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How To Market Your Website To Smartphone Users

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How To Market Your Website To Smartphone Users

Read time 11 min read
How To Market Your Website To Smartphone Users

Test your site’s SEO and performance in 60 seconds! Good website design is critical to visitor engagement and conversions, but a slow website or performance errors can make even the best designed website underperform. Diib uses the power of big data to help you quickly and easily increase your traffic and rankings. As seen in Entrepreneur!

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Mobile phones are not only the future but also a revolutionized business. Mobile phones are important communication tools for most customers, and the numbers are growing every day worldwide. Within one hour, mobile searches stimulate and action.

About 50% of the world’s population has mobile phones. However, nine new users are added each second. This is the reason why mobile advertising is crucial for both online businesses and other entrepreneurs.

Mobile Marketing Meaning

Mobile marketing meaning is understood from different perspectives. In general, mobile internet marketing means advertising with or on mobile phones. This is similar to internet marketing because the business owner will need a target audience to market their products or services.

How Mobile Advertising Works

In this type of marketing strategy, ads pop-up on mobile devices. These ads are created in different styles and formats.

Types of Mobile Marketing

Mobile advertising can only be successful through the use of mobile phone technology. Here are the types of mobile marketing strategies.

  1. SMS Marketing (Short Message Service)

This mobile marketing strategy involves sending short text messages to target audiences. SMS marketing is the oldest marketing strategy used as the only form of advertising when mobile phones were first introduced. For example:

How To Market Your Website To Smartphone Users

(Image Credit: Tatango)

SMS marketing is still popular because of short messages. This is because most smartphone users will read through SMS. However, it is the most expensive mobile marketing strategy.

  1. MMS Marketing (Multimedia Message Service)

MMS marketing is used as an option for SMS marketing. It makes use of photos, videos, and sounds to reach out to potential customers. MMS marketing is costly compared to SMS marketing. Some mobile phone types cannot receive MMS. Here is an example of MMS Marketing:

How To Market Your Website To Smartphone Users

(Image Credit: Listrak)

  1. Bluetooth Marketing

It used Bluetooth technology to communicate with people. Business owners can send free SMS and MMS to their target audience who are within their area. This marketing strategy is common to local businesses. One of its disadvantages is that marketers have to be within a certain perimeter, and the potential customers cannot view the message unless they accept it first.

  1. Mobile Internet Marketing

This technique utilizes mobile devices and the internet. It may involve aspects such as website optimization for improved user-friendliness. Since most people are using smartphones, it makes it easier for mobile internet marketing to grow rapidly.

  1. Application Marketing

Most companies are trying this marketing technique by creating applications. iPhone users can find the applications on the iPhone App Store, and Android users can download them from the Play Store. Some of these applications are at a cost, while others are downloaded for free.

  1. Mobile Games

Apart from developing applications, marketers use mobile games to display some marketing messages to attract the user to visit their site. The image below shows an advertisement that has been put into a mobile game:

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How To Market Your Website To Smartphone Users

(Image Credit: Gamewheel)

  1. Voice Marketing

Here, marketers use automated calls to market their products or services. Customers have to decide whether to pick the call and listen or hang up.

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Mobile Marketing Examples

Technology is an important resource in our daily lives. Most companies are focusing on mobile advertising. To begin with, you can learn from other professionals through the following mobile marketing examples.

  1. IKEA App Catalog

Before buying anything online, you take your time to learn how it will look on you, especially if it is a garment. This problem has already been solved by the IKEA furniture company. Users can now download an app then scan the place they want the furniture to stay. For example:

How To Market Your Website To Smartphone Users

(Image Credit: VRScout)

It also locates various products virtually in your room using the phone’s camera. This company gained more than six million installs making the app the most downloaded brand application.

  1. The Project Ad by Nivea Sun

Nivea has come up with a marketing campaign to teach their customers about the benefits of using the products and urges people to download the app. They came up with bracelets for kids that allows parents to observe solar radiation levels from the app.

  1. Starbucks Mobile Payments

Through this mobile app, people can find the nearest Starbucks. Customers can also buy and pay through their mobile phones. It also offers recipes to its users, gift vouchers, free music download, among other things.

  1. The Lenz- Gorillaz App

The Gorillaz gang used mobile technology to market their album, where fans could play their music from the album. The app has virtual music videos from the band, which can be accessed using the phone’s camera. For instance:

How To Market Your Website To Smartphone Users

(Image Credit: Telekom Electronic Beats)

Users can access the virtual, the real world, and the band. Fans can also access material offered by the band to learn about various things or experience their concerts. This mobile advertising campaign was listed as the best at the Cannes festival.

