize digital marketing for your business.
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