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Features Overview: Keyword Explorer

Use this tool for:

  • More traffic
  • Content ideas
  • Outrank your competitors

Why the “Keyword Explorer” Feature Matters

The number one piece of advice we give to any business is this: be consistent about adding high-quality content to your site. It’s one of the most effective ways to get more visitors who will actually click around! When you write new content, you need to include keywords you’re targeting. How do you find new keywords? Use Diib’s powerful Keyword Explorer. Scroll down to see how you can use the Keyword Explorer to find great new keywords. 

Glossary

  • Keyword. These are words and phrases that users type into search engines (like Google) to find information on a particular topic. Keywords are the building blocks of SEO.
  • Volume. Our estimate of the number of times people searched for a keyword in Google over the last 30 days.
  • Ranking. The organic position in Google search for this keyword. A 5 means a website ranks in the fifth spot in Google searches. Rank position does not include ads that may appear at the top of search results. Rankings may vary depending on location and/or very recent changes to results.
  • Tracking. Diib's Keyword Tracker lets you see changes in your Google ranking over time for specific keywords. It also prioritizes reporting for this keyword and will add it to snapshots and alerts.
  • Website Authority/Domain Authority. Website authority predicts how likely a website is to rank for keywords in search engines. Website authority scores range from 0 to 100, with higher scores correlating to more powerful websites. When using website authority as part of your SEO strategy, remember to focus on websites in your industry/location that rank for similar keywords. For example, a dentist in London should compare their website authority to other London dentists’ websites.
  • Organic Search Traffic. Approximate traffic by keyword depending on its volume and position.

How to Use This Tool

Enter a keyword you think your visitors would search for in Google to find your service or product (for example: organic hand lotion, bicycle repair shop, handmade signs, custom printing, etc.).

If you can’t think of any, try looking at your competitors’ keywords under My Competitors. 

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Note

If you’re a local business or service specific areas, don’t forget to include your location in a few of the keywords you search! For example, if you own a dog walking business in Los Angeles, you might want to search “dog walker los angeles”, “dog walker hollywood”, “dog walker west hollywood”, etc.

Now check the related keywords and their search volumes to see if they can be incorporated into your website’s content, like blog titles or category pages (we recommend going for Easy or Medium keywords).

Start writing content!

We suggest making your articles at least 1000 words long. Write naturally (only using the keyword occasionally) and when you have a great article, post it on your website.

Tips and Tricks

  • Build custom keyword lists. 

Using the directions above, create a list of keywords you’d like to target. It can be long, that’s okay! Go through the list and compare the volume with how difficult it will be to rank for a keyword. Prioritize your keyword target list by those that have the most volume and are easiest to rank for. You can also see how much people pay to rank for certain keywords on Google advertising (keywords that people pay a lot to rank for tend to convert better), then factor that into your list.

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