  1. Sephora Beauty to Go

In a recent study released by Insight Express, thirty-six percent of people call others to ask for opinions, or fourteen percent take photos of products to send them to others for reviews. Using the Sephora app, users can access Facebook sites and check opinions or express their doubts about certain products. They can ask questions about the products as well. Apple mobile users can also scan codes of products

  1. Levi’s

This jeans brand has gained a connection with smartphone users through a marketing experience that targeted mobile customers. Those who downloaded their app would get a discount on their mobile bill every month.

  1. PerfectCorp YouCam

Purchasing makeup online can be challenging because it is hard to determine how the products will turn out, especially if you have never used them before. For this reason, some makeup brands have considered using mobile technology to help their consumers solve this problem.

Through an augmented reality application, Perfect Corp YouCam, people can try the makeup on before they decide to buy it. However, users can find this technology in some physical stores. Here is an example of a user trying on different products:

How To Market Your Website To Smartphone Users

(Image Credit: L’Oreal Finance)

Benefits of Mobile Marketing

This marketing technique has significant advantages compared to other marketing strategies. Here are several benefits of mobile marketing.

  • It has a high CTR: People check their mobile phones often since they consider mobile communication private compared to email. Users share their contact information with the brands they trust so they will receive promotional messages.
  • Easy and cheap: SMS marketing is cheap compared to printing ads or TV ads. They are easy to send, and they need no technical skills compared to email marketing campaigns.
  • It is important for local businesses: Local brands can inform their customers when they have hot deals, special offers, and new arrivals through SMS. Buyers will not miss a chance to visit the premises and check out the new offers.

Mobile Marketing Companies

Since there are numerous mobile advertising firms, marketers need to find one that they can trust and one that has the best rates. Here is a list of mobile marketing companies you should try out.

  • MultiView: This marketing company is located in Irving, TX. They offer marketing techniques such as paid search, persona targeting, content creation, among others.
  • Wpromote: Located in Denver, CO, Wpromote is the leading digital marketing firm that deals with SEO, PPC, Social, and Email. Their team of experts will help in growing your brand.
  • Braftom: They are situated in Boston, MA. Brafton is known for managing and developing content strategies from graphics, videos, and blogs to social, SEO, video, and others.
  • Ampush: Located in San Francisco, they have offices in New York and Chicago. They offer the best results on Twitter and Facebook.
  • 180fusion: This is a marketing agency that assists businesses to increase sales, expand market shares, and generate leads using the internet.
  • 4andgo: This company is involved in developing mobile apps.

Importance of Mobile Marketing

Mobile marketing is growing to be a vital avenue for almost any competitive business. Here are some of the most important things to consider:

  • It is important to remember that mobile phones dominate communication. Smartphone users stay on their phones more, especially on mobile apps.
  • Content and the overall view is simplified because mobile phones are smaller in size. Since phones are lighter and smaller compared to computers, people prefer carrying them everywhere and buy anything they want at their convenience.
  • Buying via a mobile phone is faster by twenty percent.
  • Most mobile phone users acquire items after seeing relevant ads.
  • Smartphone users prefer buying items from brands that have applications or mobile sites with customized content to where they are.
  • Forty percent of the transactions that take place online are made through mobile devices. 

Tips On How To Market Your Website To Smartphone Users

  1. Mobile-friendly website

Before you start your mobile advertising campaigns, make sure that your site is user-friendly. A friendly website has user-friendly menus and controllers.

This is simple to do if you are using platforms such as WordPress. Here, you will come across free themes that will be helpful if your budget is tight. You can also invest in premium themes that are compatible with all mobile devices and platforms.

You can also utilize the WPtouch mobile plugin if you do not wish to install the themes to make your website compatible with mobile devices. Here is what the plugin will look like:

How To Market Your Website To Smartphone Users

(Image Credit: WordPress)

If you are using WordPress and WPtouch, you have to download and install the WPtouch first. Follow all the procedures required to make it work. To be sure, test your website on your smartphone. 

  1. Mobile-Friendly Content

Come up with content, depending on what phone users want when they click your site. If you write using your computer, you should know that in mobile internet marketing, all tabs, links, and pages are not important here.

Most smartphones show content on small screens. However, mobile users do not even have time to check your About Us page. They only care about what brought them to the page. Write catchy headlines that will offer your visitors what they need to know. When writing your headlines, make them short and persuasive.

Also, make sure your search engines are optimized. Mobile users are more specific when doing their searches. For example, when buying a phone, mobile users search for the exact model and type because they have come across information about it either from some offline ads or online.

This means that you have to make use of specific keywords that are familiar to your users. For example, if you are a laptop seller of different types of laptops, be specific by mentioning the exact brand. The importance of being specific with the keywords is because most smartphone users know about what they are searching for before they use their phones to search.

  1. Brand awareness

One way that most brands use to make their brands known to their target audience is through mobile advertising. They use mobile ads through various social media platforms. For mobile ads to be effective, you have to identify your target audience first.

How do you find the right audience? The best and the most effective mobile marketing techniques are the ones that are targeted to attract specific audiences. Your brand needs to develop ideal client profiles and target customer personas.

The ideal client personas will help in guiding the platforms you will use for your mobile marketing campaigns. For example, if you know the social media platforms your target customers spend their most time on, you can come up with content specifically for these platforms.

Social media platforms such as Instagram are known as the most effective on smartphones, so check the content that will drive more traffic to your business on the platform.

Also, make use of mobile SEO and offer convenience so that buyers can access your products or services. For example, if you are in the hotel industry, you can create an app for your hotel that allows clients to book rooms and dates at their convenience. Once they download and install the app, mobile users can also get your services.

  1. Google My Business

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Smartphone users are out there looking for local information. If you want to meet their needs, try getting your products and services on a local map. This has been made easier by Google through Google My Business. Both computer and smartphone users can find your business. When you put your information of Google My Business it shows up on local maps such as this one:

How To Market Your Website To Smartphone Users

(Image Credit: WordStream)

Once your business is listed, you will realize growth in search engine traffic because buyers will learn about your business when they do their search. To get started, you must have a Google account.

  1. SMS Marketing

Smartphone users check their phones frequently through text messaging. What are the advantages of text message marketing?

  • Interactive. Through text messaging, you can get feedback from your target audience within a single click.
  • Easy to track. You can follow up on who has opened your message, the links they clicked, and who has ignored the messages.
  • Fast delivery. Mobile advertising is fast. Once you send a message, your message will go immediately unless there are technical difficulties. You can start a campaign and send it to multiple people within a very short period.
  1. Navigation

Making your website navigable can help increase your conversion rates. The footer bar, the menu, and other things should be easy to navigate. Ensure the website is responsive in all categories of smartphones.

If you use WPtouch plugins, you will have little or no work to do at all. You only have to make sure every section of the menu is distinct. Also, ensure your call-to-action links are compatible with different mobile phones.

CTAs attract visitors to make the next step in a natural way. In mobile advertising, CTAs should not have many steps. For example, ensure the link to take the visitor to your site is easy to click, asking for an email or phone number to open at first.

There is no defined rule for creating a navigable website yet. It has to be tested first.

Diib®: Mobile Marketing Statistics At A Glance

Every mobile marketing strategy needs a checks and balance procedure; checking minute-by-minute statistics allowing you to change the trajectory of your campaigns. Here are some of the features of our software we’re sure you’ll love:

  • Google Core Algorithm monitoring
  • GMB monitoring of onpage statistics
  • Link auditing and repair
  • Broken pages where you have backlinks (404 checker)
  • Keyword, backlink, and indexing monitoring and tracking tools

Click here for your free 60 second website scan or simply call 800-303-3510 to speak with a growth expert!

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FAQ’s

A few examples of mobile marketing are sending promotions and discounts through SMS texts with images and/or videos. You can send push notifications using downloaded apps. Another example is sending advertisements through mobile games. My final example would be to allow mobile phones to scan QR codes that send users to your website.

A few types of mobile marketing you want to be familiar with include: SMS and MMS marketing, mobile apps and websites, in-game advertising, augmented reality and chatbots.

Mobile marketing success rates are higher than all other marketing strategies. This makes mobile marketing the most effective marketing strategy ever used.

A vast majority of consumers have mobile devices, because of this we can make our marketing strategies personalized. Many surveys have discovered that more than half consumers expect the brands and companies to be personal, and it’s never been easier to connect and be personal with the use of mobile phones.

Short message service marketing or SMS marketing is when a business sends a text message to a consumer.

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Daniel Urmann

Author Bio:

Daniel Urmann is the co-founder of Diib.com. Over the past 17 years Daniel has helped thousands of business grow online through SEO, social media, and paid advertising. Today, Diib helps over 150,000 business globally grow online with their SaaS offerings. Daniel’s interest include SMB analytics, big data, predictive analytics, enterprise and SMB search engine optimization (SEO), CRO optimization, social media advertising, A/B testing, programatic and geo-targeting, PPC, and e-commerce. He holds a Master of Business Administration (MBA) focused in Finance and E-commerce from Cornell University – S.C. Johnson Graduate School of Management.

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